Week 1-2 Module GTCGEO02

Subject Code: GTCGEO02
Subject Title: Global Culture and Tourism Geography
Subject Description: This course shall have students analyze and familiarize themselves
with specific world travel destinations, with emphasis on the
exploration of geographic features, customs and tradition
population centers visitor attractions political religious language
and other cultural differences as these relate to the hospitality and
travel industry. Students will develop understanding as well as
sense of responsiveness for cultural values and traditions that exist
beyond their own culture. Students will be able to identify
international travel patterns by locating various major cities natural
wonders historic sites and other tourism attractions both manmade
and natural focusing as well with the major travel generating and
travel receiving areas.
No. of Units: 3
Class Schedule: Synchronous: Tuesday / 12:00am-2:00pm

Asynchronous: Friday / 12:00pm-2:00pm
Course Learning Outcomes:
At the end of this course, the student will be able to:

1. Identify major gateways or entry points in each country
2. Identify major travel destinations and their geographical features
3. Know the political structures, cultural, historical, religious & educational aspect of the country
where tourist attraction exists.
4. Understand the languages, festivals, cuisines and tourist attractions in different countries
5. Explore the infrastructure and transport system in which travel, and tourism depends on.
6. Learn more about the cultural differences of the major tourism destinations in the world.
Instructor: Prof. Reynita G. Del Fonso

Contact Information: rgdelfonso@nu-baliuag.edu.ph
SM Baliwag Complex, Dona Remedios Trinidad Highway, Brgy. Pagala, Baliwag, Bulacan
(+63) 927-533-0342 – (+63) 923-949-5265 admissions-nubaliwag@nu.edu.ph
Topics:
Week 1-2
Module 1: Class/Subject Orientation

Orientation
Groupings
Course Overview
Syllabus review
Grading systems requirements.
Module 2: Understand the global perspective of tourism industry
a. Overview of World Tourism Industry

b. The Dimensions of Travel
MODULE 1: CLASS/SUBJECT ORIENTATION
I. Pre-Test/Activity
1. Grouping of section for synchronous and asynchronous session.
2. Discussion
3. Assignment.
4. Grading System
II. Learning Outcomes

At the end of the day, the students should be able to:
1. Get to know each other.
2. Have an overview with the course description.
3. Understand the syllabus.
4. Understand and agree with the grading system.
III. Content:
Self-introduction. Introduce yourself by stating your name and where do you live. You may also
include your religion and hobbies. Also give a background from the previous school you attended
and what do you expect to learn in this subject.
Grading System
IV. Activity
1. Self-Introduction
2. Groupings
V. Evaluation / Assessment
1. Class Participation
2. Recitation
VI. Other Reading Materials
VII. References
1. Tourism Management in the 21st Century by. Peter R. Chang

2. Principles of Tourism I. Manila. Lansangan-Cruz, Zenaida Ph.D,2013
3. Global Tourism Third Edition by William F. Theobald
MODULE 2: UNDERSTAND THE GLOBAL PERSPECTIVE OF TOURISM
INDUSTRY
I. Pre-Test/Activity:
Before you start, try answering the following questions.

1. What is/are your expectations in the course?
__________________________________________________________________________
2. Identify your personal strengths that can help boost the tourism and hospitality industry in the
future.
__________________________________________________________________________
3. Identify 3 benefits sought from specific pleasure trips to travelers.
__________________________________________________________________________
4. Explain how the tourism and hospitality industry help boost the economy after the pandemic.
___________________________________________________________________________
II. Learning Outcomes
At the end of the day, the students should be able to:

1. Understand how travel grew after the WWII.
2. Understand, explain, and apply the key terms in tourism
3. Explain why travel and Tourism is the biggest industry in the world.
4. Apply the conceptual tools of academic tourism to a wide variety of international tourism
challenges through deep analysis of the UNWTO and UNEP mission.
5. Analyze and understand the 9 key players in Global Tourism
III. Content:
INTRODUCTION
Travel has existed since the beginning of time when primitive man set out,
often traversing great distances, in search of game that provided the food
and clothing necessary for his survival. Throughout the course of history,
people have travelled for purposes of trade, religious conviction, eco-
nomic gain, war, migration, and other equally compelling motivations.
In the Roman era, wealthy aristocrats and high government officials also
travelled for pleasure. Seaside resorts located at Pompeii and Hercula-
neum afforded citizens the opportunity to escape to their vacation villas
in order to avoid the summer heat of Rome. Travel, except during the
Dark Ages, has continued to grow, and throughout recorded history has
played a vital role in the development of civilizations.
Tourism as we know it today is distinctly a twentieth century
phenomena. Historians suggest that the advent of mass tourism began in
England during the industrial revolution with the rise of the middle class
and relatively inexpensive transportation. The creation of the commercial
airline industry following World War II and the subsequent development
of the jet aircraft in the 1950s signaled the rapid growth and expansion of
international travel. This growth led to the development of a major new
industry: tourism. In turn, international tourism became the concern of a
number of world governments because it not only provided new
employment opportunities, but it also produced a means of earning foreign
exchange.
Today tourism has grown significantly in both economic and social
importance. The fastest growing economic sector of most industrialized
countries over the past several years has been in the area of services.
One of the largest segments of the service industry, although largely
unrecognized as an entity in some of these countries, is travel and tourism.
Travel and Tourism Definitions
1) Visitor (V): Any person travelling to a place other than that of his/her usual
environment for up to 12 months and whose main purpose of trip is leisure, business,
pilgrimage, health, etc., other than the exercise of an activity remunerated
from within the place visited or migration.
2) Tourist (T, stay-over/overnight): A visitor staying at least one night in the
place visited (not necessarily in paid accommodation).
3) Same-day visitor (SDV, Excursionist, Day-visitor): A visitor who does not stay
overnight in the place visited, e.g.:
(a) Cruise Visitor (CV), who may tour for one or more days, staying overnight
on the ship (includes foreign naval personnel off duty).
(b) Border Shopper (BS), who may have high expenditures on purchases of
food, drink, tobacco, petrol, etc.; excluding border workers.
4) Travelers
(a) Direct Transit Travelers (DT), e.g., at an airport, between two nearby ports.
Commuters, routine travel for work, study, shopping, etc.
(b) Other Non-commuting Travel (ONT), e.g., occasional local travel, transport
crew or commercial traveler (to various destinations), migrants (including temporary
work), diplomats (to/from their duty station).
(5) Passengers (PAX): Travelers excluding crew, nonrevenue (or low-
revenue) travelers e.g., infants, free or travelling on a discount of up to 25%.
(6) Tourism: The activities of visitors, persons travelling to and staying in places
outside their usual environment for up to 12 months for leisure, business, pilgrimage, etc.
(a) International
(b) Domestic (in country of residence).
(7) Tourism Industry: Establishments providing services and goods to visitors,
including:
(a) Hospitality (hotels, restaurants, etc.),
(b) Transport,
(c) Tour Operators and Travel Agents, Attractions,
(d) Other branches of the economy supplying visitors
World Tourism Organization (UNWTO) – is
the United Nations agency responsible for the e) Secretariat – the Secretariat is
promotion of responsible, sustainable, and responsible for implementing UNWTO's
universally accessible tourism. program of work and serving the needs of
It is the leading international organization Members. The Secretariat also includes a
in the field of tourism. UNWTO promotes tourism regional support office for Asia-Pacific in
as a driver of economic growth, inclusive Nara, Japan, financed by the Japanese
development, and environmental sustainability Government.
and offers leadership and support to the sector in
advancing knowledge and tourism policies United Nations Environment Program
worldwide. (UNEP) – is the leading global environmental
authority that sets the global environmental
Bodies of the World Tourism agenda, promotes the coherent implementation of
Organization: the
environmental dimension of sustainable
a) General Assembly – is the principal development within the United Nations system
gathering of the World Tourism and serves as an authoritative advocate for the
Organization. The members of the global environment.
UNWTO meets every two (2) years to UNEP work encompasses:
approve the budget and program of work
and to debate topics of vital importance to a) Assessing global, regional, and national
the tourism sectors. environmental conditions and trends
b) Regional Commissions – UNWTO has six b) Developing international and national

(6) regional commissions: Africa, the environmental instruments
Americas, East Asia and the
Pacific, Europe, the Middle East, and South c) Strengthening institutions for the wise
Asia. The commissions meet at least once management of the environment
a year and are composed of all the Full
Members and Associate Members from Mission of UNEP:
that region.
"To provide leadership and encourage
c) Executive Council – is UNWTO’s governing partnership in caring for the environment by
board, responsible for ensuring that inspiring, informing, and enabling nations and
the Organization carries out its work and peoples to improve their quality of life without
adheres to its budget. compromising that of future generations."
d) Committees – the specialized committees
of UNWTO members advise on
management and program content. These
include the Program and Budget
Committee, the Committee on Statistics
and the Tourism Satellite Account,
the Committee on Tourism and
Competitiveness, the Committee on
Tourism and Sustainability, the World
Committee on Tourism Ethics, and the
Committee for the Review of Applications
for Affiliate Membership.
9 Key Players in the Global Tourism Industry
1. Private and Non-profit Sector Services

The private and non-profit sector includes tourism industry associations such as travel
agency or tour operator associations, financial and banking services, educational institutions,
the media and insurance services.
2. Public Sector Services

Public sector involvement often comes in the form of national, regional or destination
management or marketing organizations. Under the umbrella of each provincial tourism organization, there
are a number of public, quasi-public and independent organizations, which work independently and in
co-operation with others to create more attractive tourism
products. At a state or provincial level, marketing agencies spend millions of dollars promoting
tourism. Their marketing programs target both individual travelers and travel trade
intermediaries. Often, they enter co-operative marketing with suppliers, carriers, intermediaries, and other
destination marketing organizations.
3. Transportation
A good transportation infrastructure is crucial for the tourism industry to thrive in any
country. In India for example, tourism growth has been hampered for many years by the nation’s
poor infrastructure. However, in 2000 India began the Golden Quadrilateral Project. This endeavor
connects the top four metros of India by a four-lane highway, connecting
Srinagar to Kanyakumari and Silcher to Saurashtra. The project has had a very positive
impact on tourism, particularly domestic tourism.
a. The Airline Industry

Despite the impacts of high-profile terrorism acts and natural disasters over the last decade, the world’s
airlines are experiencing increasing demand. Airports are spending millions in adapting their facilities to
handle the new-style outsize jets. Heathrow, expected to become the leading hub for the A380 with 10
million more passengers each year predicted by 2016, is investing more than US$840 million over the next
decade to handle the aircraft. Airports in Paris, Amsterdam, Washington and Hong Kong are also catering for
the A380. Airports play a vital role in keeping the tourism sector growing in many countries.
The world's best airports for 2020, according to Skytrax
1. Singapore Changi Airport

2. Tokyo Haneda Airport
3. Hamad International Airport (Doha, Qatar)
4. Incheon International Airport (South Korea)
5. Munich Airport (Germany)
6. Hong Kong International Airport
7. Narita International Airport (Tokyo)
8. Chūbu Centrair International Airport (Nagoya, Japan)
9. Amsterdam Schiphol Airport
10. Kansai International Airport (Osaka, Japan
b. The Cruise Industry

This US$40 billion industry has been growing for many years, with more than 12 million
people around the globe taking a cruise each year. Cruises will continue to be one of the
fastest-growing segments in the tourism industry. Bigger and better-equipped ships are being built in
order to provide more varied facilities for different age-groups and cultures, and also to appeal to
wider income brackets. Since 1998, when 223 cruise ships carried ten million passengers, the
industry has grown by an average of ten per cent annually.
c. Railways
Luxury train travel is another important component of the transportation sector.
According to international travel agents, Canada offers the best experience in the world.
Royal Canadian Pacific won the world’s leading luxury train award at the 2006 World Travel Award
ceremony, held in the Turks and Caicos Islands.
4.Accommodations
The accommodation sector consists of a great variety of accommodation facilities to meet the
consumers’ needs. Among these, the subsector of hotels is the most important, and hotel chains are
particularly significant in large cities. In London and Paris for example, their share of bed capacity
amounts to 50 per cent. An example of the global nature of the hotel sector is the Hilton group.
5. Food and Beverage Services

Another important supplier to the tourism industry is the food and beverage sector.
Worldwide statistics on the size of this sector are hard to come by, but there is considerable
growth in developing countries. For example, the food and beverage sector in China and
India grew by 20 per cent and 9 per cent respectively in 2005. A fair share of that growth can be
attributed to multinational corporations expanding into those countries.
6. Attractions
Tourist attractions can be classified as natural or human-made, and increasingly
consumers are attracted to attractions that provide entertainment. For example, throughout the world,
253 million people visited theme parks in 2005.
7.Events and Conferences

Events and conferences often play a key role in bringing business and leisure travelers to
destinations. These events can vary from conventions and exhibitions for the business market to
huge sporting events like the Olympics or the soccer World Cup, which attract millions of
sport tourists. From the destination’s perspective, event tourism is the development and marketing of
events to obtain economic and community benefits. To the consumer, it is travel for the purpose of
participating in or viewing an event. The marketing of events and conferences
8.Intermediaries
The key intermediary players in the tourism industry are tour operators and wholesaler’s
destination marketing companies, travel agents, travel specialists, and web-based intermediaries.
Both tour operators and wholesalers are organizations that offer packaged vacation tours to the
general public. These packages can include everything from transportation, accommodation, and
activities, to entertainment, meals and drinks.
9. The Tourists
The final key player in the tourism industry is the tourist. As mentioned above, international
tourist arrivals reached an all-time record of 808 million in 2005. The majority of arrivals
corresponded to trips for the purpose of leisure, recreation, and holidays (52 per cent), whilst
business travel accounted for about 16 per cent. A further 24 per cent covered travel for other
motives, such as visiting friends and relatives (VFR), religious purposes, and health
treatment.
SEATWORK
Find a partner and be able to discuss the following questions below. Conduct the activity in 15
minutes.
TASK: The goal of this activity is to make you understand and exchange concepts as
discuss in this module, or it may be a personal experience, observations, and perceptions
of the given topic. This activity will enable you the full concept of Tourism and
Hospitality industry and in a realistic base application as well.
BRAINSTORM LIST:
1. List down the 2020’s TOP rated cruise ship in the world, what made
them unique? And What are their competitive advantage ? (include
source)
2. Choose one that you personally want to experience as a tourist and
one that you hope to work for in the future. Explain your answer.
Post activity questions:
1. Give more examples of World events aside from the Olympics that encourage tourist to travel.
What kind of event do you think will be the best reason for Millennials and Gen Zs to travel? How
can tourism take advantage of these events to boost the economy after the pandemic?
2.Phillipines won its first ever gold medal in the Tokyo 2o2o Summer Olympics. Will this affect be
travelling for events and conferences in the future?
ASSIGNMENT
Directions: Research about the world's best airports for 2020, according to Skytrax. Identify the
unique features of this Airports and redesign NAIA (Ninoy Aquino International Airport) explain
what features you want to add that will bring Philippines to the top list. You may use illustration
through drawings. Be creative.
Upload your assignment in your class notebook in your MS TEAMS.
National University Baliwag
College of Tourism and Hospitality Management
GTCGEO02- Global Culture and Tourism Geography
Prof. Del Fonso, Reynita
1st Trimester, AY 2020 - 2021
Name:_____________________________________ Date:___________________
Course/Year/Section:_____________________________________________________
IV. Activity
1. Seatwork & Post activity questions

2. Assignment
V. Evaluation / Assessment
1. Class Participation
2. Recitation
VI. Other Reading Materials
Tourism and Hospitality Marketing

A Global Perspective
Simon Hudson- British Library Cataloguing in Publication data
VII. References
1. Tourism Management in the 21st Century by. Peter R. Chang

2. Principles of Tourism I. Manila. Lansangan-Cruz, Zenaida Ph.D,2013
3. Global Tourism Third Edition by William F. Theobald

Week 1-2 Module GTCGEO02

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Subject Code: GTCGEO02

Subject Title: Global Culture and Tourism Geography

Class Schedule: Synchronous: Tuesday / 12:00am-2:00pm

Course Learning Outcomes:

At the end of this course, the student will be able to:

Instructor: Prof. Reynita G. Del Fonso

Module 1: Class/Subject Orientation

Module 2: Understand the global perspective of tourism industry

a. Overview of World Tourism Industry

MODULE 1: CLASS/SUBJECT ORIENTATION

II. Learning Outcomes

VI. Other Reading Materials

1. Tourism Management in the 21st Century by. Peter R. Chang

Before you start, try answering the following questions.

At the end of the day, the students should be able to:

b) Regional Commissions – UNWTO has six b) Developing international and national

1. Private and Non-profit Sector Services

2. Public Sector Services

a. The Airline Industry

The world's best airports for 2020, according to Skytrax

1. Singapore Changi Airport

b. The Cruise Industry

5. Food and Beverage Services

7.Events and Conferences

Post activity questions:

Upload your assignment in your class notebook in your MS TEAMS.

1. Seatwork & Post activity questions

VI. Other Reading Materials

Tourism and Hospitality Marketing

1. Tourism Management in the 21st Century by. Peter R. Chang

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