WEBSITE ASSESSMENT SCORECARD

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Using a scale of 1-10, rate each element of your website. If you don’t know, circle the 1. Refer to the previous pages to clarify ex-
actly what you’re evaluating for each element. If the element is more of a yes or no answer (eg. does your site use breadcrumbs?
yes/no), circle the 1 for “no” and the 10 for “yes”.

Graph your category averages on the next page.

Strategic Rating (Circle One)

Elements Very Poor Very Good

Clarity of Purpose 1 2 3 4 5 6 7 8 9 10
Tracking 1 2 3 4 5 6 7 8 9 10
Performance
1 2 3 4 5 6 7 8 9 10
Against Objectives
Average:

Visual Rating (Circle One)

Elements Very Poor Very Good

Colors 1 2 3 4 5 6 7 8 9 10
Typography 1 2 3 4 5 6 7 8 9 10
Images 1 2 3 4 5 6 7 8 9 10
Video 1 2 3 4 5 6 7 8 9 10
Average:

Content Rating (Circle One)

Elements Very Poor Very Good

Video 1 2 3 4 5 6 7 8 9 10
About Us Section 1 2 3 4 5 6 7 8 9 10
Copy Writing 1 2 3 4 5 6 7 8 9 10
Relevancy/Youtility 1 2 3 4 5 6 7 8 9 10
Freshness 1 2 3 4 5 6 7 8 9 10
Average:

Functional Rating (Circle One)

Elements Very Poor Very Good

Forms 1 2 3 4 5 6 7 8 9 10
Calls to Action 1 2 3 4 5 6 7 8 9 10
Lead Hooks 1 2 3 4 5 6 7 8 9 10
Average:

www.ictusmarketing.com n mark@ictusmarketing.com n phone: 909 583 3045 17

 User Rating (Circle One)

Interface Very Poor Very Good

Mobile Optimization 1 2 3 4 5 6 7 8 9 10
Navigation 1 2 3 4 5 6 7 8 9 10
Breadcrumbs 1 2 3 4 5 6 7 8 9 10
Browser Rendering 1 2 3 4 5 6 7 8 9 10
Average:

SEO Rating (Circle One)

Very Poor Very Good
Headers & Sub-
1 2 3 4 5 6 7 8 9 10
headers
Sitemap.xml file 1 2 3 4 5 6 7 8 9 10
Use of Schema 1 2 3 4 5 6 7 8 9 10
Performance
1 2 3 4 5 6 7 8 9 10
Optimization
Keywords 1 2 3 4 5 6 7 8 9 10
URL Structure 1 2 3 4 5 6 7 8 9 10
Meta Titles &
1 2 3 4 5 6 7 8 9 10
Descriptions
Average:

Graph Your Category Averages

10

8
Average Category Score

User
Strategic Visual Content Functional SEO
Interface

Evaluation Elements

www.ictusmarketing.com n mark@ictusmarketing.com n phone: 909 583 3045 18