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World Member of Intercoiffure Mondial
World Member of Intercoiffure Mondial
of
I N D E X
How to gain new members - 1. Education Concept “I’m getting trained in Paris“
2. New future activities
3. Activation of ICD Sections around the world
4. Extension of the PR information
5. Collaboration with our manufacturers and partners
6. Conclusions
Contacts
I N T E R C O I F F U R E M O N D I A L
S T R O N G PA R T N E R S
G L O B A L F R I E N D S H I P S
V I S I O N O F T H E E L I T E
WHAT IS INTERCOIFFURE? – HISTORY
20 million clients/month
Austria Dubai China
Belgium Jordan Hong Kong
France Lebanon Japan
Germany Saudi Arabia Singapore
Greece Syria South Korea
Ireland UAE Taiwan
Italy Israel Thailand
Luxembourg
Netherlands
Australia
Portugal
India
Spain
New Zealand
Switzerland
South Africa
Zimbabwe
E X I S T I N G S T R U C T U R E ICD Sections
S U C C E S S F U L A C T I V I T I E S
F A S H I O N F O R E C A S T S NIGHT OF THE STARS
A summit meeting of international elite stylists and top managers from the
B U S I N E S S L E A D E R S H I P
professional hair cosmetics industry where industry greats and global market
E D U C AT I O N C O N C E P T S leaders meet to exchange pioneering ideas and celebrate the excellent quality
S O C I A L C O M M I T M E N T of the profession.
SHOWS
Exclusive trend collections on international catwalks and big stages in cities
like Paris, Rio, Tokyo and New York: Every year, the creatives from the
Intercoiffure Mondial fashion teams come up with trend forecasts and create
hair fashion collections.
The style icons from Intercoiffure Mondial present exquisite gala shows.
WORLD CONGRESSES
Global creative energy at a truly special event: Innovative inspiration from the
world’s best hairstylists.
Every four years, Intercoiffure Mondial invites guests to a World Congress.
EVENTS
International fashion previews and the ultimate creative styles: Intercoiffure Mondial
celebrates the latest hair fashion trends at Fashion Days and Super Saturdays, as well
as the Night of the Stars gala event. Not to mention workshops in Paris, European
congresses and national events showcasing the latest hair fashion news and
business expertise from all ICD regions.
FONDATION GUILLAUME
Dynamic. Bold. Revolutionary. The Fondation Guillaume,
Intercoiffure Mondial’s young talent association, was established
over 30 years ago.
H O W TO G A I N N E W M E M B E R S
N E W F U T U R E A C T I V I T I E S
I’m getting trained in Paris!
The courses of the innovative training concept entitled ‘I’m getting trained in Paris’
are offered in French, English, German, Spanish, Portuguese and Japanese.
new
2. BARBERS
These specialists need a home for their interests and education. It opens a new field
for ICD members.
ACTIVATION OF ICD SECTIONS AROUND THE WORLD EXTENSION OF THE PR INFORMATION WITH
The ICD Sections in the countries must share with THE NEW CATEGORIES: YOUNG ENTREPRENEURS,
Mondial the knowledge that the new target groups BARBERS, ICD COLOUR STAR ®
shall also allow to recruit new members. The ICD Mondial media activities will be reworked and
The main objective is to strengthen the Regions and to the contacts worldwide, particularly in the new media
attract new generations. Every additional target group (600,000 clicks per year), will be oriented specifically
reflects the needs of today’s hairdressing market to the new target groups mentioned above.
around the world. The Board will get involved in Reports about the thousands of activities worldwide
particular with the Presidents and the Boards. (see Facebook) will increase in the future in order to
communicate about the ICD Mondial activities.
Emphasis must always be placed on arousing interest
and enlarging the membership base.
COLLABORATION WITH OUR MANUFACTURERS AND PARTNERS
As the interests of our partners from the industry coincide with ICD Mondial’s goals -
modernisation, recruiting the new generation of entrepreneurs and attracting specific target
groups like barbers for ex. as members and clients - the cooperation shall be stronger to reflect
Mondial’s uniqueness in the publication. Our partners will also be offered the exclusivity as
sponsors of new start-ups and specific partnerships.
Together we are strong.
C O N C L U S I O N S
Intercoiffure Mondial will modernize the services for old and new members.
We are looking to gain new members like the young entrepreneurs and the specialists
like barbers and the absolutely highlight, the ICD COLOUR STAR ®.
All partner- and sponsoring money goes 100% direct to the activities:
1. 1/3 to activities
2. 1/3 to marketing and PR about the activities
3. 1/3 to the handling costs for 1. and 2.
WEBSITE
MAGAZINE
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