STRATEGIC MANAGEMENT

Course Objectives : To provide conceptual knowledge about the basic

concepts of Strategic Management through advanced tools and techniques and to
provide a basic understanding of the nature and dynamics of strategy formulation
and implementation as they occur in complex organizations.

Learning Outcome :
 To encourage students to think critically and strategically.
 To develop the student's ability to identify strategic issues and design
appropriate courses of action.
 To integrate the functional areas of management and to enable understand
business from a strategy formulation and implementation perspective.

UNIT I ( Introduction to Strategic Management) 12 HOURS

Meaning and definition of Strategy, Strategic Management, Nature and Scope of
Strategic Management, Definitions -Vision, Mission, Objectives, Policies –
Factors that shape a company‘s strategy - Crafting a strategy for competitive
advantage.

UNIT II (Strategy Analysis : Tools and Techniques) 12 HOURS

Concept of environmental analysis and appraisal, Core competence - SWOT
Analysis, Mc Kinsey 7-S framework, Porter's Five Force Model - Strategic
Management Model.

UNIT III ( Strategy Formulation) 12 HOURS

Process of Strategy Formulation - Types of Strategies - Formulation of strategy at
corporate, business and functional levels - Reason for Strategy Failure and
Methods to overcome.

UNIT IV ( Strategy Implementation) 12 HOURS

Introduction - Stages of Strategy Implementation - Importance of Resource
Allocation as a vital part of strategy - Tailoring strategy to fit specific industries
(Emerging Industries  Maturing Industries  Declining Industries  Fragmented
Industries  Turbulent, High-Velocity Markets)

UNIT V ( Strategic Control) 12 HOURS

Steps for Strategic Control - Role of the strategist - Difference between Strategic
Control and Operational Control - Strategic Information System.

Textbook -

1. Fundamentals Of Strategic Management (Second Edition) by José Emilio Navas

López (Author) Luis Ángel Guerras-Martín (Author)

2. Strategic Management: Formulation, Implementation and Control by John

Pearce (Author), Richard Robinson (Author), Amita Mital (Author)

Text References -

1.Vijaya Kumar P,. Hitt A : Strategic Management, Cengage

learning,NewDelhi,2010

2. John A PearceII, Amita Mital: “Strategic Management”, TMH, NewDelhi,2012.

3. Adrian Haberberg&Alison: Strategic Management, Oxford University Press,
New Delhi, 2010

4. P.Subba Rao: “Business Policy and Strategic Management” Text and Cases,
Himalaya Publishing House, New Delhi, 2011

5.AppaRao, Parvatheshwar Rao, Shiva Rama Krishna: “Strategic Management and

Business Policy”, ExcelBooks, New Delhi, 2012

Web References -

https://en.wikipedia.org/wiki/Strategic_management
https://www.managementstudyguide.com/strategic-management.htm
https://courses.lumenlearning.com/boundless-management/chapter/strategic-
management/
https://www.kau.edu.sa/Files/0057862/Subjects/Strategic%20Management
%20Book.pdf