1. What is a sales funnel?

The sales funnel refers to the buying process that companies lead customers through when
purchasing products.

2. What are the processes and stages involved in making a sale?

 Prospecting
Before planning a sale, we should always need to do research in order to identify
the people and companies who might be interested in our product or service. This step is
called prospecting, and it is the foundational step for the rest of the sales process. The
prospecting step relates to the needs and awareness in the buying process.

 Preparation
After collecting all the information, the client gave us before, we will know how
to present our product for that particular person in most enticing way. The most important
part is selecting a proper channel for communication and to make sure that they believe
our story and fall for that product.

 Approach
In the approach stage we meet our clients through face to face or sometimes
contact them through phone. There are three common approach methods.
a. Premium Approach:
In this approach we present a small gift to our client before beginning
our interaction.
b. Question Approach:
In this approach we ask question to get the client interested.
c. Product Approach:
Giving the client a sample to review and evaluate our service.

 Presentation
In the presentation phase we actively demonstrate how our product or service
meets the needs of our potential customer. We should actively listen to our customers’
needs and then act accordingly.

 Addressing Objections
 Perhaps the most underrated of the seven steps of a sales process is addressing
objections. This where we listen to our prospect’s concerns and address them. It’s also
where many unsuccessful salespersons drop out of the process. Successfully handling
objections and alleviating concerns separates good salesperson from bad.

 Closing
In the closing stage we get the decision from the client to move forward or not. It’s
the final and most important step in the sale process. It would be successful if we have
completed all the previous step in a proper manner.
 Follow up
After closing the deal, it doesn’t mean our job is done. We should be in contact
with our customer to know about their experience. If the customer is happy then he would
share his experience with his friends. Such referrals will increase our sales. We should
always keep updating our customers about our new products and services.

Sl. No Marketing Funnel Sales Funnel

1. It refers to the process of converting a It refers to a system that guides a
lead or a prospective into a customer. prospective customer from the
marketing stage to the conversion.
2. It focuses more on brand recognition and It focuses on making more product or
image. service sales.
3. It creates the consumer’s interest. It maintains the consumer’s interest.

4. The marketing funnel is procedural. The sales funnel is all about sales.

5. Marketing funnel advertises a product or
service to give leads a reason to buy.
3. Differentiate marketing funnel and sales funnel
Sales funnel deals with the leads (from
the marketing funnel), enticing them to
buy the product not once but as often as
possible.

4. If you’re facing any objection from your leads and how are you going to overcome them in
order to convert them to a valuable customer of our corporation?

 Listen fully to the objection

 Understand the objection completely
  Respond properly
 Confirm you’ve satisfied the objection
By following the above strategies, we can satisfy both the company and our potential
customers.

5. Explain the sales funnel with a real time example or a case study.

Case Study: Using sales funnel, a digital marketer built 7-figure web assets
Digitalmarketer.com, survivallife.com, diy-ready.com, all owned by Ryan Deiss and his team
used sales funnel to build 7- figure web assets. They acquired thousands of email subscribers
and customers and nurtured them using this 5-step sales funnel.

These 5-step sales funnel include:

 Lead Magnet:
Prospects love swipe documents since it, makes their activity simpler. With regards to email
marketing, for instance a swipe document is basically a document that contains every one of
the emails composed how many times they were sent and for all intents and purposes to
increase open and click through rates.

 Tripwire:
Tripwire is just the way toward fragmenting your leads into groups, and offering low priced
items and upselling clients who buy the low-priced item into one of your primary items or
high ticket offers. That is actually what digital marketer does. Tripwire adversting is
fundamental since it causes you to recuperate your investment.

 Core offer:
After tripwire offer Digital marketer will start the procedure of relationship marketing. The
core offer is typically what Digital Marketer does, it is where most of its income are
generated.

 Profit Maximizer:
This is the place the Digital Marketer’s certification courses fall into. It’s in the funnel help
them maximize profit.

 Thank you, page:

A thank you page is set up to appreciate prospects and further inform them. It is important to
include a thank you page in every sales funnel.