University of Luzon

Senior High School

Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

CHAPTER I

INTRODUCTION

BUSINESS CONCEPT AND BUSINESS MODEL

Waffle Yum was created out of imagination of an entrepreneur named

Camilla Fernandez. Since she is fond of Ube and pastry like waffle, she come

up with an idea of having a business combining what she loved both waffle

dessert and Ube tuber. Camilla as the founder of Waffle Yum take the subject

entrepreneurship to acquire more knowledge and skills in the field of business

she is planning to make. She made a research for her business for more

information and knowledge how to work things out in the business industry. In

making business it is necessary to have precise amount of capital. She planned

and decided to pitch her business idea to her colleagues: Leicah Lopez, Des

Autria, Thea Navarro, and Kim Nava, which are also entrepreneur to have a

partnership to her business to fulfill her goal.

Waffle Yum the name of the business is a two combined word basically the

waffle itself and the Yum came from the word “Yam” or Ube which is a

vegetable called as sweet potato in US. Yam is the common name for some

plant species in the genus Dioscorea (family Dioscoreaceae) that form edible

tubers; they changed the word Yam to Yum because it is indeed yummy or

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

delicious. This waffle is not just an ordinary waffle, it also come up with

different flavors of syrup and toppings flavored: Vanilla, Chocolate, Strawberry

and more. It is definitely a waffle with a twist a vivid Ube waffle with toppings

for short. Waffle Yum will not just sell various kind of waffle but will also make

you feel delighted, healthy and worth it.

Waffle Yum has already started their business. The company aim to recover

their capital and earn more profit in order for them to expand their store and

branches and eventually produce more choices in their Menu that they can

introduce to the public. The company is also aware to gain the interest of the

community. The company also offers franchise for those who wants to start

small business enterprise.

BUSINESS GOALS

VISION STATEMENT:

Waffle Yum as the brand new waffle dessert shop in town, that innovate and

provide quality taste delights for everyone. Aim to serve anybody with delicious

and healthy treats and make the everyday special.

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

MISSION STATEMENT:

The mission is to enthusiastically re-invent the way the customers enjoy the

collaborative expression of unique, eloquent, and “outside the box” thinking in

bakery designs allowing to exceed the customer expectations. The goal, provide

supreme product and customer experience using quality ingredients and new

techniques to create a product truly superior in taste and design. Provide

appreciation to each guest for the opportunity to serve them and provide

happiness and joy through the art of food.

OBJECTIVES:

 To be a successful and well-known waffle shop that provide quality

products.

 To have some advantage with the other competitors.

 To sale in a good way and to have harmonious relationship with the

customers.

 To make more profits to innovate the company and serve the customers

the best.

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

PERFORMANCE TARGET

Objectives Key Result Areas

1. To be a successful and well- 1a. A lot of customers visiting the

known waffle shop that provide shop that came from different places

quality products. 1b. It is known to other different

towns

1c. It famed for quality product and

services
2. To have some advantage with 2a. Advanced and innovative

the other competitors. products

2b. Sales growth per outlet

2c. Customers love the company

more than the other competitors

3. To sale in a good way and to 3a. Got the best feedbacks from the

have harmonious relationship customers

with the customers. 3b. Numbers of repeat customers

3c. High customer or public ratings

in the product and services

4. To make more profits to 4a. Amount of net profits realized for

innovate the company and the next quarter

serve the customers the best. 4b. Return on equity (ROE)

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

4c. Return on Sales (ROS)

BUSINESS NAME: WAFFLE YUM

BUSINESS LOGO:

NATURE OF BUSINESS:

LOCATION OF BUSINESS:

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

The selected location is near the Campus of the University of Luzon. The

target markets are the students, teachers or school faculty members, local

neighbors, commuters, tourist’s, Ect. Our location is can be easily seen as it is

along the high way and near the UL school.

CHAPTER II

EXECUTIVE SUMMARY

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

Waffle Yum is a profit-making store that produce a waffle product with its

special main ingredient which is the Ube or Yam a vegetable or an edible tuber

commonly known as sweet potato. Ms. Camilla Fernandez founded the Waffle

Yum company. The Waffle Yum store is located at Perez Blvd. Dagupan City,

near University of Luzon school. The company provide an innovative edible Ube

waffle product with a twist, it also come up with variety of flavored syrup

toppings to your waffle dessert.

Waffle Yum company to meet the satisfaction of the customers by serving

quality product and services. The company also consider the health and delight

gain of the customer. They will guarantee the fun and exciting experience of the

customers. The target market are the students, workers, tourists, and

neighbors from other towns.

Business are operated by young but skilled entrepreneurs that are competitive

in the business industry. Their goal is to promote their products and services

through a dynamic business advantage.

CHAPTER III

BUSINESS PROPONENTS

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

This chapter contains information about the business proponents, their

position and their duties and responsibilities.

NAME POSITION DUTIES AND

RESPONSIBILITIES
Camilla Fernandez President The President is the

most senior corporate,

executive, or

administrative officer in

charge of managing an

organization – especially

an independent legal

entity such as a

company. The president

of a corporation or

company typically

reports to the board of

directors and is charged

with maximizing the

value of the entity,

which may include

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

maximizing the share

price, market share,

revenues, or another

element.
Kim Nava Financing Lead Monitor the day-to-

day financial operations

within the company,

such as payroll,

invoicing, and other

transactions. Oversee

financial department

employees, including

financial assistants and

accountants. Research

and analyze financial

reports and market

trends.
Leicah Lopez Marketing Lead Contributes

information, ideas, and

research to help develop

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

marketing strategies.

Helps to detail, design,

and implement

marketing plans for

each product or service

being offered. Maintains

excellent relationships

with clients through

superior customer

service.
Vera Thea Navarro Production Lead Production manager

ensure that

manufacturing

processes run reliably

and efficiently.

Responsibilities of the

job include: planning

and organizing

production schedules.

estimating, negotiating

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

and agreeing budgets

and timescales with

clients and managers.

Des Austria Production Assistant Assist the production

manager ensure that

manufacturing

processes run reliably

and efficiently.

ORGANIZATION CHART

CAMILLA FERNANDEZ

PRESIDENT

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

DES AUSTRIA

PRODUCTION ASSISTANT

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

CHAPTER IV

TARGET CUSTOMER AND MAIN VALUE PROPOSITION

TARGET MARKET

The waffle product is well-known snack for dessert or breakfast in many

countries. The Waffle Yum offers a new look and different experience with their

product Ube Waffle. Waffle Yum target market focuses on the students,

professionals, commuters, tourists, and more. It is cheap and affordable but

the offers definitely tasty and healthy good for everyone.

DEMAND

A waffle product is not foreign to everyone as its is well-known all around

the world. Everyone can experience a new and different way our company

serve. With such, the company estimated customers will range from 50-150

waffle packs within the first day. The result of the first day demand will be

monitor by the production lead and production assistant and will used as a

guide to determine how many products can be provide every day to avoid

overproduction and limit production cost.

SUPPLY
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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

COMPETTITIVE POSITION

CHAPTER V

THE MARKET

INDUSTRY DYNAMICS

MACRO AND MICRO ENVIRONMENTAL FACTORS

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

SWOT ANALYSIS

STRENGHS WEAKNESS

OPPORTUNITIES THREATS

Table No. 1

POTENTIAL MARKET SHARE

CHAPTER VI

PRODUCT/SERVICES OFFERING

PRODUCT AND DESCRIPTION

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

CHAPTER VII

ENTERPRISE STRATEGY

BUSINESS LOGO

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

BUSINESS LOCATION

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

Figure 1: Site Map

PLANT LAYOUT

Figure 2: Front View and Floor of the Building

ENTERPRISE DELIVERY SYSTEM

Production Process

INPUT PROCESS OUTPUT

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

Figure 3: INPUT, PROCESS, OUTPUT

Operation Flow

Figure 4: Operation Flow Chart

CHAPTER VIII

COMPLIANCE

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

REQUIREMENTS AND COMPLIANCE IN REGISTERING BUSINESS

Flow Chart which will indicate the procedure of registering a business

CHAPTER IX

FINANCIAL ASPECT

I. PROJECTED BUSINESS COST

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 University of Luzon
Senior High School
Perez Boulevard, Dagupan City 2400 Philippines
“Autonomous Status Granted by CHED”
“Accredited by PACUCOA”

II. CAPITAL INVESTMENT

III. PROJECTED COST FOT 1 DAY

IV.

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