MARKETING RESEARCH

MARKET SURE INC

INTERVIEW COST DECISION

HOUSEHOLD DAY NIGHT DC – the number of daytime interview
WITH CHILDREN ₱ 1,000.00 ₱ 1,250.00 EC – the number of evening interview
NO CHILDREN ₱ 900.00 ₱ 1,000.00 DNC – the number of daytime intervie
ENC – the number of evening intervie

MATHEMATICAL MODEL
OBJECTIVE FUNCTION
MINIMIZE:
1,000 DC + 1,250 EC + 900 DNC + 1,000 ENC
SUBJECT TO
DC + EC + DNC + ENC = 1,000
DC + EC ≥ 400
DNC + ENC ≥ 400
- DC + EC – DNC + ENC ≥ 0
-0.4 DC+ 0.6EC ≥ 0
-0.6 DNC + 0.4ENC ≥ 0
DC, NC, DNC, ENC ≥ 0
ARKETING RESEARCH

MARKET SURE INC

DECISION VARIABLES
e number of daytime interviews of household with children
e number of evening interviews of household with children
he number of daytime interviews of household without children
he number of evening interviews of household without children

DEL

250 EC + 900 DNC + 1,000 ENC

NC + ENC = 1,000

NC + ENC ≥ 0

0.4ENC ≥ 0
, ENC ≥ 0
 DC EC DNC ENC TOTAL
DECISION VARIABLE
240 160 240 360 1000
OBJECTIVE FUNCTION 1,000 1,250 900 1,000 1,016,000.00
CONSTRAINTS
C1 Requiring total interviews 1 1 1 1 1000 =
C2 Household with children 1 1 400 >=
C3 Household without children 1 1 600 >=
C4 As least as great evening interviews -1 1 -1 1 40 >=
as day interviews

C5 At least 40% of interviews of -0.4 0.6 0 >=

household with children during evening

C6 at least 60% of interviews of

household without children during -0.6 0.4 0 >=
evening
MINIMUM
SLACK
CAPACITY

1,000 1,000
400 400
400 400

0 0

0 0

0 0