A STUDY ON CUSTOMER SATISFACTION AT

HINDUSTAN COCO-COLA BEVERAGES PVT LTD, TIRUPATI.

Project Report

Submitted to

Jawaharlal Nehru Technological University Anantapur

In the partial fulfillment of the

Requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

By
A.SAMARASIMHA REDDY
(Regd.No.19BF1E0010)

Under the Guidance of

Mrs.G.Geetanjali Jain,
Assistant professor

DEPARTMENT OF MANAGEMENT STUDIES

SRI VENKATESWARA COLLEGE OF ENGINEERING
(Approved by AICTE, New Delhi & Affiliated to JNT University Anantapur)
Karakambadi Road
Tirupati-517507

(2019-2021)
 SRI VENKATESWARA COLLEGE OF ENGINEERING
(Council for Social Development)
Approved by AICTE, New Delhi & Affiliated to JNT University, Anantapur

CERTIFICATE

This is to certify that the Project work at “HINDUSTAN COCO-COLA

BEVERAGES LIMITED, SRIKALAHASTHI ” is a bona fide work done by

“A.Samarasimha Reddy (Reg.No:19BF1E0010)”submitted in the partial

fulfillment of the requirement for the award of the Degree of “Master of

Business Administration” from “Department of Management Studies, “SV

College of Engineering, Tirupati”. To the best of my knowledge and belief the

data & information presented by him/her in the project has not been submitted

earlier to any other degree or diploma.

Head of the Department External Examiner Faculty Guide

Dr. P. Subramanyachary Mrs.G.Geetanjali Jain
HOD, Assistant Professor
Dept. of Management Studies Dept.of Management Studies
SV College of Engineering SV College of
Karkamabadi Road Engineering
Tirupati Tirupati
 DECLARATION

This is bearing A.Samarasimha Reddy, Reg. No. 19BF1E0010, a student of MBA in

SV College of Engineering, Tirupati, affiliated to JNTUAnantapur, Anantapuram , hereby
declare that this Project Report entitled “ A STUDY ON CUSTOMER SATISFACTION AT
HINDUSTAN COCO-COLA BEVERAGES LIMITED, SRIKALAHASTHI.” , is a
bonafied work done by me in partial fulfillment for the award of Degree in Master of Business
Administration.

I further declare that this project work is a result of my own effort and has not been
submitted to any other University or Institution for the award of any degree diploma/ certificate
or published any time before.

Signature of the Student

(A.Samarasimha Reddy)
Reg.No:19BF1E0027
Date:

Signature of the Guide:

Date:
 ACKNOWLEDGEMENT
A Project work at post graduate level is a golden opportunity for learning and self
development. I consider myself very lucky and honored to have so many wonderful people lead
me through in completion of this project.

I wish to express my indebted gratitude and special thanks to Mr.K.Venugopal Rao,

Hindustan Coco-cola Beverages Limited, Srikalahasthi ," for allowing me to carry out my
Project work at their esteemed organization and to my external guide Mr.K.Venugopal Rao
for his valuable suggestions and the support extended.

I feel it a great privilege to express my sincere gratitude to project guide

Mrs.G.Geetanjali Jain Assistant Professor, for her valuable guidance, numerate suggestions,
keen interest and constant support throughout the project.

I offer my deep sense of gratitude to Dr. N. Sudhakar Reddy, Principal, SVCE, and
Tirupati for his moral support and permitting me to do the Project work.

My sincere thanks to Dr. P. Subramanyachary HOD, Department of MBA, SV

College of Engineering ,Tirupati ,who has initiated and guided all the way for the successful
completion of the project report.

I gratefully acknowledge the management of Sri Venkateswara College of Engineering

who has provided excellent faculty, infrastructure to cherish the career advancement.

I would like to thank the Faculty members, parents and friends who are directly or
indirectly involved in the execution of my project.

(A.SAMARASIMHA REDDY)

Reg.No:19BF1E0010
 CHAPTER SCHEME
Chapter CONTENTS PAGE NO.
Scheme
CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT
1.1 INTRODUCTION 2-6
CHAPTER-1 1.2 INDUSTRY PROFILE 7-9
1.3 COMPANY PROFILE 9-13
1.4 PRODUCT PROFILE 14-18

CHAPTER-2 2.1 REVIEW OF LITERATURE 19-24

3.1 NEED FOR THE STUDY 25

3.2 SCOPE OF THE STUDY 26

CHAPTER-3 3.3 OBJECTIVES OF THE STUDY 27

3.4 METHODOLOGY 28-29
3.5 LIMITATIONS OF THE STUDY 30
4.1DATA ANALYSIS AND 31-59
CHAPTER-4 INTERPRETATION

5.1 FINDINGS 60
CHAPTER-5 5.2 SUGGESTIONS 61
5.3 CONCLUSION
62

ANNEXURE 64-66
BIBILIOGRAPHY 67