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    Marketing Expenditure: Sl. No. Particulars Available Nature of Account Quantity Available GL Code

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    Ganesh Rayala
    The document outlines the marketing expenditure budget for various marketing activities organized by category. It includes line items for retail visibility, market research, media expenses, outdoor marketing, on-ground engagement, sponsorships and events, VAS, agency fees, digital efforts, and loyalty programs. For each line item, it lists the general ledger code, available quantity, nature of the account, and budget. The full document provides detailed tracking of planned spending across multiple marketing initiatives.

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    Marketing Expenditure: Sl. No. Particulars Available Nature of Account Quantity Available GL Code

    Uploaded by

    Ganesh Rayala
    252 views48 pages
    The document outlines the marketing expenditure budget for various marketing activities organized by category. It includes line items for retail visibility, market research, media expenses, outdoor marketing, on-ground engagement, sponsorships and events, VAS, agency fees, digital efforts, and loyalty programs. For each line item, it lists the general ledger code, available quantity, nature of the account, and budget. The full document provides detailed tracking of planned spending across multiple marketing initiatives.

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    Marketing Budget

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    The document outlines the marketing expenditure budget for various marketing activities organized by category. It includes line items for retail visibility, market research, media expenses, outdoor marketing, on-ground engagement, sponsorships and events, VAS, agency fees, digital efforts, and loyalty programs. For each line item, it lists the general ledger code, available quantity, nature of the account, and budget. The full document provides detailed tracking of planned spending across multiple marketing initiatives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    252 views48 pages

    Marketing Expenditure: Sl. No. Particulars Available Nature of Account Quantity Available GL Code

    Uploaded by

    Ganesh Rayala
    The document outlines the marketing expenditure budget for various marketing activities organized by category. It includes line items for retail visibility, market research, media expenses, outdoor marketing, on-ground engagement, sponsorships and events, VAS, agency fees, digital efforts, and loyalty programs. For each line item, it lists the general ledger code, available quantity, nature of the account, and budget. The full document provides detailed tracking of planned spending across multiple marketing initiatives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    of 48

    MARKETING EXPENDITURE

    Available GL
    Sl. No. Particulars Code Available Nature of Account Quantity
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Budget Expenditure Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Expenditure Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Expenditure Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Expenditure Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Balance
    MARKETING EXPENDITURE
    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 Mumbai Indians 4040041 Events and Sponsorship 1
    2 MTV 4040042 Events and Sponsorship 1
    3 IIFA 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Games 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Balance
    MARKETING EXPENDITURE

    Available
    Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
    RETAIL VISIBILITTY
    1 Glow sign board 4040031 Retail Visibility 100
    2 Non Lit boards 4040032 Retail Visibility 1000
    3 Flanges 4040033 Retail Visibility 1000
    4 POS 4040034 Retail Visibility 1000
    5 Merchandisers 4040035 Retail Visibility 1000
    6 Visibility Audit 4040036 Retail Visibility 1000
    7 Others 4040037 Retail Visibility 0
    RETAIL VISIBILITY - TOTAL

    MARKET RESEARCH
    1 Continuous Research (Tracks) 4040111 Research Studies 0
    2 Others (Adhoc) 4040112 Research Studies 0
    MARKET RESEARCH - TOTAL

    MEDIA EXPENSES
    1 TVC 4040011 Media 1
    2 Press Ads 4040012 Media 3
    3 Radio 4040013 Media 1
    4 Cinema 4040014 Media 10
    5 Others 4040015 Media 0
    MEDIA EXPENSES - TOTAL

    OUTDOOR
    1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
    2 Outdoor Rental 4040022 Outdoor Visibility 5
    3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
    4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
    5 Paid Signage 4040025 Outdoor Visibility 100
    6 Others 4040026 Outdoor Visibility 0
    OUTDOOR - TOTAL

    ON GROUND ENGAGEMENT
    1 On Ground Promotion 4040211 Promotion 1
    2 Distributor / Retailer Event 4040212 Promotion 1
    3 Merchandise material 4040213 Promotion 1000
    4 Others 4040214 Promotion 0
    ON GROUND ENGAGEMENT - TOTAL

    SPONSERSHIP & EVENTS


    1 World Health Day 4040041 Events and Sponsorship 1
    2 Nutrition Week 1-7 4040042 Events and Sponsorship 1
    3 World AIDS Day 4040043 Events and Sponsorship 1
    4 Others 4040044 Events and Sponsorship 0
    SPONSERSHIP & EVENTS - TOTAL

    VAS
    1 Recording 4040221 VAS 1
    2 OBD 4040222 VAS 1
    3 Others 4040223 VAS 0
    VAS - TOTAL

    AGENCY FEES / RETAILERS


    1 Agency 1- Creative Agency 4040121 Agency Retainership 1
    2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
    3 Agency 3 - PR Agency 4040123 Agency Retainership 1
    4 Agency 4- Website Agency 4040124 Agency Retainership 1
    5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
    6 Production cost & Royalties 4040126 Agency Retainership 1
    7 Agency Travel 4040127 Agency Retainership 1
    8 Others 4040128 Agency Retainership 0
    AGENCY FEES / RETAILERS - TOTAL

    DIGITAL
    1 Websites 4040230 Digital 1
    2 Online Ads 4040230 Digital 1
    DIGITAL - TOTAL

    LOYALTY
    1 Customer Loyalty 4040060 Loyalty Management 1
    2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
    3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
    LOYALTY - TOTAL

    MISC
    1 Direct Marketing 4040161 Other- Marketting expenses 1
    2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
    3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
    4 Others 4040164 Other- Marketting expenses 0
    MISC - Total

    GRAND TOTAL
    Balance

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