EASWARI ENGINEERING COLLEGE

(AUTONOMOUS)

LEADERSHIP DEVELOPMENT COURSE

1
DEPARTMENT OF MANAGEMENT STUDIES

NAME OF THE STUDENT MONISHA S

REGISTER NO 20631066
YEAR & SEC IST MBA – ‘B’SEC
SEMESTER 02
SUBJECT BUSINESS RESEARCH METHODS
SUBJECT CODE 193MBC202T
A COMPARITIVE STUDY ON IPHONE

TOPIC AND ONEPLUS

DATE OF SUBMISSION
MARKS
FACULTY SIGNATURE
HOD SIGNATURE

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 TABLE OF CONTEXT

SR NO CONTENT PAGE NO

1 CHAPTER 1

1.1 INTRODUCTION 6
1.2 OBJECTIVES OF THE STUDY 8
1.3 NEED FOR THE STUDY 10
1.4 RESEARCH METHODOLOGY 12
1.5 LIMITATION OF THE STUDY 14

2 CHAPTER 2

2.1 PROFILE OF THE COMPANY 17

3 CHAPTER 3

3.1 REVIEW OF LITERATURE 22

4 CHAPTER 4

4.1 DATA ANALYSIS AND 28

4.2 INTERPRETATION
4.3 SPSS TOOL 51

5 CHAPTER 5

5.1 FINDINGS 55
5.2 SUGGESTIONS 57
5.3 CONCLUSION 59

6 CHAPTER 6

6.1 BIBLIOGRAPHY 61
6.2 ANNEXURE 63

3
CHAPTER – I

4
INTRODUCTION

5
A COMPARITIVE STUDY ON IPHONE AND ONEPLUS

INTRODUCTION:

iPhone:

IPHONE is a line of smart phones designed and marketed by apple Inc. all generations of the
IPHONE use Apple’s iOS mobile operating system software. The first-generation IPHONE was
released on June 29, 2007, and multiple new hardware iterations with new iOS releases have been
released since.

The user interface is built around the device’s multi-touch screen, including a virtual keyboard.
The IPHONE has WI-FI and can connect cellular networks. An IPHONE can shoot video, take
pictures, play music, send and receive email, browse the web follow gps navigation, record notes,
perform mathematical calculations and receive visual voicemail. Other functionality, such as video
games, reference works, and social networking, can be enabled by downloading mobile apps. As
of January 2017, apples App store contained more than 2.2 million applications available for the
IPHONE.

Development of what was to become the iPhone began in 2004, when apple started to gather a
team of 1,000 employees to work on the highly confidential ‘Project Purple.’ Apple CEO Steve
Jobs steered the original focus away from a tablet towards a phone. Apple created the device during
a secretive collaboration with Cingular Wireless at the time- at an estimated development cost of
US$150 Million over thirty months.

Apple Inc. is an American multinational technology company headquartered in Cupertino,

California, that designs, develops, and sells consumer electronics, computer software, and online
services. It is considered one of the Big Four of technology along with Amazon, Google,
and Facebook.

The company's hardware products include the iPhone Smartphone, the iPad tablet computer,
the Mac personal computer, the iPod portable media player, the Apple Watch smart watch,
the Apple TV digital media player, and the Home Pod smart speaker. Apple's software includes
the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and
the iLife and iWorkcreativity and productivity suites, as well as professional.

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Oneplus:

In February 2016, Carl Pei, co-founder of the Shenzhen-based technology start-up, OnePlus,
announced that the company’s new flagship Smartphone OnePlus 3 would be launched by the end
of the second quarter (June) of 2016. He said the company’s fourth Smartphone model with its
new design would captivate young tech enthusiasts, much like its predecessors. Since its debut in
2013, OnePlus had grabbed the headlines for delivering Smartphone with flagship specifications
at significantly lower prices than that of its rivals. The co-founders of OnePlus Peter Lau (Lau)
and Pei emphasized the “Never Settle” motto of OnePlus, which aimed at providing the best
possible technology to users globally by creating elegantly designed devices with premium build
quality and high-performance hardware. The business model of OnePlus was built around razor-
thin margins. The company employed an unconventional invite-only system that limited buyers to
those who had received an invite from the company directly or from someone who had already
purchased the device.

OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl
Pei. According to the Chinese government's documentation, the only institutional stockholder in
OnePlus is Oppo, Although Lau initially denied that OnePlus was a wholly owned subsidiary of
Oppo, upon release of the regulatory filings they admitted that they are owned by Oppo and are
“in talks with other investors” (although nothing has been announced to date). The company's main
goal was to design a Smartphone that would balance high-end quality with a lower price than other
phones in its class, believing that users would “Never Settle” for the lower-quality devices
produced by other companies. Lau explained that “we will never be different just for the sake of
being different. Everything done has to improve the actual user experience in day-to-day use.”
Continuing Lau's association with the platform from the Oppo N1, OnePlus entered into an
exclusive licensing agreement with Cyanogen’s Inc. to base its products' Android distribution upon
a variant of the popular custom ROM Cyanogen’s Mod and use its trademarks outside of China.
The company unveiled its first device, the OnePlus One, on 23 April 2014. In December 2014,
alongside the release of the OnePlus One in India exclusively through Amazon, OnePlus also
announced plans to establish a presence in the country, with plans to open 25 official walk-in
service centers across India.

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OBJECTIVES OF THE
STUDY

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OBJECTIVES OF THE STUDY:

Every organization has to achieve its organization goals. For this it is very essential for an
organization to know about the view of the consumers and their competitive products. This survey
research may be also aimed as to estimate potential buyer for the product. The objective of the
study is an under-

1. To study the difference between the performance of IPHONE and ONEPLUS.

2. To compare the various parameters of technology adopted in production policy,
advertising, collaboration, export scenario, future prospect for the two companies and
government policies.
3. To study customer buying behavior and factors which influence the purchase decision
process.
4. To study the awareness among customer regarding their phone.
5. To know about the service center facility being available to its customers.

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NEED FOR THE STUDY

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NEED FOR THE STUDY:

• This study is an attempt to recognize which type of marketing strategies adopted by the company. How
they brought their product into the market. And how they increased their costumer attitudes, customer
preference, sales & brand awareness in their region

• These days it is very clear that market is having drastic changes and all the companies are acting
according to it because to survive in the market and this should be achieved by studying about the
customer options and analyzing their future requirements.

• This study is definitely going to help to analyze the customer and can take necessary steps for the
improvement of the services by the company.

• Customers are the real advertisement for any product so the company should be in position to meet the
customer requirements and also should maintain the Customer Relationship.

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 RESEARCH
METHODOLOGY

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RESEARCH METHODOLOGY:

Research methodology is the Procedure adopted for conducting the research study. Research
methodology should be carefully planned as the accuracy reliability and adequacy of results is
totally depending on the Research Methodology followed. It gives the researcher a guideline by
which he/she can decide which techniques and procedures will be applicable to a given problem.
Moreover, it helps in the evaluation of research by other also. So, for the research to be successful,
purposeful and effective the researcher should plan the Research Methodology before preceding
the study.

The following aspect should be considered while designing a Research Methodology

1. DATA COLLECTION
The task of data collection begins after a research problem has been defined and research
design has been chalked out while decided about the method of data collection to be used
for the study, we must know that there are basically two types of data Primar y data and
Secondary data.

Primary Data
Primary data is the data which is collected through surveys and questionnaires.

Secondary Data
Secondary data is the data which is collected through internet, magazines, newspapers, journals,
broachers, television etc.

2. RESEARCH APPROACH

The research approach is survey method which is a widely used method for data collection and
best suited for description type of research survey includes. Research instrument like questionnaire
which can be structured and unstructured.

3. SAMPLING UNIT

It gives the target population that will be sampled. This was carried in Lucknow

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There were 100 respondents.

4. AREA OF WORK

The report is the result of a survey which was undertaken in Lucknow city. The objective of the
project has been fulfilled by getting response from the customer associated to these segments
through a personal interview in the form of a questionnaire. The responses available through the
questionnaire are used to evaluate the brand loyalty for the products of IPHONE & ONEPLUS
and the willingness of the customer to purchase its products on future.

The project also covers an analysis of the switch over of customers to competitor’s products in the

market.

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LIMITATION OF THE
STUDY

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LIMITATION OF THE STUDY:

No project is without limitations and it becomes and it becomes essential to figure out the various
constraints that we underwent during the study. The following points in this direction would add
to our total deliberations.

● During the study, on many occasions the respondents’ groups have me a cold shoulder.
● The respondents from whom primary data was gathered any times displayed complete
ignorance about the complete branded range, which was being studied.
● Lack of time is the basic limitations in the project.
● Some retailers/wholesalers refuse to cooperate with queries.
● Some retailers/wholesalers gave biased or incomplete information regarding the study.
● Money played a vital role factor in the whole project duration.
● Lack of proper information and experience due to short period of time.
● Some retailers did not answer the questions or do gave even chance to get interact.

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CHAPTER – II

17
PROFILE OF THE
COMPANY

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COMPANY PROFILE:

Apple:

Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS
Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh
System. Steve Jobs and Steve Wozniak, the founder of Apple has created the Apple Computer on
1 st April 1976 and integrated in the company on 3 rd. January 1977, in Cupertino California. It
has driven the computer manufacturing market for more than two decades. Mr. Steve Jobs who
were expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and
corporate philosophy. With introduction of successful iPod Player in to 2001 Apple has again
proved itself as a Market leader in consumer electronics. Latest era of extraordinary success of
the company is in iOS-based Apple products like I Phone, iPod slim, I Pad and now I Pad 2.
Now a day’s Apple is a biggest technology corporation in the planet with the profits of more than
$65 billion. It has about 49,400 employs all over the world. Fortune Magazine most Admired
company in United State in 2012 and in the world in 2012, 2009 and 2009. Apple has over 240
Store all over the world and the bifurcation of these store in different countries are as below.

HISTORY

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to develop and sell
Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple
Computer, Inc. in 1977, and sales of its computers, including the Apple II, grew quickly. They went
public in 1980 to instant financial success. Over the next few years, Apple shipped new computers
featuring innovative graphical user interfaces, such as the original Macintosh, announced with the
critically acclaimed advert "1984". However, the high price of its products and limited application
library caused problems, as did power struggles between executives. In 1985, Wozniak departed
Apple amicably,[15] while Jobs resigned to found NeXT, taking some Apple co-workers with him.[16]

VISION & MISSION

“Man is the creator of change in this world. As such he should be above systems and structures,
and not subordinate to them.

Apple lives this vision through the technologies it develops for consumers and corporations. It
strives to make its customers masters of the products they have bought. Apple doesn’t simply

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make a statement. It lives it by ensuring that its employees understand the vision and strive to
reach it. It has put systems in place to enable smooth customer interaction. It has put objectives
in place to continuously move forward; implemented strategies to fulfil these objectives; and
ensured that the right marketing, financial and operational structures are in place to apply the
strategies.

“Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented
the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best
personal computing experience to students, educators, creative professionals and consumers
around the world through its innovative hardware, software and Internet offerings.

BOARD OF DIRECTORS

• Arthur D. Levinson (chairman)

• Tim Cook (executive director and CEO)
• James A. Bell (non-executive director)
• Al Gore (non-executive director)
• Andrea Jung (non-executive director)
• Ronald Sugar (non-executive director)
• Susan Wagner (non-executive director)
ONEPLUS

OnePlus Technology (Shenzhen) Co., Ltd. is a Chinese consumer

electronics manufacturer headquartered in Shenzhen, Guangdong province, in the Tiran Building (at
the Cheong Temple subdistrict of Futian District.[6] It was founded by Pete Lau and Carl Pei in
December 2013, and is currently majority-owned by Oppo as its only shareholder, which is a
subsidiary of BBK Electronics along with Vivo, Realm and iBook. The company is best known for
making smartphones, and officially serves 34 countries and regions around the world as of
July 2018.

HISTORY

OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl
Pei.[7] According to Chinese public records, OnePlus' only institutional shareholder is Oppo
Electronics.[4] Lau denied that OnePlus was a wholly owned subsidiary of Oppo and stated that Oppo
Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of OnePlus and that

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they are "in talks with other investors",[8] although OnePlus has confirmed it uses Oppo's
manufacturing line and shares part of the supply chain resources with Oppo.[9] The company's main
goal was to design a smartphone that would balance high-end quality with a lower price than other
phones in its class, believing that users would "Never Settle" for the lower-quality devices produced
by other companies. Lau explained that "we will never be different just for the sake of being different.
Everything done has to improve the actual user experience in day-to-day use."[10][11] He also showed
aspirations of being the "Muja of the tech industry", emphasizing its focus on high-quality products
with simplistic, user-friendly designs.[10] Continuing Lau's association with the platform from the Oppo
N1,[11] OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its
products' Android distribution upon a variant of the popular custom ROM Cyanogen MoD and use its
trademarks outside of China.

VISION & MISSION

“Never settle” is the mission of OnePlus and the company with roots in China has indeed very
ambitious plans. Since its inception the young smartphone brand took on the challenge to
disrupt the mobile industry through beautiful and yet affordable devices that even meet highest
customer expectations.

BOARD OF DIRECTORS

• Pete Lau. Chief Executive Officer

• Anita Wang. Chief Executive Officer of China Region.
• Kyle Kiang. Chief Marketing Officer.
• Wei Zhao. Chief Executive Officer.
• Bingo Liu. Chief Executive Officer

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CHAPTER – III

22
REVIEW OF THE
LITERATURE

23
REVIEW OF LITERATURE:

Apple:

Apple’s 1997 “Think Different” marketing campaign was one of its most memorable
ever. Billboards and banners featured huge black-and-white portraits of
performers, artists, scientists, and political leaders whose outsider ideas
eventually became mainstream. The implicit message was that Apple’s “insanely
great” products were for quirky rebels who would one day do minate the world. The
photo of Steve Jobs on the cover of his posthumous biography would have fit right
in.
The Apple of today is turning its back on that creative class. Apple no longer
designs for creators of digital media, who tend to be very demanding about product
quality. Instead, Apple builds for consumers—in both senses of the word: people
who spend their own money, rather than their companies’, and people who
consume digital media, as opposed to people who produce it. Focusing on digital
consumption has made Apple wildly profitable, but the company’s products have
trended downwards in quality, flexibility, and even reliability.

Apple appears to be suffering from growing pains. The company —which declined
to comment for this article—seems increasingly overwhelmed by the wide range of
products and services that it has created, and is responding (quite logically) by
spending significantly less effort on items that appeal to a shrinking percentage of
its customer base—a group that unfortunately includes digital creators. The danger
is that by focusing on consumption, rather than production, Apple will jeopardize
the very essence that first made its products insane.

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Oneplus:

Aaker (1991) defines brand or name awareness as “the ability of a potential buyer to recognize or recall
that a brand is a member of a certain product category.” Therefore, it is important that a link between
product class and brand is implicated because the scope of brand awareness is very wide, ranging from
an unsure sensation that the brand name is recognized, to a conviction that it is the only one in the
product class. Brand awareness refers to the strength of a brand’s presence in the consumer’s mind. It is
a measure of the percentage of the target market that is awareness can provide a host of competitive
advantages for the marketer.

Androulida kis; G Kandus (2001) correlated the brand of mobile phone to user’s security practices.
Users show different behavior in an array of characteristics, according to the brand of mobile phone
they are using. As such, there is a categorization of areas, different for each brand, where users are
clearly lacking security mind, possibly due to lack of awareness. Such a categorization can help phone
manufacture enhance their mobile phone in regards to security, preferably transparently for the user.

Aaker (1992) associations represent the basis for purchase decision and for brand loyalty. Brand
associations consist of all brand-related thoughts, feelings, perceptions, images, experiences, beliefs,
attitudes and is anything linked to a brand.

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CHAPTER – IV

26
DATA ANALYSIS &
INTERPRETATION

27
DATA ANALYSIS & INTERPRETATION

TABLE 1

TABLE SHOWING THE INFORMATION REGARDING THE MOBILE USERS

SMARTPHONE USERS

IPHONE 51

ONEPLUS 49

CHART 1

CHART SHOWING THE INFORMATION REGARDING THE MOBILE USERS

RESPONDENTS

IPHONE
49% 51%
ONEPLUS

INTERPRETATION
This pie chart represents number of respondents who carry their respective Smartphones. Under
this chart as we can see there are 51% of iPhone holders whereas Oneplus are 49%.

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 TABLE 2

TABLE SHOWING THE INFORMATION REGARDING THE MOBILE MODEL

● IPHONE

MODEL NO. OF RESPONDENTS

IPHONE 6 & 6s 31

IPHONE 7 & 7plus 43

IPHONE 8 & 8plus 18

IPHONE X, XR & Xs max 08

IPHONE 11and 11Pro/Max 02

● ONEPLUS

MODELS NO. OF RESPONDENTS

ONE PLUS 3T 10

ONE PLUS X 20

ONE PLUS 5 33

ONE PLUS 6 47

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 CHART 2

CHART SHOWING THE INFORMATION REGARDING THE MOBILE MODEL

Respondents
ONEPLUS 3T ONEPLUS X ONEPLUS 5 ONEPLUS 6

INTERPRETATION
From the above graph we can see that OnePlus 6 is the most preferable among the customers in
all the OnePlus model with 47%.

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 TABLE 3
TABLE SHOWING THE INFORMATION REGARDING SOURCE OF SMARTPHONE

SOURCE NO. OF RESPONDENTS

NEWSPAPER 13

T.V AD 04

TRADE SHOW 18

INTERNET 02

PEER GROUP 38

CHART 3

CHART SHOWING THE INFORMATION REGARDING THE MOBILE USERS

NESWPAPER Respondents
TV AD

TRADE SHOW

INTERNET

PEER GROUP

PERSONAL APPROACH
BY DEALER

INTERPRETATION
This pie chart represents the source of information from where respondents got to know about it.
Peer group is the source from which respondents got most of information. As there are very less
TV ads and commercials in newspaper.

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 TABLE 4
TABLE SHOWING THE INFORMATION REGARDING THE FACTORS OF THE
MOBILE
IPHONE
FACTORS RESPONDENTS
Price 27
Quality 23
Resale value 19
Status symbol 31

CHART 4

CHART SHOWING THE INFORMATION REGARDING THE FACTORS OF THE

MOBILE

Respondents Price

Quality

Resale Value

Status Symbol

INTERPRETATION
This graph represents the purpose of the buying their phone. And status symbol is the most
preferable points among the iPhone respondents but they are least interested in resale value of
their phone.

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 TABLE 4
TABLE SHOWING THE INFORMATION REGARDING THE FACTORS OF THE
MOBILE
ONEPLUS
FACTORS RESPONDENTS

Price 34

Quality 46

Resale value 06

Status symbol 24

CHART 4

CHART SHOWING THE INFORMATION REGARDING THE FACTORS OF THE

MOBILE

RESPONDENTS
PRICE
QUALITY
RESALE VALUE
Category 4

INTERPRETATION
Here OnePlus respondents are interested in the quality of the phones rather being into price and
resale value.

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 TABLE 5
TABLE SHOWING THE INFORMATION REGARDING THE KNOWLWDGE OF THE
MOBILE BEFORE BUYING
IPHONE
PARTICULARS RESPONDENTS
YES 27
NO 33

CHART 5

CHART SHOWING THE INFORMATION REGARDING THE KNOWLWDGE OF THE

MOBILE BEFORE BUYING

RESPONDENTS

YES
NO

INTERPRETATION
This donut graph shows that only 27% iPhone respondents are interested in having full
knowledge about their phones rest are not so interested.

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 TABLE 5
TABLE SHOWING THE INFORMATION REGARDING THE KNOWLWDGE OF THE
MOBILE BEFORE BUYING
ONEPLUS
PARTICULARS RESPONDENTS

YES 44

NO 20

CHART 5

CHART SHOWING THE INFORMATION REGARDING THE KNOWLWDGE OF THE

MOBILE BEFORE BUYING

RESPONDENTS

YES
NO

INTERPRETATION
This donut graph shows that OnePlus respondents are the ones who took interest in having full
knowledge about their as there are 44% who said yes, they have full knowledge about their
phones.

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 TABLE 6
TABLE SHOWING THE INFORMATION REGARDING THE KNOWLWDGE OF THE
ADVERTISEMENT

NO. OF RESPONDENTS

PRINT ADD 76

T.V COMMERICIAL 24

CHART 6

CHART SHOWING THE INFORMATION REGARDING THE KNOWLWDGE OF THE

ADVERTISEMENT

RESPONDENTS

PRINTS ADD
T.V COMMERICIAL

INTERPRETATION
This pie chart shows the respondents who have seen the advertisement of iPhone or OnePlus and
there are more people who witness prints ads are in percentage than of TV commercials.

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 TABLE 7
TABLE SHOWING THE INFORMATION REGARDING THE DECISION OF CHOOSING
THE SMARTPHONE THROUGH ADVERTISEMENT

NO. OF RESPONDENT
YES 18
NO 82

CHART 7

CHART SHOWING THE INFORMATION REGARDING THE DECISION OF CHOOSING

THE SMARTPHONE THROUGH ADVERTISEMENT

RESPONDENTS

YES
NO

INTERPRETATION
This pie chart shows the respondents who were influenced by advertisement presented by
iPhone and OnePlus and there are very few people who were influenced by ads. As there are
very few ads.

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 TABLE 8
TABLE SHOWING THE INFORMATION REGARDING THE POWER OF
ADVERTISEMENT
NO. OF RESPONDENT

DISCOUNT 77

BRAND AMBASSDOR 8

FREE GIFTS 15

CHART 8

CHART SHOWING THE INFORMATION REGARDING THE POWER OF

ADVERTISEMENT

RESPONDENTS
DISCOUNT
BRAND AMBASSDOR
FREE GIFTS

INTERPRETATION
This pie chart represents the influencing power through which people took more interest while
purchasing the phone. Discounts offered by the phones industry are the most preferable
influencing power among all.

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 TABLE 9
TABLE SHOWING THE INFORMATION REGARDING THE PURPOSE OF THE PHONE
IPHONE
RESPONDENTS
JOY PURPOSE 45
OFFICIAL PURPOSE 25
PERSONAL PURPOSE 29
OTHER 21

ONEPLUS
RESPONDENTS
JOY PURPOSE 42
OFFICIAL PURPOSE 38
PERSONAL PURPOSE 18
OTHER 02

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 CHART 9

CHART SHOWING THE INFORMATION REGARDING THE PURPOSE OF THE PHONE

IPHONE?

RESPONDENTS
JOY PURPOSE
OFFICIAL PURPOSE
PERSONAL PURPOSE
OTHER

INTERPRETATION
This graph shows the respondents purpose of buying the phone. And as it can be seen Joy was
the main purpose for iPhone holders to purchase the phone rather than any other purpose

ONEPLUS

RESPONDENTS
JOY PURPOSE
OFFICIAL PURPOSE
PERSONAL PURPOSE
OTHERS

INTERPRETATION
Here it can be seen that for OnePlus holders’ personal purpose is more favorable rather than joy,
official and other purpose. It happens because of the superb functioning of the phone.

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 TABLE 10
TABLE SHOWING THE INFORMATION REGARDING THE PERFORMANCE
IPHONE
RESPONDENTS
YES 46
NO 54

ONEPLUS
RESPONDENTS
YES 71
NO 29

CHART 10

CHART SHOWING THE INFORMATION REGARDING THE PERFORMANCE

IPHONE

RESPONDENTS

STATISFIED
HAPPY

INTERPRETATION
This pie chart represents how people feel about the performance of iPhone. And there are 56
people who are unhappy with their phone performance.

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 ONEPLUS

RESPONDENTS

STATISFIED
HAPPY

INTERPRETATION
This pie chart represents how people feel about the performance of OnePlus. And there are 71%
people who are happy with the performance of their phone.

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 TABLE 11
TABLE SHOWING THE INFORMATION REGARDING THE BATTERY BACKUP

IPHONE
RESPONDENTS
OK 38
GOOD 25
NOT SO GOOD 37

ONEPLUS
RESPONDENTS
OK 28
GOOD 48
NOT SO GOOD 24

CHART 11

CHART SHOWING THE INFORMATION REGARDING THE BATTERY BACKUP

IPHONE

RESPONDENTS
OK

GOOD

NOT SO
GOOD

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INTERPRETATION
This graph represents the battery backup of the iPhone. And we can see people are
saying that it has an ok battery backup neither good nor so bad.
ONEPLUS

RESPONDENTS
OK

GOOD

NOT SO GOOD

INTERPRETATION
This graph represents the battery backup of the OnePlus. And we can see people
are saying that it has a good battery backup.

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 TABLE 12
TABLE SHOWING THE INFORMATION REGARDING THE SATISFACTION OF PRICE
OF THE PHONE

IPHONE
RESPONDENTS
YES 48
NO 52

ONEPLUS
RESPONDENTS
YES 72
NO 28

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 CHART 12

CHART SHOWING THE INFORMATION REGARDING THE SATISFACTION OF PRICE

OF THE PHONE

IPHONE

RESPONDENTS

YES
NO

INTERPRETATION
This donut graph shows the satisfaction in comparison the customers have paid the amount for
phone. And 48% people are not so satisfied with their phones.
ONEPLUS

RESPONDENTS

YES
NO

INTERPRETATION
This donut graph shows the satisfaction in comparison the customers have paid the amount for
phone. And 72% people are satisfied with their phones.

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SPSS TOOL

47
 Minimu Maxim Std.
N m um Mean Deviation

Statisti Statisti Statisti Statisti Std.

c c c c Error Statistic

Why do you prefer 15 1 2 1.33 .126 .488

Apple Iphone?

Which provides 15 1 2 1.73 .118 .458

good battery?

Valid N (listwise) 15

T-Test
One-Sample Statistics

N Mean Std. Deviation Std. Error Mean

Why do you prefer Apple 15 1.33 .488 .126

Iphone?

Which provides good 15 1.73 .458 .118

battery?

Test Value = 0

95%
Confidence
Interval of the
Difference
Mean
t df Sig. (2-tailed) Difference Lower

Why do you prefer Apple 10.583 14 .000 1.333 1.06

Iphone?

Which provides good 14.666 14 .000 1.733 1.48

battery?

48
One-way
95% Confidence Interval for
Mean

Std. Std. Lower Upper

N Mean Deviation Error Bound Bound

Iphone 4 1.50 .577 .289 .58 2.42

Oneplus 11 1.27 .467 .141 .96 1.59

Total 15 1.33 .488 .126 1.06 1.60

Test of Homogeneity of Variances

Levene Statistic df1 df2 Sig.

Why do you prefer Iphone? Based on Mean .903 1 13 .359

Based on Median .903 1 13 .359

Based on Median and with .903 1 10.000 .364

adjusted df

Based on trimmed mean .903 1 13 .359

ANOVA

Why do you prefer Apple?

Sum of Squares df Mean Square F Sig.

Between Groups .152 1 .152 .619 .446

Within Groups 3.182 13 .245

Total 3.333 14

49
CHAPTER – V

50
FINDINGS

51
FINDINGS

I've just seen the OnePlus for the first time and it manages to pack in a whole lot of specs with a
high-end design and it's all for a more affordable price than a lot of other flagship phones.
And how does it compare to one of the most expensive and popular devices on the market.
The iPhone sits in best phone list right now, but it's going to cost a lot of money if anyone decides
to buy it.

There is not much difference between iPhone and OnePlus as there were 51% of people who
preferred iPhone as their 1at choice and 49% were ready to go with OnePlus.

The new OnePlus comes running the latest Android 8.1 Oreo software with the company's own
Oxygen OS UI running over the top. It looks top-end and you can expect OnePlus to support OS
updates for this phone for at least a couple of years. The new iPhone comes running the latest iOS
11 software, which if you're used to using iPhone it'll probably be the best for you to run.

Cameras on these two devices are still dramatically different. The new OnePlus comes with a dual
sensor 16MP and 20MP working together to take photos. In terms of raw spec, the iPhone looks
worse off with a dual sensor rear camera that's a 12MP sensor with an aperture of f/1.8 and another
12MP with f/2.4 aperture too.

People seems to not so satisfied while paying in case of iPhone as there are one only 48 % users
who are satisfied but there 72% happy users in case of OnePlus.

After sale services for iPhone users are very good as there are sufficient services centers available
in each & every but there are only 35% service centers available of OnePlus so they are not as per
the expectation per their users.

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SUGGESTIONS

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SUGGESTIONS
REASONS TO BUY THE IPHONE:
One can prefer a smaller, nimbler handset. If don’t care about the headphone jack. If want a phone
that’s waterproof. If you’re fan of IOS, or at least don’t mind Apple’s walled garden. And if don’t
care about fingerprint scanners and are sold on face unlock.

REASONS TO BUY THE ONEPLUS

Someone who refer Android or don’t mind giving it a try. If one love the headphone jack. If can’t
live without the fingerprint scanner. If someone prefer bigger phone. And when someone want a
very similar level of polish and features to expensive flagships, for a lot less.

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CONCLUSION

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CONCLUSION

After analyzing the findings of the research, I can conclude that ONEPLUS is far much better.
Though it’s a really close battle. Ultimately both phones are comparable in nearby every area but
price, where the ONEPLUS totally crushed IPHONE.
Making an actual buying decision isn’t as simple as this though. As you see, the ONEPLUS holds
its own against the IPHONES in a surprising number of ways. In fact, look and feel was the only
area where I felt Apple clearly came out on the top and even that’s subjective.
ONEPLUS gives you a best of a phone for a surprisingly low price. That makes it is a better choice
for many. Therein lays the rub. We are looking at Apples and ONEPLSES. Which software is a
better is a very subjective matter, as a subjective matter, as is design? Performance is pretty even,
and aspects like the camera come down to what you care more about.

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BIBLIOGRAPHY

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BIBLIOGRAPHY
In this project report, while finalizing and for analyzing quality problem in details the following
Books, Magazines/journals and websites have been referred. All the material detailed below
provides effective help and a guiding layout while designing this text report.
BOOKS:
● Principles of Marketing- Philip Kotler & Kevin Keller edi.12
● Market Research- D.D. Sharma
● Research Methodology- C.R Kothari

WEBSITES:
● www.apple.com
● www.oneplus.in
● www.google.com
● www.india.com

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ANNEXURE

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QUESTIONNAIRE
1. NUMBER. OF RESPONDENTS
a. Yes
b. No

2. Which MODEL you have?

IPHONE
a. iPhone 6 & 6S
b. iPhone 7 & 7plus
c. iPhone 8 & 8plus
d. iPhone X, XR, Xs max

ONEPLUS
a. OnePlus x
b. OnePlus3T
c. OnePlus5
d. OnePlus 6

3. Information source about SMARTPHONE

a. NEWSPAPER
b. T.V AD
c. TRADE SHOW
d. INTERNET
e. PEER GROUP
f. PERSONAL APPROACH BY DEALER

4. Which factor below influence your decision?

a. Price
b. Quality
c. Resale value
d. Status symbol

5. Do you have full knowledge about phones before buying?

a. Yes
b. No

6. Have you seen IPHONE or ONEPLUS Advertisement (print ad or T.V commercial)?

a. Print adds
b. T.V commercial

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 7. Does Advertisement influence your decision in choosing a Smartphone?
a. Yes
b. No

8. What was the influencing power of advertisement?

a. Discounts
b. Brand ambassador
c. Free gifts

9. What was your main purpose to buy this phone?

a. Joy purpose
b. Personal purpose
c. Official purpose
d. Others

10. What do you feel about performance of your phone?

a. Happy
b. Satisfied

11. How is the battery backup of your phone?

a. Ok
b. Good
c. Not so good
d.
12. Are you satisfied with the amount you paid for the phone?
a. Yes
b. No

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