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BUY NOTHING DAY: LISTENING

https://www.youtube.com/watch?v=MG6xavgvzZQ

Buy Nothing Day (BND) is an international day of protest against consumerism. In North America, Buy Nothing Day is
held on the Friday after U.S. Thanksgiving, concurrent to Black Friday (on Friday); elsewhere, it is held the following
day, which is the last Saturday in November. Buy Nothing Day was founded in Vancouver by artist Ted Dave and
subsequently promoted by Adbusters magazine, based in Canada.

The first Buy Nothing Day was organized in Canada in September 1992 "as a day for society to examine the issue of
over-consumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "Black Friday", which
is one of the ten busiest shopping days in the United States. In 2000, some advertisements by Adbusters promoting Buy
Nothing Day were denied advertising time by almost all major television networks except for CNN. Soon, campaigns
started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the
Netherlands, France, Norway and Sweden. Participation now includes more than 65 nations.

While critics of the day charge that Buy Nothing Day simply causes participants to buy the next day, Adbusters states
that it "isn't just about changing your habits for one day" but "about starting a lasting lifestyle commitment to consuming
less and producing less waste."

Other campaigns, such as Shift Your Shopping, attempt to redirect spending away from corporate chains and online
giants toward locally owned, community-based businesses as a means to combat consumerism. Even some
independent business advocates, such as the American Independent Business Alliance, recognize "Black Friday" frenzy
does little for independent businesses and instead encourage people to consider giving gifts but not necessarily
"things."

Adbusters has recently renamed the event Occupy Xmas, a reference to the Occupy Movement. Buy Nothing Day was
first joined with Adbuster's Buy Nothing Christmas campaign. Shortly thereafter, Lauren Bercovitch, the production
manager at Adbusters Media Foundation publicly embraced the principles of Occupy Xmas, advocating "something as
simple as buying locally—going out and putting money into your local economy—or making your Christmas presents".

Previously, the central message of Occupy X-mas and Occupy Christmas differed in that Occupy X-Mas called for a
"buy nothing Christmas" and Occupy Christmas called for support of local economy, artists, and craftspeople in holiday
shopping. The union of these ideologies calls for a Buy Nothing Day to kick off a season of supporting local economy
and family.

VOCABULARY

Held: fijado (de día) promoting: promover own: pertenecer

founded (fundado) networks: red/conectarse a la combat: combate


red
subsequently: despues advocate: abogado
campaigns: campañas
promoted: promovido frenzy: frenesí/delirio
appearing: apareciendo
organized: organizado thereafter: después
attempt: intento
issue: problema embraced:
redirect: redirigir abrazo/adoptar/dedicarse a…
over-consumption: consumo
excesivo spend: gastar (tiempo o dinero) craftspeople: artesano

busy (ocupado); the busiest chain: cadena/encadenar kick off: comenzar/iniciar/ saque
(superlativo): más ocupado inicial
giant: gigante/gigantesco
deny: negar season: temporada
toward: hacia

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