Vijayanagara Sri Krishnadevaraya University, Ballari: A Business Familiarisation Report OF

A BUSINESS FAMILIARIZATION REPORT OF KRISHNA STONE TECH PVT. LTD.
________________________________________________________________________________________________________
VIJAYANAGARA SRI KRISHNADEVARAYA UNIVERSITY,

BALLARI
A BUSINESS FAMILIARISATION REPORT

OF
“KRISHNA STONE TECH PVT LTD”
SUBMITTED BY
REKHA J
REG NO:MB200035
UNDER THE GUIDANCE OF

Dr Nirmala J
ASSISTANT PROFESSOR,

BALLARI
Department of studies in Business Administration

BALLARI – 583105
VSKU BALLARI Page 1

A BUSINESS FAMILIARIZATION REPORT OF KRISHNA STONE TECH PVT. LTD.,
________________________________________________________________________________________________________
VIJAYANAGARA SRI KRISHNADEVARAYA UNIVERSITY, BALLARI
A BUSINESS FAMILIARISATION REPORT

OF
“KRISHNA STONE TECH PVT LTD”
SUBMITTED BY
REKHA J
REG NO: MB200035
UNDER THE GUIDANCE OF

Dr Nirmala J
ASSISTANTPROFESSOR

BALLARI – 583105
VSKU BALLARI Page 2

________________________________________________________________________________________________________
DECLARATION
I hereby declare that this Business Familiarisation Report has been prepared
under the guidance and supervision of Dr NIRMALA JASSISTANT
PROFESSOR, Department of studies in Business Administration Vijayanagara Sri
Krishnadevaraya University, Jnanasagara Campus, Ballari.
I also declare that this Business Familiarisation Report has not been
submitted to any other University.
Place: Ballari
Date: 09-09-2021
REKHA J
VSKU BALLARI Page 3

________________________________________________________________________________________________________
CERTIFICATE
VIJAYANAGARA SRI KRISHNADEVARAYA UNIVERSITY, BALLARI.
This is to certify that MISS.REKHA Jis a bona-fide student of Department of

studies in Business Administration Vijayanagara Sri Krishnadevaraya University,
JnanasagaraCampus, Ballari. This Business Familiarisation Report of “KRISHNA
STONE TECH PVT LTD” has been prepared under my guidance.
Place: Ballari
Date: 09-09-2021
Dr NIRMALA J
ASSISTANT PROFESSOR
VSKU BALLARI Page 4

________________________________________________________________________________________________________
Vijayanagara Sri Krishnadevaraya University, Jnanasagara
Campus, Ballari.
This is to certify that MISS. REKHA J has successfully completed the

Business Familiarisation Report on “KRISHNA STONE TECH PVT LTD” in
the Department of Studies in Business Administration, Vijayanagara Sri
Krishnadevaraya University, Ballarifor the academic year 2020 -21.
Place: Ballari
Date: 09-09-2021
Chairperson
Dr. Archana H N
Department Of Studies in Business
Administration.
VSK University, Ballari.
VSKU BALLARI Page 5

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CHAPTER-01
1.1 INTRODUTION OF THE STUDY :

VSKU BALLARI Page 6
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The earth factory production of variety of rocks has been taking place since the
beginning of the earth about 4.5 billion years ago the earth has no fit finished making
rocks and minerals. It is making them right now beneath the oceans, well contents and
through volcanoes.
India is one of the leading countries in mining and export of granite, is rich in mining and
export of granite reserve. Geological, the southern and eastern belts of the nation are
abundant in granite deposits different shades are available in abundance in Tamilnadu,
Andhra Pradesh, Karnataka,Assam, Bihar, Rajasthan, Orissa and Madhya Pradesh.
Our group has always been associated with the renowned projects all across India &
abroad. Our projects range from luxury five star hotels, IT parks, Super Luxury
apartments, Villas, premium office blocks, airports, convention centers, malls, other
commercial establishments, etc. Our professional approach & experience in working with
several projects across the world has given us the ability to understand & cater to the
dynamic needs of our customers.
Our success in executing projects is attributed to our talented team who can asses
correctly the needs of our customers & plan the procurement, production & dispatch in
such a way that it meets the requirements of clients.
Finishes: Apart from standard finish of polish we can offer Honed finish/ Flamed finish/
Antique finish/ Leather finish/ Sand blasted finish/ Special finish & can also prepare
other custom finishes as required by architects/clients.
1.2 OBJECTIVES OF STUDY:

 To know the production process of the organization
 To know the overall organization structure of Krishna Stone Tech Pvt. Ltd.,
VSKU BALLARI Page 7
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 To know the various types of products produced by an organization.
 To study the operations performed by various level of departments
1.3 METHODOLOGY:
The Information related to the project is collected from secondary sources.
 Secondary data
1.3.1 Secondary data:

The secondary data was collected from the company websites, Files.
1.4 LIMITATION OF THE STUDY:

 Time period for the study is very short.
 Study was restricted only to the Ballari city only.
VSKU BALLARI Page 8

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CHAPTER-02
2.1INDUSTRY PROFILE
Indian stone Industry:
Indian which has high quality of natural stones like marble, sandstone,
granite etc. the nation is characterized as the resource of various types of
VSKU BALLARI Page 9

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dimensional stone which are throughout the country. India has more than 11%
export share in total world. It produces more than 27%of the total stones produce
in the world. India is the one of the largest raw material producers. India is the
place which as different types of dimensional stones which includes granite,
marble, sandstone.
Stones Available
There are different types of stones available in various places of India. These
are some types of stones which are found within the India Territory.
Marble deposits are found in various part of India with economically high deposits
in the state of Gujarat, Rajasthan, Madhyapradesh, Andhrapradesh, and Haryana.
And new marbles are developed in Sikkim, Jammu & Kashmir, Bihar, West
Bengal, and Uttarpardesh.
GRANITE INDUSTRY
 Magnificent Varieties: Merry gold, Platinum white, Mokalsar green, Rosy pink,
Nagina green, Tiger Skin, Royal Gold, Jhansi Red, Galaxy Black, Kashmir white,
Paradise, Cira Grey, Juparana.
 Color & pattern: Pink, Grey, Multi-Color, Bluish white, Red, Golden Cream.
 Widespread availability: Andhra Pradesh, Orissa, Rajasthan, Uttar Pradesh,
Tamil nadu, Bihar, West Bengal, Karnataka.
 Quality of Granite: Hardness 6 to 7 on Moh’s scale
 Number of mining leases: 665
 Granite processing capacity: 1.5 million sq.m
 Tiles: 5.0 million sq.m
 Geological Reserve: 1128 m
VSKU BALLARI Page 10

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2.2COMPANY PROFILE
KRISHNA STONE TECH PVT LTD PROFILE
KRISHNA STONE TECH PVT LTD. originally registered as DILEEP GRANITE

PVT LTD. 15/07/1991 with registered of companies in Karnataka under companies Act
1956 and obtained fresh certificate of incorporation consequent to change of name on 3 rd
January 1996 and this company was now known as VIJAY KRISHNA GRANITES PVT
LTD.
Subscribers to memorandum are Mr. MALLIKARJUNA RAO and Smt.USHA RANI

who were also director with effects from 22/12/1995 Dr.D.L. RAMESH GOPAL is
chairman and managing Director of company since from then.
The company established Granite cutting and polishing unit with aid of term loan
assistance from State Bank of India Ballari with a work force of 24 personnnel.
Today eighteen years later it has grown into a medium scale organization with annual
investment of Rs.5.82billion and with a staff of 250 people.
The activity of plant earlier was limited to polished granite slab but today they produce
granite slabs, tiles, monuments, tomb stones, markers, cobble and KERB stone in 52
attractive Indian colors.
2.3 VISION:
 To be the best global market player in quality.
 Identify the best manufacturing quality policy of the company
 Strive to improve customer satisfaction by ensuring to meet the customer

requirement

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 Ensure continual improvement of product quality through feedback, analysis,

innovation, corrective and preventive measures
2.4 MISSION:
 To manufacture good qualitative and finished slabs and tiles as per demand and go
into the international market and to achieve customer delights through professional
system and prospective in every field giving due weight age to the development of
human resources available in the organization.
 To advance the firm with latest technology established leadership in the field and
contribute to national wealth and become one of the best granite industries in India
and overseas market.
2.5 ACHIVEMENTS
AWARDS OF KRISHNA STONE TECH PVT LTD
They are winners of many state and national awards which includes
Years Awards Given by

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1993 CONMAT Hubli
1994 Best Industry Award Govt.ofKarnataka
1994 GDIFI Govt.of. Karnataka
1995 BUILD MAT Davanagere
1995 Sri.M.Vishweswaraiah Award Govt.of. Karnataka

1996 Sri.M.Vishweswaraiah Award Govt.of.karnataka
1997 CAPEXIL Certificate of Merit Govt.of.karnataka

2005 GOLD CARD Exporters Award State Bank of India
2.6 OBJECTIVES OF STUDYS:
 To provided quality products to the customers at an affordable price
 To make the company commercially sound and self-sustaining
 To improve the financial performance of the company
 To adopt more production capacity

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 Control over costing
 To be foreign exchange earners
 To be use professional management tools
 Effective utilization of available resources
 To be catalysts accelerate industrial development of the region
 To product qualitative tiles of international standard and intern
2.7 THE FOUNDER ABOUT
Personal profile
Name : D.L. Ramesh Gopal
Age : 63
Children : Mr.D.R. Vikram Kumar
Mr.D.R. Vinay Kumar
Mrs.Radhika
Qualification: M.B.B.S
Dr.D.L. RameshGopal, a medical doctor by profession began his industrial career

in the year 1988 by staring a Granite company called “M/S VIJAY KRISHNA
GRANITE PVT LTD” inBallari, with an investment of 5 million [50lakhs] and a work
force of 9 men.
Over the period his company has grown into a giant, employing about 250 personal and
its product are being sold in 42 countries.
In the last 24 years it has gained immense experience in global and is now
considered as most reliable Indian stone supplier. He has travelled extensively around the

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globe and capable of handling stone projects of any size and in any country in
international stone trade.
He is presently president of Bellary district Urban Co-Operative Bank, T.L.M Education

society, Araya Vyasya Association and project director of BDCC & I, Ballari. Executive
committee member of CDOS apart from many other portfolios and his objective in life.
2.8 PRODUCT PROFILE
TRAVERTINE
MARBLE

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NORTH INDIAN GRANITE STONE
2.9 ORGANISATION STRUCTURE
BOARD OF
DIRECTORS
MANAGING
DIRECTOR

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PRODUCTION MARKETING FINANCE EXPORT

MANAGER MANAGER MANAGER MANAGER
SUPERVISOR MARKETING SENIOR ASST. EXCUTIVE

EXCUTIVE ACCOUNTANT
OPERATER ASST. MARKETING ACCOUNTANTS
HELPERS OFFICE BOYS OFFICE BOYS

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CHAPTER-03
DEPARTMENTS:
 FINANCE DEPARTMENT
 HUMAN RESOURCE MANAGEMENT
 PRODUCTION DEPARTMENT
 MARKETING DEPARTMENT
3.1 FINANCE DEPARTMENT
INTRODUCTION

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Finance plays a very important in the organization; Management of finance is very
crucial task. Efficient management of finance results in the progress of the organization.
In KST Pvt ltd Finance Management is not centralized, various other sections have been
established to manage financial activities efficiently, does the enter work is spread over
various sections, does each section head as its own responsibilities. The organization
structure of the finance department of kstpvt.ltd has various section functions under
finance division are as follows:
1.Raw materials and stores account section
2. Main account section
3. Financial concurrence
4.Granite account section
5. Costing and budgeting section
6. Establishment section
7. Cash section
8. Bills section
9. Internal audit system
10. System followed KST Pvt.Ltd
3.2 HUMAN RESOURCE MANAGEMENT
INTRODUCTION

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A Handbook of human research policies is one that gives company
policies, rules and regulation concerning leave, provident fund, gratuity etc. it presents a
code of conduct and the expectations of a company have formed its employees.
ANALYSIS OF WELFARE MEASURES:
1. BASIC RULES AND REGULATIONS :
1.1 Probation period:
The probation period is of minimum 3 months (90 days) as per appointment letter)
a relieving letter and salary certificate from the previous employer should be produced at
the time of joining at KST. At the end of probation period, a confirmation letter is issued
to the concerned employee.
1.2 Paid holidays:
Paid holidays are declared as per the applicable act, at the beginning of the
calendar year. There are ten holidays in a year. These ten days include national or state
holidays as declared by the government authorities and leave applied by the employee.
1.3 Working hours:
There are usually three shifts daily
Morning shift 6 am to2 pm
Afternoon shift 2 pm to 10 pm
Continued…
General shift 9 am to 6 pm
1.2 Tea and lunch break:

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On the grounds of one canteen boy, the organization provides two times tea breaks for the
floor level workers and four times to office employees for 2 – 3 hours. Lunch break is
given for a one hour (1:30 – 2:30)
2.Monthly or annually allowance:
2.1 Provident fund:
As per the provident fund act, company will contribute 10% of the basic salary and will
commence form 60 days from the date of entry in to services or earlier as per the act.
2.2Bonus:
Bonus will be paid at 8.33% on the gross salary earned in the previous financial year.
Bonus is paid as per the bonus act. These is paid a week before festival.
2.3 Medical allowance:
The amount as applicable specified in the appointment letter will be reimbursable under
medical coverage. This is subject to the employee making proper written declaration with
supporting evidence of having spent the amounts for the medical reasons as per the
limited specified.
For the first aid treatment KST itself bear the charges and the pay for those days, will also
be given fully.
3. Leave related rules:

3.1 sick leave
3.2 casual leave
4. Grade structure of KST:

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I grade Chief executive and director level
II grade Managerial level
III grade Clerical and supervisory staff
IV grade Workers staff
3.3PRODUCTION DEPARTMENT
The stone are the basic raw materials required by the company for production and
are purchased in Cubic Meter. Different types of stones are used for getting different type
of colors hence their cost per cubic meter also differs.
For Ex: Cost of Icon Blue 9 Rs 16,000 per Cubic Meter

Cost of Cat’s Eye 9 Rs. 15,000 per Cubic Meter
Cost of Lavender blue9 Rs. 15,000 per Cubic Meter
Cost of black Galaxy 9 Rs. 75,000 per Cubic Meter.
Among all the granites black galaxy is the costliest and its availability is also low.
It is the main stone exported by the company.
The following chart shows the different states and places from which each stone is
purchased.
STATE PLACES COLOURS OF STONE

KARNATAKA Ilkal, Hassan, Tumkur, Cham rajnagar, Red,White,Grey and Black
Mangalore.
ANDHRA Kurnool,ongole, Black,Brown,Grey
PRADESH Chilkalurpet,Karimnagar,
TAMIL NADU Salem,Madhurai,Pudukothi,Sivakhashi Silver galaxy, Yellow, Green
Galaxy
ORISSA Bharmapur,Titlagarh Lavender blue
RAJASTHAN Jaipur, Jalur Black

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To produce per square feet of granite the power costs around Rs. 6.50 to Rs. 8.00
Production process of the company is explained with the help of 6 steps. Let us look into
each step briefly
STEP 1:
The stones bought from different places are stored in open space. The stones are
purchased in Cubic Meter and this has to be cut into square feet i.e., into slabs. To start
the production the stone has to be carried to the cutting section and this is done using a
gantry. Gantry is 3 Crane like machine which is capable of lifting the sections. The
capacity of the gantry is 25 tones.

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STEP2:
In this stage the Cubic Stone is cut into a smaller size of 20 slabs. They are out
once at a time using sharp blades made up of diamond powdered edges containing
segments.
The diamond tools with segments facilitates easy and fast cutting of the blocks into slabs.
Each blade can be used for 19-20 times. The blade is available with different diameters.
The cost of the blade varies for different blades with different diameters. The 3 blades
utilized by Krishna Stone Tech are;
B. Blade with 2.2m diameter costing about Rs. 2 lakhs (1 machine)
C. Blade with 2.7m diameter costing about Rs. 4.5 lakhs (1 machine)
D. Blade with 3.5m diameter costing about Rs. 17 lakhs (1 machine)
The cost of each diamond tool is Rs. 1, 05,000 per set. The segments contained in each
blade are given as follows;
a) Blade with 2.2m diameter consists of diamond tool consisting 12% segments
b) Blade with 2.7m diameter contains 140 segments while,
c) Blade with 3.5m diameter contains 180 segments
After cutting every 18,000 Sq feet of stone the segments need to be changed.
Here it is to be noted that to cut black stone only water is used and for. Cutting the
other colored stones kerosene is used.

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Step 3:
After cutting the Cubic Stone into slabs, these slabs are again bought and stored in
the open space with the help of gantry. Now, these slabs are ready for polishing.
Step 4:
In this section slabs are polished. The slabs are polished with the help of machine
having polythene bricks. Polishing is normally accompanied with heater and also
kerosene to retain the glow of the granite. Krishna
Stone Tech has 9 such polishing machines. Approximately polishing of 60 slabs

per day takes place in this company.
After this stage the slabs can be sold as such or processed further.
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Step 5:
Sand blasting stage or flaming stage. In this stage the slabs are polished such that
they become non slippery. Non slippery surface polishing is done using sand blasting
method or flaming method in which LPG gas cylinder is made use of...
This type of polishing is exclusively done for bathrooms fitting etc.
Step 6:

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After polishing (Sand Blasting / Flaming done on order basis) the next steps is
edge cutting and random cutting. The machine used for edge cutting has 2 parallel sliding
blades which help to give smoother finish along with a particular sized tile say 11/11.
This process is accomplished by kerosene so as to cool it and give a proper finish.
The size of the blades of the machine is about 14 inches. Each blade costs about a
Rs. 6500. One set of blade is used for every 14,000 Sq feet of granite slabs. Krishna
Stone -Tech has 4 edge cutting machines, each machine costs around Rs. 60,000 to
RS‘70,000. These machines are provided with filters so as to retain the kerosene utilized.
Duringthe process.
Boarding Machines (Hitachi SIS) are also used for preparing certain other
accessories like Grinders, Basins, Pots etc.; these machines give the Granite a hollow
round shape. These accessories need a final polish and hence after cutting of the granite
into required accessory they are sending for final mirror polish this completes the
production process of Krishna Stone Tech Pvt. Ltd.
PRODCTION PROCESS
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GRANITE STONE
Page 27
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CUTTING IN TO SLAB
POLISHING
SAND BLASTING AND

FLAMING
EDGE CUTTING
REQUIRED ACCESSORY
CUTTING
PUNISHED PRODUCT
3.4 MARKETING DEPARTMENT

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CONCEPT OF MARKETING
What philosophy should guide a company marketing efforts? What relative wait
should be given to the interest of the organization, the customers and society? Have
conducted marketing activities included. The production concept, production concept,
selling concept, and marketing concept, and holistic marketing concept.
A. The production concept:
This is one of oldest concepts in business, it holds that consumer will prefer products
that are widely available and inexpensive, and managers of production oriented business
concentrate on achieving high production, low costs, and mass distribution. It is also used
when a company wants to expand the market.
B.The product concept:
The concept holds that consumers will favorthese products that offer the most
quality, performance or innovative features. Managers in these organization focus on
making superior products and improving them over time.
C. The marketing concept:
The marketing concept emerged in mid 1950s, instead of a product – centered

“make and sell philosophy”, business shifted to customer –centered “since and respond”
philosophy. Instead of “hunting” marketing is “gardening”. The job is not to find the right
customers for yours products, but the right products for your customer

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Step 1 Determining or defining the problem
Step 2 Specify what information is needed
Step 3 Identify the sources of information
Step 4 Decide on the technique for acquiring the information
Step 5 Process the information
Step 6 Analyze and interpret the meaning
Step 7 Present the findings to the decision maker
OVER VIEW OF MARKET PROFILE
EXPORTS MANAGEMENT
There is a manager for exports who is responsible for the exports department who is
assisted by the asset exe exports.
EXPORT TURNOVER FOR
YEAR RS.(In cr)

2010-11 2963
2011-12 2751
2012-13 2827
2013-14 4018
2014-15 3884
2015-16 3344
2016-17 2882
2017-18 3650

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CHAPTER-04
4. SWOT ANALYSIS
SWOT analysis to understand their external and internal environment. SWOT,

which is the short form of strengths, weakness, opportunities and threats.
4.1 STRENGTH
 Good employer and employee relationship

 The company has an ISO 9001:2000 certification and hence the companies follow
stringent quality norms which results in producing quality product.
 The company has producing variety of products in 70-80 colors.
 Well planned product layout
 Capacity to meet demand
4.2 WEAKNESS
 Geographical location as major setback for the organization
 Poor transportation facility
 Attracting foreign buyers to the manufacturing location is difficult.
 The cost involved in completion of the product is high.
 4.3 OPPORTUNITIES:
 Installation of better computerized technique for better quality of product
 The company can cater to large customer base as it produces variety of products.
 Maintain the best quality of products.
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4.4 THREATS:
 There are many competitors in this field from other parts of globe.
 Pricing pattern depends on size and scale of operations.
 Some countries have imposed dumping sanctions on completely finish granite
goods.
 Other competitors outside the state are transporting the products at cheaper.

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CHAPTER-05
5.1 CONCLUSION
The study carried out in Krishna stone tech pvt ltd helped to know about the
organization. Its profile, its structure, various departments, working style of employess.
In the organization every department is interconnected. I also got know about the
production process of the Krishna stone tech pvt ltd.
5.2 BIBLOGRAPHY
1. BOOKS:
 Previous records.
 Magazine
 Newspaper
2. COMPANY REPORTS/DOCUMENTS:
 Annual report 2019-2020
 Records
3. WEBSITE:
www.krishnastonetech.in

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A BUSINESS FAMILIARIZATION REPORT OF KRISHNA STONE TECH PVT. LTD.

VIJAYANAGARA SRI KRISHNADEVARAYA UNIVERSITY,

A BUSINESS FAMILIARISATION REPORT

“KRISHNA STONE TECH PVT LTD”

UNDER THE GUIDANCE OF

VIJAYANAGARA SRI KRISHNADEVARAYA UNIVERSITY,

Department of studies in Business Administration

VSKU BALLARI Page 1

VIJAYANAGARA SRI KRISHNADEVARAYA UNIVERSITY, BALLARI

A BUSINESS FAMILIARISATION REPORT

UNDER THE GUIDANCE OF

VIJAYANAGARA SRI KRISHNADEVARAYA UNIVERSITY,

VSKU BALLARI Page 2

VSKU BALLARI Page 3

VIJAYANAGARA SRI KRISHNADEVARAYA UNIVERSITY, BALLARI.

This is to certify that MISS.REKHA Jis a bona-fide student of Department of

VSKU BALLARI Page 4

This is to certify that MISS. REKHA J has successfully completed the

VSKU BALLARI Page 5

1.1 INTRODUTION OF THE STUDY :

1.2 OBJECTIVES OF STUDY:

1.3.1 Secondary data:

1.4 LIMITATION OF THE STUDY:

VSKU BALLARI Page 8

Indian stone Industry:

VSKU BALLARI Page 9

VSKU BALLARI Page 10

KRISHNA STONE TECH PVT LTD PROFILE

KRISHNA STONE TECH PVT LTD. originally registered as DILEEP GRANITE

Subscribers to memorandum are Mr. MALLIKARJUNA RAO and Smt.USHA RANI

 To be the best global market player in quality.

 Identify the best manufacturing quality policy of the company

 Strive to improve customer satisfaction by ensuring to meet the customer

VSKU BALLARI Page 11

 Ensure continual improvement of product quality through feedback, analysis,

AWARDS OF KRISHNA STONE TECH PVT LTD

Years Awards Given by

VSKU BALLARI Page 12

1994 GDIFI Govt.of. Karnataka

1995 BUILD MAT Davanagere

1995 Sri.M.Vishweswaraiah Award Govt.of. Karnataka

2001 CAPEXIL Certificate of Merit Govt.of.karnataka

2002 CAPEXIL Certificate of Merit Govt.of.karnataka

2.6 OBJECTIVES OF STUDYS:

 To provided quality products to the customers at an affordable price

 To make the company commercially sound and self-sustaining

 To improve the financial performance of the company

 To adopt more production capacity

 Control over costing

 To be foreign exchange earners

 To be use professional management tools

 Effective utilization of available resources

 To be catalysts accelerate industrial development of the region

 To product qualitative tiles of international standard and intern

2.7 THE FOUNDER ABOUT

Dr.D.L. RameshGopal, a medical doctor by profession began his industrial career

VSKU BALLARI Page 14

He is presently president of Bellary district Urban Co-Operative Bank, T.L.M Education

2.8 PRODUCT PROFILE

VSKU BALLARI Page 15

2.9 ORGANISATION STRUCTURE

VSKU BALLARI Page 16