ICBC

• INDUSTRIAL AND COMMERCIAL BANK OF CHINA.

• Started in year - 1973 .

• Place - hong kong.

Presented by - Dikshit panchal.

Roll number – 08.
Current position of ICBC
• By the end of March 2010, ICBC scored a total asset of 12.5 trillion, the largest Chinese
enterprise in terms of asset scale .

• A turnover of 64.2 trillion transactions was processed through Electronic Banking. ICBC
Electronic Banking ranks No. 1 in China by having 81.07 million Personal Internet
Banking customers and 2.05 million companies using Corporate Internet Banking

• At the end of March 2010, ICBC issued nearly 300 million bank cards, where credit cards
were almost 55 million.

• this year and ICBC moved up one place from last year to the eleventh. ICBC, which grew
by 15 percent in brand value to USD 43.927 billion, remained number one in the
category. ICBC is now sitting comfortably as the world's No.1 financial brand.

• ICBC also continues its leadership across many segments: investment banking, annuity
management, cash management .

• Today, ICBC boosts an overseas network of 175 subsidiaries in 22 countries/regions and

1403 corresponding banks in 125 countries/regions

• BRANDING STRATEGY - Jeff Schulz - Vice-President, branding.

• Jeff is now leading the development and implementation of ICBC's brand

and customer experience strategy, "building trust, driving confidence."

• 1) promotion methods .

• 2) Brand value by quality service.

• 3) products.

• 4) Brand Map by IT Innovation.

• 5) Extend Brand via International Footprint.

• 6) ICBC Cup .
 Brand value by quality service.
• ICBC network of 149 wealth management centers, 3488 VIP centers, 8017 wealth
management outlets is an example of delivering personalized services through different
channels by classification of functions and services.

• ICBC also spent efforts to add fast and convenience across its electronic banking
channels. At present, over 50% of the ICBC services are delivered through Electronic
Banking. Customers can finish all the banking without walking out of the door.

Products –
• "ICBC Cup contest" Nationwide University Students Banking Products Design Contest
Drawn to a Successful Close .

• "Happy Family" and E-Lightning Card. "Happy Family" is a wealth management product
designed for a family to invest in different stages of life cycles. E-Lightning Card is an
innovative product encompassing different financial and industry applications with
functions on emerging payment and electronic banking security.

New innovative products.

BRAND IMAGE AND LOGO -

THANK YOU