Cagayan National High School Senior High

Cagayan National High School – Senior High School
Chapter 1
INTRODUCTION
A. Background of the Study
Since the advent of media, there has been an influx
of ways and opportunities for fans to express their
admiration for a popular narrative or text. Fans send fan
letters through snail mail, or visit their idols on shoots
and productions. Now especially with the dawn of new media
such as the Internet and cellphone, the audience and the
fans have a faster avenue to express their thoughts. After
an episode of a drama series had been aired, fans would
rally online to talk about their thoughts on the recent
episode. Through different media, celebrities and broadcast
programs are now more reachable for the fans. It is the
same way that even fans from one country can access media
content from another country. The world has become
borderless, and media and fan activities are just two
aspects of globalization that brought about the openness
of the world.
Today’s generation is being influenced by various
cultures. In the Philippines, students are being influenced
by Korean culture through watching Korean dramas and
listening to K-pop music. Korean drama or K-drama refers
to televised dramas in the Korean language, made in South
[K-Drama Sensation and Academic Performance of Grade 12 Students of CNHS – Senior High School] 1
Korea, mostly in a mini series format, with distinctive
features that set them apart from television series and
soap operas made elsewhere. Korean dramas are extremely
popular worldwide, partially due to the spread of the
Korean Wave, with streaming services that offer multiple
language subtitles. Many of these dramas have become
popular throughout Asia, with growing interest in other
parts of the world. K-dramas have contributed to the
general phenomenon of the Korean wave, known as Hallyu
(www.viki.com).
Students are the key assets of universities. The
students’ performance plays an important role in producing
best quality graduates who will become great leaders and
labor for the country thus responsible for the country’s
economic and social development. Academic achievement is
one of the major factors considered by employers in hiring
workers especially for the fresh graduates. Thus, students
have to put the greatest effort in their study to obtain
good grades and to prepare themselves for future
opportunities in their career at the same time to fulfill
the employer’s demand.
Academic achievement represents performance outcomes
that indicate the extent to which a person has accomplished
specific goals that were the focus of activities in
instructional environments, specifically in school,
college, and university. School systems mostly define
cognitive goals that either apply across multiple subject
areas (e.g., critical thinking) or include the acquisition
of knowledge and understanding in a specific intellectual
domain (e.g., numeracy, literacy, science, history).
Therefore, academic achievement should be considered a
multifaceted construct that comprises different domains of
learning. Because the field of academic achievement is very
wide-ranging and covers a broad variety of educational
outcomes, the definition of academic achievement depends
on the indicators used to measure it (Steinmayr et. al,
2015).
These being verbalized, this study would attempt to
determine the level of K-drama addiction of the students
and its effects on their academic performance.
B. Statement of the Problem
This study tried to seek answers to the following
questions:
1) What is the level of addiction of the respondents
toward K-drama when they are grouped according to the
following variables:
1.1) Sex
1.2) Age
1.3) Strand/Block
2) Is there a significant relationship between Level on
Addiction towards K-drama and each of the Profile
Variables?
3) What is the Academic Performance of respondents when
they were grouped according to the Profile Variables?
4) Is there a significant relationship between Academic
Performance and each of the Profile Variables?
5) Is there a significant relationship between the level
of addiction and the Academic Performance of Grade 12
Cagayan National High School students
Ho : There is no significant relationship between the
students’ performance and level of k-drama addiction of
Grade 12 Cagayan National High School.
C. Objectives of the Study
In general, the researchers would like to know the
relationship between the level of addiction of the senior
high school students of Cagayan National High School and
their academic performance.
Specifically, this study aimed to:
a) Determine the level of addiction of students in
watching K-drama.
b) Determine the Mean Grade of the Senior High School
students from the different track/ strand, mainly:
1. Academic Track
i. General Academic Strand
ii. Science, Technology, Engineering and
Mathematics
2. Technical Vocational and Livelihood Track
3. Sports track
c) To assess if the level of addiction of students
towards K-drama and their academic performance has
a significant relationship.
D. Scope and Limitation of the Study
The study focuses on the investigation of relationship
between the level of addiction of the Grade 12 students of
Cagayan National High School in watching K-drama to their
academic performance regardless of gender and socio-
economic status. The researchers employed survey method to
collect data and responses of students.
In this study, it shall be understood that K-drama
refers to televised dramas in the Korean language, made in
South Korea, mostly in a mini-series format.
It is limited to the locale of the study, Cagayan
National High School and the students of Senior High School
Department of the same institution.
E. Significance of the Study
The results of this study would benefit the following:
To the parents, they may be able to understand their
children’s fascination for such foreign media products.
To the Filipino teenage K-drama fans, they may gain
understanding of their fandom, and their consumption of K-
drama media affects their decision and participation into
activities.
This study also encourages the audience to become
critical and responsive to the media content presented to
them. This way, they can contribute to the betterment of
the local media through their active participation in the
feedback process, thus creating a healthy relationship
between media and society.
To the future researchers, they may benefit from this
study because this will encourage them to continue on the
investigation of other factor that may affect the students’
performances and to be able to find an alternative ways on
testing correlational strategy in finding relationship
between academic performance and level of addiction of
students in watching K-drama.
F. Definition of Terms
The researchers provided this section in order to
inculcate the meaning of various terms in relation with the
current research endeavor.
Academic Performance refers to the General Weighted Average
(GWA) of the students for the year 2017-2018.
Active Consumption refers to an act of consuming K-drama
repeatedly and in a regular basis.
Consumption refers to an act of using or/and utilizing K-
drama media content.
K-drama Addict refers to a person whose love of K-drama has
moved beyond a hobby into an obsession.
Level of Addiction refers to addiction level of an entity
towards K-drama.
Media Content refers to other music, video clips and music
videos that may contain or related in any way to Korean
dramas.
Chapter II
REVIEW OF RELATED LITERATURE AND STUDIES
Related Literatures
Hallyu
According to Temblor (2016), K-drama is known for its
fresh storyline and scenic cinematography, which was the
stepping-stone of Hallyu, which means flow of Korea or an
invasion of Korean culture in other countries, such as the
Philippines.
K-drama had captured everyone specially the youth and
middle-aged. The viewers are attached to the story because
the plot of K-drama are not the same old and very predictable
plots that are recycled from time-to-time and the viewers
are more attracted to K-drama because of the good-looking
actors who portray the lead roles of every K-drama and the
audience were in “kilig” because of that.
As mentioned by Salonga, R. (2013), Hallyu has a big
impact globally. Everyone had copied everything about the
Korean people even their culture. From kimchi to K-pop
including K-drama and their fashion and saying
“Annyeonghaseyo.”
Mr. Jonathan Kim, Chairman of Hanmac Cultural
Corporation and a film producer, explained to the audience
of the forum that happened last 2013 held at Manila Hotel
that Koreans have a ceiling number of days in their cinemas
to view K-drama.
As noted by Santamaria, C. (2012), hallyu refers to
the wave of the South Korean entertainment and culture. This
hallyu reached the Philippines back in the year 2003. As
seen by Santamaria in the research done by Dr. Crisanta
Flores of the University of the Philippines Diliman campus,
explained the effect on the Filipino audience of the K-
drama is when they view such urban scenes of Seoul, South
Korea, they dream to go in Korea. It is because they were
attracted by the K-drama sensation that is happening in our
country.
Taking note of Shim, D. (2006), the Southeast Asian
market provides consumptions about media globalization. The
culture of the Korean media made popularity in most of the
Eastern and Southeastern people, the Korean media industries
made an argument regarding the dominance of US about the
globalization that is not entirely justified. Entertainment
made popularity and give birth to the world’s new TV drama;
K-drama.
According to Professor Flores of the University of the
Philippines Diliman campus, Filipinos are made and to
increase the popularity of K-pop in the Philippines. Flores
discussed the impact of Korean wave in the Philippines,
Filipino dramas were influenced by “Mexicanovelas” Flores
said “Filipino dramas earlier compared to Mexicanovelas have
now form Koreanovelas productions.” In addition to what
Prof. Flores had said, “Korean dramas have become a purveyor
of anything Korean, from gadgets to fashion carts to food.
It is because of the existence of K-pop, Filipinos are
influenced on how by their traits or even their fashion.
Academic Performance
People have a notion that Grade Point average speaks
for the academic performance. Many factors may indicate
academic performance that include grades, test scores,
extracurricular activities, and leadership. Grades are the
main or first in the list which can define academic
performance of a student. Next to this is the test scores
acquired in IQ examination, it is because most of the
students are not performing well inside their classroom. In
addition, extracurricular activities are an indicator of
academic performance it is because some of students do not
earn good grade from their academics but in their
extracurricular activities. Lastly, leadership is also an
indicator of academic performance because some students can
lead their groups (Salonga, R., 2013).
According to Shelton, K. (2012), academic performance
is measured by the final grade earned in the course.
Therefore, the students define it past semester General
Point Average (GPA) for the current semester. The GPA is
closed as a summary measure of the academic performance by
the tertiary institutions.
Academic achievement was considered a multi-faceted
constructing, which it composed of different domain. It
represent performance outcomes of a certain person
accomplish specific goal. That was focus of activities in
instructional environments specifically in school, college
and university. Schools system mostly defined cognitive
goals that either apply across multiple subjects area.
Academic achievements defined that it depend on the
indicator used to measure it (Meibner, A., Steinmayr, R.,
Weidenger, A., & Withwein, R., 2015).
Related Studies
This study by Robledo, C.D.P. (2011) aimed to find out
how the Filipino university students accept Koreanovelas.
Through a one-shout survey of research, the study tried to
find out the demographic characteristics of the respondents,
their level of exposure to the program, their preferences
for watching Korean dramas, and their acceptance of the
characteristics and other aspects of Koreanovelas. The
respondents consisted of 200 college students representing
five different universities in Metro Manila.
Survey results revealed that majority of the university
students watched Koreanovelas regularly for entertainment
purposes. The main appeals of the Korean dramas are the
following: unique and exciting plot, fast-paced stories,
fashionable and good looking Korean characters, trendy
culture, and other elements such a romantic sentiment
expressed in the drama and the use of enticing music.
Findings also revealed that the respondents had
generally favorable acceptance towards Korean male and
female characters, Korean fashion and Home products shown
in the Koreanovela programs being aired in the Philippines.
This study hopes to provide insights to the youth of
today about international programming. Furthermore, through
this study the researcher aspires to provide a glimpse of
how the young audience, particularly the university
students, recognize the characteristics and other aspects
of Korean dramas.
In addition, the study can present information on how
the Filipino youth see Koreanovelas as a whole. The
researcher hopes that the findings of this research can be
used to advance the studies on Korean drama programs.
The thesis done by Alanzalon, S.M. (2011), looked into
the popularity of Korean popular (K-pop) music among the
Filipino teens aged 15-19 years of aged. The study found
out that Filipino teens are highly exposed to K-pop music
and consumed these media texts everyday by utilizing various
media, most specifically the Internet. The Filipino fans
are also attracted to the cultural offerings of Kpop
content, especially the visual aspects of music videos. It
was found out that consuming K-pop content gratified the
entertainment need of the fans through its appealing visual
element and high-quality content.
Chapter 3
Research Methodology
Research Design
This study employs a correlational research design in
assessing the relationship of Level of Addiction of Senior
High School (SHS) students of Cagayan National High School
(CNHS) towards K-drama and their academic performance (AP)
as measured by their General Weighted Average (GWA) school
year 2017-2018.
Locale of the Study
This research will be done at Cagayan National High
School, located at the Taft Street, Bagay Road, Tuguegarao
City. This school offers Senior High School program that
started last school year 2017-2018.
Respondents of the Study
Two hundred and seven-five (275) students of Cagayan
National High School-Senior High School became the
respondents of survey in this study. There were about
fifteen to one hundred and five students from each strand
participating in this questionnaire.
Table 1. Number of respondents.
Track/Strand Number of
Students
General Academic Strand 80
Science, Technology Engineering and 105
Mathematics
Sports Track 15
Technical Vocational and Livelihood Track 75
Data Gathering Procedures
Data were gathered through a systematic random
sampling, by getting the fifth element of each row or the
person listed alphabetically in the class record of their
classes.
Data Analysis
The study will utilize Chi square to determine the
relationship between Academic performance of Grade 12
Senior High School students of Cagayan National High School
and their level of addiction towards Kdrama together with
their respective profile variables and the number of hours
of reading their notes at home. X2 critical approach shall
be used to draw statistical inference at 0.05 level of
significance.
Chapter IV
Results and Discussion
In this chapter, the results and discussion of data
from the quantitative (survey) methods are presented. Two
(2) variables were determined in the instruments: the level
of addiction towards K-drama and Academic performance,
which is being determined by their First Grading Grade this
school year 2017-2018.
Profile of Respondents
There are two hundred and seventy-five (275)
respondents participated in the survey. They were all Grade
12 of Cagayan National High School and enrolled in the
different tracks or strand present in the same institution
mainly, Science Technology, Engineering and Mathematics,
General Academic Strand, Technical Vocational and
Livelihood and SPORTS track.
Age
As shown in Table 1, 17-year old fans had the highest
representation in the survey respondents, as they comprised
62.55% of the total sample. Meanwhile, those 18 years of
age comprised 28.73%. While the rest were aged 19 (4.36%),
16 (3.27%), 20(0.73%) and 21 (0.36%).
The age of 17 led the percentage equivalence of the
survey. However, it can be observed that the other ages
(18, 19, 16, 20 and 21) were also well represented in the
survey sample.
Table 1. Age of the respondents
AGE NUMBER PERCENTAGE (%)

16 9 3.27
17 172 62.55
18 79 28.73
19 12 4.36
20 2 0.73
21 1 0.36
TOTAL 275 100
Gender
Table 2 shows that an overwhelming majority (62.55%)
of the respondents were females, while the remaining 37.45%
were males. It is evident from the survey results that the
female Kdrama fans outnumbered the male fans by a huge
margin. In fact, the results show that more than three-
fifth of all the respondents were females.
Table 2. Gender of the respondents.
Gender Number Percentage (%)

Male 103 37.45
Female 172 62.55
TOTAL 275 100
Academic Performance
Track/Strand
As shown in Table 3, that the students of Science,
Technology, Engineering and Mathematics (STEM) had the
highest Mean average for the First Grading, 87.65%.
Meanwhile, students of General Academic Strand (GAS) got
86.71%. While the rest of the students who are enrolled in
Technical Vocational and Livelihood (TVL) (85.04), Sports
Track (83.27). However, Sports track is less scatter than
the rest of strand/ track while GAS is the most scattered
among the rest of strand/ track.
Table 3. Mean and Standard deviation for the Academic
performance of the different Track and Strand.
TRACK/STRAND MEAN AVERAGE STANDARD DEVIATION

STEM 87.65 3.71
GAS 86.71 4.01
TVL 85.04 3.77
SPORTS 83.27 2.187
Gender
As shown in Table 4, Female students had the highest
Mean average for the First Grading, 86.96%. Meanwhile, Male
students got 85.19%. However, Female students track is less
scatter than the Male students in terms of their Academic
performance.
Table 4. Mean and Standard Deviation of the First
Grading Average group by their Gender.
GENDER MEAN GRADE STANDARD DEVIATION

MALE 85.19651 4.362117
FEMALE 86.96966 3.582657
Chi-square Results
A. Level of Addiction
1. Age
Table 5 shows, that the age affects the level of
addiction towards K-drama by the Grade 12 Senior High School
students of Cagayan National High School.
Table 5. Level of Addiction and Age of the respondents.
OBSERVED EXPECTED (O-E) (O-E)^2 (O-E)^2/E

2 0.95 1.047445 1.097142 1.151788
21 18.20 2.79562 7.815494 0.429319
3 8.26 -5.25547 27.62001 3.34566
3 1.27 1.729927 2.992647 2.35628
0 0.32 -0.31752 0.100818 0.317518
1 1.81 -0.80657 0.650554 0.360105
36 34.53 1.474453 2.17401 0.062968
16 15.66 0.343066 0.117694 0.007517
2 2.41 -0.40876 0.167084 0.069365
0 0.60 -0.60219 0.362633 0.60219
1 2.86 -1.85766 3.450916 1.2076
49 54.61 -5.61314 31.50733 0.576918
32 24.77 7.233577 52.32463 2.112725
2 3.81 -1.81022 3.276893 0.860027
3 0.95 2.047445 4.192032 4.400831
1 2.59 -1.59489 2.543676 0.980263
52 49.59 2.408759 5.802121 0.116999
22 22.49 -0.48905 0.239171 0.010635
4 3.46 0.540146 0.291758 0.084327
0 0.86 -0.86496 0.748162 0.864964
4 0.79 3.211679 10.31488 13.08462
14 15.07 -1.06569 1.135702 0.075383
5 6.83 -1.83212 3.356652 0.491305
1 1.05 -0.05109 0.002611 0.002484
0 0.26 -0.26277 0.06905 0.262774
33.83456*s
*significant @ 0.05.
2. Strand/Track
As stipulated in Table 6, strand/track is also affected
by Level of Addiction towards K-drama of the students of
Cagayan National High School.
Table 6. Level of Addiction towards K-drama and Strand/
Track.

19 11.45 7.545455 56.93388 4.970418
4 8.73 -4.72727 22.34711 2.560606
1 1.64 -0.63636 0.404959 0.247475
6 8.18 -2.18182 4.760331 0.581818
19 21.00 -2 4 0.190476
14 16.00 -2 4 0.25
4 3.00 1 1 0.333333
18 15.00 3 9 0.6
26 33.22 -7.21818 52.10215 1.568483
30 25.31 4.690909 22.00463 0.869436
6 4.75 1.254545 1.573884 0.331661
25 23.73 1.272727 1.619835 0.068269
35 31.31 3.690909 13.62281 0.435107
22 23.85 -1.85455 3.439339 0.14418
2 4.47 -2.47273 6.11438 1.367036
23 22.36 0.636364 0.404959 0.018108
6 8.02 -2.01818 4.073058 0.507978
10 6.11 3.890909 15.13917 2.478139
2 1.15 0.854545 0.730248 0.637518
3 5.73 -2.72727 7.438017 1.298701
19.45874*S
*significant @ 0.05
3. Sex
As shown in table 7, gender greatly affects the level
of addiction towards K-drama, with a Chi square calculated
value of 34.94 while the Chi square critical value is
21.03.
Table 7. Sex and Level of addiction towards K-drama

7 18.76 -11.76 138.3831 7.37507
23 11.24 11.76 138.3831 12.31565
29 34.40 -5.40 29.16 0.847674
26 20.60 5.40 29.16 1.415534
55 54.41 0.59 0.342757 0.006299
32 32.59 -0.59 0.342757 0.010519
62 51.29 10.71 114.7625 2.237641
20 30.71 -10.71 114.7625 3.736644
19 13.13 5.87 34.40356 2.619318
2 7.87 -5.87 34.40356 4.374007
34.93836*s
4. Academic performance
As shown in table 8, the chi square calculated value
is greater than chi square critical. Wherein the chi square
calculated value is 21.68, while the chi square critical
value is 21.03. There for Level of Addiction towards Korean
drama affects the academic performance of Grade 12 students
of Cagayan National High School Students Senior High School.
Table 8. Chi square of Level of Addiction towards K-drama
and Academic performance.

FREQUENCY FREQUENCY
0 0.25 -0.25 0.06 0.25
2 4.67 -2.67 7.14 1.53
17 12.54 4.46 19.88 1.59
1 2.54 -1.54 2.37 0.93
0 0.63 -0.63 0.39 0.63
12 11.91 0.09 0.01 0.00
33 31.98 1.02 1.04 0.03
6 6.48 -0.48 0.23 0.04
2 0.97 1.03 1.06 1.09
28 18.45 9.55 91.11 4.94
44 49.54 -5.54 30.66 0.62
5 10.04 -5.04 25.37 2.53
1 0.89 0.11 0.01 0.01
13 16.82 -3.82 14.59 0.87
44 45.15 -1.15 1.32 0.03
14 9.15 4.85 23.55 2.57
0 0.27 -0.27 0.07 0.27
2 5.14 -3.14 9.86 1.92
15 13.80 1.20 1.45 0.11
5 2.80 2.20 4.86 1.74
TOTAL 21.68*s
B. Academic performance
1. Age
Table 9 clearly shows that the Chi Square calculated
value is 12.71 while 21.03 is the Chi Square tabular value.
There for age is not a factor for the academic performance.
Table 9. Age and Academic Performance.

0 0.11 -0.11 0.011571245 0.107569721
2 1.84 0.16 0.025396422 0.013797623
1 0.87 0.13 0.01625371 0.018628682
0 0.14 -0.14 0.020571102 0.143426295
0 0.04 -0.04 0.001285694 0.035856574
0 2.15 -2.15 4.62849796 2.151394422
30 36.81 -6.81 46.41354899 1.260800952
24 17.45 6.55 42.89989048 2.458418381
4 2.87 1.13 1.280233647 0.446303674
2 0.72 1.28 1.645751655 2.294909252
7 5.67 1.33 1.781320931 0.31442444
101 96.94 4.06 16.48165902 0.170018758
42 45.95 -3.95 15.61981556 0.339914488
7 7.55 -0.55 0.306677672 0.040599207
1 1.89 -0.89 0.789336677 0.41798208
2 1.08 0.92 0.854335645 0.79421573
21 18.41 2.59 6.726893224 0.365465411
6 8.73 -2.73 7.426167839 0.851126999
1 1.43 -0.43 0.188584308 0.13148517
0 0.36 -0.36 0.128569388 0.358565737
12.7149036*ns
*not significant @ 0.05
2. Strand/Track
Table 10 shows that the Chi Square calculated is
27.026 while the Chi square tabulated value is 16.92. So
that, the academic performance of Grade 12 students of
Cagayan National High School Senior High School is being
affected by their track/strand.
Table 10. Strand and Academic performance Chi Square
Results.

0 0.94 -0.93827 0.880354 0.938272
2 0.99 1.012346 1.024844 1.037654
0 0.15 -0.14815 0.021948 0.148148
1 0.93 0.074074 0.005487 0.005926
13 17.83 -4.82716 23.30148 1.307077
13 18.77 -5.76543 33.24021 1.771353
7 2.81 4.185185 17.51578 6.22271
24 17.59 6.407407 41.05487 2.333645
46 47.85 -1.85185 3.429355 0.071666
55 50.37 4.62963 21.43347 0.425517
5 7.56 -2.55556 6.530864 0.864379
47 47.22 -0.22222 0.049383 0.001046
17 9.38 7.617284 58.02301 6.184032
10 9.88 0.123457 0.015242 0.001543
0 1.48 -1.48148 2.194787 1.481481
3 9.26 -6.25926 39.17833 4.231259
27.02571*s
*significant @ 0.05
3. Gender
Table 11 suggest that the gender affects academic
performance by the students of Cagayan National High School
Senior High School. Wherein, the Chi Square calculated
value is 10.13 while the Chi Square tabular value is 7.81.
Table 11. Gender and Academic Performance.

1 1.90 -0.9 0.812 0.427
2 1.10 0.901 0.812 0.739
27 36.12 -9.12 83.24 2.304
30 20.88 9.123 83.24 3.987
104 96.96 7.037 49.52 0.511
49 56.04 -7.04 49.52 0.884
22 19.01 2.988 8.926 0.469
8 10.99 -2.99 8.926 0.812
10.13*s
*significant @ 0.05
Chapter V
Conclusion and Recommendation
Conclusion
The results of the study generated the following
conclusions:
a. The gender affects the level of addiction towards
K-drama; also, academic performance of the students
is affected by their gender.
b. The Age also affects the level of addiction, though
it does not affect the academic performance of
students.
c. The strand/track is affected by the Level of
addiction towards K-drama and by their academic
performance of the students.
d. There is a significant relationship between academic
performance of the students and level of addiction
towards K-drama.
Recommendation
The researcher would like to recommend to the students
that they should focus their attention towards their
Academic performance rather than an object than can decrease
their performance in class.
The researchers would also recommend to the future
researchers to investigate different factors that can affect
Academic performance of the students. In addition, to tackle
the cognitive and behavioral effects of foreign media
content, such as Korean drama, on the Filipino fan most
especially to the students.
Lastly, a more complex study regarding on the
relationship between the level of addiction towards K-drama
and Academic performance.
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Cagayan National High School – Senior High School

A. Background of the Study

Since the advent of media, there has been an influx

of ways and opportunities for fans to express their

admiration for a popular narrative or text. Fans send fan

letters through snail mail, or visit their idols on shoots

and productions. Now especially with the dawn of new media

such as the Internet and cellphone, the audience and the

fans have a faster avenue to express their thoughts. After

an episode of a drama series had been aired, fans would

rally online to talk about their thoughts on the recent

episode. Through different media, celebrities and broadcast

programs are now more reachable for the fans. It is the

content from another country. The world has become

borderless, and media and fan activities are just two

aspects of globalization that brought about the openness

Today’s generation is being influenced by various

cultures. In the Philippines, students are being influenced

by Korean culture through watching Korean dramas and

listening to K-pop music. Korean drama or K-drama refers

to televised dramas in the Korean language, made in South

Korea, mostly in a mini series format, with distinctive

features that set them apart from television series and

soap operas made elsewhere. Korean dramas are extremely

popular worldwide, partially due to the spread of the

Korean Wave, with streaming services that offer multiple

language subtitles. Many of these dramas have become

popular throughout Asia, with growing interest in other

parts of the world. K-dramas have contributed to the

general phenomenon of the Korean wave, known as Hallyu

Students are the key assets of universities. The

students’ performance plays an important role in producing

best quality graduates who will become great leaders and

labor for the country thus responsible for the country’s

economic and social development. Academic achievement is

one of the major factors considered by employers in hiring

workers especially for the fresh graduates. Thus, students

have to put the greatest effort in their study to obtain

good grades and to prepare themselves for future

opportunities in their career at the same time to fulfill

the employer’s demand.

Academic achievement represents performance outcomes

that indicate the extent to which a person has accomplished

specific goals that were the focus of activities in

instructional environments, specifically in school,

college, and university. School systems mostly define

cognitive goals that either apply across multiple subject

areas (e.g., critical thinking) or include the acquisition

of knowledge and understanding in a specific intellectual

domain (e.g., numeracy, literacy, science, history).

Therefore, academic achievement should be considered a

multifaceted construct that comprises different domains of

learning. Because the field of academic achievement is very

wide-ranging and covers a broad variety of educational

outcomes, the definition of academic achievement depends

on the indicators used to measure it (Steinmayr et. al,

These being verbalized, this study would attempt to

determine the level of K-drama addiction of the students

and its effects on their academic performance.