AQUINO, Maria Gabriela Atty.

Baccay
BERBER, Belinda-Ely LM31810
LAURENTE, Emmanuel Cesar CSR Reporting
MALLARE, Guianne Samuelle
VILLAROSA, Jazmin Cristna
3LM1

CONTRIBUTION/S:
Content – Aquino, Mallare, Villarosa
PowerPoint Presentation – Berber, Laurente
Video Editing – Aquino, Berber, Laurente

CONTENT

I. PROFILE

About Grab

Grab is Southeast Asia’s leading superapp, operating primarily across the Deliveries,
Mobility, and Financial Services segments across eight countries in the region.

They are loaded with brand offers of deliveries, mobilities, financial services, enterprise,
among others. Consequently enabling millions of people each day to order food, groceries, rides,
pay for online purchases, or access services such as lending, microinsurance and telemedicine,
while providing income opportunities for our partners.
 Enriched with their outstanding corporate culture, anchored around ‘The Grab Way’. It
lays out their mission, how they will achieve it, and the 4H principles that guides them on the
journey.

4H PRINCIPLES

● Heart - To serve their communities and each other

● Hunger - Achieving their mission and sustaining their impact requires grit and drive
● Honour - Trust in Grab’s principles makes their mission possible
● Humility - Acknowledging that we are all a work-in-progress

Its Owners

Anthony Tan, a graduate of Harvard University, is the chief executive and co-
founder of Southeast Asia’s dominant ride-hailing app. Tan could have an easy ride with
his family’s auto business, run by his father, Tan Heng Chew, but in 2012 he struck on
his own.

Together with his co-founder Tan Hooi Ling, they had committed to innovating
their services to live up to the standards of living of the people especially in this time of
the pandemic.

*Picture of Anthony Tan and Tan Hooi Ling

II. CORPORATE PHILANTHROPY

The notion of social impact at Grab is not new. Grab was born out of the desire to solve a
social problem— at the core of everything, Grab has been doing projects that continue today that
promotes safety, trust, and accountability to deliver on their commitment to improving the quality
of life of the 640 million people who live in Southeast Asia. Grab wants to make an impact at scale
and solve everyday problems that people in Southeast Asia face. It has been doing projects that
cater to the needs of the specific sector of people with or without the use of media.
III. STAKEHOLDER ENGAGEMENT
They seek to build mutual trust and support with various stakeholder groups through open
dialogue, exchanges, and feedback. This enables them to understand third-party concerns and
explore ways to address them. Moreover, they strive to cultivate a stronger sense of ownership
regarding sustainability through continued engagement. The following table identifies key
stakeholders and some of the common ways through which Grab engages with them.

Stakeholder Stakeholder Priority Engagement Engagement

group representative concerns mechanisms frequency

Public Sector • Governments • Environmental, • Industry • On-going

• Local social, and consulting • As needed
government economic representations
regulatory compliance • Programmes,
authorities • Regulatory discussions, and
• International compliance collaborations with
organisations, practices governments and
research • Labour practices regulators
institutes, and • Health and safety
educational performance
institutes • Data regulation
• Industry issues
such as
digitalisation and
industry 4.0

Employees • Grab’s • Compensation • Performance • Once every six

employees and and other appraisals and months
management employee benefits compensation • Monthly
• Career review • Ongoing
development • Employee
• Organisational engagement survey
updates • Internal Grabber
• Financial and communications
sustainability and updates (e.g.,
performance of the email
company updates, global as
well as functional
townhalls)
• Training and
development
• Meetings and
interactions

Driver-partners • Driver-partners • Benefits, welfare, • Townhalls and • On-going

and training special events • As needed
representatives • Important updates • Collecting
and information insights, health
• Community pulses, and
 building and feedback
feedback • Trainings and
workshops
• Communication
via the driver-
partner application,
emails,
social media
• Partner
satisfaction surveys
• Focus group
discussions
• Driver-partner
associations
meetings

Merchant- • Merchant- • Delivering • Via Account • On-going

partners partners training, merchant- managers • As needed
partner • In-app
participation communication
in campaigns for • Email,
growth webinars/conferenc
es
• Focus group
discussions
• Partner
satisfaction surveys

Consumers • Users of Grab • Safety of Mobility, • In-app • On-going basis

product Deliveries, and communication or
and services Financial Services over email
offerings
• Protection of data
and privacy
• Accessibility
• Consumer
satisfaction and
service level
satisfaction

IV. CSR PYRAMID IN RELATION WITH GRAB

1. Discretionary Responsibilities (Philanthropic)

As key parts of the Philippines enter stricter community quarantine, Grab

Philippines continues to support Filipinos on safety and hygiene, everyday value and
convenience, and growth. It has implemented projects supporting Filipinos in three (3) key
areas:
 a. Ensuring that its suite of everyday services ranging from mobility,
deliveries, and cashless payment solutions continue to operate smoothly
and reliably to support the needs of consumers;
b. Platform safety and hygiene; and
c. Helping local businesses and partners grow amidst the lockdown.

2. Ethical Responsibilities

Grab has formulated a Code of Conduct for its drivers, suppliers, and customers.
It ensures the safety of both parties and promotes ethical standards of what must be done
and what to avoid. It takes into account Grab’s internal guidelines and policies and sets
out the acceptable behavior of its suppliers and drivers in providing goods and services.
Grab is committed to doing business in a legal, fair and ethical manner and expects all its
business partners and consumers to be similarly committed.

3. Legal Responsibilities

Adopting a robust governance approach in order to build a safe and trusted

platform, Grab’s legal responsibilities are ensured. This is kept abreast by striving to
adhere to best practices when it comes to record-keeping and reporting and having a zero-
tolerance policy toward corruption, bribery, and corporate malfeasance. Grab has an
Ethics & Compliance team that oversees policies relating to anti-bribery and corruption
(ABC) and works with the Legal team to help ensure adherence to local applicable laws.

They also do measures to strengthen their cybersecurity and data protection

measures to safeguard our networks, systems, and data from potential cybersecurity
risks, as well as to foster compliance with applicable privacy laws and sector-specific
requirements imposed by the government.

4. Economic Responsibilities

Grab coheres to its economic responsibilities by growing and facilitating the

multitude of economic opportunities within the digital economy through technological
innovation and partnerships. Constantly empowering driver and merchant-partners with
the right tools and skill sets to thrive in the digital economy.

V. CSR ACTIVITIES/PRACTICES

Grab has a double bottom line. This means that they aim to simultaneously deliver
financial performance and make a positive social impact while mitigating their environmental
footprint.
 1. Environmental

1.1. GrabBike deploys 15,000 riders in Philippines

This is a "natural fit” for a firm operating in congested urban areas like Metro
Manila. GrabBike is also present in other countries, such as Vietnam. In 2020, Grab
conducted a baseline inventory study for greenhouse gas emissions on their platform and
has encouraged bike riders since it reduces carbon emissions and footprint.

1.2. Launching of Electric Vehicle

Grab announced new initiatives that reinforce its commitment to reduce carbon
emissions and its environmental footprint. Grab users will soon be able to reduce their
carbon footprint when traveling with Grab through an innovative carbon offset feature
integrated within the app. Grab and Hyundai Motor Group will also launch new Electric
Vehicle (EV) pilot programs to make EV ownership more affordable and accessible, while
jointly developing a roadmap to accelerate EV adoption in Southeast Asia.

1.3. Sustainable Packaging Solutions

GrabFood’s operations are where Grab has the most material waste-related
impact as the majority of GrabFood merchant-partners use single-use plastics to pack
food for delivery. Grab has taken steps to reduce single-use plastics on its platform and
has come up with sustainable solutions to address this issue in the long term.

1.3.1. Eco-friendly Packaging

To encourage merchant-partners to choose eco-packaging, including
biodegradable or compostable packaging, over single-use plastics. Grab sources
for and negotiates with eco-packaging suppliers on behalf of our GrabFood
merchant-partners.

1.3.2. Opting out from single-use plastic cutlery

They launched the opt-out cutlery toggle option on their app regionally in
2019. Grab has saved close to 380 million sets of cutlery in 2020.
 2. Economic

2.1. Grab Small Business Booster Program

Includes tools and initiatives to help offline businesses digitalize and to help Grab
merchant-partners increase their visibility online and improve business operations. As part
of Grab's agenda to help MSMEs and farming communities, Grab signed partnerships with
the Department of Agriculture, Department of Tourism to connect farmers and rural
entrepreneurs to the digital economy, and has been actively supporting the Department
of Trade and Industry's MSME Reboot Program. Grab has also launched the 2nd edition
of Grab for Good: Social Impact Report with a focus on COVID-19 response efforts. In the
Philippines, GrabBayanihan was able to protect and support at least 3.6 million Filipinos.
Inclusive of GrabMerchant, an all-in-one, self-serve merchant platform for business
owners to help grow their online consumer base, optimize their operations, while keeping
costs in check.

2.2 DA team up to help Filipino farmers, agripreneurs through digitalization

Together with the Department of Agriculture, Grab Philippines through its
GrabExpress on-demand delivery service has launched its partnership for the Kadiwa ni
Ani at Kita Program whereby customers across Metro Manila can purchase fresh produce
and meats from the DA’s eKadiwa website (http://www.ekadiwa.da.gov.ph/) and be
delivered through GrabExpress, thus supporting farmers and agripreneurs in the
Philippines amidst the COVID-19 pandemic. As the everyday everything app, Grab
proudly supports the Department of Agriculture’s vision of unlocking the many potentials
of agriculture and agripreneurship through technology and innovation.
 2.3. GrabForGood Fund to Benefit Grab Partners and Southeast Asian
Communities - Groceries For Your Rider
A ‘Fund Advisory Board’ will be formed to give Grab partners and the broader
Southeast Asia community strong representation in providing feedback and
recommendations over how the funds will be spent. Through the app, people may donate
to their riders. Launching ‘Groceries For Your Rider,’ a new feature on GrabMart that will
let customers order groceries from participating GrabMart stores and brands for their ”Ate
and Kuya Riders”.

3. Social
3.1. Diversity and Inclusion
Grab is committed to leaving no one behind in the digital economy and they do
their part to help Persons With Disabilities (PWDs) generate income opportunities on our
platform.

3.1.1. Inclusive Technologies

Progressively made changes to our app to make it easier for PWDs to book
offerings on the platform or use the platform to earn a living. In-app accessibility
features include:
- Improved color contrast and action button design to enable visually
impaired users to better navigate the app.
- In-app notification to inform the user that the driver-partner has a
disability and prompt the user to communicate with or receive the
order in a location that is accessible to the driver-partner.
- In-app notification to a driver-partner that the passenger is visually
impaired and requires assistance for pickup or travels with a guide
dog.
- Customizable delivery ready for PWD partners so they can deliver
food or groceries within a comfortable distance.

3.1.2. Inclusive Mobility Offerings

GrabAssist, an offering launched in 2018 that allows users with mobility
issues to book rides with driver-partners trained in providing specialized assistance
to them. By expanding the range of mobility offerings provided, Grab allows PWDs
to have more accessible transportation options, allowing them greater
independence.

3.1.3. Promotion of Gender Inclusivity

They launched a campaign to let women lead. They employ staff from over 52
countries and a third of our country heads are women. Grab’s management team
together with People Operations (also known as human resources) tracks metrics
associated with recruitment, retention, and promotion of employees in order to
weed out unconscious bias in promotion or hiring.
 3.2. Grab x Rexona Ka-Grab Hero Movers
To honor the ‘kayod’ of our delivery-partners while supporting their everyday needs
through a range of meaningful offerings and initiatives. One hundred fifty (150) delivery-
partners will be rewarded throughout the course of this three (3) – month incentive
program. Each month, fifty (50) winners who hit their target ride will get a chance to take
home exciting prizes such as a brand new Yamaha Mio Soul Scooter, a Samsung A52
smartphone, tablets, Unilever Livelihood Packages, as well as gift certificates.

3.3. COMELEC launches #OneDestination calling for Filipinos to vote

In tandem with the Commission on Election, Grab Philippines launches the
#OneDestiNation campaign to help curb voter disenfranchisement and misinformation in
preparation for the Elections.

Re-introduce the need to take part in the elections. True to its O2O brand DNA,
Grab harnesses the efficient use of both offline and online media in helping curb
disenfranchisement among voters. As a market leader and Philippines’ everyday
superapp, Grab acknowledges its unique ability in creating meaningful discussions to
debunk voting myths, thus inspiring higher poll turn-out. Select GrabCar units will have car
stickers and flyers, and at the same time Grab, its pool of influencers, and its media
partners will create social discussions via new media format.
 4. Socio-Economic Impact

4.1. Vaccines to boost socio-economic development

Grab Philippines and the Makati City Government launched its vaccination center
to provide economic frontliners with a safe, organized, and convenient facility to help them
to get inoculated against COVID-19, and boost the prospects for socio-economic recovery.

Apart from the vaccination center, Grab Philippines has also teamed up with the
DOTR and the LTFRB on several ongoing efforts in encouraging more Filipinos to get
inoculated. One of which is Vacc To Normal, a campaign encouraging Grab drivers and
delivery-partners to get inoculated through special raffle prizes, rewards, COVID
vaccination insurance, as well as vaccination education initiatives ranging from weekly
stories featuring testimonials from vaccinated drivers and delivery-partners, weekly
digests of BakunaFacts from DOH official resources, and live stream discussions with
healthcare experts and local government units addressing concerns from the driver
communities

As part of the Vacc to Normal campaign, Grab Philippines also launched Vacced
Ka Na Ba? – a nationwide initiative that rewards vaccinated individuals with Grab promo
vouchers every time they submit their vaccination cards via the Grab app. Apart from the
instant promo vouchers rewarded to the participants, they can also get a chance to win
up to PhP250,000 in their GrabPay accounts.

4.2. DOLE team up to provide livelihood opportunities and skills training to

displaced Filipino workers through the Free Bisikleta initiative

Launching in NCR together with various areas of Luzon, Free Bisikleta (FreeBis)
is a special initiative of the DOLE’s Integrated Livelihood Program in partnership with
Local Government Units and private sector players such as Grab, which aims to aid
workers impacted by the COVID-19 pandemic – including returning OFWs, by providing
them with livelihood opportunities within the food- and parcel-delivery service industries.

Grab Philippines will be screening and onboarding qualified FreeBis recipients

and will be providing them with essential safety and service training to be effective and
successful delivery-partners on the Grab platform. Apart from the livelihood opportunities
and skills training that Grab will impart to these qualified FreeBis beneficiaries, they will
enjoy the same benefits and flexibility as independent contractors on the Grab platform.

5. Covid-19 Response

5.1. GrabBayanihan
Grab Philippines together with its partners from the public and private sector,
launched GrabBayanihan to aid several economic and medical pain points brought about
by the recent public health situation around COVID-19; Through GrabBayanihan, Filipino
 health workers who are on the frontlines serving fellow Filipinos during this time of need
will have access to safe and convenient means of mobility with GrabWheels.

There will be two types of Bayanihan: "GrabCar Bayanihan From" and "GrabCar
Bayanihan To." The former is what commuters will see on their app if they're booking from
the vaccination center to their desired destination. The latter is what commuters will see
on the app when booking from their point of origin, going to the vaccination center.

GrabCar Bayanihan rides are driven by vaccinated drivers, lessening the risk that
a passenger will be infected by COVID-19 on the way to getting vaccinated.

5.2. Free Medical Assistance to Grab Community

Grab has teamed up with KonsultaMD to provide P21.47M worth of free online
healthcare consultation to Grab’s driver- and delivery-partners through Grab’s incentive program
Ka-Grab Rewards Plus.

KonsultaMD will provide high-quality telemedicine consultation services to Grab drivers

and delivery-partners as they continue to provide essential services to millions of Filipinos who
rely on the Grab platform for their everyday needs.

With one click in the app, driver- and delivery-partners can get access to the telehealth
app. Additionally, eligible family members of Grab driver- and delivery-partners can be listed as
beneficiaries and can take advantage of the same offerings from KonsultaMD.

Running until January 2, 2022, Grab’s driver-partners and delivery partners will have
access to KonsultaMD’s free online medical consultation. They can use it 24 hours a day, seven
days a week, and as many times as they need. Users can also request e-prescriptions such as
e-laboratory requests, proper medication, and e-certificates, as long as they are included in the
list of available specialties in general medicine.
 5.3. Overview
Stakeholder Group
Driver- and Delivery-partners
Passengers and Consumers
Local authorities and Government bodies
Plan of Action
● Augmenting 4W driver’s financial
capacity through the Cash Loan
program which is being repurposed to
serve as an “Emergency Loan.”
Drivers may loan from PHP 5k up to
10k.
● Providing financial assistance in case
of quarantine or hospitalisation.
(Upcoming)
● Limiting physical contact with Delivery
partners via Contactless Delivery.
● Suspending GrabCar services
temporarily.
● Partnering with vendors nationwide to
provide discounted medical and
cleaning supplies or services for
Merchant-partners.
● Encouraging Partners to check their
temperature daily and get medical help
if they are unwell.
● Updating our Help Centre to allow
anyone to easily notify us of any person
on our platform who appears to be
unwell.
● Providing 24/7 contact tracing support.
● Cascading the latest industry safety
and hygiene standards to our
Partners.
● Temporarily suspending the accounts
of Partners who confirm they are
unwell until they submit a medical
 certificate to prove they are free from
COVID-19.

Merchants ● Driving more sales for the local and

independent Merchant-partners
currently on our platform.

6. Educational

6.1. GrabVarsity

GrabVarsity provides students with a more affordable, safer, and convenient

transport option while nurturing life skills. Designed for students from institutions of higher
learning, GrabVarsity is a first-of-its-kind program in Malaysia that addresses the
transportation needs of students and looks at providing lifestyle benefits and rewards for
the student community. It does this while also offering opportunities for them to glean real-
life work experience.
Grab is acutely aware of the role we play not just in moving the nation forward in
transport and payments, but also in developing the country’s young minds. Learning and
innovation is central to Grab’s culture and we are always on the lookout for initiatives that
allow us to solve local problems whilst giving back to our community.

Currently, GrabVarsity is available in Universiti Malaya (UM), Universiti Sains

Islam Malaysia (USIM), and University Malaysia Perlis (UNIMAP). Grab appreciates the
opportunity given by these first-mover universities, and is working towards taking this
student-centric program to as many universities as possible in the coming months.

GrabVarsity, which is accessible by the student community via the portal which
comprises of four pillars:

1. GrabVarsity Rewards: A university student-based reward program with

exclusive, curated benefits that are more relevant and interesting to them.
These rewards include offerings from Shopee Malaysia, iflix, Photobook
Worldwide, Honor, Digi and Pizza Hut.
2. Transport Partner: Grab is also trying to ease traffic congestion within and
around the university by establishing designated pick-up and drop-off
areas whilst providing exclusive promo codes for events such as
convocations, sports day, or festivals.
 3. Hands-on Learning Opportunities: Students can apply for apprenticeship
placements at Grab Malaysia and have the opportunity to work and learn
from the best in developing their professional skills for the future.
4. Bridging Income Opportunities :Students can participate in a special
short-term, student-only Grab driver program to earn supplemental
income to help cover their education fees or student loans.

VI. THEORY APPLICATION

1. Environmental

1.1. GrabBike deploys 15,000 riders in the Philippines - Stakeholder

1.2. Launching of Electric Vehicle
1.3. Sustainable Packaging Solutions

The issue of greenhouse gas emissions roots in a lot of factors. However, one heavy
consideration is the emissions that come from automobiles, motorcycles, and the like. This is the
main business of Grab, they cater transportation. A review back in 2019 established that their
services have added carbon footprints tremendously. Their single-use plastics also became very
harmful due to their nature and rapid rise in volume. Later on that same year, environmental
programs discussed a while ago were launched. The environment being involved, Grab knew
they cannot prosper and can only continue to exist if the society in which they are based perceives
the organization to be operating to a value system that is commensurate with the society's own
value system. To subjugate bad press, Grab’s legitimization worked operations through releasing
better reports and publicizing that they are “Going Green.” Consequently, this is now their positive
image, that even though their greenhouse emissions and single-use plastic have been detrimental
to the environment, they are simultaneously playing a role in minimizing carbon footprint and aid
climate change.

2. Economic

2.1. Grab Small Business Booster Program - STAKEHOLDER THEORY

2.2 DA team up to help Filipino farmers, agripreneurs through digitalization -
STAKEHOLDER THEORY

It is, indeed an easier route to stick and deal with macro-scale and high-rise companies in
operations, since these are more established and have their own fundings. However, Grab has
engaged in including and engross themselves in empowering small businesses and the
agricultural sector of the Philippines. Both of these, becoming a pivotal aid to its external
stakeholders (small business owners and farmers). Imploring more on the ethical branch of
stakeholder theory which suggests that irrespective of the stakeholder influence, convenience,
and power, all the stakeholders have the same right to be engaged fairly by Grab. It may take a
little dent in their profit, it mulls over the moral role of their company and their enormous social
effects on people's lives.

2.3. Groceries For Your Rider - INSTITUTIONAL THEORY

In line with the institutional theory, Grab’s CSR motivation is the desire to become similar
to other organizations, by adopting those of their practices which society or particularly powerful
groups consider as "normal”. This has been imposed since the spread of Community Pantries.
Most private corporations took part in giving their own donation, in their own way, to instigate that
they are taking part in the revolutionary rise. To be socially responsible and accepted, everyone
who can give is motivated to do so. Which gives a higher impediment for private corporations to
participate in the movement. Through their app, they have made it possible to give groceries to
their riders. Falling under normative isomorphism, Grab is simply doing good just like everyone
else.

3. Social

3.1. Diversity and Inclusion - STAKEHOLDER THEORY

This particular project of Grab focuses on promoting diversity and inclusivity by giving
more opportunities to women and access to Persons With Disabilities, even going as far as
modifying their in-app technology. This is best classified under the Stakeholder Theory given the
increasing number of PWDs (According to the World Health Organization), and the increasing
advocates of Feminism--thus the increase of the stakeholders’ demand and need for such a
project.

3.2. Grab x Rexona Ka-Grab Hero Movers - STAKEHOLDER THEORY

 This project also falls under the Stakeholder Theory with how it caters to the corporation’s
partners--specifically its delivery partners. Apart from being a humane project, another reason this
falls under the theory lies in the high probability of the delivery partners’ performance to improve
given the incentives and prizes being given.

Grab’s diversity & inclusion programs and the Grab x Rexona Ka-Grab Hero Movers initiative is
classified under this theory because it promotes the social welfare of the stakeholders. The goal
rests in advocating for Feminism and the improvement of social incentives and prizes.

3.3. COMELEC launches #OneDestination calling for Filipinos to vote - INSTITUTIONAL

THEORY

The Institutional Theory is evident in this project with how a vast number of corporations
nationwide are working in order to persuade as many citizens as they can to vote, with its
timeliness given the upcoming elections. Given that suffrage is a right and obligation, and more
of the Gen Z (the largest segment of the Philippine population according to Manila Times) are
coming of age, corporations have the pressure of doing their part to pique interest and boost
awareness towards it.

4. Socio-Economic Impact

4.1. Vaccines to boost socio-economic development - INSTITUTIONAL THEORY

Given how this project focuses on socio-economic development, it falls under the
Institutional theory as well. The COVID-19 pandemic is prevalent worldwide, this makes it a top
issue for each country especially with the Philippines being one of the riskiest countries deemed
by the World Health Organization. The need for vaccines and to be vaccinated are at an all time
high, therefore the social expectations for corporations to take initiative in promoting and assisting
however they can.

4.2. DOLE team up to provide livelihood opportunities and skills training to displaced
Filipino workers through the Free Bisikleta initiative - STAKEHOLDER THEORY

The Stakeholder theory is applicable to this project given the increase of stakeholders in
the country as an effect of being displaced due to the pandemic. This project appeases the
stakeholders’ demands of increased opportunity as well as allows Grab to expand in numbers, a
feat unreachable to corporations of other nature but possible to Grab as a transportation service.
5. COVID-19 Response

5.1 Grab Bayanihan - STAKEHOLDER THEORY

Grab Bayanihan focuses on aiding the external and internal stakeholders of the
company. Through GrabBayanihan, health workers during this time will have the opportunity to
have access to a safer and more convenient means of transportation. This plan of action will
benefit the external stakeholders who are affected, especially the primary and secondary
defender stakeholders, in the success of the company’s objectives. This does not only help the
livelihood of the vaccinated drivers but also the medical frontliners have easy access to mobility
that would eventually result in an increase of the vaccinated population of a community.

5.2 Free Medical Assistance - STAKEHOLDER THEORY

Through this project, Grab is to provide a total of P21.47M worth of free online healthcare
consultation available for the company’s drivers and delivery-partners through an incentive
program under Ka-Grab Plus. This focuses on the internal stakeholders of the company that
would aid them in financing their healthcare needs in the pandemic. These internal primary
stakeholders are the defenders of the company - they are those who keep the company running
to make it successful. This project also aims to give medical assistance to the driver’s immediate
family members.

6. Educational

6.1. GrabVarsity - STAKEHOLDER THEORY (EXTERNAL)

Grab does not only provide mobility services and payment services but also helps in
developing the country’s young minds. GrabVarsity is a program in which the company aims
to aid students in nurturing their life skills. This program will be available in Malaysia that
would give students access to transportation needs while providing lifestyle benefits and rewards
to the student community. It does this while also offering opportunities for them to glean real-life
work experience. This innovation is in line with Grab's culture of helping solve local
problems whilst giving back to our community. This is an evident example of stakeholder
theory as well as institutional theory. The students can be seen as a secondary stakeholder that
are examples of defenders of the company, in which it assesses its student consumers'
assistance in their learning areas. Moreover, it can also be seen as an institutional theory using
the principle of mimetic isomorphism because of the existence of Uber’s UberPro Rewards
program, qualifying drivers and their eligible family members to receive full tuition coverage and
support for online courses. With this, it is an evident “copying'' of Grab’s practices that caters to
the stakeholders educational necessities which was also worth noting that both happened in 2018.