Unit: Step 3 Identify technology value

Student:

Cesar Augusto Caicedo

Ingrid Salazar

Jenny Paola Paredes

Leidy Milena Diaz

Willinton Ramos

Teacher:

Jeniffer Tovar

UNAD

Technology Valuation And Negotiation

2021
 Tabla de contenido

Introduction............................................................................................................................................. 3
Objectives ............................................................................................................................................... 4
General.......................................................................................................................................... 4

Specific...................................................................................................................................... 4

Activities Assignment and Work Responsibilities Chart - one per group (Activity 3) ............................... 5
Valuation methods infographics – one per student (Activity 4)................................................................. 6
Ingrid Salazar ................................................................................................................................ 6

Jenny Paola Paredes Buitrago ........................................................................................................ 7

Leidy Milena Diaz ......................................................................................................................... 8

Willinton Ramos Hernández .......................................................................................................... 9

Difficulty selection chart - one per group (Activity 6) ............................................................................ 11

Hand draw synoptic table – one per student (Activity 7) ........................................................................ 12
Cesar Augusto Caicedo................................................................................................................ 12

Ingrid Salazar .............................................................................................................................. 13

Jenny Paola Paredes Buitrago ...................................................................................................... 14

Leidy Milena Diaz ....................................................................................................................... 15

Willinton Ramos.......................................................................................................................... 16

Problem and Recommendations videos – one per student (Activity 9) .................................................... 17

Conclusions ........................................................................................................................................... 18
References............................................................................................................................................. 19
 Introduction

Knowing specific and clear information in the process allows having this as a useful tool for

decision-making in the business field, thus creating a wide field without limitations for today,

giving the creation of concrete, reliable and safe information that it is available to all

professionals in the field nationally and internationally

Objectives

General

Study the bibliographic references, according to them, make an infographic of the selected

method, and create a video exposing the sign box on the difficulty, with their respective

recommendations.

Specific

 Select a method and make an infographic

 Select a difficulty and make a synoptic chart by hand

 Make a power point presentation

 Record a video
 Activities Assignment and Work Responsibilities Chart - one per group (Activity 3)

Activities Assignment and Work Responsibilities

Group Number: 212032_28
Unit name:unit 2 Step 3 Identify technology value
Selected topic Student name
Income approach method Willinton ramos Hernandez
Cost approach method Ingrid Melissa Salazar Mejía
Market approach method Leidy Milena Diaz Guarin
Real options method calculated with Decision Jenny Paola paredes Buitrago
trees
Real options method calculated with Cesar Augusto Caicedo
Black-Sholes model
Student chosen to submit the final Student Name
document to the Evaluation
Environment:
Valuation methods infographics – one per student (Activity 4)

Ingrid Salazar
Jenny Paola Paredes Buitrago
Leidy Milena Diaz
Willinton Ramos Hernández.
Cesar Caicedo
Difficulty selection chart - one per group (Activity 6)

Problem selection chart

Group Number: 212032_28
Unit name: unit 2 Step 3 Identify technology value
Difficulties in valuing technologies for transfer Votes
Little knowledge of valuation methods by
technology managers in charge of the
process
Lack of information on the market and Willinton ramos Hernandez
commercialization channels
Ingrid Melissa Salazar Mejía
Leidy Milena Diaz Guarin
Jenny Paola Paredes Buitrago
Cesar Augusto Caicedo
Lack of information on production costs
Ignorance of licenses, patents or similar technology
transfer agreements
lack of communication between developers and
technology managers in charge of the
process
Difficulty selected by the group: Write the difficulty with more votes
Hand draw synoptic table – one per student (Activity 7)

Cesar Augusto Caicedo

Ingrid Salazar
Jenny Paola Paredes Buitrago
Leidy Milena Diaz
Willinton Ramos
Problem and Recommendations videos – one per student (Activity 9)

Name Link
https://www.youtube.com/watch?v=MJcQC0uwO5o
Cesar Caicedo

Ingrid Salazar https://youtu.be/V8KjASMnX1k

Jenny Paola Paredes Buitrago https://youtu.be/xtI8Yc2RlvQ
Leidy Milena Diaz https://youtu.be/2ywYTILSRrA
Willinton Ramos https://youtu.be/0giHFhG3IZM
 Conclusions

 With this work, he understood the importance of knowing the market and the marketing

means to know what we are going to face in the market and the implementation of

technological systems to publicize the products and thus be able to reach many parts.

 Recognizing each field its benefits and what they consist of gives the beginning of new

processes that can improve each method for the industry.

 References

Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Options

Model (pp 84-87). Hoboken, N.J.: Wiley. Retrieved

from https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?d

irect=true&db=nlebk&AN=130922&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_84

Echeverri y Franco (2011).

Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019). Technology

valuation at universities: Difficulties and proposals. Contaduría y

administración, 64(spe1). Retrieved from: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-

1042-cya-64-spe1-00005.pdf

Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered

from: http://hdl.handle.net/10596/12322

Virtual Information Object

World Intellectual Property Organization (WIPO) & International Trade Centre (ITC),

(2010). Exchanging Value – Negotiating Technology Licenses, A Training Manual (pp

32-41). Recovered

from: https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf