Professional Documents
Culture Documents
Kuntal Coca-Cola Plant
Kuntal Coca-Cola Plant
Last but not least, my heart also feels to thank and offer a grateful appreciation to
every one whom I could not mention here but have directly or indirectly
supported and helped me to face this challenge and complete this project.
Kuntal Ghosh
PREFACE
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The training is generally compared to a `window’ through which the trainee can jump
into experience and observe the activities of the real business world, it also becomes
a `door’ that leads the trainee to become successful in the world of business.
These days’ universities are giving more stress on management training, as it is the
first interface of a management student with the culture of the corporate world. It
also gives the first hand experience to the student by applying the knowledge
Our institute believes in the same and is determined to produce quality students who
same context I had to undergo summer training after 1st year, in a company.
To cover this aspect, which is also an integral part of my curriculum, I did my training
at Hindustan Coca-Cola Beverage Pvt. Ltd, Jalpaiguri. Here I did a project for the
EXECUTIVE SUMMARY
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The objective of this project is marketing strategy of Coca-cola in Asansol. It also
includes finding out the reasons why there were no coke products. present. Other
objectives of the project were to convince the retailers about the quality that coke
products.
This project will help the company to know which retailers have high demand for their
products and which not. It’ll help in planning out a strategy based on the feedback
from the retailers to boost the sales. And based on the findings and analysis the
For the project all the retailers of the city were visited, and the person incharge was
personally interviewed. And information like the brands they keep, average daily
sales, major contributors towards sales, etc for both soft drinks and juices were
recorded. Their suggestions, complains, and feedback in general were also asked. The
still a huge market for soft drinks and juices which remains.
TABLE OF CONTENT
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INTRODUCTION:-
• History
• Mission of coca-cola
• Vision of coca-cola
• Value of coca-cola
• Coca-cola in India
• Consumer preferences
• Organizational chart
• Production plant
RESEARCH METHODOLOGY:
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• Objective of research work
• Working methodology
ANALYSIS:
• Classification of outlets
• Activation elements
• Formation of work
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• Outlets where install cooler & setting up rack
• Live experience
FINDINGS
CONCLUSION
RECOMMENDATION
INTRODUCTION
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Master of Business Administration is a course of IV semester duration. After
it is done during the month of April & May. This training aims to providing practical
knowledge along with theoretical knowledge. This training helps the students to get
Students undergo training in the particular field in which they are intending
report of the subject upon which the training has undergone and same has to submit
to the college.
offered me a project in marketing and I was more than happy to accept it, as I had
already decided to take marketing as a specialization in my 2nd year and more over
the project given was interesting and challenging enough to make me learn a lot of
marketing aspects.
identifying and meeting human and social needs, it is seen as the task of creating,
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promoting and delivering goods and services to the customers. Customer satisfaction
is the key to business success and the best judges of what satisfies the customer is
for thinking and planning about markets. The process is applicable to more than just
goods and services. Anything can be marketed – ideas, events, organization, places,
needs. It involves segmenting the market and selecting those segments that the
company can satisfy in a superior way. It involves formulating a broad strategy and
refining it into a detailed marketing mix and action plan. It involves carrying out the
Marketing job is not only to analyze the market, discern opportunities formulize
marketing strategies; develop specific strategies and tactics, purpose a budget, and
establish a set of controls. But it also pushes rest of the company to be customer
oriented and market driven. Marketing must convince everyone in the company and
in its larger network to create and deliver superior customer value. Marketer’s job is
to simulate demand for company’s products. They are responsible for the demand.
Marketing managers seek to influence the level, timing and competition of demand to
well that the product or service fits him and sells itself.
which the players constantly innovate, in order to come up with better products to
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BEVERAGES
Alcoholic Non-Alcoholic
Non-
Carbonated
Carbonated
the right product to the right person. The different ways of segmenting it are as
follows:
• Age wise segmentation i.e. beverages for kids, for adults and for
senior citizens
observed that consumers perceive beverages in two different ways i.e. beverages are
perceptions are the biggest challenges faced by the beverage industry. In order to
encourage regular consumption as well as and to make the industry more affordable.
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Four strong strategic elements to increase consumption of the products of the
strong and safe feeling that the consumers have while consuming the
beverages.
The beverage market has still to achieve greater penetration and also a wider spread
opportunity, for brand and sales growth in turn to add up to the overall growth of the
• At-home- the rest 20% of the market compromises of the soft drink purchased
The market can also be segmented on the basis of types of products into cola
• Cola products account for nearly 61-62% of the total soft drinks market. The
brands that fall in this category are Pepsi, Coca-Cola, Thumps Up, and diet coke,
o Orange
o Cloudy Lime
o Clear Lime
o Mango
i. Orange flavor based soft drinks constitute around 17% of the market. The
segment is largely dominated by national brands like Fanta of Coca Cola and
Mirinda Orange of PepsiCo, which collectively form15% of the market rest of the
market is in hands of smaller brands like Crush (earlier of Cadbury Schweppes and
Limca of coca cola and Mirinda Lemon of PepsiCo. Limca is the market leader with
iii. Clear Lime: this segment of the market witnessed good growth initially with all
the players launching their brands in the segment. But now the growth in the
segment has slowed down. The brands available in this segment are 7 Up,
mountain dew of Pepsi, Sprite of Coca Cola. The segment constitutes 3% of the
iv. Mango: this flavor segment constitutes 2% of the total soft drinks market and it
directly competes with mango based fruit drinks like Frooti. The leading brands in
this segment are: Maaza of Coca Cola, Mangola (Earlier of Dukes now of PepsiCo)
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OVER VIEW OF COCA-COLA
given the world its best-known taste was born in Atlanta, Georg ia, on May 8, 1886.
beverage brands. It sells beverage concentrates and syrups to bottling and canning
also produces and markets sports drinks, tea and coffee. The Coca-Cola Company
began building its global network in the 1920s. Now operating in more than 200
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countries and producing nearly 400 brands, the Coca-Cola system has successfully
The Coca-Cola Company and its network of bottlers comprise the most sophisticated
and pervasive production and distribution system in the world. More than anything,
that system is dedicated to people working long and hard to sell the products
manufactured by the Company. This unique worldwide system has made The Coca-
Cola Company the world’s premier soft-drink enterprise. From Boston to Beijing, from
Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought
pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola
has created a special moment of pleasure for hundreds of millions of people every
day.The Company aims at increasing shareowner value over time. It accomplishes
this by working with its business partners to deliver satisfaction and value to
consumers through a worldwide system of superior brands and services, thus
increasing brand equity on a global basis. They aim at managing their business well
with people who are strongly committed to the Company values and culture and
providing an appropriately controlled environment, to meet business goals and
objectives. The associates of this Company jointly take responsibility to ensure
compliance with the framework of policies and protect the Company’s assets and
resources whilst limiting business risks.
The biz.system of coca-cola in India directly employs approximately 6,000 people, &
indirectly creates employment for many more related industries throw our wash
procurement, supply and distribution system.
The vast Indian operations comprise 25 companies owned bottling operations & 24
franchises –owned bottling operations. The apart a network of contract packers also
mfg. a range of the product for company. On the distribution front, 10 tone trucks,
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open-bay three wheelers that can navigate the narrow alleyways of Indian cities,
ensure that our product available in each corner of the country.
The coca cola is responsible for the mfg. distribution & sales of product across the
country.
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MISSION OF COCA-COLA
bottling system strategy process and tools in order to create competitive advantage
continuous improvement.
PEOPLE: Being a great place to work where people are inspired to be the
best they can be.
Limitations
The MT has several limitations due to some constraints, due to the
Market condition, Limitations during the course of MT are
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VALUE
Coca-Cola is guided by shared values that both the employees as individuals and the
Company will live by; the values being:
• INTEGRITY: Be real
Coke in India
Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than
reveal
its formula to the government and reduce its equity stake as required under the
Foreign
Exchange Regulation Act (FERA) which governed the operations of foreign companies
in
India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its
presence
with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands and
bottling
network. Coke’s acquisition of local popular Indian brands including Thums Up (the
most
trusted brand in India21), Limca, Maaza, Citra and Gold Spot provided not only
physical
manufacturing, bottling, and distribution assets but also strong consumer preference.
This
combination of local and global brands enabled Coca-Cola to exploit the benefits of
global
branding and global trends in tastes while also tapping into traditional domestic
markets.
Leading Indian brands joined the Company's international family of brands, including
Coca-
Cola, diet Coke, Sprite and Fanta, plus the Schweppes product range. In 2000, the
company
launched the Kinley water brand and in 2001, Shock energy drink and the powdered
the country’s top international investors. By 2003, Coca-Cola India had won the
prestigious Woodruf Cup from among 22 divisions of the Company based on three
broad
growth in 2002 while the industry grew 23% nationally and the Company reached
breakeven
profitability in the region for the first time. Encouraged by its 2002 performance,
Coca-Cola India produced its beverages with 7,000 local employees at its twenty-
seven
for the company. The complete manufacturing process had a documented quality
control and
assurance program including over 400 tests performed throughout the process. The
700,000 retail outlets serviced by a fleet that includes 10-ton trucks, open-bay three
wheelers,
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and trademarked tricycles and pushcarts that were used to navigate the narrow
alleyways of
the cities. In addition to its own employees, Coke indirectly created employment for
another
125,000 Indians through its procurement, supply, and distribution networks. Sanjiv
Gupta,
President and CEO of Coca-Cola India, joined Coke in 1997 as Vice President,
Marketing and
behind recent successful forays into packaged drinking water, powdered drinks, and
ready-to-
serve tea and coffee, Gupta and his marketing prowess were critical to the continued
growth of
the Company.
PRODUCTION PROCESS
The whole production process are showing in the above chart are shows how raw
material passes
through different process and result in to the finished products. Company is used
highly quality
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refined sugar area is produced modern refineries. The water which is used in coca-
cola is first
maxing refined sugar with treated water. So, simple syrup is made than this simple
syrup is
pumped through a filter to ensure its purity and clarity. Than coca-cola concentration.
And it is
mixed with simple syrup so, the final coca-cola syrup is ready. In the process ultra
virus system is
used. After preparing coca-cola this final syrup is transfer to de-creator proportional
cooler-
carbonator. Here air is removed for the treated water proporting meter modswars, the
proper
combination de-creatorwater and coca-cola syrup. The mixture is than cooled and
carbonated.
Then high purity carbon dioxide is supplied from bulk to the carbonator. After the
above process
coca-cola is automatically bottled and highly crowned and capped. Then each filled
bottle is
carefully inspected. After inspecting filled bottles are mechanically placed in cleaned
cases which
are automatically cleaned before filled bottle are placed, than carry to Your
Investment pallets
manually to trucks for delivery to sales and other bottles put in the ware house. After
selling the
products when empty bottles came in to the factory, first empty bottle from trucks.
Then this
bottle is automatically removed from the cases and transferred to the convergent
empty bottles
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are examined washer unclean. Able and effective in a special bottle washer plant in
which bottles
are washed very cleanly. The bottle washing operating takes 30 minutes. In the bottle
washer
plant, bottles are thoroughly washed, cleaned sanitized in uat, caustic, and soda
solution. The
dirty water is used in gardening, water is given then these washed bottles are very
carefully
REFINE WATER
D
SUGAR TREATM
ENT
SIMPLE
CAR SYRUP
BO
DIOX N
IDE
FILTAR
ATI
ON
I
NTRAT
CONCE
ON
FINAL
SYRUP
DE-CREATOR PROP
OTIONER COOLER
FILTER
CROWN EMPTY
ER BOTTL
E
IMDEP
FULL ECTIO
N
PRODUCT
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N
INSPECTIO
BOT
T
PACKIN
G WA LE
SH
PREE-IN-
F EED
E-
WAR INSPECTIO
SE
HOU N
CASE UNCASH
CLEANING UNCASHE
R
BRANDS OF COCA-COLA ER
1. COCA-COLA:-
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Slogan:- “Thanda Matalab Coca-Cola”
beginning in 1886. It is now the flog ship brands of the larges manufacturers markers,
distributor of non-alcoholic beverages in the world.
2. DIET COKE:-
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Slogan:- “Taste the power of one less than one
calories.” 15
3.THUMPS UP:-
Thumps UP in 1993.
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4. Fanta
Over the years it has occupied a strong market place and is identified
as “FUN CATALYS”.
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5.KINLEY WATER:-
6.KINLEY SODA:-
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7.SPRITE:-
1. LIMCA:-
9.MAZZA:-
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10.VANILLA COKE:-
11.PULPY ORANGE
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THE PRODUCT MIX OF COCA-COLA
Coca-cola products
Coca-cola 200ml...300ml...600ml...1500ml...
Thums up 200ml...300ml...600ml….1500ml….
Sprite 200ml...300ml...600ml...1500ml...
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Limca 200ml...300ml...600ml...150000ml...
Fanta 200ml...300ml...600ml...1500m
Maaza(mango) tp250ml…..600ml…….1200ml
Minitmaid(lemon) 400ml…..1000ml
CANS:
Diet coke 330ml
Coca-cola 330ml
Thumps up 330ml
Fanta 330ml
CONSUMER PREFERENCES
• Sprite:- Youngsters.
• Limca:- youngsters.
ability and responsibility to positively affect the communities in which it operated. The
company’s mission statement, called the Coca-Cola Promise, stated: “The Coca-Cola
Company exists to benefit and refresh everyone who is touched by our business.” The
Company has made efforts towards good citizenship in the areas of community, by
improving
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the quality of life in the communities in which they operate, and the environment, by
addressing water, climate change and waste management initiatives. Their activities
also
included The Coca-Cola Africa Foundation created to combat the spread of HIV/AIDS
through
partnership with governments, UNAIDS, and other NGOs, and The Coca-Cola
Foundation,
opportunity.
Coca-Cola’s footprint in India was significant as well. The Company employed 7000
citizens and believed that for every direct job, 30-40 more were created in the supply
chain.38
Like its parent, Coke India’s Corporate Social Responsibility (CSR) initiatives were both
education projects had been set up to benefit children in slums and villages, water
to restore water levels and promote conservation education, and health, where Coke
India
partnered with NGOs and governments to provide medical access to poor people
through
regular health camps. In addition to outreach efforts, the company committed itself to
operations
Pacific 7% 4% 7% 3%
. Alexis M. Herman
Sam Nunn
Donald R. Keough
James D. Robinson
Herbert A. Allen
Ronald W. Allen
. Peter V. Ueberroth
E. Neville Isdell
Jacob Walenberg
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ORGANIZATIONAL CHART OF HCCBPL.
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ORGANIGATION STRUCTURE
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ASANSOL PLANT KEY PEOPLES
MR. J.R. PHOOKUN (AREA OPERATIONS DIRECTOR)
MR. BIPLAB GHOSH (PLANT MANAGER)
MR. ARINDAM SIKDAR (AREA SALES MANAGER)
MR. INDERJIT SINGH (AREA FINANCE MANAGER)
HCCBPL:
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COMPETITORS TO HCCBPL
The competitors to the products of the company mainly lie in the non-alcoholic
beverage industry consisting of juices and soft drinks.
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:
COMPETITORS PRODUCT
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• PepsiCo: The PepsiCo challenge, to keep up with archrival, the Coca-Cola
Company never ends for the World's # 2, carbonated soft-drink maker. The
company's soft drinks include Pepsi, Mountain Dew, and Slice. Cola is not the
company's only beverage; PepsiCo sells Tropicana orange juice brands, Gatorade
sports drink, and Aquafina water.
• PepsiCo also sells Dole juices and Lipton ready-to-drink tea. PepsiCo and Coca-
Cola hold together, a market share of 95% out of which 60.8% is held by Coca-
Cola and the rest belongs to Pepsi.
• Nestlé: Nestle does not give that tough a competition to Coca-Cola as it mainly
deals with milk products, Baby foods and Chocolates. But the iced tea that is
Nestea which has been introduced into the market by Nestle provides a
considerable amount of competition to the products of the Company. Iced tea is
one of the closest substitutes to the Colas as it is a thirst quencher and it is
healthier when compared to fizz drinks. The flavored milk products also have
become substitutes to the products of the company due to growing health
awareness among people.
• Dabur: Dabur in India, is one of the most trusted brands as it has been
operating ever since times and people have laid all their trust in the Company
and the products of the Company. Apart from food products, Dabur has
introduced into the market Real Juice which is packaged fruit juice. These
products give a strong competition to Maaza and the latest product Minute Maid
Pulpy Orange.
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Marketing Mix
Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing
objectives. It has a classification for these marketing tools. These marketing are
classified and called as the Four Ps i.e. Product, Price, Place and Promotion.
The most basic marketing tool is product which includes product design, quality,
features, branding, and packaging. A critical marketing tool is price i.e. the amount of
money that customers pay for the product. It also includes discounts, allowances,
Place is another key marketing mix tool. And it includes various activities the
company undertakes to make the product accessible and available to the customer.
Some factors that decide the place are transport facilities, channels of distribution,
Promotion is the fourth marketing mix tool which includes all the activities that the
Promotion includes sales promotion, advertising, sales force, public relations, direct
marketing, etc.
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Product :
Many Products are physical objects that you can own and take home. But the
word product means much more than just physical goods. In marketing, product also
refers to services, such as holidays or a movie, where you enjoy the benefits
Businesses must think about products on three different levels, which are
the core product, the actual product and the augmented product. The core product
is what the consumer is actually buying and the benefits it gives. Coca Cola
customers are buying a wide range of soft drinks. The actual product is the parts
and features, which deliver the core product. Consumers will buy the coke product
because of the high standards and high quality of the Coca Cola products. The
customers. Since soft drinks are a consumable good, the augmented level is very
limited. But Coca Cola do offer a help line and complaint phone service for
customers who are not satisfied with the product or wish to give feedback on the
products.
Positioning :
Once a business has decided which segments of the market it will compete in,
developed a clear picture of its target market and defined its product, the
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positioning strategy can be developed. Positioning is the process of creating, the
image the product holds in the mind of consumers, relative to competing products.
Coca Cola and Franklins both make soft drinks, although Franklins may try to
compete they will still be seen as down market from Coca Cola. Positioning helps
customers understand what is unique about the products when compared with the
competition. Coca Cola plan to further create positions that will give their
products the greatest advantage in their target markets. Coca Cola has been
positioned their products to benefit their target market. Most people create an
Packaging
Packaging, which is not as highly perceived by businesses, is still an important
factor to examine in the marketing mix. Packaging protects the product during
promotes the product and distinguishes it from the competition. Packaging can
allow the business to design promotional schemes, which can generate extra revenue
and advertisements. Coca-Cola has benefited from packaging the product with
Price :
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Price is a very important part of the marketing mix as it can effect both
the supply and demand for Coca Cola. The price of Coca Cola’s products is one of
the most important factors in a customer’s decision to buy. Price will often be
the difference that will push a customer to buy our product over another, as long
as most things are fairly similar. For this reason pricing policies need to be
achieve a stable balance between sales and covering the production costs.
Price strategies are important to Coca Cola because the price determines the
amount of sales and profit per unit sold. Businesses have to set a price that is
attractive to their customers and provides the business with a good level of
profit. Long before a sale was ever made Coca Cola had developed a forecast of
consumer demand at different prices which inevitably determined whether or not the
product came on the market, as well as the allocation of adequate money and
The pricing Strategy a business will use will have to focus on achieving the
marketing plan’s objectives and support the positioning of the product, and take
pricing, Loss leaders, Price Points and Discounts. Over the years Coca Cola has
used Penetration Pricing as a way of grabbing a foothold in the market and won a
market share. It’s product penetrated the marketplace. Once customer loyalty is
established as seen with Coca Cola it is then able to slowly raise the price of
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its product. There has been a fierce pricing rivalry between Coca Cola and Pepsi
products as each company competes for customer recognition and satisfaction. Till
now it appears as if Coke has come up on top, although in order to gain long term
profits Coke had to sacrifise short term profits where in some cases it either
went under of just broke even, but as seen it has been all for the best.
Pricing Methods
expect to pay, and what they perceive as good quality. If the price is too high,
consumers will spend their money on other goods and services. If the price is too
Pricing methods include: Cost based Pricing, Market based pricing and
Competition based Pricing. Over the years Coca has lost ground here in it’s
pricing method which allowed it to compete more effectively in the soft drink
market. Leader follower pricing occurs when there is one quite powerful business
in the market which is thought to be the market leader. The business will tend to
have a larger market share, loyal customers and some technological edge, thus the
case currently with Coke, it was first the follower but through effective
management has now become the leader of the market and is working towards
achieving the marketing objectives of the Coca Cola. Survival in the market place,
place in the right place at the right time may still not be enough to be
successful. Effective communication with the target market is essential for the
success of the product and business. Promotion is the p of the marketing mix
designed to inform the marketplace about who you are, how good your product is and
where they can buy it. Promotion is also used to persuade the customers to try a
sales promotion and public relations that it uses in its marketing plan. Above the
television, radio and magazines, Coca Cola has used this as the main form of
customers to Coca Cola Products. Coca Cola also utilizes below the line promotions
such as contests, coupons, and free samples. These activities are an effective way
The place P of the marketing mix refers to distribution of the product- the
ways of getting the product to the market.The distribution of products starts with
channels that Coca Cola has elected to transport and sell its product.
will determine sales levels and costs. The choice for a distribution channel for
There are four types of distribution strategies that Coca Cola could have chosen
apparent from the popularity of the Coca Cola s product on the market that the
business in the past used the method of intensive distribution as the product is
local corner shop, anywhere you go you will find the Coca Cola products.
control, transportation. Coca Cola must further try to balance their operations
Order Processing- Coca Cola cannot delay their processes for consumer deliveries
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(i.e. delivery to selling centers), as this is inefficient business functioning
inventory measure that Jackson’s sees as most effective is vital. Jackson’s must
remember though that there are factors involved with inventory control that can
hinder the products sales and customer perceptions (hazards, distribution from
Materials handling- this deals with physically handling the product and using
machinery such as forklifts and conveyor belts. When holding products, then Coca
by air, rail, road or water depends on the market (i.e. global, or domestic?) and
depends on the associated costs. The most beneficial transportation method for
Coca Cola would be ROAD if the product were moved around from storage to the cost
centers. 15
OBJECTIVE OF THE WORK STUDY
promotion in market.
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Indirect Selling
They have their whole sellers and agencies to cover all area. Because it is very difficult for them to cover all
area of India by their own so they have so many whole sellers and agencies to assure their customers for
availability of coca cola products.
Facilitating the Product By For providing their
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MARKET SEGMENTATION OF COCA-COLA
Market can be segmented along with 3 lines-channel cluster, locality
income, outlet volume.
SEGMENTATION
Grocery Low
Dimond
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E&D Medium
Gold
Convenience High
Silver
Bronze
Grocery (customer profile): Store stocking a variety of regular uses household items.
stores etc.
Eating and Drinking Channel: Outlets range from the high-end restaurants to the
smaller dhabas. These outlets offer multiple opportunity to effect sales as people
- Restaurants
- Dhabas
- Cafes
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(C) EATING & DRINKING CHANNEL 2
It includes bakery, sweet shops, tea shops, soft drink shops and juice centre.
COLOJ-K
THUMS UP
SPRITE MAAZA
LIMCA
CLASSIFICATION OF OUTLETS
• DIMOND – Sales more then 800 case/month.
Case/year.
• SILVER - Sales more then 200 but less then 500 case/year.
SERVICE PROVIDER
HCCBPL have service providers for 3 different areas.
4 VC
7 VC
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9 VC
10 VC
20 VC
30 VC
WHC-310=9.5 VC
WHC-510=15 VC
2 CC
4 CC
10 CC
MODELS OF COOLERS
IN ASANSOL CDE HAVE ONLY 4 TYPES OF COOLER
• VC – VISUAL COOLER
• CC – CHEST COOLER
• FRIGO GLASS
• SEAGA INDIA
• WESTERN
20c/s+1still
Diamond 20c/s 20c/s
cooler
9VC-20, 30VC-2
9VC-20, 30VC-1
9VC-20, 30VC-1
BISWAJIT SARKAR 7VC-45, WHC-510-15 95
9VC-30, 30VC-5
KOUSHIK SINHA 7VC-50, WHC-510-10 87
9VC-25, 30VC-10
PARTHA SARATHI GUPTA 7VC-50, WHC-510-30 179
9VC-85, 30VC-14
ANIRBAN MUJUMDAR 77
BISWAJIT SARKAR 81
BISWAJIT SARKAR 95
KOUSHIK SINHA 87
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PARTHA SARATHI GUPTA 179
KOUSHIK
BISWAJIT SINHA
SARKAR
ANIRBAN MUJUMDAR
TAPAS DAS GUPTA
BISWAJIT PARTHA BISWAJIT SARKAR
SARKAR SARATHI BISWAJIT SARKAR
GUPTA KOUSHIK SINHA
PARTHA SARATHI GUPTA
TAPAS DAS
GUPTA ANIRBAN
MUJUMDAR
7 VC 50
WHC-510 5
9 VC 20
30 VC 2
15
30 VC, 2, 3%
7 VC
WHC-510
9 VC
WHC-510, 5, 6% 7 VC 30 VC
, 50, 65%
7 VC 55
WHC-510 5
9 VC 20
30 VC 1
15
30 VC, 1, 1%
7 VC
WHC-510
9 VC
WHC-510, 5, 6%
30 VC
7 VC
, 55, 68%
7 VC 50
WHC-510 10
9 VC 20
30 VC 1
15
30 VC, 1, 1%
7 VC
WHC-510
9 VC
7 VC
WHC-510, 10, 12% 30 VC
, 50, 62%
7 VC 45
WHC-510 15
9 VC 30
30 VC 5
15
30 VC, 5, 5%
7 VC 50
WHC-510 10
9 VC 25
30 VC 10
15
30 VC, 10, 11%
7 VC
9 VC, 25, 26% 7 VC WHC-510
, 50, 52% 9 VC
30 VC
7 VC 50
WHC-510 30
9 VC 85
30 VC 14
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30 VC, 14, 8%
7 VC
, 50, 28%
7 VC
WHC-510
9 VC
9 VC, 85, 47% 30 VC
WHC-510, 30, 17%
FINDINGS
According to last 2 pervious year data it can be say that
stl PARTHA SARATHI GUPTA installed maximum numbers of
coolers.
MUKBILASSH WERRING
ADJUSTEMENT.
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5% 5% Gas charging
5%
3% werring problem
48% compreser problem
Stabilizer problem
16% Reley problem
Light problem
18% Serviceing
According to the graph gash charging is a popular problem of the cooler where as
next is the relay problem. Others are took place in minor time.
GAS KIT
LIGHT
FAN MOTOR
SENCER.
RACK
WIRING
CONDENSER
CONDENSER Pipes
RELAY
STABILIZER.
1.To know where the cooler is sitting inside the outlet or outside the
outlet.
2.If outside then the night cover is set at the place where cooler will set.
4.When the cooler has been set in guarder then the price communication
on the cooler tray & set the trays properly in cooler.
7.On convenience & grocery outlets we put there also hanging rack.
• Chilled beverages taste batter & hold grater value for customers.
• Increase in sales & income. When consumer see the product he willing
to buy it.
SELLING PROSSES
Direct Selling
Direct selling is the system in which the goods are sold to the retailers through direct
sale agent of the company. PepsiCo sells its products through direct route agents
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which are appointed by the company itself; these route agents deliver the goods to
The route agents are provided a specific area in which they have to sell the product
and every route agent has to sell in his respective area only. The invoice in this type
Indirect Selling
Indirect selling is the system in which the goods have to pass through intermediaries
in being delivered to the retailer. The company appoints distributors who work as
The company is mainly concerned with the primary and the secondary sales; it keeps
track of the secondary sales to gauge the final sale of the company. Company
Retailers are the customer for the company. Company has distributors who deliver
the goods to the retailers. Distributors are provided different volume of sales
according to the past records or through market survey. Certain security deposit &
Visicooler:
ATIVATION ELEMENTS
GOCERY
o 3 Tier Rack
o 1 Tier Rack
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o Arial Mobile Hanger
o Table Top Display
o Self Display
DISPLAY RACKS
CONVENIENCE
1 Tier Rack
Table Top Rack
Arial Mobile Hanger
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VISI COOLER
2. ASANSOL PLANT
3. PATNA PLANT
4. PUNE PLANT
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5. NASIK PLANT
6. JAMMU PLANT
7. MUMBAI PLANT
8. GOA PLANT
9. VARANASI PLANT
• Increase in sales & income. When consumer see the product he willing
to buy it.
KUNTAL GHOSH
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FINDINGS:
I find so many visi, D-FREEZ, & other company freeze in different area
in diffent region.
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CONCLUSION:
The market share of coke products is higher then the other products.
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LIMITATION OF RESEARCH WORK:
11. Company must take new strategy to fight with local cold
drinks brand.
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SIFNIFICANCE OF THE STUDY
It gave a chance to use the conceptual knowledge I actual environment
& prepares the researcher to use the knowledge for better in his future
endeavors.
TO THE COMPANY:
BIBLIOGRAPHY
Reference:
Books Authors
www.quickmba.com
www.indiacom.com
www.yellowpages.com
www.coca-colaindia.com
WE LOVE
TO WIN
WE HATE
TO LOSS………
SALES TEAM
ASANSOL.
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THANK YOU,
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