TABLE OF CONTENT

Serial No. Topic Page No.

1. Introduction 6

2. Industry Overview 7-9

3. Current Market Scenario 10-11

4. Company Overview 12-18

5. Research Methodology 19-22

6. Data Analysis & Findings 23-29

7. Conclusion 30

8. Annexure 31-35

9. References 36
 INTRODUCTION

Video conferencing increases organizational discussions and enables

instant actions. For teams unable to commute to office locations for
varied reasons, video conferencing allows a cost-effective and hassle-
free mode of communication. However, the video conferencing
method’s success depends on the high-quality video conferencing
software platforms that provide a source environment for video
transmissions, high-definition quality, uninterrupted performance and
reliability, support for holding large and lengthy meetings, and
multiple features and integrations for best user experiences.
In this context, Zoom and Google Meet are two video conferencing
tools that have evolved extensively to bring the virtual meeting
experience to life. With seamless end-user experience, these
communications solutions allow unhampered business workflow.
However, businesses may get confused in deciding between the two
for their business.
 INDUSTRY OVERVIEW

India Video Conferencing market is expected to witness robust

growth in the coming years owing to the increased involvement of the
majority of the sectors of the country towards video interaction, which
has turned out to be an effective and efficient technology innovation
in the country. Also, technological innovations and a rising number of
start-ups in the country are expected to trigger the India video
conferencing market growth in the near future. The market is further
expected to be primarily driven by the increasingly strong presence of
knowledge and business outsourcing companies which are capturing
the highest share in the overall India video conferencing market.

According to 6Wresearch, the India Video Conferencing Market size

is projected to grow at a CAGR of 20.4% during 2020-26. Owing to
the increasing effect of COVID-19, the software industry has been
highly benefitted. Due to the imposition of nationwide lockdown in
the country to contain the spread of COVID, the majority of the
companies have adopted work from home strategies which has
upsurged the market value for video conferencing solutions as
companies rely on video conferencing solutions to uphold timely
meetings and conferences with employees at the ease of their homes.
Moreover, a drastic move towards digitalization in the country would
further assist the market growth in the coming years.
Further, the Digital India initiative by the Indian government and
efforts of the government to build people’s strength and opportunity
to innovate would propel India video conferencing market growth in
the coming years. The government is further providing credit to some
of the top software giants such as HCL, Zoho, Peopelink, and another
top 10 software firms coupled with an opportunity to propagate new
and innovative video conferencing prototypes and simultaneously
further launch the selected prototypes in the Indian market in the
coming years which would benefit India video conferencing market
register sound growth in the upcoming six years.

The India video conferencing market report thoroughly covers the

market by types, sectors, and regions. The India video conferencing
market outlook report provides an unbiased and detailed analysis of
the on-going India video conferencing market trends,
opportunities/high growth areas, and market drivers which would help
the stakeholders to device and align their market strategies
accordingly to the current and future market dynamics.

India Video Conferencing market is expected to witness robust

growth projections in the coming years owing to the increased
involvement of the majority of the sectors of the country towards
video interaction, which has turned out to be an effective and efficient
technology innovation in the country. Also, technological –
innovations and rising start numbers of start-ups in the country are
expected to trigger the India video conferencing market growth in the
near future. The market is further expected to be primarily driven by
increasing the strong presence of knowledge and business outsourcing
companies. Owing to the increasing effect of COVID-19, the software
industry has been highly benefitted. Due to complete lockdown in the
country to contain the spread of COVID, the majority of the
companies have adopted work from home strategies that has upsurged
the market value for video conferencing software to uphold timely
meetings and conferences with employees at the ease of their homes.
Moreover, a drastic move towards digitalization in the country is
would further assist the market growth in the coming years. Further,
the Digital India initiative by the Indian government and efforts of the
government to build people’s strength and opportunity to innovate
would propel India video conferencing market growth in the coming
years. The government is further providing credit to some of the top
software giants such as HCL, Zoho, Peopelink, and another top 10
software firms coupled with an opportunity to propagate new and
innovative video conferencing prototypes and simultaneously further
launch the selected prototypes in the Indian market in the coming
years which would benefit India video conferencing market register
sound growth in the upcoming six years.

India video conferencing market is projected to witness substantial

growth in the upcoming six years backed by the rising digitalization
era steadily. Additionally, increased business expansion in the country
has led to a rise in the need for business discussion coupled with
better internet access allow business entrepreneurs to conduct online
meetings which tend to save time and ensures better communication.
Additionally, Video conferencing is more engine than audio
conferencing coupled with increased employee retention period.
These advantages of video conferences are expected to create
lucrative opportunities for the enormous growth of India video
conferencing market in the coming years.
 CURRENT MARKET SCENARIO
Video Conferencing: Benefits + Remote Workforce
Video conferencing statistics and studies on remote work in 2019
show that the global remote workforce has increased by 140% since
2005.
Having the ability to work from home via telecommuting increases
employee satisfaction. However, some employers are concerned about
how a remote workforce would impact team communication and
collaboration.
Video conferencing has emerged as the perfect communication tool
for remote teams, providing essential video collaboration features in
addition to video calling.
The Rise of the Remote Workforce
Web conferencing
The rise of a remote, geographically dispersed workforce is the
biggest reason for the increase in reliance on video conferencing as
one of the most important remote work tools. In 2020, the use of
video conferencing skyrocketed because of the COVID-19 pandemic
and the resulting lockdown.
But remote work was on its way to becoming the new normal before
that, as statistics show:

 55% of companies allow for remote work

 Remote work will increase by 77% from 2019-2022
 Remote gig work will increase by 19% from 2019-2022
  30% of employees are full-time remote workers
 62% of employees work from home occasionally

Statistics: Who Uses Video Conferencing?

The video conferencing market is especially valuable within the B2B,
B2C, education, and healthcare sectors.
In addition to increasing team collaboration, video conferencing tools
are used for external communication, to conduct interviews, and for
employee onboarding and to create training webinar events.
For example, video conferencing statistics prove:

 43% of remote and in-house teams use a video conferencing

solution
 78% of corporate companies use video calling software
 83% of businesses with over 250 employees are likely to
purchase video calling tools.
 27% of small businesses are likely to purchase video calling
tools.
 86% of companies conduct employee interviews over video call
 Over 75% of hospitals are either already using or are currently
creating a tele-health program.
 88% of education professionals say video conferencing tools,
like Zoom for Educators, will help more students earn advanced
degrees
 73% of education professionals say video conferencing will
decrease student dropouts
 COMPANY OVERVIEW

History of Zoom Video Communications

Zoom is an American communication technology company founded

by Eric Yuan in 2011. Originally named Saasbee, Inc, the name was
changed in 2012 as 'Zoom' influenced by the popular children's book
Zoom City. In November 2012, Stanford University became Zoom's
first client, and by May 2013, the company had over one million
users, which increased exponentially to cross the 40 million mark by
February 2015.
Today, Zoom is a listed corporation valued at 84.42 billion dollars.
According to BBC business news, Zoom’s usage jumped 30 fold
during April 2020 due to Coronavirus led business changes. After
being criticized for security lapses in the peak period when it reached
around 300 million daily users, Zoom has made tremendous security
changes and heightened its privacy measures.
Why was Zoom the largest beneficiary of transition to remote
workplaces?
Zoom is by far the easiest video conferencing tool with massive
capabilities and an innovative collaboration-centric UCaaS (Unified
Communications as a Service) that delivers multiple communications
on a single platform. Zoom UCaaS combines video-conferencing,
chat, voice communication, and web conferencing. Zoom was among
the pioneers that established video-culture as a norm to overcome
workplace challenges.
Getting Started:
• Zoom application: Users have to download the Zoom installer to
start the application. The latest version 5.2.1 can be downloaded here.
Users who are invited can directly go to the 'Join the Meeting' option,
or if you want to create a meeting, click the sign-in option on the
installer screen.
• Operating system: Zoom supports macOS, Windows, Ubuntu,
Linux, CentOS, Fedora, OpenSuSE, Mint, and Chrome OS.
• Browser: You need one of the following: Chrome Browser,
Mozilla Firefox, Microsoft Edge, and Apple Safari.
• Access permissions: You need to give Zoom permission to use
your device’s camera and microphone.
• Hardware: Minimum 1 GHz and recommended 2 GHz Intel
processor or above, for HD quality, built-in web camera or USB
connected camera, and quality internet connection.
Key Features:
• Easy Joining: With Zoom, joining a video-conference is super
easy. You just need a code to join a meeting.
• HD quality: Zoom video architecture supports up to 1000
participants and 49 videos on screen without compromising screen
experience and transmission quality.
• Collaboration tools: With integrated file sharing, one-to-one and
group messaging, message search, and history up to 10 years, Zoom is
one of the most advanced video-collaboration tools.
• Calendar Integration: Supports scheduling meetings from
Gmail, Outlook, or iCal.
• Recording: Option to record meetings and save transcripts
locally or on cloud-servers.
• User experience: Change background, apply filters, reactions,
advanced lighting option, appearance touch up, etc. features for best
user experience.
• Interactive tools: Polls, surveys, raise hands for queries, instant
chat, etc. make video-conferencing interactive and engaging.
•Analytics: Meetings trends, usage history, participants record,
absence data, and many more features for getting valuable insights
into the success of video-conferencing
•Admin features: Centralized management, assigning permissions and
access, user control, and other account settings.
Pricing Plans:
Zoom has four pricing structures: Basic plan, Pro, Business, and
Enterprise
Free Basic Plan: The basic plan is free to use up to 100 participants
with a 40 mins time cap on the group (3 or more participants) video-
conference duration. The time limit doesn’t apply to one-on-one
meetings.
Pro: Advertised and recommended for small teams, the pro plan
comes at $149.90 per year that allows 9 licenses. (9 users can
schedule meetings). This plan removes the time cap of 40 mins, and
meetings can be hosted for 24 hours at a stretch. However, the
participant count is limited to 100 only. Other benefits include
integration with Skype for Business, social media streaming of the
meeting, and reporting features.
Business Plan: Recommended for medium-sized businesses; this plan
comes at $199.80 per year per license and allows up to 99 users with
meeting licenses. The plan allows 300 participants at a time. Other
added benefits include LTI integration with Moodle, Canvas,
Blackboard, etc., Branding features, Admin portal, and language
interpretations.
Enterprise Plan: Primarily designed for large organizations, this plan
comes at $199.90 per year per user but with an annual agreement
commitment. It allows users to host up to 500 participants, 1000 (in
case of enterprise plus plan purchased through sales), unlimited cloud
storage, transcription storage facility up to 10 years, a dedicated
customer success manager, and bundle discounts.
History of Google Meet

Google launched Google Meet back in 2017. Google Meet, along

with Google Chat, was released as a replacement for Google
Hangouts. The application initially supported only 30 participants,
which was later increased up to 250 participants for G Suite enterprise
users. For other plans and non-G Suite users, Google meet allows up
to 100 participants. Even after a late launch, compared to Zoom,
Google meet has around 100 million daily users and is very popular
among schools and colleges. It doesn't require a separate application,
but users must possess a Gmail account to use Google Meet's
services.
In March 2020, Google Meet saw a daily usage of more than 25 times
what it was in January 2020. Google Meet has one of the most
stringent security measures for its services, and therefore businesses
trust it to increase their workplace connectivity.
Through September 30th, free users can host meetings for up to 24
hours per meeting for free.
Getting Started:
1. Account: G Suite account holders can sign in through their
credentials and turn on meet. Non-G Suite users can log in to their
Gmail accounts to start Google meet.
2. Operating system: Google meet supports: macOS, Windows,
Ubuntu, Debian, and Chrome OS.
3. Browser: You need one of the following: Chrome Browser,
Mozilla Firefox, Microsoft Edge, and Apple Safari.
4. Access permissions: You need to give Google Meet permission
to use your device’s camera and microphone.
5. Hardware: 2.2 GHz Intel processor or above, AMD or better
processor for HD quality, built-in web camera or USB connected
camera, and quality internet connection.
Key Features:
• Easy Joining: With Google Meet, you can join by clicking on
the invite link in Gmail. Direct scheduling of meetings from Gmail or
Google calendar.
• HD quality: Google Meet displays HD quality videos with
minimal disturbance.
• Unlimited number of meetings: Google Meet allows users to
host an unlimited number of meetings with 100 participants in the free
plan and up to 250 in G Suite essential.
• Auto-captioning: Google’s speech recognition technology
enables users to run the live auto-captioning feature in real-time.
• Preview Screen: After clicking on the meeting code, invitee
link, you can adjust your screen look on the preview screen before
entering the meeting.
• Screen sharing option: Participants can share their screen for
better viewing and interaction.
• Live chat option: Participants can do real-time chat even when
the video-call is on. However, a private chat is not allowed.

Pricing Plans:
Google Meet comes with three pricing options:
Free plan: The free plan allows users to host a maximum one-hour
meeting with a maximum of 100 participants. However, till
September 30 2020, the one hour limit has been extended up to 24
hours. Users can host unlimited meetings with the free plan. Users get
a free storage space of 15 GB with this plan.
G Suite Essentials: It comes with $10 per active user per month.
Users can host up to 150 participants with 300 hours of meeting time
length. User’s get 24/7 online support and 100 GB storage space.
G Suite Enterprise Essentials: This plan is available for $20 per
active user per month. Users can host 250 participants with 300 hours
of meeting time length. Other benefits of this plan are 1024 GB
storage space per user, priority support, data loss prevention for a
drive, security dashboard, and endpoint management.
 RESEARCH METHODOLOGY
 Introduction

This Survey is a Comparative Analysis between ZOOM &

GOOGLE MEET. This survey is carried out to ascertain the
competitive position of the two brands in the market and the
attitudinal profile of the consumers. Also, the preference of the
consumers towards a particular video conferencing platform and
the underlying reasons for the preference will also be
underlined.. The Target Area of this study is Ranchi City and
Target Population is urban households. A representative sample
of 100 people is selected for the purpose of the study. The study
was carried out for a period of 15 days.

 Problem Statement
To ascertain the competitive position of the aforementioned
video conferencing platform and trace the attitudinal profile and
preference of the consumers towards a particular video
conferencing platform and the reasons for their choice.
 Research Objectives
The Objectives of the Research are as follows:

 To understand the attitudinal profile of consumers towards both

the video conferencing platform and thus know their preference.
 To understand the competitive position of Zoom & Google Meet
 To understand the various aspects of the Marketing Mix of both
the video conferencing platform.
 To get an insight into what the consumer believes affects them
and what does not.

 Scope of the Research

 This research is done to understand the preference of the

customers among the 2 major players of the video
communications market namely- Zoom Video Communications
& Google Meet. Also, the reasons behind their preference will
also be underlined.
 The population studied for the research is urban people and
households of Ranchi City.
 The research was carried out for a period of 15 days.
 A representative sample of 114 people were drawn from the
population and the results were projected to the entire
population and generalized.
  Research Design

1. Data Type - Primary Data

2. Research Tools - Questionnaire/Interview
Internet (Company Website)
3. Population - Urban Households of Ranchi
City
4. Sample Units - Individual Consumers
5. Sampling Method - Random Sampling under
similar conditions.
6. Sample Size - 114
7. Method of Data Collection- Survey Method (Google form)
8. Research Instrument - The instrument used for
gathering data was a
questionnaire. To get further
insight in to the research
problem, interview regarding
their preference too was
made. This was
done to crosscheck the
authenticity of the data provided
9. Analysis Tools - The data so collected will be
analyzed through the application of
statistical techniques, such as bar
graphs and pie charts.
  Assumptions taken during the Survey
The following assumptions were taken during the survey:

 Samples collected are representative of the entire population.

 Modern consumer is conscious about their usage and their
awareness level is high.

 Limitations of the Survey

The probable limitations of the survey are as follows:

 Limited amount of Time was available to carry out the research.

 Cost Constraint was there to carry out the survey.
 Due to time and cost constraint, the sample size selected was
small.
 DATA ANALYSIS & FINDINGS

To find out the preference among the buyers between the two brands,
a survey was rolled out to 114 people of the Urban Households of
Ranchi. The survey was carried out for a period of 15 days.
The questions asked and their responses in the form of a pie chart are
displayed below:

Question 1 : Age Group of the Respondents

According to the above Pie Chart , 86.8% of our respondents were of

the age 18-36 years and were majorly either students or working
professionals.
Question 2: Do you use any video conferencing tool , If yes which
one ?

According to our Survey, 66.7% of the respondents used Google Meet

for Video Conferencing purposes.

Question 3: Which is better in terms of Voice & Video Quality?

According to our Survey, 69.3% of the respondents preferred Google
Meet on the parameter of Voice & Video Quality.

Question 4: Which is a more secured video conferencing tool?

According to the above Pie Chart, 73.7% of the respondents preferred

Google Meet on the parameter of Security.

Question 5: Which video conferencing tool is better for online

classes?
According to our Survey, 62.3% of the respondents preferred to use
Google Meet for the purpose of Online Classes.
We purposefully kept this question because a major chunk of our
respondents were school/college going students.

Question 6: Which video conferencing tools is more convenient

for teaching?

According to our Survey, 62.3% of our respondents felt that Google

Meet was a more convenient option for Teaching Purposes.
From the Teaching Perspective, we felt that convenience was a
function of ease of using the platform , administrator rights , control
over the platform and options to make the class more interactive.
Question 7: Which tool has a better User Interface?

According to our Survey, 69.3% of the respondents felt that the User
Interface of Google Meet was better and easier to access.

Question 8: Which video conferencing tool provides more

features?
According to our Survey, 52.6% of the respondents felt that Google
Meet provided more features on its platform. Some of the innovative
features in Google Meet included Data Saver Mode, Q&A Mode,
feature to conduct Polls and enhanced security features.

Question 9: Did any of the Video Conferencing tool ever crash

while running, if yes which one?

According to our Survey, 50.9% of the respondents experienced a

crash or a lag while using Zoom.

Question 10: Which is better in terms of Customer Support?

According to our Survey, 75.4% of our respondents felt that Google
Meet was better than Zoom on the parameter of Customer Support.

Question 11: Which Video Conferencing tool would you prefer on

an Overall Basis?

According to our Survey, 68.4% of the respondents favoured to use

Google Meet over Zoom based on all parameters.
This the evidence of the loyalty of the customers towards their
preferred brand.
The above results portray that there is an inclination of the customers
towards Google Meet in all the parameters and also, they do not want
to switch their preference.
Thus, projecting the results of the Sample on the entire population we
get that around 70% of the Population is inclined using Google Meet
for video conferencing purposes. This is a clear indication of the
positioning of the product and the perceived brand equity of Google
Meet in the minds of the consumers.
 CONCLUSION

The prime conclusion that can be arrived at after this project is that
there is a substantial inclination of the consumers towards Google
Meet over Zoom. This inclination is proved by the survey which was
conducted to comprehend the attitudinal profile of the consumers and
their preference between the two aforementioned products.

Google Meet was preferred over Zoom based on the following

parameters:

 Voice & Video Quality

 Security
 Ease to attend Classes
 Ease of Teaching
 User interface
 Additional Features
 Event of Technical Glitch
 Customer Support

Thus, we can say with much affirmation that Google Meet is much
better than Zoom and the perceived Brand Equity of Google Meet in
the minds of the consumers is much more than that of Zoom Video
Communications.
 ANNEXURE
The questionnaire used for the survey is attached below:
 REFERENCES
The Books and Websites referred to complete this project are as
follows:

 Marketing Management by Philip Kotler

 Project Management by P. Chandra
 India Today Magazine
 www.meet.google.com
 www.zoom.us