MDA - 1.module 1 - BI Introduction - Data Prep

BUSINESS INTELLIGENCE
Module 1: Business Intelligence Fundamental & Data Prep

Profile
Trinh was former Sales Transformation – Project Operation Manager at Marico SEA where he
managed and developed various innovation projects including Business Intelligence, Data
Analytics & System Development. He is currently Head of Sales Operation & Business
Transformation at Unilever Food Solution
Having intensive background at multinational FMCGs Companies. He specializes in Sales
Analytics & Effectiveness with aiming to transform the way people organize and use data. He has
experiences in successful development end to end BI System including Dashboard & Reporting
using Tableau, ETL (Extract, Transform & Load), Design Datamart & Build Analysis Services for self-
analysis purpose. He was also frequently conducting analytics to review business performance
and suggest appropriate action in execution. Before that, he used to be a Sales Analyst and
Customer Development which giving him a solid foundation of business acumen that can easily
generate insight from data to fund the growth as well as enhance business operation
Proficient in: Tableau, Power BI, MSBI (SSAS, SSIS), SQL Programming
Mastering Data Analytics
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1 Business Intelligence Fundamental
2 Business Statistics
3 Descriptive Analytics
4 Diagnostics Analytics
5 Data Visualization
6 Business Intelligence Capstone

1. BUSSINESS INTELLIGENCE FUNDAMENTAL
& DATA PREPRATION
01 02 03 04
BI Terminology Business Intelligence in Corporates Data Preparation
1. Self-service BI & Analytics 1. Power Query Overview
1. BI vs BA 2. Analytics structure and Coordination Model 2. Get Data
2. Technology in BI 3. BI Success (Organization)
3. PQ – Basic Transform Data
4. BI Success (Individual)
3. Data, Analysis, Analytics 4. Profiling Data
5. The Evolution of Business Intelligence
4. Understanding Data 6. How can data analytics help organizations? 5. Data Issues
7. BI process 4a. Bad Shape + Dirty Data
8. Decision making with BI 4b. Missing Data + Outliers
9. Decision Bias
5. Combine Data from Folder
6. Blending Data
7. Checklist
Business Intelligence Terminology
Business Intelligence & Business Analytics
Business Intelligence & Business Analytics
Technology in Business Intelligence
Technology in Business Intelligence
Data, Analysis, Analytics
Analysis provides you with Analytics The science that

Data, in the information
information & raises analyze crude data to
age, are a large set of
questions extract useful knowledge
bits encoding numbers,
(patterns) from them.
texts, images, sounds,
Analytics give you insights
videos, and so on.
& attempts to answer
questions
DATA ANALYSIS ANALYTICS
Source: A General Introduction to Data Analytics, Wiley & ChartMogul

DATA ANALYTICS IS A BROADER TERM OF WHICH DATA

ANALYSIS IS A SUBCOMPONENT
Data analytics is an overarching science or

Data analysis refers to the process of
discipline that encompasses the complete
examining, transforming and arranging a
management of data. This not only includes
given data set in specific ways in order to
analysis, but also data collection,
study its individual parts and extract useful
organization, storage, and all the tools and
information
techniques used
Source: www.getsmarter.com
5 months ago, Bank ABC decreased totally Top 4 reasons due to Attrition in Bank:
10.200 bio. VND of Loan portfolio in Attrition (1) Dissatisfaction about services (50%)
(2) Lower rate in another banks (30%)
(Ending Loan portfolio = Beginning Loan + (3) Change another loan package in the bank(10%)
(4) Death (10%)
New loan – Attrition - Maturity)
Understanding Data – Categories of Data
Understanding Data – Structures of Data
Cross-sectional Data Time Series Data

• Data collected from several • Data collected over several time
elements/entities at the periods (Year, Month, Day, Hour…).
same, or approximately the • Charts of time series data are
same, point in time. common in business and economics.
• Help analysts understand what
Sep 22, 2015 happened in the past, identify trends
GOOG YHOO FB Industry over time, and project future levels for
Market Cap:
Employees:
426.88B
57148
28.62B
12500
261.91B 277.63M
10955 355
the time series.
Qtrly Rev Growth (yoy): 0.11 0.15 0.39 0.15
Revenue (ttm): 69.61B 4.87B 14.64B 132.20M
Gross Margin (ttm): 0.62 0.67 0.83 0.58
EBITDA (ttm): 22.62B 541.75M 6.38B 3.47M
Operating Margin (ttm): 0.26 0.02 0.32 0.01
Net Income (ttm): 14.39B 6.94B 2.72B N/A
EPS (ttm): 21.22 7.2 0.98 0
P/E (ttm): 29.34 4.22 94.47 33.33
PEG (5 yr expected): 1.22 -2.38 1.59 1.07
P/S (ttm): 6.26 6.02 18.39 3.74
Original Panel Data (Table)

Cross Table /Contingency Table / Pivot Table
A cross table is a two-way table (matrix)

consisting of columns and rows.
Also known as a pivot table or a multi-
dimensional table. Regular Table
Understanding Data – Data face
Level of Measurement
Categorical
Numerical
Understanding Data – Data Sources
Computer files Database Web-based

Understanding Data – Importance of Data Types
Understanding Data – Data Types
String data can be Numeric data are Date/time contains a The Boolean type is Images
declared in a number numbers which can specific date, or a sometimes also called Maps
of different ways be whole numbers, combination of both a logical type and is a Report objects
depending on the such as Integers or date and time conditional flag Sound
character set required numbers with decimal representing either
and the anticipated places true or false
length of the string: Byte
any kind of Integer
characters, Fixed Decimal
alphanumeric, Float
including symbols. Double
Understanding Data – Data Types Exercise
Quiz:
Employee, Address, City,
ZIP Code, Distance,
Telecommuter
Data Types ?
Understanding Data – Data Types vs Data Format
Power Query Power BI Power BI (Format Data Type)

Summary
Business Intelligence vs Business Analytics
4 Type of Analytics
Understanding Data Structure
Data Source
Data Face
Importance of Data Type

01 02 03
9. Decision Bias
6. Blending Data
7. Checklist
Business Intelligence in Corporates
Self-service BI & Analytics
The Hardest Thing In Data Science

Math & IT isn’t the hardest thing in Data Science. Since it’s
so mature, and documented, and well-known, it’s quite
possibly the easiest thing to conquer in the skillset. The hardest
thing about Data Science is asking the right question.
ORGANIZATIONS EXIST TO
CREATE VALUE
ORGANIZATIONS HAVE TO BE
Understanding
Creating value is taking what you know QUICK AND NIMBLE
Agile BI
and turning it into action in order to
achieve a desired business outcome. Agile BI (speed-to-value)
Now, more than ever, business leaders
❖ Data must be relevant need access to the right information at
❖ Information must be meaningful the right time in order to act before
❖ Insight must be actionable decision windows close.
ANALYTICS IS A JOURNEY TO EFFECTIVE SELF-SERVICE IS A

VALUE ATTAINMENT BALANCING ACT BETWEEN
FREEDOM AND CONTROL
Describing
Defining
Broaden BI usage while reducing the

burden on IT. These companies have
learned that the goal of self-service is not
unfettered liberation from IT, but rather a
partnership that balances freedom and
control, flexibility and standards,
governance and self-service 29
2017-2018 2019+ 2020/21+

• Static Reports • Automatic Reports • Predictive Modeling
• Silo Views • Data Warehouse • Prescriptive Analytics
• Excel Reports • Interactive Dashboards
• Lack of Reporting Solution • BI Self-Services Tools • Advanced Analytics
• Lack of Data Integration • Email Alerts
• Lack of Interaction • Report Subscription
• Collaborative Analysis
• Performance • Data Visualization
Measurement
• Performance
Measurement
• Opportunity Identification
• Exception Report
Analytics structure and Coordination Model
Business Intelligence Discovery
Combine Sources Instant Association
Operational Data Historical Data External Data

E-
POS SCM EDW 1 EDW 2
COMM
MMS ERP WMS ODS 1 ODS 2

2. Analytics structure and Coordination Model
Analytical Organizations
How centralized or decentralized should these
organizations be?
Functions:
– Reporting
– Ad-hoc Analytics
Shading shows where
– Modeling analytics are
executed
Roles:
– Database Analysts Centralized
Functions
– Data Analysts
– Modelers Collaboration
– Data Scientists
– Etc.
Analytical Organizations –
In a Centralized model, a set of analytical
Centralized activities are accomplished through a
central clearinghouse
Example: An enterprise analytics team
serves the needs of marketing, finance,
operations, customer care, etc. with
respect to reporting, ad-hoc analysis, and
statistical modeling
Key Advantages: Key Disadvantages
– Consistency – Responsiveness
– Optimal management of – Lack of context / expertise
bandwidth & focus on can limit effectiveness in more
enterprise priorities complex tasks
– Maximum efficiency in low- – Requires large group and
level tasks consistent overall loading
In an Allocated model, analytical activities

Analytical are accomplished by a common team, but
Organizations – specific capacity is reserved for each
Allocated functional area served
Example: In the same enterprise team, at
least one resource is “assigned” to each
functional area, and takes priority from that
group
– More responsive – Difficult to match allocation
– More context and with enterprise priority
accelerated development of – Requires large central group
domain expertise and consistent overall loading
– Consistency
– Some load balancing possible
across needs
In a Coordinated model, analytical

Analytical activities are accomplished by teams in
Organizations – each functional group, but those groups use
centrally defined processes & methods
Coordinated
Example: Analytics teams located in
Finance, Marketing & Operations regularly
convene in a users group and participate in
an enterprise-level Data Governance
program
– Highly responsive – Coordination difficult
– High degree of context and – Effort & data duplication more
expertise attained likely
– Some degree of consistency – Requires a larger overall
maintained number of resources, and
harder to adapt resource
levels to enterprise needs
Analytical In a Distributed model, analytical activities

are accomplished by separate teams in
Organizations – each functional group, with little or no
Distributed coordination
Example: The Business and Consumer
divisions of a large bank each have their
own independently managed analytics
function(s)
Key Disadvantages
Key Advantages:
– Lack of consistency in methods and
– Extremely responsive
sources
– High degree of context and
– Effort & data duplication very likely
expertise attained
– Requires largest overall resources, and
– Efficient localized used of
can be expensive, esp. when
contracting resources
contractors used
Centralized Allocated Coordinated Distributed
Smaller SIZE OF COMPANY Larger
Less Different DIFFERENCES IN METHODS More Different
Near PHYSICAL LOCATION Far
Low CONTEXT REQUIRED Very High

Board of director
Departments Manufactory Marketing Sale Analytics team Planning R&D IT Finance
Planning &
Marketing Analytics Strategy Financial
Analytics Quality Control Sale analytics R&D analytics IT analytics
analytics Manager analytics analytics
Goal analytics
Expanded Marketing
QC Analyst Business Planning Financial
Team Sales Analyst R&D Specialist IT Specialist
Analyst Analyst specialist Analyst
Advanced
Analytics Result Analytis Analytics Result
Specialist
Data engineer
Core Team
Model of structure and coordination of personnel of analysis team members
Center of Excellence (CoE) model fits into the current context
- Main member (full time)

- Extensive members: Business, Information and Communication
Under the Board of Directors
Department, IT, R&D, Finance and Accounting, Human Resource
Department (concurrently)
3. BI Success (Organization)
01. The People Domain 03. The Technology Domain
• Organizational Alignment • The role of technology

• The organizational model • The self-service architecture
• The importance of collaboration • The place for big data
• The right team • The confusing analytics landscape
• The right support
02. The Process Domain 04. The Data Domain
• Setting priorities • Understanding data

• Balancing risk and reward • Preparing data
• Building requirements that work • Data on the edge
• Evaluate and Avolve • Understanding data science
• Sell the vision • Data privacy
• Control the Chaos
1st Generation 2nd Generation 3rd Generation
Centralized Decentralized Democratized

6. How can data analytics help organizations?
7. BI process
Context/ Big Data

Data Data Cleansing
Picture Dictionary
Data Analytics Dashboard/Ad-

Data Model Visual
Taxonomy hoc/ML Results
Insights Data
Focus
(Declutter) Storytelling
7. BI process
8. Decision Making with BI
9. Decision Making Bias
Data Analytics for Decision making

✓ Impressively large data sets
✓ The best analytics tools
✓ Careful statistical methods
Decision-making traps: People don’t carefully process every piece
of information in every decision.
Instead, we often rely on heuristics—simplified procedures that allow us to
make decisions in the face of uncertainty or when extensive analysis is too
costly or time-consuming.
There are three main cognitive traps that regularly skew decision making:
• The Confirmation Trap
• The Overconfidence Trap
• The Overfitting Trap
9. Decision Bias
Confirmation bias is our tendency to search for and favor all information that confirms our
beliefs while ignoring or devaluing information that contradicts our beliefs
Over Confidence Bias

Place too much faith in your knowledge. Believing
that your contribution to a decision is more valuable
than it actually is.
• It prevents us from questioning our methods,
motivation, and the way we communicate our
findings to others
• It makes it easy to underinvest in data and
analysis; when we feel too confident in our
understanding, we don’t spend enough time or
money acquiring more information or running
further analyses.
Overfitting occurs when a predictive

model fits exactly against its historical
data (training data). When this happens,
the model unfortunately cannot perform
accurately against unseen data
Summary
Understand Business Intelligence Self-Services
BI Self-Services in Corporates
Structure of BI Team
What Needed for BI Success (Individual & Corporate)
Business Intelligence Process
Decision Making Bias

01 02 03
9. Decision Bias
6. Blending Data
7. Checklist
DATA PREPARATION
Power Query Overview - Self-Service BI
DATA PREPARATION
Power Query Overview
REPORT DEVELOPMENT PROCESS POWER QUERY BENEFITS

DATA PREPARATION
DATA PREPARATION
Power Query is an ETL tool. ETL stands for Extract, Transform and Load.
•Extract – Data can be extracted from a variety of sources: Databases, CSV files, Text files, Excel, Website
and even PDF.
•Transform – After the data has been extracted, it can be cleaned up (i.e., remove spaces, split columns,
change date formats, fill blanks, find and replace etc) and reshaped (i.e., unpivot, remove columns
etc). When data is extracted from different sources it is unlikely to be consistent, the transform process is
used to make it ready for use.
•Load – Once the data has been extracted and transformed, it needs to be put somewhere so that you
can use it. From an Excel perspective, it can be pushed into a worksheet, a data model, or another query.
To summarize, Power Query takes data from different sources and turns it into something which can be
used. As a tool, this is pretty useful already. But here is the best part. Once the ETL process has been
created, it can be run over and over again with a single click. Which can save hours of work every week.
DATA PREPARATION
Get Data – Data Sources
If your data is local in any form,

there's also a small but necessary
extra step involved in setting up
report refreshes, and that is installing
a Power BI data gateway. This is the
tool included in the Power BI
subscription, and it's simply a bit of
software that lets Power BI reports
retrieve data from the database or
file location that is on a local server or
machine somewhere.
Now, if your data is not local, then

that means it resides in some type of
cloud service. This means that
typically, it's much easier and simpler
to connect to and refresh as well,
once the report is in the Power BI
service. Since all of the data is
already online, no additional
gateways or setup would be
required. Once you've built the report
and published it to powerbi.com.
DATA PREPARATION
Get Data – Data Gateway
DATA PREPARATION
Get Data
DATA PREPARATION
Get Data
DATA PREPARATION
Get Data
DATA PREPARATION – Get Data
DATA PREPARATION
Get Data
DATA PREPARATION
Get Data
DATA PREPARATION – Get Data
Composite Models
DATA PREPARATION - Basic Transform Data
Add/ Modify Columns
Insert in Applied Steps
Move in Applied Steps
Data Types
Column Data Type and Formatting
When you load data into Power BI

Desktop, it will attempt to convert the
data type of the source column into a
data type that better supports more
efficient storage, calculations, and
data visualization. For example, if a
column of values you import from Excel
has no fractional values then Power BI
Desktop will convert the entire column
of data to a whole number data type,
which is better suited for storing
integers. This concept is important
because some DAX functions have
special data type requirements. We
have already studied in detail
regarding various data types available
in DAX. While in many cases DAX will
implicitly convert order data for you,
there are some cases where it will not.
For instance, if a DAX function requires
a data type date and the data type for
a column is txt, the DAX function will
not work correctly.
Data Type vs Data Format
Detect Data Type
3 BASIC STEPS
1. Change Query Name

2. Change Column Name
3. Change Data Type
Auto Detect Data Type
(Ctrl +A) to selec all Columns)
Detect Data Type
Merge Column
Split Column
In Power Query, you can split a column through different methods. In this case, the column(s)
selected can be split by a delimiter
Replace
Trim & Clean
Trim - Remove leading and trailing whitespaces from each cell in the selected columns!
Clean - Remove non-printable characters in the selected columns!
Filter Table
Filter
Advanced Filter
Advanced Filter
Add Column from Example
Add Custom Column
DATA PREPARATION – Basic Transform Data
Writing Power Query Functions
M-code
Writing Power Query Functions
DATA PREPARATION – Profile Data
Data profiling
Data profiling
Query Dependencies
DATA PREPARATION – Data Issue
Cleaning Data
Bad
Shape
Dirty Missing
Data Data Data
Outliers
Data Shape Formatting
• How to identify when your data needs to be formatted.

• How to massage data into the correct format
• How to aggregate it to the form required
1. Transpose Table
2. Cross Tabulation
Pivot + Unpivot
3. Aggregation (Group by)
Data Shape Formatting - Transpose Table
TRANSPOSE TABLE
Data Shape Formatting – Cross Tabulation
UNPIVOT & PIVOT

Data Shape Formatting – Cross Tabulation
Cross Tabulation Cross Tabulation

Pivot Unpivot
Data Aggregation
Data Aggregation
Aggregate by Month
Data Aggregation
Data Aggregation
Aggregate by Quarter
Dirty Data
Dirty Data contains some kind of errors in them, or in a format that’s unfriendly or unusable
Dirty Data
Extra characters can be currency symbols, number signs… We’d need to remove these before
changing between field types
Dirty Data
Dirty Data
No: Yes:
Addresses Address City State Zip

313 173rd Blvd, Kent, WA 981215 313 173rd Blvd Kent WA 981215 Raw Data: Data
316 66th Blvd, Kent, WA 981244 316 66th Blvd Kent WA 981244 stored in its smallest
4358 23rd St, Kent, WA 981225 4358 23rd St Kent WA 981225 size
965 151st St, Kent, WA 981162 965 151st St Kent WA 981162
7900 173rd Lane, Kent, WA 981266 7900 173rd Lane Kent WA 981266
4047 15th Ave, Kent, WA 981228 4047 15th Ave Kent WA 981228
4907 13th Ave, Kent, WA 981232 4907 13th Ave Kent WA 981232
3789 4th Blvd, Seattle, WA 981152 3789 4th Blvd Seattle WA 981152
2977 66th Lane, Seattle, WA 981171 2977 66th Lane Seattle WA 981171
3392 23rd St, Seattle, WA 981131 3392 23rd St Seattle WA 981131
Missing Data
Missing data: gaps in data
Blank/ Empty cells (CSV) Null value (Database) N/A (program)
BIAS in statistics refers

to the tendency of an
analysis to either over
or under estimate the
values of that specific
field or parameter
Missing Data
Real Data
Downward BIAS
Missing Data
SOLUTIONS
1. Deleting Missing Data
2. Imputation
Missing Data
Deleting Missing Data

Deleting missing data is often the default method
because it's simplicity. No decisions that need to be
made that might confuse the data. You just get rid
of records where there are missing values.
However, you should make sure that deleting

missing data doesn't have adverse effects on your
analysis. For example, if a particular demographic
tended to leave a response blank in a survey, then
removing records with blank entries will mean that a
part of the population is underrepresented.
One of the downsides is that eliminating missing
data reduces the size of the dataset (Ex: cost).
Missing Data
Imputation
In statistics, Imputation is the process of
substituting values in the data where the
value are missing (we impute values, we
are making them up). We are creating
fake data in order to develop a model
that makes sense and is as close to
reality as we can get it
Missing Data – Select the method
What methodology might be the best approach

1. How much data is really missing? (>=20%)
2. How the missing data is distributed across the dataset? (2/10 predictor variables missed)
3. Whether those specific variables are actually significant to our analysis and model making
process
4. The missing data is numeric or categorical
Outliers
Identifying outliers in the data helps us understand how vulnerable our model would be to a small
set of observations.
Outliers
Identifying outliers more methodically rather than simply eyeballing them

Violin Plot: shows the volume of the distribution
Others: z-scores or standard deviations
Outliers
Outliers
If a value is 1.5 times the INTERQUARTILE RANGE of a data set, then it

can be considered an OUTLIER
Outliers
3. Don’t have obvious errors,

1 & 2/ ERRORS but we aren’t certain whether
the data is accurate or not
1. Try to go back to the original 2. Delete the record from the

source to determine the dataset
correct data
Ex: Age: 299

Outliers
DATA PREPARATION
Combine Data from Folder
DATA PREPARATION - Data Blending
Data may come from different places,

and as a results, it’ll all need to be
stitched together into one data file
Unions / Append Queries
Union allows you to take multiple datasets and deal with them as one
Join / Merge Query
Union Query
Merge Query
Fuzzy Matching
Fuzzy Matching will enable you to join 2 data sets

together where a regular join may fail. The Fuzzy
Match identifies records with similar string values
in specified fields.
Fuzzy Matching uses algorithms to score how

similar 2 words or phrases are.
Fuzzy Matching Algorithms

Jaro: The Jaro algorithm is a measure of MATCHES
characters in common, being no more than half
the length of the longer string in distance, with
consideration for transpositions.
Levenshtein: The Levenshtein algorithm counts the
number of edits (insertions, deletions, or
substitutions) needed to convert one string to the
other.
Fuzzy Matching - Example
It looks at these words and calculate a closeness of match score

based on the similarity of these words.
The match threshold is the minimum score achieved by the fuzzy matching for
it to be considered to be a match
Fuzzy Matching - Example
Spatial Matching
Types of Spatial Data

All of these location data examples are represented by points, lines, or polygons
Points Lines Polygons

A point, also referred to as a A line is a string of latitudes Polygons are made up of a series of
centroid, is in the form of a latitude and longitude locations. longitude and latitude coordinates
and longitude which we use to defining all of the vertices of a region.
pinpoint its exact location.
Spatial Matching
There aren’t fields that can be Gray area: How many customers fall
used to join them together within a store trade area is to match
them and assign a store number to them
Spatial Matching - Example
Customer Information
Spatial Data
DATA PREPARATION – Transform Data
Why Combine Queries
DATA PREPARATION – Check List
CREATING AN ANALYTICAL DATASET Issues 1st Fix-date 2nd Fix-date

Data Source Enough Data
Up to Date
Data Types Data Types correctly
Data Issues Dirty Data Not Parsed Correctly
Extra characers
Unexpected Pattern
Incorrect Data
Duplicate Data Records
M isspelled Entries
Missing Data Deleting M issing Data
Imputation
Advanced methods
Outliers Errors: Cross-check & fix

Errors: Delect
No certainty: Remove if Insignificant
Certainty: Truncation
Data Formatting Transposing

Aggregating Data
Cross Tabulation
Data Blending Unions

Joins
Fuzzy M atching
Spatial M atching
Summary
Know Role of Power Query & How to get data in Power Query?
PQ Basic Transformation. What is Profiling Data?
Data Issue – Bad Shape (Transpose + Unpivot/Pivot + Aggregation)
Data Issue – Missing Data + Outliers
Load from File vs Load from Folder
Data Blending. Why need to merge/append queries?

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BUSINESS INTELLIGENCE

Module 1: Business Intelligence Fundamental & Data Prep

6 Business Intelligence Capstone

Analysis provides you with Analytics The science that

DATA ANALYSIS ANALYTICS

Source: A General Introduction to Data Analytics, Wiley & ChartMogul

DATA ANALYTICS IS A BROADER TERM OF WHICH DATA

Data analytics is an overarching science or

Cross-sectional Data Time Series Data

Original Panel Data (Table)

Cross Table /Contingency Table / Pivot Table

A cross table is a two-way table (matrix)

Computer files Database Web-based

Power Query Power BI Power BI (Format Data Type)

Business Intelligence vs Business Analytics

Understanding Data Structure

Importance of Data Type

The Hardest Thing In Data Science

Creating value is taking what you know QUICK AND NIMBLE

ANALYTICS IS A JOURNEY TO EFFECTIVE SELF-SERVICE IS A

Broaden BI usage while reducing the

2017-2018 2019+ 2020/21+

Business Intelligence Discovery

Combine Sources Instant Association

Operational Data Historical Data External Data

MMS ERP WMS ODS 1 ODS 2

In an Allocated model, analytical activities

In a Coordinated model, analytical

Analytical In a Distributed model, analytical activities

Centralized Allocated Coordinated Distributed

Smaller SIZE OF COMPANY Larger

Less Different DIFFERENCES IN METHODS More Different

Near PHYSICAL LOCATION Far

Low CONTEXT REQUIRED Very High

Departments Manufactory Marketing Sale Analytics team Planning R&D IT Finance

Model of structure and coordination of personnel of analysis team members

Center of Excellence (CoE) model fits into the current context

- Main member (full time)

01. The People Domain 03. The Technology Domain

• Organizational Alignment • The role of technology

02. The Process Domain 04. The Data Domain

• Setting priorities • Understanding data

1st Generation 2nd Generation 3rd Generation

Centralized Decentralized Democratized

Context/ Big Data

Data Analytics Dashboard/Ad-

Data Analytics for Decision making

Over Confidence Bias

Overfitting occurs when a predictive

Understand Business Intelligence Self-Services

What Needed for BI Success (Individual & Corporate)

Business Intelligence Process

Decision Making Bias

REPORT DEVELOPMENT PROCESS POWER QUERY BENEFITS

If your data is local in any form,

Now, if your data is not local, then

When you load data into Power BI

1. Change Query Name