Step 1

Appreciation: thank you for being loyal

Compliment: we love Jamba juice . ... congratulation
Step 2
No space No lunch together Policy (the boss embarrassment)
Step 3
Although it sounds great but. .. A kais would not be able to be set up at this point Jamba juice stand
could not be constructed in a limited space
Step 4
Let me talk to a boss about setting one up for breakfast In future there are plans for getting a bigger
facility

OUTSIDE SALES ASSOCIATE,

DATA SOLUTIONS –SOFT LLC.
P.O BOX 4200-PARLIAMENT PLACE,
STATE-600- LANHAM.
MD-20700.

TO JOE WONG,
VICE PRES, PRODUCT DEVELOPMENT, JAMB-INC.
BOX, 450-GOLDEN GATE-AVENUE,
SAN FRANSISCO. 94102.

Dear Mr. Wong,

Let me begin by thanking you for being a good customer and being loyal to our software
company, we have enjoyed our business relationship. Particularly am quite fond of your
products in specifics the smoothes. We love Jumbo juice and congratulations.

I am writing this letter in response to your request of setting up a bar tasting in our company
cafeteria. This offer sounds great and I definitely support healthy snacks, but I regret to turn
you down due to the following reasons; one, the company doesn’t have a cafeteria but has a
small lunchroom and employees bring their own food and this makes it embarrassing to ask
my boss such a favour which will come against our company policy. The space is limited and
the stand cannot be constructed in such a limited space. However, I have these suggestions,
there are plans of acquiring bigger facility in the near future, and so let me talk to my boss
about setting one up for breakfast.

Please do feel free to contact us again if we can help in any way and I look forward to hearing
from you.

Yours faithfully
The letter for refusal of the request to Company J is shown as below:

April 30, 2015

Mr. J W

Product Development, Company J

450, Golden Gate Avenue

S F, Country CA 94102

Dear Mr. W,

It is always a pleasure doing business with you and we are excited to hear about the new initiatives at
your company. We are sure that this will help aggressively to expand your market base and provide
consumers with more choices.

A juice-tasting bar is an effective promotional idea to test the new products among consumers. Although
we do not have an explicit company policy for conducting such events, we would have liked to support
you, given our valuable relationship with company J.

However, we may not be the ideal partner for such an initiative. The capacity of our lunchroom is limited
and will not provide a suitable spot for targeting a large group of consumers. I would recommend the
offices in building B as a more strategic location for such an event. I can introduce you to the office
administrators who may be able to help you out.

Although we cannot host this particular event, we would like to support your expansion plans. In case
you would like us to help you with setting up a promotional website, we would be glad to do so. We
wish you the best for your endeavors. I personally look forward to sampling the new products soon.
Sincerely,

A. B

Company X

It's always a great experience working with Jamba Juice. We appreciate your company for
being a committed partner for our business. Particularly, we are quite fond of your
products in specific the smoothies. Many thanks for offering us to take part in the new initiative
at your company. We are pleased to hear that you are providing consumers with more options
and choices that will surely help in expanding your company’s market value.

Setting up a juice tasting bar is an innovative idea to test the new products among consumers. 

LETTER WRITING ASSIGNMENT

NAME: Mahnoor                                    MARKS:
ROLL:SESE-19013
In an aggressive expansion effort, Jamba Juice became a good customer of your software
company. You have enjoyed the business it brought, and you are also quite fond of its products
—especially Banana Berry and Mega Mango smoothies. Jamba Inc. is in the midst of expanding
its menu with the goal of becoming the Starbucks of the smoothie. “Just as Starbucks defined
the category of coffee, Jamba has the opportunity to define the category of the healthy snack,”
said analyst Brian Moore.16 One goal of Jamba is to boost the frequency of customer visits by
offering some products that are more filling. Then it could attract hungry customers as well as
thirsty ones. It was experimenting with adding grains such as oatmeal or nuts such as almonds
so that a smoothie packs more substance and could substitute for a meal.

You receive a letter from Joe Wong, your business friend and contact at Jamba Juice. He asks
you to do him and Jamba Juice a favor. He wants to set up a juice tasting bar in your company
cafeteria to test his new experimental drinks. All the drinks would be free, of course, but
employees would have to fill out forms to evaluate each recipe. The details could be
worked out later.

You definitely support healthy snacks, but you think this idea is terrible. First of all, your
company doesn’t even have a cafeteria. It has a small lunch room, and employees bring their
own food. Secondly, you would be embarrassed to ask your boss to do this favor for Jamba
Juice, despite the business it has brought your company.
Your Task. 

Write a letter that retains good customer relations with Jamba Juice but refuses this
request. What reasons can you give, and what alternatives are available? Address your
message to Joe Wong, Vice President, Product Development, Jamba Inc., 450 Golden
Gate Avenue, San Francisco, 94102.

Use full block format and write about 500 words.

Mahnoor
Software Company
R-97 Street 9
Karachi,Pakistan

December 31,2020

Joe Wong
Jamba Inc.
450 Golden Gate Avenue
San Francisco, 94102

Dear Mr. Joe Wong,

It's always a great experience working with Jamba Juice. We appreciate your company for
being a committed partner for our business. Particularly, we are quite fond of your
products in specific the smoothies. Many thanks for offering us to take part in the new initiative
at your company. We are pleased to hear that you are providing consumers with more options
and choices that will surely help in expanding your company’s market value.

We encourage you to make healthy snacks and are excited about the testing results.The idea
of testing products will help in marketing too. Although, your company is offering free products
having promotional purposes only. Due to the limited capacity of our lunch room, it is difficult
to take the test. Moreover, we do not have any explicit policy for conducting such events at
our company. rothe employees bring their own lunch from home.But we would like
Mahnoor
Software Company
R-97 Street 9
Karachi, Pakistan

December 31, 2020

Joe Wong
Jamba Inc.
450 Golden Gate Avenue
San Francisco, 94102

Dear Mr. Joe Wong,

It's always a great experience working with Jamba Juice. We appreciate your company for being
a committed partner for our business. Especially, I am quite fond of your
products in specific smoothies. Many thanks for offering us to take part in the new initiative at
your company. We are pleased to hear that you are providing consumers with more options and
choices that will surely help in expanding your company’s market value.

We encourage you to make healthy snacks and are excited about the testing results. The idea of
testing products will help in marketing too. In spite of the fact that your company is offering free
products having promotional purposes only. But due to the limited capacity of our lunchroom, it
is tough to accommodate the test. Moreover, our employees bring their food from home so we do
not have any cafeteria service. 
We regret to inform you that we may not be able to host this particular initiative of Jamba Juice.
The lunchroom might not be an ideal place for targeting a large number of people. I would
suggest the following alternatives that might help your product research.

  Arranging a setup outside the markets can help provide your company with people of
different age groups. Furthermore, testing results will be more diverse and help to
improve product quality.
 In the upcoming exhibition, your company can set up your booth. This way you will not
only research the customer feedback and reaction but also it will provide you a platform
for marketing Jamba juice products.
 
        
Mahnoor
Software Company
R-97 Street 9
Karachi,Pakistan

December 31,2020

Joe Wong
Jamba Inc.
450 Golden Gate Avenue
San Francisco, 94102

Subject:

Dear Mr. Joe Wong,

It's always a great experience working with Jamba Juice. We appreciate your company for
being a committed partner for our business. Many thanks for offering us to take part in the new
initiative at your company. We are pleased to hear that you are providing consumers with more
options and choices that will surely help in expanding your company’s market value.

We encourage you to make healthy snacks. Especially, I am quite fond of your

products in specific smoothies and are excited about the testing results.The analytics will really
assist the quality of the product .The idea of testing products will help in marketing too. In spite
of the fact that your company is offering free products having promotional purposes only. For
such events, the area should have large enough to take maximum possible peoples.
But due to the limited capacity of our lunchroom, it is tough to accommodate the test. 

We regret to inform you that we may not be able to host this particular initiative of Jamba
Juice.As our employees bring their food from home so we do not have any cafeteria service.
The lunchroom might not be an ideal place for targeting a large number of people.You might not
get faultless results due to our lacking facilities. However, I would suggest the following
alternatives that might help in your product research.
   Arranging a setup outside the markets can help provide your company with people of
different age groups. Furthermore, testing results will be more diverse and help to
improve product quality.

 In the upcoming exhibition, your company can set up your booth. This way you will not
only research the customer feedback and reaction but also it will provide you a platform
for marketing Jamba juice products and also the benefits your products offer.

Mahnoor
Hull technologies
9997 Street 9
Toronto,Canada,36987

December 31, 2020

Joe Wong
Vice President of Product Development
Jamba Inc.
450 Golden Gate Avenue
San Francisco, 94102

Subject: Response on request of setting  up juice tasting bar

Dear Mr. Wong:

It's always a great experience working with Jamba Juice. We appreciate your company for
being a committed partner for our business. Many thanks for offering us to take part in the new
initiative at your company. We are pleased to hear that you are providing consumers with more
options and choices that will surely help in expanding your company’s market value.

We encourage you to make healthy snacks. Especially, I am quite fond of your

products in specific smoothies and am excited about the testing results. The analytics will assist
the quality of the product. The idea of testing products will help in marketing too. In spite of the
fact that your company is offering free products having promotional purposes only. For such
events, the area should have large enough to take the maximum possible peoples.
But due to the limited capacity of our lunchroom, it is tough to accommodate the test. 

We regret to inform you that we may not be able to host this particular initiative of Jamba Juice.
As our employees bring their food from home so we do not have any cafeteria service. The
lunchroom might not be an ideal place for targeting a large number of people. You might not get
faultless results due to our lacking facilities. However, I would suggest the following alternatives
that might help in your product research.

  Arranging a setup outside the markets can help provide your company with people of
different age groups. Furthermore, testing results will be more diverse and help to
improve product quality.

 In the upcoming exhibition, your company can set up your booth. This way you will not
only research the customer feedback and reaction but also it will provide you a platform
for marketing Jamba juice products and also the benefits your products offer.

Although we cannot organize this event we would like to support the idea of expanding menu
choices and appreciate the fact that you have focused on consumer health also. In case you
would like, we will be happy to provide a promotional website for your company. In setting up
the aforementioned setups, we would try to help your company with promotion banners and
other things our company can do. Nevertheless, we will keep your company in consideration for
future business deals. We look forward to a long relationship with you.

Sincerely,