Professional Documents
Culture Documents
BUSM069 Exam Guidelines Essential Reading List
BUSM069 Exam Guidelines Essential Reading List
Please NOTE: depending on the questions you answer, some of the above will
matter more or less. You are not expected to cite or discuss all of them in every
question. However, most of these articles provide relevant contexts, theories,
arguments and illustrations. The better you know them the better prepared you will
be.
Exam Structure
24 hour take home exam bearing 60% of your overall mark for the module.
Date : 6 September
Submission deadline: 24 hours
You will have 4 Questions to choose from. You must answer 2 questions only.
Each question bears 50% each.
We suggest the total word count is 1,800. So the maximum word limit for each question is
900 (excluding your list of references’ word count).
Expect aspects of the topics covered in class to be in the exam (Sessions 6-10 in week 2)
Please read your questions carefully before answering them. There will be several
elements to each question. You are required to discuss all elements.
You may find it useful to define a concept or explain the characteristics of a concept,
explain a theory or a framework. You are expected to use illustrative examples where
possible (e.g. from case studies and other articles) to explain key debates, findings or
evaluate a concept.
You are also expected to give your critical thoughts which means explaining and/or
evaluating the strengths and weaknesses, pros and cons of
concepts/illustrations/arguments/findings relevant to the question or task.
When you are asked to use theories and case studies, we expect you to use the key
literature and case studies discussed in class in week 2. All questions are based on
our teachings in class and readings provided.
You are also invited to give your objective thoughts and be creative but provide your
reasoning, not just an opinion. In addition to the case studies discussed in class, you
can also illustrate examples from industry, etc.
This is not an essay, it is an exam. The introduction and conclusion can be short. The
knowledge you use and arguments you make with it, in answering your two chosen
questions, are key. Your arguments should be clear. We do not expect you to cite a
long list of references. However, any cited references relevant to the question should
be included.
Quotations must be within quotation marks. You are encouraged not to waste your
word count on long quotations. You are expected to demonstrate your knowledge. We
strongly recommend that you paraphrase ideas and summarise in your own words
along with appropriate citations.