DIGITAL ASSIGNMENT – 3

RESEARCH METHODS FOR MANAGEMENTS

BMT1010

NAME: B DURGA PRASAD

REG NO: 20BBA0052
SLOT: C1
FACULTY: PROF. SATHISH A.S
Questions:

1. What are the issues and challenges faced by a researcher and

marketer during this type of initiatives taken by the
organisation?

2. What type of research is needed at this point in time and

who are their target audience?

➢ Challenges and issues faced by a researchers and marketer

Now a days developing a new product and launching it is a hyper-paced for

many organizations. But there is always a chance for the product that it may
become successful or failure. The factor that decides the product failure or
success is depends on marketers and researchers. They play a key role in this
aspect. Here Tata wants to launch tea with immunity boosting ingredients
and major problem was here is that before the Tata teas used to concentrate
only on niche market where now this product was launched in pan India. So
Company is about to focus on every age group to get their immunity boost so
that they can fight back the this Covid – 19 pandemics.
The major challenges that can be faced here is:

a) Making the product available at an affordable price.

b) Making people believe that it has the natural immunity boosting
ingredients
c) Making the customers to consume their new products
d) Targeting every individual from such innovative products
e) Spending most the company fund in doing research and product
development
f) Doing the necessary test on the product about any effects that may
cause to the health, and getting making people trusting the product.
g) Conduct necessary research, surveys, interview and polls. So that we
can proper hypothesis.
h) Making sure that the product can make place in the market
competition.
➢ Type of research is conducted

Type of research:
A combination of descriptive and exploratory research was undertaken to
study market for Tata tea limited using secondary data and survey research.
Sampling method:
Random sampling method is used by keep the large population in mind.

For this research study a structured questionnaire is used to collect primary

data. The sources of secondary data are books, journals, company records,
products. This type of research maybe be followed to get proper data at this
Covid-19 pandemic. The targeted audience are the people from all the age
group from 16 years to 60+. The main competitors of the branded products are
the local products. Using the regional promotional activities and creating high
awareness can create stumbling blocks for the local products.

REFERNCES:
❖ https://www.tataconsumer.com/media/news/2021/01/13/tata-consumer-
products-strengthens-beverages-wellness-portfolio-with-new-product-
launches-and-existing-product-enhancement
❖ https://www.tataconsumer.com/brands/tea/tata-tea

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