Institute of Management Development & Research, Pune

Name: Kunj Trivedi

Class: B
Roll No: 70
Subject: BRM
Assignment: 2

Title: Study on the consumer behaviour

regarding E-books over printed books.

Objective of Study:

• To understand threats on traditional book market

• To understand the reason behind consumer’s behaviour of taking online subscriptions.
• To find new opportunities of knowledge gain through online mode.
• To overcome difficulties faced by particular printing market due to new online mode.
 I, Kunj Trivedi, Student of IMDR Pune, conducting a research on “Study on the consumer
behaviour regarding E-books over printed books”. In order to complete my research
work, I would require your input. I shall be highly obliged if you can spare your valuable time
from your busy schedule in responding to the following questionnaire to the best of your
instincts. All the details furnished will be used only for academic purpose and shall be kept
confidential. Please update the questionnaire with ticks in relevant boxes and text in
relevant space provided.

1. Name: __________________________________________________________
2. Gender: Male ___ Female ___ Other ___
3. Birth Year: __________________

Questions:

1. For you, Reading is…

Important just for knowledge
Only a hobby to mention in CV
Stress reliver
Other_____

2. You are the person who likes to read…

Novels
Magazines
Generals
Biography
Comics
All of above
Other_____

3. Reading in the one of the most important way of gaining knowledge.

Agree
Disagree
Neutral

4. How many hours do you read average in a week?

0-3
3-6
more than 6

5. What is the platform of that reading?

Printed book/magazine
E-book/magazine
Both 50-50
Printed>E
E>Printed
6. Changing the platform would give you more time of reading.
Agree
Disagree
Neutral

7. Even after changing the platform, it won’t affect on your reading hours.
Agree
Disagree
Neutral

8. E- Reading is easily accessible.

Agree
Disagree
Neutral

9. Printed reading is not easily accessible.

Agree
Disagree
Neutral

10. To your 8 years old niece, you will hand over a E-Book or a printed comic book?
E-Book
Printed Book

11. As E-books increase screen time, it is not good for our health.
Agree
Disagree
Neutral

12. The reason behind not-so-good eyesight in small children is because of more screen
time.
Agree
Disagree
Neutral

13. E-Books/Magazines reduces concentration as we do it in our regular mobile or device.

Agree
Disagree
Neutral

14. Printed books are one time investment whereas E-books are subscription based, which
makes it more costly. Agree
Disagree
Neutral

15. Should we encourage more engagement of printed books in children?

 Agree
Disagree
Neutral

16. As everything is at our fingertip, we are less worried about our knowledge compared to
the era when there was no internet or E-books/magazines.
Agree
Disagree
Neutral

17. E books are threat to our printing industry and employees working there.
Agree
Disagree
Neutral

18. Do you feel that E-books are reducing carbon footprints?

Agree
Disagree
Neutral

19. Are E Books helping in saving environment?

Agree
Disagree
Neutral

20. It is right to give teenagers electronic devices like mobile phone in their early age
because they will have to learn from E-Books.
Agree
Disagree
Neutral

21. What will be your ultimate preference after knowing all the pros and cons of both
sides?
Printed Books/Magazines
E-Books/magazines

___________ Signature
________THANK YOU_______