Task no

Name – Asmita Shinde

College – Bharati vidyapeeth institute of management and research Navi
Mumbai.
Company mentor- Sir Jogender.
 Packaging

1. WAFERS

PRODUCT NAME : WAFFY

PRODUCT CATEGORY: Waffy Wafers & Waffy Rolls .

(waffy roll with apple flavour filling inside)

Poster or
FLAVOUR : Apple flavour .
Banner
TAGLINE : A real home style flavour .

MRP’s & OFFERS : MRP’s :- 60g pack for ₹ 22.

250g pack for ₹ 75.
OFFERS:- (BUY 1 GET 1 FREE on 60g pack of ₹ 22.)
( BUY 2 {pack of 250g of ₹75} and GET 1 {pack of 60g of ₹22}FREE.

Strategy: -
Reason I Decided to introduced this new flavour in wafers and rolls is till now this type of flavour is not
there in the market so If this apple flavour wafer comes into market is will be a new flavour and the
red packaging will grab more attention.
Thinking its something new that has never seen in market the consumer will think of giving it a try to
consume it .
 Packaging
2. BISCUITES

PRODUCT NAME : CHOCO COOKIES

PRODUCT CATEGORY: Biscuits . Poster or

Banner
FLAVOUR : chocolate flavour .

TAGLINE : A moments full of crunchiness .

MRP’s & OFFERS : MRP’s :- 75g pack for ₹ 5 ( pack contains 6 biscuits )
150g pack for ₹ 27.( pack contains 10-13 biscuits)
OFFERS :- (BUY 1 GET 1 FREE on pack of ₹ 27.)

Strategy: -
I have deigned a cookie which have a chocolate layer on the top .
Reason I designed it in such a way is its something new which people would love to have.
 Packaging

3. CHOCOLATE

PRODUCT NAME : ESPRESSO

PRODUCT CATEGORY: New product category: Chocolate Biscuits sticks

FLAVOUR : chocolate flavour .

Poster or
Banner
TAGLINE : Crispy, crunchy everyside .

MRP’s & OFFERS : MRP’s :- Mini pack ₹ 5 ( pack contains 5-6 sticks )
Box of ₹ 40 .( contains 20-25 sticks )
OFFERS :- (BUY 1 GET 1 FREE on pack of ₹ 40.)
Strategy:
I decided to launch a new product in chocolate category.
-The reason I designed such product is this chocolate biscuits sticks can capture the market very fast because as per my research in
Indian market this product is not very much into the market. You can find a very few brand which have his product.
-This chocolate biscuits sticks are small anytime anywhere snacks. Easy to Carry, Easy to eat.
-These sticks have a chocolate and nut’s coating which make its crispy and fun to eat are can also turn of to be addictive for junior
consumers.
4. Confectionary

I have designed the packaging in a new

way .(as shown in the fig). I have packed it
PRODUCT NAME : CHOCO LOLLY with a transparent plastic wrap so that the
colours of lollipop and the packaging style
will attract our little children consumers Packaging
PRODUCT CATEGORY: Lollipop

FLAVOUR : 1. kiwi with hazelnut Poster or

2. chocolate with caramel Banner
3. strawberry with milk chocolate and strawberry .

TAGLINE : Crunchier outside, Sweeter inside .

MRP’s & OFFERS : MRP’s :- 15g x 50pcs for ₹ 250.

Strategy: -
I have designed this lollipop in such a way that it has a soft sweet chocolate flavour filling inside .
This is a new style of lollipop hard candy from outside and soft Choco flavour ball inside.
I introduced 3 new flavour which contains 3 different filling inside i.e-
 Kiwi with chocolate hazelnut filling
 Chocolate with caramel filling
 Strawberry with milk chocolate and strawberry mix filling .
Reason I pulled this flavour strategy is consumers after having the crunchy texture outside they will get a soft chocolate flavour ball
inside . And the consumer when consume it will make them tempted or would be egger to have the soft chocolate flavour ball
inside.