Professional Documents
Culture Documents
FOB Blended Course Students Workbook Module 1
FOB Blended Course Students Workbook Module 1
TABLE OF CONTENTS
Mutual Introduction 7
Evolution of Money and Banking 11
2 Overview of Banking 16
3 Business Mathematics 32
4 Financial Accounting 44
5 Customer Service 49
6 Types of Customers 73
7 Banker Customer Relationship 80
8 Types of Deposits 88
1
Session I - Introduction to the Foundations of Banking course
Background
The Banking Industry requires employees with knowledge of practical aspects of banking
and skills to handle customer requests whereas graduates from colleges come with only
theoretical knowledge of banking. ICICI Bank has designed the Foundations of Banking
course to enhance the banking knowledge and skills of students in undergraduate
colleges to bridge the gap between theory and practice.
The Foundations of Banking course has been designed to introduce the students to the
practical aspects of banking. The course covers the need to know aspects of banking
which would be relevant in day to day operations for non-managerial entry level
personnel.
The Foundations of Banking course has a blend of self learning, classroom discussion and
activities to make learning fun and exciting for students. E-learning modules, projects and
game based learning would support the self-learning part. The courseware contains a core
module with approximately 65 hours of classroom facilitation, and 65 hours of self
assignments. The e-learning linked component would comprise of about 165 hours
2
BLENDED COURSE
The objective of the course is to help you learn not only the “What and Why” of banking
but also the “How”. This prepares you to take up jobs in the banking industry or to handle
the banking transactions effectively in whatever business or function you get into.
Course Structure
3
Where do we get the Course Content?
The course content is covered in the book “Banking Principles and Operations” by Mr. M.
N. Gopinath, member of our Academic Council. This book is recommended for the course
as it is keeping with the structure and has been written with the objective of imparting
practical knowledge on banking.
4
Sources of Knowledge and Learning
• E-Learning
• Books
• Websites
• Visits
• E-learning
Students can have access to e-Learning modules through the website
www.learningmatrixatcampus.co.in. The college administrator needs to send the details of
the students to us for creation of their login ids.
e-Learning modules have been mapped to the course topics. You would be better
prepared for the classroom if you can complete the e-learning module before the topic is
taken up in the class.
Assignments, projects and visits have been suggested to widen the knowledge of the
students enabling them to understand the big picture as well as understand the practical
aspects of banking.
Presentation in class
Students are advised to work in groups and prepare on the topics, and present them in
the class room. The role of the faculty will be to facilitate and guide the students in the
learning process.
We have included different forms of presentations and group exercises in the workbook.
5
Some of the group exercises suggested includes:
• Presentations
• Charts
• Scrap Books
• Role Plays
• Case Studies / Caselets
• Group Discussion
• Games
These exercises help students to learn to work in groups as well as to present before an
audience.
Role Plays
Role plays are an exciting way of learning. The students wear different hats – the role of a
banker, customer and observer and apply the concepts that they have learnt. It helps
students to practice customer service behaviors as well as compliance with banking
procedures in a safe environment.
Gaming Modules
The gaming modules have been designed for students to acquire learning skills in a fun
yet challenging manner. Students can repeatedly practice until they master the game and
get skilled in the application.
The college assigns weightage for the following in the evaluation process :
• e-Learning
• Project Presentations
• Continuous Evaluation
• Final Evaluation
6
Each e-Learning module has a learning confirmation test – the student has to secure a
minimum of 80% to clear the test and complete the module.
MUTUAL INTRODUCTION
It is important to connect to people whom we interact with. This fun activity will help you
connect with each other in class and build a bond of trust.
Please do write a short introduction about yourself and share it with a friend! Please
interview your friend to know him/her better. Then introduce your friend to the class and
he/she will introduce you.
7
My Story
My Name
My School
My home town
Here are some ideas …You could use these or have your own creative introduction
………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
My favourites:
• Books………………………………………………………………………………………………………
• Movies……………………………………………………………………………………………………..
8
• Music………………………………………………………………………………………………………
• Sports……………………………………………………………………………………………………..
.
• Hobbies……………………………………………………………………………………………………
• Colours……………………………………………………………………………………………………
• Best Friend
• Most inspiring Teacher
• Loving Family member
• Inspiring personality ( could be teacher, family, or national leaders)
My passion
…………………………………………………………………………………………………………………..
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
My goals
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
9
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
• I hate………….
• My secret wish………….
• I am scared of…………..
10
EVOLUTION OF MONEY - STUDENT WORKBOOK
Have you wondered how money has evolved over time – from grains, cattle,
coins, paper, plastic to electronic – the journey is exciting. Wouldn’t you
like to know about the story of money and banking?
Objective:
At the end of the session you will be able to explain the evolution of money and banking.
Sub Topic
• Evolution of Money
• Evolution of Banking
• Banking in India
Training sequence
Activity Duration
(in
hours)
E Learning Evolution of Money and Banking e-learning module to be 1
completed before the session
Website - www.rbi.org.in/commonman/ in this go to the
financial education section for games and more learning
Pre- Assignment-Check RBI website for history of money and 1
classroom banking.
activity
Classroom Presentation 1
Activity
Quiz
Check your understanding & Puzzle
Reference Banking Principles and Operations- Mr. M N Gopinath
book
CLASSROOM ACTIVITY
11
Form groups by giving your group a name
You are required to present your learning group wise on the e-learning modules
and the RBI website
Quiz Time
Rapid fire questions for your group. So put on your thinking caps and get ready!!
1. The acceptance of any object as money involves the consent of the ___ as well as the
____
2. Coins were widely accepted as money due to the convenience of ________ rather than
weighing.
5. The main functions of money were ________and ___________ and later evolved
into__________
7.The first banking institution in India, started in the year 1809, was __________
8. The Bank started by the Government of India in the year 1921 was ________. It was later
rechristened ___________ in the year 1955, under an act of Parliament.
9. Fourteen Banks were nationalized in the year 1969 to promote _________ and __________
10. The Government permitted setting up of Banks in the private sector in 1994 to
________________
12
• Money is important only because of its economic value.
• New private sector banks have brought in technology and management practices
to improve the banking system in India
• The Government’s share in nationalized banks has got diluted since 2000
• The financial health of the Banking industry in India has improved in the last
decade due to the efforts of RBI
13
Your Crossword Puzzle
1 2 3
4
5 6
7
ACROSS DOWN
Notes :
14
15
OVERVIEW OF BANKING - STUDENT WORKBOOK
Objective: To understand the power of banking, the role of banks in the
economy, and the products and services offered by banks.
Sub Topic
• Overview of banking
• Definition of Banking
• Roles of Banks-Banking a Business of Trust
• Banking Services and
• Products-Banking Channels
Training Sequence
Activity Duration
(in
hours)
Overview of Banking e-learning module to be completed before 4
E-learning
the class
Group assignment 6
1. Prepare a scrap book on the assigned topics taking inputs from
print media - cut and paste articles and advertisements from
newspapers, magazines.
• Banks contribute to economic growth of a region in their
role as intermediaries
Pre • Economy will come to a halt without the payment
Classroom mechanism of banks
• Allied services offered by banks add value to the Banks and
to customers
• Banking is a business of trust
Also use pamphlets / brochures brought out by Banks.
2. Prepare a power point presentation highlighting the key points.
3.Prepare a role play to bring out the essence of your topic
Classroom Activity I - Presentation, Role play - Power of Banking
Activity Activity II – Banking is a business of Trust 4
16
CLASSROOM ACTIVITY I
a) Display the scrap book prepared by your group. Go around the classroom and
review the scrap books of other groups and note down the interesting points. Share
the learning with your group leader.
Group leader to compile the points brought out by the team members.
b) You are now required to present your topic along with your group in the class.
(Have you gone through the presentation tips?). Each student has to participate in
the presentation.
List down your learning from the presentations made by other groups.
Role Play: Now for some action and fun in the class room
Script a role play to bring out the essence of the topic assigned to your group. Enact the
role play in class.
17
Some tips to the groups for coming up with role plays
Banks as intermediaries
Roles – Banker, depositor, borrower.
(Hints – Sheela gives a loan of Rs. 1 lakh to her friend Mala. After two months Sheela
needs the money urgently, but Mala has invested the money in her business and is able
to give back the money only after a month. Next time Mala comes for a loan, Sheela
refuses.)
Scene 2: Sheela deposits money with the Bank and withdraw money at her convenience.
Mala applies to the Bank for a loan. What are the checks that the Bank does before
sanctioning the loan?
Each participant in the role play should display emotions as appropriate. Exaggerated
reactions can be used to bring in humour.
18
- Draw a picture/cartoon to show what “Trust” means to you.
19
-
20
Identify the features and benefits of the following products and services
Savings account
21
Recurring Deposit
22
LIFE INSURANCE
HOME LOAN
23
REMITTANCE FACILITIES FOR
NRI CUSTOMERS
24
BUSINESS CREDIT
25
CHECK YOUR UNDERSTANDING :
4. Individuals who have surplus money are unwilling to lend directly to entrepreneurs
because
They do not have the expertise to assess the credit worthiness of the borrower
They do not have the capacity to recover the money in case the borrower fails
to repay
They might not be able to recall the loan immediately for their urgent
requirements
All of the above
26
b) It enables huge volumes of transactions through cheques
c) It enables movement of funds from place to place
d) All of the above
e) Only b and c
6. ABC & Co has a current account with First Union Bank Andheri Branch. It has paid
salary to its employees through cheques. Meera has her bank account with First Union
Bank, Andheri Branch. She deposits the salary cheque in her account.
7. Bill of Exchange is a
8 Ashish lives in Bombay. He needs to remit Rs.1000/- to IGNOU Delhi for obtaining their
prospectus.
9. Raj is planning to visit various cities in the south for business promotion. He needs
money for his expenses during the month long tour.
27
10. Mr.Viswam has retired from office and has Rs.5 lakhs in hand.
11. Sharon earns a salary of Rs.40000/- per month. His dream is to buy a car and go for a
drive with family on weekends.
a) He can save regularly every month and build a lump sum in three years to buy a
car
b) He can use his credit card to buy a car and repay after three years
c) He can avail a car loan from a Bank and repay in monthly installments
d) He can take a loan from his friends and relatives and give them a drive every
weekend.
12. Shekar & Co has a credit limit of Rs.5 lakhs with a Bank against the security of its
stock. The type of loan facility it enjoys is called:
a) Overdraft
b) Demand Loan
c) Cash Credit
d) Bill Purchase
13. Heera has bought a diamond necklace worth Rs.1 lakh. She wants to keep it safe. She
should
a) Hire a safe deposit locker with a Bank and place the necklace in the locker.
b) Keep it locked in her Godrej cupboard at home
c) Keep it in her friend’s locker and share the rent
d) Wear it all the time so that she has control
14. Sriram would like to have Rs.5 lakhs ready for his daughter’s higher education .His
daughter is 6 years old. He earns Rs.40000/- per month and has invested all his surplus
funds in buying a home.
1. He should start a recurring deposit for Rs. 5000/- per month for 10
years
2. He should invest in a fixed deposit after 5 years
28
3. He should take a loan after 10 years
4. He should sell his house, so he need not save
5.
15. Stanley has a savings account with a Bank. He is always on the move and would like
to transact his account at his convenience. The channels available to him are:
• ATM
• Phone banking
• Mobile Banking
• Internet Banking
• All of the above
b) Clearing can take place only in cities where Reserve Bank offices exist.
d) Retail loans are given to individuals for their requirements like buying a home, car,
vehicle etc.
a) Ashok has a savings account in his name with X Bank. His wife Beena also has a
savings account with the same bank branch. He issues a crossed cheque from his
account favouring Beena. Beena deposits the cheque into her account. Bank will
treat this transaction as __________ and will give credit to ______account by debiting
________account.
b) Beena issues a cheque for Rs.1000/- from her savings account to her brother
Mitesh. Mitesh deposits the cheque in his account with Y Bank. Y Bank will collect
the funds from X Bank through_______________________
c) __________will act as clearing house where RBI has a branch and where RBI is not
having a branch, generally _____ or _________ as mutually agreed by banks in that
29
centre will act as a clearing house.
g) ECS _____________ facilitates large service providers to collect their periodic dues
from users.
j) For amounts of higher value (say Rs.1 lakh and above), ________clearing is used.
l) _______________________ risk is the possibility that the borrower may not have funds
to repay the loan immediately on demand, even though he is credit worthy
30
r) De mat accounts maintained by banks are very similar to savings accounts.
Whenever an account holder buys shares, the number of shares will be
_____________to his account and when he sells it, his account will be ________________
s) The amount up to which the credit cardholders can make purchases or withdrawals
is called the ________________and it is fixed according to the ______________ capacity
of the person
t) Funds required for acquiring fixed assets are given ________________ which are
repaid in instalments from the profits of the company
31
BUSINESS MATHEMATICS - STUDENT WORKBOOK
Objective:
To understand how the concepts of business mathematics are relevant for bankers and
customers
Sub Topics:
• Basic
- Simple and Compound Interest
- Fixed and Floating rates of interest
• Advanced
- Methods of Repayment
- Time Value of Money
- Bonds
Training sequence
Activity Duration
(in
Hours)
E-learning Complete the e-learning module on Business Mathematics - 3
basic
Classroom Exercise -Check your understanding 1
Presentation 2
Question for discussion
Reference Accounting and Finance for Bankers - Macmillan
books
32
Would you like to be well prepared on the topic before the classroom session?
__________
__________
___________
___________
5) What is the interest that would be paid every quarter in the above case?
___________
___________
33
___________
___________
___________
___________
34
3) Sheeba had placed a cumulative fixed deposit of Rs.13, 00,000/- with the Bank on 5th
May 2006, at 8 % interest p.a. find out the maturity value of the deposit that she will
receive on 5th May 2007?
4) Seetha needs Rs.10, 00,000/- at the end of 5 years .Find the principal she must invest
to get this maturity value, assuming the rate of interest to be 7 % p.a.
5) Arjun had a savings account with a Bank. His transactions in the Bank account for the
six months October 1, 2006 to March 31, 2007 are given below. What is the savings
account interest that will be credited to his account on March 31st?
Amount
Date Transaction
(Rs.)
Hint: Draw up a savings bank account of Arun .The first three transactions are
entered to give you a start. Go ahead and enter all the transactions in Arun's
35
savings account. On which balance will you pay interest. Check and calculate
the interest.
36
• Vimal has taken a home loan in year 2004 at the rate of 7 % p.a. fixed, repayable in
120 months. The home loan rates have increased to 10 % p.a. in 2007.
• Deepak took a home loan in year 2000 at the rate of 12 % p.a., fixed rate,
repayable in 180 months. The interest rate offered by the Bank reduced to 7 %
p.a. in 2004 and increased to 10 % p.a. in 2007.
1. To the Bank
2. To Deepak
• Under what circumstances will the home loan deal be profitable to Deepak?
1. 11 %
2. 15 %
3. 12%
4. Decreases to 8%
Activity Duratio
n (in
Hours)
E-learning Complete the e-learning module on Business Mathematics - 3
Advanced
Classroom Exercise 1
Presentation 2
Question for discussion
37
Additional Reference Books - Accounting and Finance for Bankers -
Reading Macmillan
Read the Amortisation Chart given below and fill in the blanks. Discuss the
distinct features of the EMI scheme.
Amortization
schedule
1 ? 1500 15990 ?
16789
2 184010 1380 16110 9
15166
3 167899 ? 16231 8
13531
4 151668 1138 16353 6
11884
5 135316 1015 ? 0
10224
6 118840 891 16599 1
7 102241 767 16723 ?
8 85518 641 16849 68669
9 68669 515 16975 51694
10 51694 ? 17103 34591
11 34591 259 17231 17360
38
12 17360 130 17360 ?
A bond certificate picture is given. Identify the various features of the bond
certificate
39
40
CLASS ACTIVITY
Presentation
• Participants to form four groups and present on the learning from the e-
learning modules
Topics can be
- Simple Interest
- Compound Interest
- Fixed & Floating rates
Methods of repayment
Amortisation
Rescheduling
Discounting
- Time Value Of Money
Future Value
Present value
Annuity
Net Present Value
Internal Rate of Return
41
When the creator of the game of chess showed his invention to the ruler of the country,
the ruler was so pleased that he gave the inventor the right to name his prize for the
invention. The man, who was very wise, asked the king this: that for the first square of
the chess board, he would receive one grain of rice, two for the second one, four on the
third one, and so forth, doubling the amount each time. The ruler, arithmetically unaware,
quickly accepted the inventor's offer, even getting offended by his perceived notion that
the inventor was asking for such a low price, and ordered the treasurer to count and hand
over the rice to the inventor. However, when the treasurer took more than a week to
calculate the amount of rice, the ruler asked him for a reason for his tardiness. The
treasurer then gave him the result of the calculation, and explained that it would be
impossible to give the inventor the reward.
Can you guess why the treasurer said that it would be impossible to give the reward?
While the number of grains on the first half of the chessboard is large, the amount on the
second half is vastly larger.
The number of grains of rice on the second half of the chessboard is 232 + 233 + 234 ... +
263, for a total of 264 − 232 grains of rice, or the square of the number of grains on the first
half of the board plus itself. (Indeed, the first square of the second half alone contains
more grains than the entire first half.) On the 64th square of the chessboard alone there
would be 263 = 9,223,372,036,854,775,808 grains of rice, or more than two billion times
42
as much on the first half of the chessboard.
Moral of the story: Start saving early in life and use the power of
compounding to multiply your money a million times !
43
FINANCIAL ACCOUNTING - STUDENT WORKBOOK
Objective:
At the end of this session, you will be able to understand the basic accounting
principles applied in banking.
Sub Topic
• Concepts of Accounting
• Double entry book keeping
• Types of accounts
• Accounting process
• Journal and Ledger
• Financial Statements-Trial Balance, Profit and Loss statement, Balance Sheet-
Adjustment entries
• Accounting Standards
Training sequence
Activity Duration
(In hours)
E-Learning Complete the e-learning module on Financial Accounting 4
Pre Classroom Check your understanding
Classroom Presentation 2
Reference Accounting and Finance for Bankers - Macmillan
Books
EXERCISE
A. Write the journal entries for the following transactions in Nurul Hassan's
books. The first entry is given here as an example.
Nurul Hassan starts a fresh paneer shop with Rs. 8000 as capital.
Cash A/c Dr. Rs. 8000
To Capital A/c Rs.8000
44
He borrows Rs. 2000 from his father-in-law Mr. Ahmed.
He opens a current account with Punjab National Bank (PNB) and deposits Rs. 5000.
He buys a fridge from Vijay Sales Co for Rs. 11000 with a loan of Rs. 10000 from Citi
Financials. For the balance money, he issues a cheque to Vijay Sales Co.
He buys furniture for Rs. 4000 from a carpenter Ramvilas and pays cash to him.
He buys a weighing machine for Rs. 2000 from Kirloskar and issues a cheque for it.
45
c. He pays cash of Rs. 800 for electricity.
d. He pays Rs. 1500 to Vincent, a helper as salary in cash
e. He deposits Rs. 10000 in the bank.
f. He issues a cheque for Rs. 2200 in favour of Citi Financials of which Rs. 2000 is
towards instalment and Rs. 200 is towards interest.
g. He issues a cheque for Rs. 2000 to Nagarajan towards rent.
h. He gives a loan of Rs. 1000 to Prabhu, a friend in cash.
i. He gives a donation of Rs. 100 to Sai Orphanage in cash.
j. He pays cash of Rs. 2000 to his wife, Noor for household expenses.
46
CLASSROOM ACTIVITY
Presentation
STORY TIME
Great Waves
In the early days of the Meiji era there lived a well-known wrestler called O-nami, Great
Waves.
O-nami was immensly strong and knew the art of wresting. In his private bouts he
defeated even his teacher, but in public was so bashful that his own pupils threw him.
O-nami felt he should go to a Zen master for help. Hakuju, a wandering teacher, was
stopping in a little temple nearby, so O-nami went to see him and told him of his great
trouble.
"Great Waves is your name," the teacher advised, "so stay in this temple tonight. Imagine
that you are those billows. You are no longer a wrestler who is afraid. You are those huge
waves sweeping everything before them, swallowing all in their path. Do this and you will
be the greatest wrestler in the land."
The teacher retired. O-nami sat in meditation trying to imagine himself as waves. He
thought of many different things. Then gradualy he turned more and more to the feeling
of waves. As the night advanced the waves became larger and larger. They swept away
47
the flowers in their vases. Even the Buddha in the shrine was inundated. Before dawn the
temple was nothing but the ebb and flow of an immense sea.
In the morning the teacher found O-nami meditating, a faint smile on his face. He patted
the wrestler's shoulder. "Now nothing can disturb you," he said. "You are those waves. You
will sweep everything before you."
The same day O-nami entered the wrestling contests and won. After that, no one in Japan
was able to defeat him.
• Get creative- Suggest a different title for this story. Can you make it unique, yet
relevant to the story?
• What are your strengths? Talk about yourself/your strengths and the qualities that you
admire in others. (You could speak about your winning smile, and the patience of your
teacher...)
48
CUSTOMER SERVICE – STUDENT WORKBOOK
Objective:
Sub Topics
Training Schedule
Activity Duratio
n
(in
Hours)
E-learning Customer Service 4
Mandatory
Recommended All about waste, Quality and Six Sigma for beginners, Quality
e-learning Toolbox, Five S
modules for
additional inputs
Pre Classroom 1.Visit to any bank to get the feel of customer service 6
2.Visit to any service organisation
Classroom Sharing experiences on customer service 5
activity View videos on customer service process and respond.
Practice customer service behaviours in the classroom
49
Story Time
Questions on 5S
Reference books Banking Principles and Operations - Mr M N Gopinath
Have you read these books? Each of these books has made a difference to the
lives of many readers. Share your thoughts about these books with your
friends.
50
Name Author
Wiseand Otherwise SudhaMurthy
Wings of Fire Abdul Kalam
TheAlchemist Paulo Coelho
Who moved my cheese Spencer J ohnson
J onathan Livingston Seagull Richard Bach
TheMonkwho sold his Ferrari Robin Sharma
TheGreatness Guide Robin Sharma
Men of Steel Vir Sanghvi
ThePresent Spencer J ohnson
You can Win Shiv Kera
Seven Habits of highly effectivepeople Stephen Covey
CLASSROOM ACTIVITY
- Draw the picture of anything that will bring a smile on your face.
For example,
- How happy and contended did you feel when you were able to bring a
smile on anyone's face?
Mention your experience and your feelings below..
- Imagine you are a service provider. How would you bring a smile on the
face of your customer?
51
Form groups in the class to facilitate learning.
These experiences could relate to any service – for example -.restaurants, airports,
hotels, hospitals, travels, banks etc.
a) Write down what were your needs and expectations when you approached the
organization for service. Also write down what the organization/customer service
officer/manager did which made you feel that the service was excellent, good or
bad.
b) Write down any other aspects of the experience, which you think, contributed to
your perception of excellent, good or bad service.
c) Did you share any of these experiences with your friends/ family? Why?
52
Customer Satisfaction results when
Scenario 1:
You are a busy person and expect quick service wherever you go. You go to a popular
restaurant with your friend for dinner. Your friend tells you that the restaurant is famous
for their delicious north Indian dishes.
You take the menu card on the table and find the following statement on the first page:
“North Indian Dishes will take 20 minutes from the time the order is taken “
What do you think the restaurant is communicating to the customers? Do you think you
can complain when the server takes 20 minutes to bring your order?
Scenario 2:
A signboard, at the passport office, said - “Expected turn around time – one month. For
urgent processing in a week’s time, apply through TATKAL with an additional fee.”
What will you do if you need a passport in ten days? What is the effect of this notice on
customer service?
Scenario 3:
You are a customer service officer at the account-opening desk of a bank branch. The turn
53
around time (TAT) for activation of a new account is 4 working days but you have a
customer demanding that he needs his account to be activated by end of day. He tells
you that your sales person had promised that he could open the account and start
operating immediately. You know that it will take a minimum of 3 days to process the
account opening form even on priority. What will you do?
REMEMBER
• Welcome
• Understand
• Serve
• Close
Situation
Have you experienced waiting at a restaurant, with waiters walking past you without eye
contact? When they act as if you are non-existent, you would either create a noise
demanding attention or walk out.
How do you feel when the waiter looks at you, and nods that he would be coming to you?
You are prepared to wait for ten minutes once your presence has been acknowledged. Eye
contact makes people feel comfortable.
54
Presentation 1
SMILE
As she entered the elevator, she noticed Bill right behind her. That will save me the trip to
his office, she thought. The car was crowded so they didn't converse, but, when the door
opened on her floor, she turned to Bill and handed her boss her bag, which had a distinct
odour emanating from it. “A gift for you!” It's called a smiling sushi”. As the door closed
she heard a loud, “Mary Jane!”
A few seconds after she was at her desk the phone rang. “Strange gift, Mary Jane.” said
Bill with the hint of a smile in his voice. She told him what she had done on Saturday.
”Stay with it ,Mary Jane. I don't know what a fish market has to do with First Guarantee,
but if you can make me smile with the day I have ahead, you may be on to something.”
Read on more in the book “FISH” ... what happens next after she hangs up on the phone..
• Good Morning...
• Have a nice day...
55
• Have a great day...
• Thank you
• Please
• We understand
• What can I do for you?
• We assure you
Visit a bank and request for information on opening an account. Observe the body
language, words used, attitude and attire of the staff. Observe how they interact with
different customers. Write down how important it is to create a positive impact on clients.
Listen to your self-talk at different times of the day, when you interact with different
people. Are you positive or negative? Imagine others can hear your self-talk. Would you
like them to listen to your negative talk while you are trying to communicate goodwill
through smile and greeting?
Have you heard people barking “Good Morning” without meaning it?
Imagine you are meeting your best friend. Track the self-talk that runs in your mind. Your
self-talk could be “It is great to meet you. I really enjoy spending time with you. I would
like to do anything to make you happy.” Can you practice this self-talk with the first
person you meet today? Check what effect it has on your body language, your smile and
the impact on the person whom you interacted with.
Practice eye contact with your friends and check if you are able to communicate better.
Try maintaining eye contact when you meet seniors, top professionals. It will increase
your confidence level and create a favourable impact.
Activity 4 - Greeting
Practice wishing your friends “Good Morning”. Check whether your voice conveys cheer
and goodwill. Repeat the exercise again and again till you get the right tone. Practice the
tone everyday and make it a habit.
ROLE PLAY
Group to prepare a role play on a given situation at the bank they observed. Incorporate
the above qualities discussed for customer service to enable a happy customer
56
E.g. Two customers visit the branch to modify the nomination in their accounts. One
customer has got married recently and wishes to make her spouse the nominee in her
account. Your tone should be cheerful while you assure the customer that the nomination
would be altered as per request.
The second customer wishes to change the nomination as the nominee has passed away.
You need to alter your tone to respond to the customer’s grief and convey that you would
take care to change the nomination.
If the customer is disturbed, you show concern and care. If the customer is enthusiastic,
you reflect energy and enthusiasm. If the customer is angry, you maintain your poise
while reflecting concern in solving his problem.
57
DISCUSS IN YOUR CLASS:
• What are our expectations as customers when we buy a product or service? List
them down
• Why is it important for businesses to have satisfied customers? List them down
• How can businesses increase their market share and profits by providing
excellent customer service? List them down
• What are the behavioural and technical aspects that contribute to good
customer service? List them down
EXERCISE
Recall any incident where you experienced bad service. What did you do? Did you go up
to the manager and complain or did you just walk away deciding never to return?
58
CUSTOMER SERVICE
59
INSTRUCTIONS FOR STUDENTS PLAYING THE ROLE OF CUSTOMERS:
You will enjoy playing the role of a customer because “Customer is the king” in any
service organization. You can express your banking requirements and the banker has to
satisfy your needs.
• Experience how a customer feels when his banking needs are met/ not met.
Now I understand
• Give opportunityhow
to the banker
anxious a to practice customer service behaviours
customer would be
when a debit card
is lost
Should I bowl a
googly or a full
toss? I need to
give him batting
practice…
• Study the background information about the customer, jot down the behaviours
appropriate to your character
o Eg., Senior citizen – Anxious, careful, systematic, talk in detail about a
problem
o Businessman – In a hurry, expect quick service, assertive , demand good
service etc
60
• Jot down the questions that you need to ask the banker based on the given
scenario.
61
INSTRUCTIONS FOR STUDENTS PLAYING THE ROLE OF BANK OFFICIALS:
• The purpose of this role-play is to provide you with the practice of interacting with
the customers who come to the bank.
• Then formulate the strategy that you will use to handle the customer.
• If the customer asks you questions for which you do not have background
information, feel free to make up answers that are consistent with the role-play
situation.
62
INSTRUCTIONS FOR THE OBSERVER:
• Observe the actions and reactions of the Bank officer when the customer
approaches; does the officer establish eye contact, does he smile and greet
appropriately?
• What is the expression of the Bank officer while listening to the customer's issue?
• Note down meticulously on the observer’s sheet all the details of the interaction,
the feelings, expressions etc.
63
OBSERVER’S SHEET
Welcome
4. Offer help: Did the Bank officer offer to help the customer?
Understand
5. Listen: Did the Bank officer interrupt the customer when the customer was talking
about his issues?
6. Acknowledge: Did the Bank officer acknowledge all the facts & feelings displayed
by the customer when he was explaining his query
7. Probe for more: Was the Bank officer able to obtain more relevant information from
the customer by asking more questions?
8. Confirm understanding: Once the Bank officer has received all the information, was
he able to confirm the understanding of the problem with the customer?
Serve
9. Provide solution: Was the Bank officer able to arrive at a solution & inform the
customer of the same?
10.Activate resolution: Was the Bank officer able to start the process of resolving the
complaint?
11.Confirm satisfaction: Did the Bank officer confirm with the customer the
satisfaction regarding the resolution of the complaint?
Close
12.Propose next step: Did the Bank officer inform the customer about the steps
involved in the resolution of the complaint?
13.Offer further resistance: Did the Bank officer offer further assistance to the
64
customer?
14.Thank: Did the Bank officer thank the customer after the interaction?
Observers are requested to share their feedback with the banker and
customer.
• What are the things that you feel the Bank officer did well while handling your
query?
• What are the things that you feel the Bank officer could have done more effectively
while dealing with you?
• How would you rate the service of the bank officer – Excellent/Good/Average/Bad?
• How did you feel while the bank officer interacted with you?
65
OUR LEARNING FROM THE ROLE PLAY
Reflect on the experience. What did you learn? What are your areas of
improvement? Jot down your learning from the role play
Students can write your own role play scripts and practice again and again to
improve customer service skills.
66
Role Play Scenarios – Student Notes
Scenario 1
Hints for Customer: Make enquiries regarding rate of return, type of fixed deposit,
nomination facility, safety, money to be withdrawn incase of emergency
Hints for Banker: Be prepared with information about fixed deposits, interest rates,
returns at compounded rates etc. Build a rapport with the customer, offer the best option
and convince the customer to place the deposit with your bank quoting safety of
investment.
67
Scenario 2
Hints for the customer: - Express your anxiety whether your money would be safe,
whether you can commit to saving Rs.5000/- per month, can the bank automatically
transfer from savings to RD every month ?, What is the penalty if the deposit is
discontinued, can you withdraw the money in an emergency etc.?
Hint for the banker: Read up the provisions of recurring deposit and check the rates of
interest from the website. See if you can calculate the maturity value for the RD to attract
the customer. Try and build a rapport with the customer by using your customer service
skills.
68
• Scenario 3
Hints for the customer – Just go on and on about all the problems that a senior citizen
could have – including health issues, attitudes of youngsters etc( remember any
comments from your grand parents/ elderly neighbours?)
Hints for the Banker – How will you pacify the customer, build trust and resolve his
requirement to the best of your ability. What other products can you offer, references,
businesses can you get through Mr.Careful?
69
• Scenario 4
“I have got married recently – Delete my sister and add my wife’s name to
the account” says Mr.Handsome.
Mr.Handsome has a savings account with the Bank jointly with his sister Ms.Intelligent
to be operated by either or survivor. He has got married recently and wants to delete
his sister’s name and add his wife Ms.Beautiful’s name in the account. He wants to get
this done without the knowledge of his sister, so he visits the bank alongwith his wife.
He had got Rs.3 lakhs in his account which he claims is totally from his salary savings.
He would like to place a fixed deposit of Rs.2 lakhs for 2 years. As per bank’s
procedures, Ms.Intelligent’s signature is required for deletion of her name
Hints for customer: Try to get the Bank to agree to your request to delete your sister’s
name – try to prove that it is your money and convince the banker
Hints for the banker: Check out the topic types of customers to understand the provisions
of an E or S account. Be convincing in your reply to the customer, while maintaining good
rapport.
70
ATTITUDE:
“If a man empties his purse in his head, no one can take it away from him.
An investment in knowledge always pays the best interest”
“Challenge each problem you face with purposeful thought and determined action.
Resolve that 'every' situation you encounter will make you better, stronger,
wiser, more skilful and more loving”
STORY TIME
71
One day, a poor boy who was selling goods from door to door to pay his way through
school, found he had only one thin dime left, and he was hungry. He decided he would ask
for a meal at the next house.
However, he lost his nerve when a lovely young woman opened the door. Instead of a
meal he asked for a glass of water. She thought he looked hungry so brought him a large
glass of milk He drank it slowly, and then asked, "How much do I owe you?"
"You don't owe me anything," she replied "Mother has taught us never to accept payment
for kindness."
As Howard Kelly left that house, he not only felt stronger physically but his faith in God
and
man was strong also. He had been ready to give up and quit.
Years later that young woman became critically ill. The local doctors were baffled. They
finally
sent her to the big city, where they called in specialists to study her rare disease. Dr.
Howard Kelly was called in for the consultation.
When he heard the name of the town she came from, a strange light filled his eyes.
Immediately he rose and went down the hall of the hospital to her room. Dressed in his
doctor's gown he went in to see her. He recognized her at once. He went back to the
consultation room determined to do his best to save her life. From that day he gave
special attention to the case.
After a long struggle, the battle was won. Dr. Kelly requested the business office to pass
the final bill to him for approval. He looked at it, then wrote something on the edge and
the bill was sent to her room.
She feared to open it, for she was sure it would take the rest of her life to pay for it all.
Finally, she looked, and something caught her attention on the side as she read these
words.
“Paid in full; with one glass of milk.” (Signed) Dr. Howard Kelly.
Tears of joy flooded her eyes as her happy heart prayed: "Thank You GOD, that your love
has spread abroad through human hearts and hands."
72
TYPES OF CUSTOMERS- STUDENT WORKBOOK
Objective:
Sub Topics:
• Introduction
• Modes of Operation
• Individuals – Proprietorship – Partnership - Joint stock Company - Trusts, Societies,
Clubs-Government bodies-others
Training Sequence
Activity Duration
(in hours)
E-learning Types of Customers - Part I and II 8
Pre 1.Groups to script and enact role plays for different types of 1
Classroom individual customers
2. Prepare a chart on the mode of operation of non individual
customers
Classroom Presentation or Role play 2
Discussion
Role Play
Reference Books
73
Types of Accounts for customers
Single Account
Mandate holder
Nomination
Joint Account
Mode of operation
Special Instructions
Minor's
Mode of operation
Illiterate, visual and hearing challenged, aged
Mode of operation
Executor and Administrator
Hindu Undivided Family
Proprietorship
Partnership
Joint Stock Companies
Mode of operation
Official Liquidator
Trusts
Societies / Associations
Clubs
Self Help Groups
Role plays:
You can enact role plays to bring out the emotions of customers as well as the duty of the
banker to handle the requests with courtesy. The banker also needs to comply with
regulations to protect the Bank's as well as customer's interests.
74
CASELET
Read the case-lets given below and discuss the implications. You can enact these case-
lets as role plays or script your own role plays.
Caselet 1
2. Do you think the Bank was right in refusing her requests? What was the risk to the
bank if they had acceded to the request?
3. How effective was the CSO in handling the service denial? (Relate to the customer
service chapter done earlier)
Caselet 2
75
Sudhir opens a joint account with Sushma with the mode of operation being Either or
Survivor (E or S means either of them can sign or withdraw cash).
Sudhir (to the Customer Service Manager (CSM)): “Hi! I have just returned from my US
trip. I want to place a fixed deposit of Rs. 8 lakhs from my account. Here is the account
number.”
CSM: “Mr Sudhir, the balance in your account is Rs. 7 lakhs. What amount would you like
to place as deposit?”
Sudhir (shocked): “What? I had remitted Rs. 10 lakhs into the account last month. I had
issued a cheque for Rs. 2 lakhs, so I must have Rs. 8 lakhs in my account.”
CSM (politely): “Yes Mr Sudhir. There is a credit of Rs. 10 lakhs on April 2nd. There is also
a withdrawal of Rs. 1 lakhs on April 12th.”
Sudhir: “I would like to know how you paid the money without my signature. It is my
money.”
CSM (after checking the transaction): “Mr Sudhir, the cheque has been signed by your
wife, Mrs Sushma. The mode of operation in the account is Either or Survivor (E or S).”
Sudhir (calling from his mobile): “Sushma, have you withdrawn Rs. 1 lakh from the
bank?”
Sushma: “Yes. The service in the bank is really good.”
Sudhir (getting angry): “What did you do with the money?”
Sushma (in an excited voice): “It is a surprise for your birthday. I will show you when you
come home.”
Seething with anger, Sudhir returns home.
Sushma: “Here is the diamond necklace I gifted myself for your birthday. Isn’t it
beautiful?”
The next day, Sudhir goes to the bank.
Sudhir: “I would like to delete the second name from the account.”
CSM: “Mr Sudhir, deletion of the name can be done if both of you sign the request for
deletion.”
Sudhir: “Okay. Close this account. I will open a fresh account.”
CSM: “The closure request should also be signed by both the account holders.”
Sudhir: “It is an E or S account, so, can’t I give instructions?”
CSM: “The E or S mode is only for normal transactions in the account. We require the
signatures of all the applicants for instructions such as addition, deletion of names,
change of nomination, and closure of accounts.”
Sudhir: “In that case, I will give a letter to stop my wife from operating the account.”
CSM: “Mr Sudhir, we will take this instruction, but after you place the request, the
account can be operated only by both of you jointly.”
76
Sudhir: “You mean I cannot operate the account singly even if I want to?”
CSM: “If one of the account holders requests for stopping operations in the account by
the other, the account becomes operable jointly.”
• Each group to enact the role plays as per guidance from the leader on the topics
Individuals
1. Single or Joint Account
2. Minors
3. Illiterates, sick, old customers
Group 1 - Role play of a family that has a minor, illiterate servant, aged persons etc. Show
a bank scenario where these people come to open an account and the branch official is
giving the information about account operation to them
Hint – Situation: One participant will enact as Mr. Kisan Ramchandra Bhogale, an illiterate
who walks into your branch (other participant as the banker) at your desk and wants to
open an account. Think of the possible type of questions he might ask. His gestures, voice
and understanding level needs to be kept in mind while enacting the role play. Try and
make it a fun and learning activity
Similar kind of situation can be generated for a minor, senior citizen etc.
• Documentation
• Product information
• Type of account offered
• Facilities , mode of operation
Non individuals
1. Sole Proprietorships
2. HUF
3. Partnership
4. Joint Stock Companies
5. Trust, Association, Societies and Clubs (TASC)
77
• Documentation
• Product information
• Type of account offered
• Facilities , mode of operation
DISCUSSION
Write down your response to the questions given below and discuss in the class
15.How does adherence to the regulations protect the bank's and customers' interest?
Good to know…
78
PLAN while others are playing.
79
80
BANKER CUSTOMER RELATIONSHIP - STUDENT
WORKBOOK
Objective:
Sub topics:
• Definition of a customer
• Relationship between banker and customer
• Rights and obligations of Banker
Training Sequence
Activity Duratio
n
(in
Hours)
E-learning Banker Customer Relationship 2
Classroom Activity Case-let 2
Match the following
CLASSROOM ACTIVITY
Can you list down some products and services offered by banks where the relationship is
in the nature of:
• Debtor – Creditor
• Pledgee – Pledgor
• Agent – Principal
81
• Agent of Third Parties
• Lessor – Lessee
• Advisor – Advisee
Discuss and list down what is the relationship between the banker and the customer in
the following cases:
• Shridhar has borrowed money for business by pledging his securities with the bank.
• Srilekha has taken a locker in the bank for the safekeeping of her jewels.
Write a story:
82
The Banker is a debtor when he accepts deposits from customers. How is this different
from normal debtor – creditor relationship? Can you think of a humorous story to bring
out the difference?
Case-let I
Answer the questions individually and then discuss the issues and implications for the
Banker with your group members.
1. Sudhakar opens a savings account with the bank in his single name, Mrs. Sudhakar
calls up the branch to enquire the balance in his account. She insists that she can
answer all the verification queries about her husband and that she is handling his
account. She threatens to get the account closed if the bank does not give her the
information.
Can the bank officer give the information? State the reasons for your answer.
2. Mr. Sasikanth has guaranteed a loan sanctioned by the Bank to his friend Mr.
Sashidhar. Mr. Sashidhar does not maintain his accounts properly and has not been
able to honour the monthly repayement for the past 2 months. Mr. Sasikanth visits
the Bank to enquire about the balance in the account of Mr. Sashidhar.
• Mr. Ramachandran has been maintaining a savings account and a current account
with your bank for the past 10 years. He has approached ABC Bank for an overdraft
limit for a new business. ABC Bank has written to you asking for the credit
worthiness of Mr. Ramachandran. Mr. Ramachandran had already mentioned to you
that he is approaching the other bank for loans.
83
Can you share the account information of Mr. Ramachandran with ABC Bank?
• Mr. Seetharaman had a savings account with your branch which he had closed one
month back. One of your valued customers Mr. Dhandapani requests for
information on Mr. Seetharaman's account. He tells you that he is considering a
marriage proposal for his daughter with Mr. Seetharaman's son and your inputs
would be very important in finalising the marriage. Mr.Dhandapani has a
relationship of Rs.30 lakhs with you and has introduced several customers to the
Bank. You check Mr.Seetharaman's account and find that he had not maintained
the minimum balance for the last one year. There were also numbers of cheque
bounces in his account. What would you do now? Your colleague suggests that
since Mr. Seetharaman has closed his account, the Bank has no relationship with
him , hence you can give the details to Mr.Dhandapani.
Discuss in your group how each of the above situations is different and what is the
Bank's duty in each case?
Case-let II
• Ms. Sitalakshmi has a loan account with the Bank where the interest payment is
overdue for three months. She visits the Bank along with her sister to operate her
locker and inadvertently leaves a bag containing gold jewellery on the Branch
Manager's table. Can the Branch Manager retain the jewels till the interest is
regularised? Why?
84
16.Bank has given a jewel loan to Mr.Rajappa against pledge of his wife's jewellery
valued at Rs.1 lakh. Rajappa has defaulted in repayment of the loan. Does the bank
have a lien on the jewels?
• Sujitha has a fixed deposit in the Bank for Rs. 10 lakhs in the joint names of herself
and her husband Kumar. Kumar has borrowed Rs.4 lakhs from the Bank as personal
loan and has defaulted in payment of EMI for two months. Can the Bank set off the
fixed deposits of Sujitha against the loan of Mr. Kumar?
• Sajid has a fixed deposit of Rs.1 lakh and a savings account balance of Rs.10, 000/-
in the Chennai main branch of ABC Bank. He has outstanding dues in his credit
card to the amount of Rs.50000/- due beyond 90 days and the Bank has not been
able to collect the repayment from him. The Bank part closes the fixed deposit and
settles the credit card outstanding under notice to Sajid. Sajid claims that he had
taken his credit card from a different department and they have no right to take
money from his balance in a different branch. Please comment
• Lakshmi enterprises has an overdraft limit with the Bank for Rs.50000/-. The
current outstanding amount in the overdraft account has reached Rs. 75000/- debit
balance and the proprietor Mr. Lakshmikanth has been asking for extension of time
to regularise the account. You find out that Mr. Lakshmikanth has a fixed deposit in
his name for Rs. 15000/- and a fixed deposit in the name of his son Karthik for Rs. 2
lakhs. Can the Bank manager set off any of the fixed deposits against the overdraft
amount? Why?
Discuss the Case-let in your group. What are the rights available to a banker for
recovering outstanding loan amounts from a customer? What are the exceptions to
85
this right? List them down
3 Advisor c Principal
4 d
General Lien Adjust the credit balance & debit
Balance
86
e Customer of Depository
5 Right to set off
87
STORY TIME:
Sairam, the customer service officer at the Kanchi branch of ABC Bank was very busy that
Monday morning, handling cash receipts and payments. He had joined the bank a week
back and everything was new to him. He had been a class topper in B.Com but that didn’t
seem to help him in counting cash, handling irate customers as well as cross sell.
Mr.Nagalingam, a HNI customer, walks in at that moment. Mr.Nagalingam is six foot tall,
well built, with a tough face highlighted by his bushy eyebrows and big moustache.
Mr.Nagalingam: (In a booming voice) Hi, young man, where is your branch manager
gone?
Sairam (slightly scared, in a timid voice) Sir, he has gone out to meet a customer.
Mr.Nagalingam (looking around) is there no body else?
Sairam (thinking…he looks like a movie villain) No Sir, What do you want?
Mr.Nagalingam: I want to know the balance in Lakshmi’s savings account
Sairam: (slightly relieved, politely) Who is Lakshmi sir? Can I have the account number?
Mr.Nagalingam: (angry) What! You dare to speak my wife’s name. Do you know who I am?
I am the panchayat president here.
Sairam: (scared) Sorry sir, can I have the account number?
Mr.Nagalingam: (Roughly) You don’t know the account numbers of important customers?
You expect us to remember the numbers?
Sairam: (backing out) Sorry Sir, I have just joined a week back. I do not know.
Mr.Nagalingam: Ok. Here is the number. Tell me the balance quickly.
Sairam: (checking the account number in the system, in a firm voice): Sorry Sir, this
account is in the name of Lakshmi. Your name is not in the account. So I cannot tell you
the balance.
Mr.Nagalingam: (raising his voice) How dare you speak to me like this? I am the one who
is putting money in her account. Call your branch manager. I will get you transferred from
here. What is happening in this branch?
Sairam (in a shaking voice): As per Banking Regulation Act, we cannot share the balance
of a customer with another person. As a banker, I cannot violate the secrecy of a
customer.
Mr.Nagalingam: (Pushing the table, shaking his fist) What! Is my wife keeping money
secretly without my knowledge? And you cannot tell ME her balance! I will take you all to
court. I will see that all the people in my village close their accounts with your bank
88
Learning
What went wrong in this interaction? Would you have acted differently if you were the
service officer?
89
TYPES OF DEPOSITS - STUDENT WORKBOOK
Objective:
To explain the features of different types of deposits and highlight the benefits to
customers
Sub Topic:
Training Schedule:
Activity Duration
(in
hours)
E learning Deposits and Accounts 2
Pre classroom Check websites and brochures of different banks Compare 2
the savings bank account and fixed deposit products offered
by Banks
List down the products and services offered by ICICI Bank
( check from ICICI Bank website)
Classroom Charts 2
Presentation
Fun game – Act dumb!
Reference Banking Principles and Operations by Mr.M.N.Gopinath
Books
90
CLASSROOM ACTIVITY
Charts
• What are the latest interest rates offered by ICICI bank on term deposits? Check on
website www.icicibank.com? What is b2 savings account? Click on b2 to hear what
it is all about.
• What are the best rates offered for particular period available in the market?
Compare with other banks like SBI, HDFC, Axis, Canara Bank. Prepare a
comparative chart below. Check out the RBI website path www.rbi.org.in/common
man>Useful Information>Financial agents/ Banks in India.
Presentation
91
As you have visited the branches to know about fixed deposit, highlight the various points
of difference you observed in different banks through a presentation/ role play. Your group
could have bankers from two different banks that try and sell their product to the
customer.
Discussion
3. Banks offering lower interest rate are also able to attract and retain customers. How?
Form groups and discuss on the topics given below: (What are the benefits to
customers and to the bank)
• Saving account
92
• Current account
• Term deposit
• 2-in-1 account
• Recurring deposit
Each group in the class has to prepare cards containing names of the different products
and services offered by ICICI Bank. One participant from group 1 has to pick up a card
from group 2 and act out the product to his group. The participant pretends that he is
dumb. Two points for each correct identification within one minute. If group 1 is not able
to identify, then any other group is given 30 seconds to give the answer.
For example, if the product is “Young Stars” then the student can act like a child
Fabulous Flags
93
Variations
You can now get together with your classmates and draw the class flag which symbolises
the ideals of the class as a whole
Alternatively, you can collect the individual flags and paste them onto a board to create a
“quilt” of individual flags, representing unity.
STORY TIME
A professor stood before his philosophy class and had some items in front of him.
When the class began, he picked up a very large and empty mayonnaise jar and
proceeded to fill it with golf balls. He then asked the students if the jar was full.
So the professor then picked up a box of pebbles and poured them into the jar.
He shook the jar lightly. The pebbles rolled into the open areas between the golf
balls. He then asked the students again if the jar was full.
They agreed it was. The professor next picked up a box of sand and poured it into
the jar. Of course, the sand filled up everything else. He asked once more if the
jar was full.
The golf balls are the important things – Business objectives, People aspirations, health –
yours, your organizations and everyone in it and your network -- things that if everything
else was lost and only they remained, your life would still be full.
The pebbles are the other things that matter like Policies, Processes, and Procedures.
The sand is everything else -- the small stuff like beautiful office, cars, office trips etc."
"If you put the sand into the jar first," he continued, "there is no room for the pebbles or
the golf balls. The same goes for life. If you spend all your time and energy on the small
stuff, you will never have room for things that are important to you. Pay attention to the
things that are critical to your happiness as a HR Professional.
There will always be time to clean the house, and fix the disposal. Take care of the golf
94
balls first, the things that really matter. Set your priorities. The rest is just sand."
One of the students raised her hand and inquired what the coffee represented.
The professor smiled. "I'm glad you asked," he said. "It just goes to show you that no
matter how full your life may seem, there's always room for a cup of coffee with a friend
or colleague."
Quiz Time Folks!!!!! Your Quiz master will shortly present to you the quiz
questions
95