3/2/2021 Quality Statements

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Chapter: Mechanical - Total Quality Management (TQM) - Quality Management

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Quality Statements
Three elements of quality statements are : a. Vision statement, b. Mission statement, and c. Quality policy
statement What is Vision Statement?

QUALITY STATEMENTS

QUALITY STATEMENTS

Three elements of quality statements are :

a. Vision statement,
b. Mission statement, and
c. Quality policy statement What is Vision Statement?

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3/2/2021 Quality Statements

1. The vision statement is a short declaration of what on organization aspires to be

tomorrow.

2. It is the ideal state that might never be reached; but on which one will work hard
continuously to achieve. Successful visions provide a brief guideline for decision
making.

3. The vision statement should be coined in such a way that the leaders and the
employees working in the organization should work towards the achievements of
the vision statement.

4. An example of a simple vision statement is :

“To continuously enrich knowledge base of practitioners in mobility industry and
institutions in the service of humanity”. – Society of Automotive Engineers (SAE)

What is Mission Statement?

1. The mission statement, describes the function of the organization. It provides a clear
statement of purpose for employees, customers, and suppliers.

2. The mission statement answers the following questions : who we are?; who are our
customers? ; what we do?; and how we do it?
3. An example of a simple mission statement is :

“Concern for the ultimate customers – millions of customers Concern for the
intermediate customers – the trade
Concern for the suppliers – the sources of raw materials and ancillaries Concern for
the employees – the most valued asset

Concern for the competitors – wishing them well as healthy competition ultimately
benefits the customers.

Concern for the shareholders – the investing public Concern for the national
aspiration – India’s future!”
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3/2/2021 Quality Statements

- ITC Limited

What is Quality Policy Statement?

· The quality policy is a guide for everyone in the organization as to how they
provide products and service to the customers.

· It should be written by the CEO with feedback from the workforce and be approved
by the quality council.

· A quality policy is a important requirement of ISO 9000 quality systems.

· An example of a simple quality policy statement is:
“Xerox is a quality company. Quality is the basic business principle for Xerox. Quality
means providing our external and internal customers with innovative products and services
that fully satisfy their requirements. Quality is the job of every employee”.
VISION STATEMENT

It is a short declaration of what an organization aspires to be tomorrow.

Example :
Disney Theme Park - Happiest place on earth
Polaroid - Instant photography

Ø Successful visions provide a guideline for decision making

MISSION STATEMENT

It answers the following questions

Ø Who we are?
Ø Who are the customers?
Ø What we do?
Ø How we do it?

It describes the function of the organization. It provides a clear statement of purpose for
employees, customers & suppliers

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3/2/2021 Quality Statements

A simpler mission statement is

“To meet customers transportation and distribution needs by being the best at
moving their goods on time, safely and damage free”
- National Railways
QUALITY POLICY STATEMENT

It is guide for everyone in the organization as to how they should provide products and
services to the customers.

Common characteristics are

Ø Quality is first among equals

Ø Meet the needs of the internal & external customers
Ø Equal or exceed competition
Ø Continuously improve the quality
Ø Utilize the entire workforce

Ex: Xerox is a quality company. Quality is the basic business principle for Xerox. Quality
means providing our external and internal customers with innovative products and services
that fully satisfy their requirements.

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