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PR On Recession
PR On Recession
The 2008/2009 recession is seeing private consumption fall for the first
time in nearly 20 years. This indicates the depth and severity of the
current recession. With consumer confidence so low, recovery will take
a long life. Consumers in US have been hard hit by the current
recession, with the value of their house dropping and their pension
savings decimated on the stock market. Not only have consumers
watched their wealth being eroded- they are now fearing for their jobs
as unemployment rises.
Although the US economy grew in the first quarter by 1%, by june 2008
some analysts stated that due to a protracted credit crisis and
“rampant inflation in commodities such as oil, food, steel,” the country
was nonetheless in a recession. The third quarter of 2008 brought on a
GDP retraction of 0.5% the biggest decline since 2001. The 6.4% decline
in spending during Q3 on non-durable goods, like clothing and foods,
was the largest since 1950. A November 17,2008 report from the
Federal Reserve Bank of Philadelphia based on the survey of 51
forecasters suggested that the recession started in April 2008 and will
last 14 months. They project real GDP declining at an annual rate of
2.9% in the fourth quarter and 1.1% in the first quarter of 2009. These
forecasts represent significant downward revisions from the forecasts
of three months ago.
The housing market soared on the back of easy availability of loans. The
realty sector boomed but could not sustain the momentum for long,
and it collapsed under the gargantuan weight of crippling loan defaults.
Foreclosures spread like wildfire putting the US economy on shaky
ground. This, coupled with rising oil prices at $100 a barrel, slowed
down the growth of the economy
Current Crisis in The US
The housing market soared on the back of easy availability of loans. The
realty sector boomed but could not sustain the momentum for long,
and it collapsed under the gargantuan weight of crippling loan defaults.
Foreclosures spread like wildfire putting the US economy on shaky
ground. This, coupled with rising oil prices at $100 a barrel, slowed
down the growth of the economy.
Impact of American Recession on India
Indian companies have major outsourcing deals from the US. India’s
exports to the US have also grown substantially over the years. The
Indian economy is likely to loss between 1 to 2 percentages point in
GDP growth in the next fiscal years. Indian companies with big tickets
deals in the US would see their profit margins shrinking.
The only silver lining is that the recession will happen slowly, probably
in six months or so. As of now, IT and IT-enabled services, Textiles,
Jewellery, Handicrafts, and Leather segments will suffer losses because
of their trade link. Certain sections of commodities could face sharp
impact due to the volatile nature of these sectors. C.J.George,
managing director, Geojit Financial Services, says- profits of lots of re-
export firms may be affected. Countries like China import commodities
from India do some value-addition and then exports them to the US.
The IT sector will be the worst hit as 75 percent of its revenues come
from the US. Low demand for services may force most Indian Fortune
500 companies to slash their IT budgets. Zinnov Consulting, a research
and offshore advisory, says that besides companies from ITes and BPO,
automobile components will be affected.
The fairy tale seems to be ending. The aviation sector, which witnessed
a double-digit growth in recent years, has begun resorting to
‘rationalisation’. The recession, like in many other sectors, is sure to
separate the mediocre from the competent in the aviation sector too.
Two events in this regard stand out. In the first instance, private Indian
airlines, which in the past have experienced massive growth, have
demanded a “bailout” in the form of reduction in taxes and airport
charges etc from the government and even threatened to ground their
planes if their demands are not met!
And the second is the sad case of Air India. The Maharaja (as it is called)
has piled up accumulated losses of over Rs 7,000 crore and debt
exceeding Rs 16,000 crore. It has been forced to cut salaries and cancel
order for new jets. The situation is so serious that it is headed for a
major government sponsored restructuring, after being denied bailout.
2nd Hand Retailers
Though the retail sector has been severely affected the world over during
this financial crisis with many big retail chains/outlets, shopping malls,
multiplexes opting for closure after finding it difficult to feed their lavish
expensive resources (large pool of highly skilled/groomed/professional
staff, huge inventories, capital intensive infrastructure and an upmarket
property), smaller 2nd hand retail players (books, clothes, DVDs) have
not only managed to stay afloat some of them have in fact managed a
higher growth rate than previous years.
With job losses and accompanied reduction in purchasing power of
consumers the concepts of “bargain” and “recycling” is fast catching up
aiding the 2nd hand retail sector to bloom and prosper.
Telecom
Telecom has been yet another sector which has managed to grow at a
healthy rate during the past year thanks to emerging and fast growing
economies like India and China.
In spite of the size of the Indian telecom market the overall rate of
mobile penetration is still far lower than most developed world
economies and therein lies the opportunity for this sector to keep
growing.
Healthcare-
Higher Education-
In times of lower available job opportunities people seek for higher and
professional education to improve their resume and enhance their job
prospects.
FMCG-
It’s the diverse product portfolio which keeps these FMCG companies
going even in a slowdown.
IMPACT OF RECESSION ON INDIAN
STOCK MARKET
BSE Sensex fell to below 10,000 levels for the first time since January,
2006. This crash to 4 digits is a big blow to new investors who have
never seen the implications of the bear market. Don’t try to find the
logic behind this fall. FIIs are selling out of necessity but domestic funds
are not in a position to fully stop the fall. Only positive aspect is that
unlike in January, trading was not stopped even for a single minute
means buying is still there from some quarters.
significant rumours:
1. RBI will cut repo rate on October 24. Source: Times of India.
If this is true, Stock Markets will stabilise above 11,000 levels over short
term. Indian Companies will take a breather and mutual funds will
inject some money into the markets. If RBI delays this decision, BSE
Sensex will soon touch below 9,000 levels.
3. Rupee fall: RBI should stop this slide to save Indian Stock
Markets. Why do FIIs want to invest in a country with weak
currency?
For India, it could mean a further appreciation in the rupee VIS—Vis the
US dollar and a darkening of business outlook for sector dependent on
US companies. The overall impact of a US slowdown on India would,
however, be minimal as the factor driving growth here are more local in
nature .unlike the rest of Asia, India is a strong domestic demand story,
so any slowing in the US is likely to have a more muted impact on
India .strong growth in domestic consumption and significant spending
on infrastructure are the two pillars of India’s growth story. No sector
has a dominant influence on earning growth and risks to our estimate
are limited. Corporate India is also learning to master the art of efficient
capital management reduction in costs and delivery of value added
services to sustain profit margin .further ,interest rates are expected to
be stable primarily due to control over inflation and proactive measures
undertaken by the RBI.
BIBLIOGRAPHY
1. www.gogle.com
2. www.moneycontrol.com
3. www.investopedia.com
4. www.indiabulls.com
5. www.indiainfoline.com
6. www.wikipadia.com