Babfr 9-9-21

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Business Familarization report

SL.NO CONTENTS PAGE NO
INTRODUCTION TO THE STUDY

1.1 Objectives of the study
1.2 Need of the study
1
1.3 Scope of the study
1.4 Research methodology
1.5 Limitations of the study
2 PROFILE OF THE INDUSTRY
COMPANY PROFILE
3.1Factors that prompted the establishment
3
3.2 Milestones in the history of the company
3.3 Location matrix
COMPANY VISION/MISSION
4.1 Quality policy
4
4.2 Ownership pattern
4.3 Corporate social Responsibility
5 COMPANY’S POLICY AND PRODUCT MIX
6 KEY COMPETITORS
COMPANY’S PERFORMANCE IN RECENT YEARS
7.1 Ratio analysis
7 7.2 Current ratio/Debt equity ratio
7.3 Net profit turnover ratio
8 ORGANIZATION STRUCTURE
DEPARTMENTAL STRUCTURE
9.1 Human resource department
9.2 Marketing department
9
9.3 Finance and accounting department
9.4 Production department
9.5 Material handling/logistic department
FRAMEWORK ANALYSIS
10.1 SWOT analysis
10
10.2 Mc Kinsey 7S framework
10.3 Recent financial news
11 FINDINGS AND SUGGESTIONS
APPENDIX
ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT

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Objectives of the study
Need of the study
Scope of the study
Research methodology
Limitations of the study

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Introduction to the study
OBJECTIVES OF THE STUDY
1. To get familiarized with business organization.

2. To analyze the different types of products and services provided by the Bajaj Auto Ltd.
3. To analyze the different departments of the Bajaj Auto.
NEED OF THE STUDY
1. To market brand loyally towards the product.

2. To known the customer opinion towards existing sales service provided by the
company
SCOPE OF THE STUDY
1. The study also helps the company to improve their standard of service and handle the
competition in the near future
2. It also helps in putting in possible improvements, additions, and new strategies and
offers the customers.
3. It also puts a detailed insight into the different aspects of the company, such as
manufacturing, marketing,sales, produvtion and finance.
RESEARCH METHODOLOGY
Research methodology simply refers to the practical “how” of any given piece of research.
More specifically, it’s about how a researcher systematically designs a study to ensure valid
and reliable results that address the research aims and objectives.
Research of any study conducted is largely based on the data and the facts known as
information collected through different sources and thus the data or the information collected
during the study play a key and the important role in conducting and preparing the research
for all the researchers. So as a part of that information collected the researcher prepares and
analysis the report and hence this research study on the pricing strategy is collected through
two different methods.
Data Collection Method
Data collection is a process of collecting information from all the relevant sources to find
answers to the research problem, test the hypothesis and evaluate the outcomes. Data
collection methods can be divided into two categories: secondary methods of data collection
and primary methods of data collection.
 Primary Source

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 Secondary Source
Primary Source
The data required for the study based on:
o There is no primary source
o All the information collected from the secondary data based.
Secondary Source
The secondary data consists of information collection from:
o Websites.
o Published data on books and magazines.
o Referred old projects
o Bajaj information at other websites
o Wikipedia
o Referred 2019- 20 Annual Report
LIMITATION OF THE STUDY
1. Most of the data is collected through secondary source. Its mostly on basis of
secondary data only.
2. An in-depth study of the organization could not be carried out due to shortage of time.
3. Project report on Bajaj Auto Ltd has done on particular location.
The study is limited on my experience and knowledge

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PROFILE OF THE INDUSTRY

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Industry Profile of Bajaj auto ltd
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a
wide range of industries, spanning automobiles (two wheelers manufacturer and three
wheelers manufacturer), home appliances, lighting, iron and steel, insurance, travel and
finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest
three and two wheeler manufacturer and the Bajaj brand is well-known across several
countries in Latin America, Africa, Middle East, South and South East Asia.
Founded in 1926, at the height of India's movement for independence from the British, the
group has an illustrious history. The integrity, dedication, resourcefulness and determination
to succeed which are characteristic of the group today, are often traced back to its birth
during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the
group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted
him as his son.
The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under
his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72
million to INR. 120 billion, its product portfolio has expanded and the brand has found a
global market. He is one of India’s most distinguished business leaders, bike manufacturer
india and internationally respected for his business acumen and entrepreneurial spirit.
In 2005, Rahul Bajaj's son Rajiv Bajaj stepped into the shoes of Managing Director of Bajaj
Auto and steered the organization to becoming a global automobile behemoth. He introduced
the Pulsar range of bikes, that revolutionised the two wheeler market in India. The legacy of
our Auto Rickshaws have been soaring heights and display unparalleled market dominance
across any automobile segment.
In 2007, Bajaj Auto acquired a 14% stake in KTM that has since grown to 48%. This
partnership catalysed Bajaj Auto’s endeavour to democratise motorcycle racing in India.
Bajaj Auto today exclusively manufactures Duke range of KTM bikes and exports them
worldwide. In FY2018, KTM was the fastest growing motorcycle brand in the country
Bajaj Auto has also led the pioneering introduction of India’s first ever Quadricycle – Qute.
Bajaj Auto exports to 70+ countries and a significant share of revenues come from Exports.
This stands as a testament to the new brand image – The World’s Favourite Indian.

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Profile Of the Company
Factors that promote the establishment
Milestone in the history of the company
Location Matrix

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Profile of the company
Bajaj Auto was established on 29 November 1945 as M/s Bachraj Trading Corporation
Private Limited. It initially imported and sold two- and three-wheelers in India. In 1959, it
obtained a license from the Government of India to manufacture two-wheelers and three-
wheelers and obtained Licence from Piaggio to manufacture Vespa Brand Scooters in India.
[citation needed] It became a public limited company in 1960.[citation needed] With the
launch of motorcycles in 1986, the company changed its branding from a scooter
manufacturer to a two-wheeler manufacturer. In 2017, Bajaj Auto and Triumph Motorcycles
Ltd teamed up to build mid-capacity motorcycles. As of 2008, Bajaj had operations in 50
countries, and its bikes are targeted toward entry-level buyers.[citation needed]. On 26
November 2019, Bajaj Auto invested $8 million (approx. ₹57 crore) in bicycle and electric
scooter rental startup Yulu. In this deal, Bajaj will also manufacture customised electric
scooters for Yulu.
Milestone in the history of the company
 2009: Bajaj Pulsar 150&Pulsar 180upgrade launched

 2008: Bajaj Platina 125 DTS-Si launched
 2007: RE GDi autorickshaw launched
 2006: Bajaj Platina launched
 2005: Bajaj Discover launched
 2004: Bajaj Discover DTS-i launched
 2003: Bajaj Pulsar DTS-i is launched, 107,115 Motorcycles sold in a month.
 2001: Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'.
 2000: The Bajaj Saffire is introduced.
 1999: Caliber motorcycle notches up 100,000 sales in record time of 12 months.
 1998: Production commences at Chakan plant.
 1997: The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.
 1995: Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development
of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and
moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its
ten millionth vehicle. One million vehicles were produced and sold in this financial
year.
 1994: The Bajaj Classic is introduced.
 1991: The Kawasaki Bajaj 4S Champion is introduced.
 1990: The Bajaj Sunny is introduced.

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 1986: The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.
500,000 vehicles produced and sold in a single financial year.
 1985: The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail
Singh. Production commences at Waluj, Aurangabad in a record time of 16 months.
 1984: Foundation stone laid for the new Plant at Waluj, Aurangabad.
 1981: The Bajaj M-50 is introduced.
 1977: The Rear Engine Auto rickshaw is introduced. Bajaj Auto achieves production
and sales of 100,000 vehicles in a single financial year.
 1976: The Bajaj Super is introduced.
 1975: BAL & Maharashtra Scooters Ltd. joint venture.
 1972: The Bajaj Chetak is introduced.
 1971: The three-wheeler goods carrier is introduced.
 1970: Bajaj Auto rolls out its 100,000th vehicle.
 1960: Bajaj Auto becomes a public limited company. & Bhoomi Poojan of Akurdi
Plant.
 1959: Bajaj Auto obtains licence from the Government of India to manufacture two-
and three-wheelers.
 1948: Sales in India commence by importing two- and three-wheelers.
 1945: Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private
Limited.
Location Matrix
 It was founded by Jamnalal Bajaj in Rajasthan in the 1940s.
 The company has plants in Chakan (Pune), Waluj (near Aurangabad)

and Pantnagar in Uttarakhand.[4]
 The oldest plant at Akurdi (Pune) houses the R&D centre 'Ahead

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COMPANY VISION/MISSION
Quality policy
Ownership pattern
Corporate social Responsibility

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Mission and Vision of Bajaj Auto:
Bajaj doesn't have a straight vision or mission statement. They define it in

terms of brand identity, brand essence (derived from mission) and brand
values.
Brand Identity:
Our Brand is the visual expression of our thoughts and actions. It conveys to
everyone our intention to constantly inspire confidence. Our customers are
the primary audience for our brand. Indeed, our Brand Identity is shaped as
much by their belief in Bajaj as it is by our own vision.
Brand Essence
Blending together Youthful, Creativity and Competitive technology to
exceed the spoken and the implicit expectations of our customers.
Brand Values
Values of Learning, Innovation, Perfection, Speed and Transparency
Ownership Pattern
 Founder: Jamnalal Bajaj

 Chairman: Rahul Bajaj
 Managing Director: Rajiv Bajaj
 Bajaj Auto had a total of 10,000 employees as of 2019, of which 51 were women
(0.63%) and 25 were differently-abled (0.31%).
 It spent ₹6.5 billion (US$91 million) on employee benefit expenses during the FY
2012–13.
 The company is headed by Rahul Bajaj, whose net worth was around US$2 billion in
March 2013.

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Corporate Social Responsibility of Bajaj Auto Ltd
Health
Bajaj Auto works with a wide array of partners on issues related to Health. The supported
projects include projects on mid-day meals, clean drinking water, sanitation, blood banks,
path lab services in remote mountain villages, breast cancer research, and vision care.
Bajaj Auto and YCMH Hospital Pune, in collaboration with NACO, have also been operating
the ART center in YCMH hospital. This center supports more than 5000 patients currently.
Bajaj Auto has also supported Sri Aurbindo Society, Puducherry, to set up the “International
Center of Excellence for Integral Yoga”.
Women empowerment and Self Reliance
Bajaj Auto has supported IISER, one of India’s leading research institutes, in constructing a
dedicated Hall of residence for Women Research Scholars. Bajaj Auto has continued to
support the Banasthali Vidyapeeth (a women’s university) in setting up a Hostel and a Bajaj
center for Automation and Bajaj Law School.
Bajaj Auto also supports the Kailash Satyarthi Children’s Foundation in its work on holistic
development and empowerment of children.
Supporting ARMED Force
Bajaj Auto has contributed Rs 1 Crore to the Armed Forces Flag Day Fund.
Bajaj Auto Has also supported Paraplegic Rehabilitation Center at Khadaki, Pune, with 20
State of the Art wheelchairs.
Rural Development & other Projects
Bajaj Auto has supported Sevagram Pratishthan at Wardha for renovation of Bapu Kutir and
associated buildings. Bajaj Auto has also initiated a partnership with Raja Dinker Kelkar
Museum at Pune for renovation of the museum.
Other supported organisations include Social Work Research Center - Barefoot

College(Tilonia), Development Initiative for Self-Help and Awakening – DISHA (Pune),

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Chinmaya Organization for Rural Development (New Delhi), Prafulla Dahanukar Arts
Foundation (Mumbai) etc.
COMPANY’S POLICY AND PRODUCT

MIX

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Company policy

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PRODUCT MIX
 Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws and cars. As of
2004, Bajaj Auto was India's largest exporter of motorcycles.
 Bajaj is the first Indian two-wheeler manufacturer to deliver 4-stroke commuter
motorcycles with sporty performance for the Indian market. Bajaj achieved this with
the 150cc and 180cc Pulsar.
 Motorcycles produced by Bajaj include the Platina, Discover, Pulsar, Avenger,
Dominar 400 and CT 100. In FY 2012–13, it sold approximately 37.6 lakh (3.76
million) motorcycles which accounted for 31% of the market share in India. Of these,
approximately 24.6 lakh (2.46 million) motorcycles (66%) were sold in India and
remaining 34% were exported.
*Auto Rickshaw (three wheelers):

 Bajaj is the world's largest manufacturer of auto rickshaws and accounts for almost
84% of India's three-wheeler exports. During the FY 2012–13, it sold approx.
4,80,000 three-wheelers which was 57% of the total market share in India. Out of
these 4,80,000 three-wheelers, 53% were exported and remaining 47% were sold in
India.
 In Indonesia, Bajaj three-wheelers are "iconic" and "ubiquitous" to the point that the
word bajaj (pronounced bajay) is used to refer to auto rickshaws of any kind.
*Low cost cars

 In 2010, Bajaj Auto announced cooperation with Renault and Nissan Motor to
develop a US$2,500 car, aiming at a fuel efficiency of 30 kilometres per litre (85

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mpg-imp; 71 mpg-US) (3.3 L/100 km), or twice an average small car, and carbon
dioxide emissions of 100 g/km.
 On 3 January 2012, Bajaj auto unveiled the Bajaj Qute (formerly Bajaj RE60), a mini
car for intra-city urban transportation, which is legally classified as a quadricycle.
 The target customer group was Bajaj's three-wheeler customers. According to its
Managing Director Rajiv Bajaj, the RE60 powered by a new 200 cc rear mounted
petrol engine will have a top speed of 70 kilometres per hour (43 mph), a mileage of
35 kilometres per litre (99 mpg-imp; 82 mpg-U S) and carbon dioxide emissions of 60
g/km.
 Dominar: Sports tourer with cutting edge technology viz. triple spark liquid cooled
DTS-i, USD forks, Slipper clutch, Bungee Straps, Split LCD display etc. Meant for
people who challenge their limits and not hold back to pursue their dream of long
distance touring.
 Pulsar: India’s No.1 Sports bike for last 18 years and is well known for its sportiness,
seamless power delivery and advanced DTS-i Technology. It gives thrill like no other
bike.
 Avenger: India’s largest selling cruiser motorcycle, and well known for its distinct
and comfortable design, which gives a feeling of liberation. Avenger is making riders
in 10 countries ‘Feel Like God’.
 Platina: The most comfortable commuter bike, thanks to its ComforTec Technology
that delivers far less jerks vs. competition, as affirmed by over 14 lacs customers in
the last three years.
 CT: A “Kushiyon ka Jackpot” that gives a family joy of owning first bike. Over 50
lakh happy customers for its unbeatable combination of low price, great mileage,
durability and longevity.
 Discover: A “zindadil” bike that enlivens your everyday riding experience. It will
excite you with its new LED DRLs, thrill you with its powerful engine and leave you
with a familiar old feeling of pure joy. Bano Zindadil!
 RE: A leading three wheeler brand, run on petrol, CNG and LPG and well known for
low operating cost and boasts happy customers in over 38 countries.
 Maxima: Powerful yet very economical three wheeler; spacious indoors for
comfortable ride;
 Qute: India’s first even quadricycle offering low cost mobility solution for crowded
cities.

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 Chetak (electric): The future of mobility is here. Shaped by smooth, well-sculpted
lines that complement its distinctive, yet elegantly flowing curves. With seamless
precision, Bajaj Chetak’s timeless style flows sleekly through every detail of this
state-of-the-art scooter.
KEY COMPETITORS
 TVS Motors Company

 KYMCO
 Hero MotoCorp
 Honda Motorcycle & Scooter India
 Piaggio Group
 Royal Enfield
 Yamaha Motor India Pvt. Ltd
 LML(India) Ltd
 Suzuki Motor Corporation
 Honda Motorcycle Scooter India.

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COMPANY’S PERFORMANCE IN RECENT YEARS
Ratio analysis
Current ratio/Debt equity ratio
Net profit turnover ratio

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COMPANY PERFORMANCES In Recent Years OF Bajaj Auto Ltd.
September 1st, 2021
Product For Aug 2021 Upto Aug 2021 For Aug 2020 Upto Aug 2020
2-Wheelers 3,38,310 15,68,184 3,21,058 9,59,543
Commercial
34,960 1,80,216 35,141 95,591
Vehicles
Grand Total 3,73,270 17,48,400 3,56,199 10,55,134
Current ratio of Bajaj Auto ltd
Key Financial Ratios of Bajaj Auto (in Rs. Cr.) Mar 21 Mar 17
Current Ratio (X) 2.51 2.92
Quick Ratio (X) 2.25 2.70
Inventory Turnover Ratio (X) 18.57 29.88
Dividend Payout Ratio (NP) (%) 0.00 3.77

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ORGANIZATION STRUCTURE

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ORGANAZATIONAL PROFILE
Bajaj Auto Limited is an Indian global two-wheeler company and three-wheeler
manufacturing company based in Pune, Maharashtra. It manufactures motorcycles, scooters
and auto rickshaws. Bajaj Auto is a part of the Bajaj Group. It was founded by Jamnalal Bajaj
in Rajasthan in the 1940s.It is based in Pune, Maharashtra, with plants in Chakan (Pune),
Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant at Akurdi (Pune)

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now houses the R&D centre 'Ahead'. Bajaj Auto is the world's third-largest manufacturer of
motorcycles and the second-largest in India. It is the world's largest three-wheeler
manufacturer. On May 2015, its market capitalisation was ₹64,000 crore (US$9.0 billion),
making it India's 23rd largest publicly traded company by market value. The Forbes Global
2000 list for the year 2012 ranked Bajaj Auto at 1,416.
DEPARTMENTAL STRUCTURE
Human resource department
Marketing department
Finance and accounting department
Production department

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Organizational Structure in Bajaj Auto:

India's premier automotive company, has a focused organizational structure
for the Auto business. With the structure, the existing business roles and
responsibilities at the company have been strengthened and enhanced to
ensure greater operational empowerment and effective management. The
structure would assists in "Aligning the Vectors" of the organization and
enables the company to live its Brand Values & be "Distinctly Ahead".
The five pillars of this new structure, called strategic

units, are, R&D
Engineering
Two Wheeler Business
Unit Commercial Vehicles
Business Unit International
Business Unit
The finance, MIS, HR, business development and commercial functions support
these units.

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HR guidelines in Bajaj Auto:
1. HUMAN RESOURCE
Introduction
Human Resource Department Structure
 Recruitment policy: Policy Bajaj Auto is an equal opportunity employer. Selection is
based strictly on individual merit. A large number of our recruits are fresh engineers
and MBAs. Natural attrition is usually taken care of by promotions and horizontal
movements within the organization to provide career opportunities for our employees.
Occasionally, specific skill-sets may warrant lateral recruitment.
 Entry level Recruitment Engineers: We recruit Engineering Graduates from reputed
institutes from all over India. Bajaj Auto enjoys an excellent reputation with all
National Institutes of Technology (NITs) and is among the preferred employers for
on-campus recruitment. The selection process comprises a written test in technical,
analytical and logical reasoning, group discussion and personal interview.
 Management Graduates: We recruit management graduates from reputed management
institutes all over India. The selection procedure comprises a written test in analytical
and logical reasoning, group discussion and personal interview.
o All entry-level selections are made through on-campus recruitment only.

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Marketing Strategies:
The focus of BAL off late has been on providing the best of the class models
at competitive prices. Most of the Bajaj models come loaded with the latest
features within the price band acceptable by the market. BAL has been the
pioneer in stretching competition into providing latest features in the price
segment by updating the low price bikes with the latest features like disk-
brakes, anti-skid technology and dual suspension, etc.
Some other strategies Bajaj Auto is working on is:

• Separation of company’s financial assets from its Auto Business.
• Strategic alliance with Kawasaki Japan.
• Going International
• Cost effective and environmental strategies

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PRODUCT PORTFOLIO OF THE COMPANY
 Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws and cars. As of

2004, Bajaj Auto was India's largest exporter of motorcycles.
 Bajaj is the first Indian two-wheeler manufacturer to deliver 4-stroke commuter
motorcycles with sporty performance for the Indian market. Bajaj achieved this with
the 150cc and 180cc Pulsar.
 Motorcycles produced by Bajaj include the Platina, Discover, Pulsar, Avenger,
Dominar 400 and CT 100. In FY 2012–13, it sold approximately 37.6 lakh (3.76
million) motorcycles which accounted for 31% of the market share in India. Of these,
approximately 24.6 lakh (2.46 million) motorcycles (66%) were sold in India and
remaining 34% were exported.
*Auto Rickshaw (three wheelers):

 Bajaj is the world's largest manufacturer of auto rickshaws and accounts for almost
84% of India's three-wheeler exports. During the FY 2012–13, it sold approx.
4,80,000 three-wheelers which was 57% of the total market share in India. Out of
these 4,80,000 three-wheelers, 53% were exported and remaining 47% were sold in
India.

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 In Indonesia, Bajaj three-wheelers are "iconic" and "ubiquitous" to the point that the
word bajaj (pronounced bajay) is used to refer to auto rickshaws of any kind.
*Low cost cars

 In 2010, Bajaj Auto announced cooperation with Renault and Nissan Motor to
develop a US$2,500 car, aiming at a fuel efficiency of 30 kilometres per litre (85
mpg-imp; 71 mpg-US) (3.3 L/100 km), or twice an average small car, and carbon
dioxide emissions of 100 g/km.
 On 3 January 2012, Bajaj auto unveiled the Bajaj Qute (formerly Bajaj RE60), a mini
car for intra-city urban transportation, which is legally classified as a quadricycle.
 The target customer group was Bajaj's three-wheeler customers. According to its
Managing Director Rajiv Bajaj, the RE60 powered by a new 200 cc rear mounted
petrol engine will have a top speed of 70 kilometres per hour (43 mph), a mileage of
35 kilometres per litre (99 mpg-imp; 82 mpg-US) and carbon dioxide emissions of 60
g/km.
 Dominar: Sports tourer with cutting edge technology viz. triple spark liquid cooled
DTS-i, USD forks, Slipper clutch, Bungee Straps, Split LCD display etc. Meant for
people who challenge their limits and not hold back to pursue their dream of long
distance touring.
 Pulsar: India’s No.1 Sports bike for last 18 years and is well known for its sportiness,
seamless power delivery and advanced DTS-i Technology. It gives thrill like no other
bike.
 Avenger: India’s largest selling cruiser motorcycle, and well known for its distinct
and comfortable design, which gives a feeling of liberation. Avenger is making riders
in 10 countries ‘Feel Like God’.

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 Platina: The most comfortable commuter bike, thanks to its ComforTec Technology
that delivers far less jerks vs. competition, as affirmed by over 14 lacs customers in
the last three years.
 CT: A “Kushiyon ka Jackpot” that gives a family joy of owning first bike. Over 50
lakh happy customers for its unbeatable combination of low price, great mileage,
durability and longevity.
 Discover: A “zindadil” bike that enlivens your everyday riding experience. It will
excite you with its new LED DRLs, thrill you with its powerful engine and leave you
with a familiar old feeling of pure joy. Bano Zindadil!
PRODUCTION DEPRTMENT OF BAJAJ AUTO LTD
Introduction
Manufacturing Process
Capacity and Productivity Improvements
Quality Control Flow chart
 TPM (Total Productive Maintenance)
Bajaj Auto’s ‘back end’ consists of its manufacturing, engineering, development and
materials functions. These functions are guided by the principles and philosophy
of TPM. It is our Endeavour to make TPM as The Prime Mover towards
excellence in our work culture. ‘The TPM way’ has been successfully extended
externally to include Bajaj Auto’s vendors, dealers and distributors with an aim to
create a work culture of achieving across-the-board excellence.
 Bajaj Auto’ s TPM at manufacturing plant
Bajaj Auto is ‘first-in-the-industry’ in having all its manufacturing plants certified for
‘Special Award for TPM Achievement’ by Japan Institute for Plant Maintenance
(JIPM). We continued our TPM journey and have adopted ‘TPM Next’ —
Deepening, Widening and Evolving.
 Through ‘Deepening’, we focus on increasing the strength in standard TPM
pillar activity and creation of new pillars based on business needs.
 With ‘Widening’, we have expanded the scope of TPM pillar activity across
the supply chain including vendors, dealers and distributors.
 With ‘Evolving’, we are attempting to adapt the TPM way to be future ready
to face the challenges ahead. Under Evolving TPM, we have taken up various
management themes for focused improvement chain including vendors,
dealers and distributors.

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FRAMEWORK ANALYSIS
SWOT analysis
Mc Kinsey 7S framework
Recent financial news

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SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT
Analysis is a technique for assessing these four aspects of your business.
You can use SWOT Analysis to make the most of what you've got, to your organization's best
advantage. And you can reduce the chances of failure, by understanding what you're lacking,
and eliminating hazards that would otherwise catch you unawares.
Better still, you can start to craft a strategy that distinguishes you from your competitors, and
so compete successfully in your market.
Strength: Strengths are things that your organization does particularly well, or in a way that
distinguishes you from your competitors. Think about the advantages your organization has
over other organizations. These might be the motivation of your staff, access to certain
materials, or a strong set of manufacturing processes.
Weakness: Now it's time to consider your organization's weaknesses. Be honest! A SWOT
Analysis will only be valuable if you gather all the information you need. So, it's best to be
realistic now, and face any unpleasant truths as soon as possible.
Opportunity: Opportunities are openings or chances for something positive to happen, but
you'll need to claim them for yourself!
They usually arise from situations outside your organization, and require an eye to what
might happen in the future. They might arise as developments in the market you serve, or in
the technology you use. Being able to spot and exploit opportunities can make a huge
difference to your organization's ability to compete and take the lead in your market.
Threats include anything that can negatively affect your business from the outside, such as
supply chain problems, shifts in market requirements, or a shortage of recruits. It's vital to

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anticipate threats and to take action against them before you become a victim of them and
your growth stalls.
STRENGTH:
 Excellent brand presence and marketing in India make Bajaj Auto a popular company.
 Extensive research and development focus and highly experienced player in the
motorcycle segment.
 Widespread distribution network of Bajaj Auto across India.
 Bajaj Auto has a wide product range in terms of price, quality and categories
 Featured in the Forbes Global brands list.
 It has more than 9000 people employed in the organization.
Weakness:
o Bajaj Auto is still not a global brand despite high volume production.
o Lack of performance bikes like major international brands and sports
bikes & cruisers.
Opportunity:
o Bajaj Auto says its $2,500 car, which it is building with Renault and
Nissan Motor, will aim at a fuel-efficiency of 30 km per liter.
o Cheaper variants for tapping more in the rural segment.
o Premium sports bikes for urban areas
o Constant growth in the two-wheeler segment.
Threat:
o Cheaper imports from countries like China can affect business for
Bajaj
o Entry of international brands
o Other motorcycle players have a strong brand presence.
MC KINSEY 7S FRAMEWOKE
INTRODUCTION
The McKinsey 7s model is a strategic tool and framework that helps managers and businesses
assess their performance. The McKinsey 7s model identifies 7 key elements for an
organization that need to be focused and aligned for successful change management
processes as well as for regular performance enhancements

21
Structure
Bajaj Auto ltd has a flatter organizational hierarchy that is supported by learning and
progressive organizations. With lesser managerial levels in between and more access to the
senior management and leadership, the employees feel more secure and confident and also
have higher access to information. Moreover, the flatter hierarchy also allows quicker
decision-making processes for Bajaj Auto ltd and increases organizational commitment in the
employees.
Systems

21
Bajaj Auto ltd has defined and well-demarcated systems in place to ensure that the business
operations are managed effectively and that there are no conflicts or disputes. The systems at
Bajaj Auto ltd are largely departmental in nature, and include, for example:
Human resource management
Finance
Marketing
Sales
production
Style
Bajaj Auto ltd has a participative leadership style. Through a participative leadership style,
Bajaj Auto ltd is able to engage and involve its employees in decision-making processes and
managerial decisions. This also allows the leadership to regularly interact with the employees
and different managerial groups to identify any potential conflicts for resolution, as well as
for feedback regarding strategic tactics and operations. Through its participative leadership,
Bajaj Auto ltd is able to enhance employee motivation, and increase organizational
commitment and ownership amongst employees as well as other stakeholders.
Staff
Bajaj Auto Ltd has a sufficient number of employees employed . Employees for different job
roles and positions are hired internally as well as externally – depending on the urgency and
the skill levels required. Based on this, it is seen that Bajaj Auto ltd has employees who are
skilled as per the requirements of their job roles and positions. All employees are given in
house training to familiarize themselves with the company and its values. External training
along with in-house training is provided for skill level enhancement.
All job roles and positions are designed to facilitate the achievement of business goals, and as
such, employee skill level at Bajaj Auto ltd is sufficient to achieve the business goals of the
company.
Skills
Bajaj Auto ltd has a commendable workforce, with high skills and capacities. All employees
are recruited based on their merit and qualifications. Bajaj Auto ltd prides itself on hiring the
best professionals and grooming them further to facilitate growth and development.
Strategy

21
The strategic direction and the overall business strategy for Bajaj Auto ltd are clearly defined
and communicated to all the employees and stakeholders. This helps the organization manage
performance, guide actions, and devise different tactics that are aligned with the business
strategy. Moreover, the business strategy’s definition and communication also make
operations for Bajaj Auto ltd more transparent and aligns the responsibilities and actions of
the company.
Shared values
The core values at Bajaj Auto ltd are defined and communicated to foster a creative and
supportive organizational structure that will allow employees to perform optimally, and
enhance their motivation and organizational commitment. The core values at Bajaj Auto ltd
include, but are not limited to:
- Creativity
- Honesty
- Transparency
- Accountability
- Trust
- Quality
- Heritage
Recent financial news
Bajaj Auto ltd on Wednesday reported a 5 per cent increase in total sales at
3,73,270 units in August 2021. The company had sold a total of 3,56,199 units
in the same month last year.
Domestic sales were, however, down 7 per cent at 1,72,595 units as compared
to 1,85,879 units in August last year, the company said in a statement
Bajaj Auto said its total two-wheeler sales were at 3,38,310 units as compared
to 3,21,058 units in the year-ago month, up 5 per cent.
On the other hand, domestic two-wheeler sales were down 11 per cent at
1,57,971 units as against 1,78,220 units in the same month last year.

21
FINDINGS AND SUGGESTIONS

21
SUGGESTIONS
 Advertisements should be the best method to advertise the products and popular
among the public.
 Bajaj Auto Ltd should adopt new technology to manufacture their products.
 Cheaper products in Motorcycle should be introduced by the Bajaj Auto so that it can
reach the middle class public.
 Transparency should be made in between the product details and the original product
sold to the customers.
 Bajaj Auto ltd should increase its production.
 BAL should sell its products comparatively at low price.
 Bajaj Auto Ltd – customers ratio should be maintained.
 Its better they make an brand endorser like celebrity or cricketer to make their brand
very famous.
RECOMMENDATIONS
 Bajaj should introduce some more models having more engine power.
 Bajaj should think about fuel efficiency in case of upper segment bikes.
 More service centers should be opened.
 Maintenance cost and the availability of the spare parts should also be given due
importance.
 They should introduce some good finance/discount schemes for students.
 The price should be economic.
CONCLUSION

21
 Bajaj Auto Ltd is a major Indian Automobile manufacturer. It is India’s largest and
the world’s 4th largest two wheelers maker.
 BAL is committed to prevented of pollution, continual improvement of environment
performance and compliance with all environment legislation and regulations.
 They always believe in providing the customer value for money and keeps an special
eye upon quality, safety, production, cost and delivery.

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21

Business Familarization report

INTRODUCTION TO THE STUDY

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT

Objectives of the study

Need of the study

Scope of the study

Limitations of the study

ALLUM KARIBASAPPA INSTITUTE OF MANAGEMENT

Introduction to the study

OBJECTIVES OF THE STUDY

1. To get familiarized with business organization.

NEED OF THE STUDY

1. To market brand loyally towards the product.

SCOPE OF THE STUDY

Data Collection Method

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LIMITATION OF THE STUDY

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PROFILE OF THE INDUSTRY

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Industry Profile of Bajaj auto ltd

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Profile Of the Company

Factors that promote the establishment

Milestone in the history of the company

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Profile of the company

Milestone in the history of the company

 2009: Bajaj Pulsar 150&Pulsar 180upgrade launched

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 It was founded by Jamnalal Bajaj in Rajasthan in the 1940s.

 The company has plants in Chakan (Pune), Waluj (near Aurangabad)

 The oldest plant at Akurdi (Pune) houses the R&D centre 'Ahead

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Corporate social Responsibility

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Mission and Vision of Bajaj Auto:

Bajaj doesn't have a straight vision or mission statement. They define it in

 Founder: Jamnalal Bajaj

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Corporate Social Responsibility of Bajaj Auto Ltd

Women empowerment and Self Reliance

Supporting ARMED Force

Rural Development & other Projects

Other supported organisations include Social Work Research Center - Barefoot

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COMPANY’S POLICY AND PRODUCT

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*Auto Rickshaw (three wheelers):

*Low cost cars

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 TVS Motors Company

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COMPANY’S PERFORMANCE IN RECENT YEARS