Common

SEO Agency
Problems
 Lack of training

Poor management and

organization

Ignorance about Google's

algorithm updates

No SEO strategy in place

They don't have a plan for your
site

They're not qualified to manage

your website

The company is too big and

doesn't provide personal
attention to their clients

It's difficult to get in touch with

the SEO agency because of how
busy they are
 Poor content planning

No social media presence

Lack of backlinks to the site

Too many ads on the page or too

much clutter

Outdated website design

Lack of research into your
business and industry

Poor keyword strategy

A lack of clear ROI for SEO

services

Website design that is not

mobile-friendly
 Poor customer service and
communication from the agency

Not enough time to do their job

well

Poor strategy and tactics for

SEO campaigns

No knowledge about the latest

updates in Google's algorithm
Keyword stuffing in content and
meta tags

Lack of transparency with pricing

and services offered

Unclear on what they do for

clients, just that they are SEO
experts

Not transparent about the

process or steps for obtaining
results
 Inconsistent service

Failing to set realistic

expectations

Lack of knowledge in SEO

strategies and tactics

Poor project management skills

Lack of Creativity
Slow responses to requests

Unreliable SEO work

No Expertise in Keyword
Research and Content
Strategy

Low conversion rates on

landing pages
Not understanding the client’s needs

Using too many keywords, which

dilutes the effectiveness of each
individual keyword

Too much focus on backlinks and not

enough on other SEO elements like
social media optimization or website
design

Not taking into account that Google

has gotten smarter over the years, so
what worked before may not work
now
 How To Fix
Common SEO
Agency Problems
 Make sure your SEO agency has a
strong portfolio of successful work

Ask for testimonials and references

from other companies that have used
their services

Check the company's website to

make sure it is professional and up-to-
date with current trends in the
industry

Ensure they are licensed or certified

by an accredited institution
Hire an SEO Agency that has a proven
track record

Ask to see some of the agency's work

before you hire them
Ensure the SEO Agency is transparent
about their process and what they do on
your behalf

Make sure the SEO Agency is up-to-date

with Google algorithm changes and
updates, including Penguin 3.0,
Hummingbird, Panda 4.0, RankBrain 2.0
and Mobilegeddon 2.0

Check out reviews for any potential

agencies you are considering hiring
You are not getting the results you
need from your SEO agency

Your SEO agency doesn't have a

clear strategy for your business

Your SEO Agency is too expensive

and you can do it yourself

There's no accountability from

your SEO Agency, they don't
provide monthly reports or
communicate with you at all
What are your
thoughts?