Vol.

6
2003

Digital Appliance Company Air Conditioning Division_LG AIR CONDITIONERS NEWS 2003.6.30_No.2

News from Korea

LG in HARFKO 2003
The Heating, Air-Conditioning, Refrigeration and Fluid Exhibition-Korea
Expo(HARFKO) was held during May 23(Fri) ~ 26(Mon),2003,gathering a total of
26,000 visitors and 152 enterprises from 17 countries.
As a famous Refrigeration exhibition in Asia and the most authoritative
refrigeration event in Korea, HARFKO is a biannual event in international HVACR
industry. Successfully held 6 sessions,HARFKO has grown significantly since its Mr.Nho, President of LG air conditioning division is
explaining about LG products to VIPs visiting LG booth. VIPs
inception in 1989. are, Mr. D.Colliver(Chairman of ASHRAE), Mr.Billiard(the
Director of IIR), Mr.C.Schoz(Chairman of GARA),
Mr.K.Watanabe(Chairman of JSRAE), Mr.W.Ishida(Chairman
of JARN) and Mr.J.H.Lee(Chairman of SAREK).

VIPs who attended HARFKO 2003 visited LG AC Division in

Changwon, Korea.

LG displayed Multi-V, Artcool models which are new concept of updated type air conditioners whose appearance is Mr.Nho(center), President of AC Division of LG
attractive and beyond conventional image. Electronics, is in opening ceremony.

China Refrigeration, Beijing

With participation of 428 companies in
total including 147 overseas from 23
different countries, China Refrigeration
2003 was held at Beijing Exhibition Center
in Beijing, China from April 9th to 11th,
2003. LG exhibited almost all representive
models at their huge booth. Shown here is
Multi-V(VRF) on which LG has recently
put much emphasis.
 LG’s Worldwide Marketing Activities
LG Electronics Sponsors Car Racing Championship to Boost its Sports Marketing
Running from April 4 to October 19, is a tour-type racing competition that starts
from Barcelona in Spain and goes on to France, Italy, Czech, Britain, Belgium,
Sweden, Germany, and Portugal. It is broadcast live across Europe by Eurosport
and through its homepage (http://www.eurosport.com).
LG has started to sponsor the championship exclusively since last year, achieving
tremendous marketing benefits in the process. With the event telecast live by
Eurosport in nine nations across Europe for the past seven months, LG has
maximized brand exposure through various billboards inside and outside the
stadium, front and back of racing cars, briefing rooms, and awarding podiums.
This has allowed LG to gain advertising benefits worth about US$ 7 million.

LG Electronics is exclusively sponsoring, Europe’s popular car racing

championship; thus boosting the company’s unique sports marketing.

LG Electronics accelerates Intensive Brand Marketing in the United States

Stepping up brand marketing efforts
LGE will sponsor the Fremont Street Experience (FSE) Multimedia Show in Las
Vegas and the Wiltern Theatre in Los Angeles as part of its massive advertising
campaigns.
Sponsoring the FSE multimedia show starting this year to 2008, LGE aims to
feature commercial films, promote the LG logo during the show, and hold
various events like new product unveiling sessions at the FSE mall. The company
expects to generate KRW10 billion worth of publicity from these efforts.
In addition, LGE plans to sponsor the historic Wiltern Theatre in Los Angeles,
which is designated as a US historic landmark. The theatre was named “Wiltern
LG” after six 60-inch PDP TVs were installed in bars and lounges. From June
2003 to June 2008, the theatre will be used to display and demonstrate LG
products and launch other marketing activities.
This will help the company enhance its image as a socially responsible company
and maximize publicity. LG Electronics (LGE) (Chairman and CEO John Koo / www.lge.com) has
accelerated its intensive LG brand marketing in the United States market,
LGE will also upgrade the outdoor Manhattan LG billboard, replacing it with the largest home appliance market worldwide.
state-of-the-art LED advertisement. Installed on Times Square in Manhattan, LG will establish the Brand Management Committee of the U.S. and spend
USD300 million on marketing resources. The company aims to step up its
New York, the billboard showcased the LG brand worldwide on December 31,
marketing capabilities, launch localized marketing, diversify premium
1999 during the program featuring various cultures of nations all over the world products, and augment the sales and distribution network; thus putting its
broadcast in the evening of the last year of the millennium. localized marketing strategies into action in the U.S.

LG Sponsered LG CUP 2003 in Africa

LG Cup 2003 started at Abuja on Friday 30th May. His Excellency President of Nigeria
Chief Olusegun Obasanjo kicked off this event.
This was the first international match played on Abuja Stadium. Stadium was almost
full,The capacity of stadium is 60,000 and more than 60,000 people watched this match.
This was the first time in LG Cup history that any country’s President inaugurate the LG
Cup. Mr. Tae Hun Ryu President of LG Elec. West Africa Operations was also present on
this event with Nigerian President Mr. Obasanjo.
Other key people include Vice President Mr. Atiku Abubakar and other noted celebrities of
Nigeria.

Opening of LG's new showroom in Saudi Arabia
H.G.Ibrahim Shaker company, the sole
distributor of LG brand air conditioners in
Saudi Arabia, opened a new show-room in
Riyadh recently. Senior LG management
officials like H.Y.Nho, President A/C
Division, regional President M.B. Shin and
LG Saudi Arbia's General Manager H.K.Seo,
joined hands with Hussein Shaker, President,
H.G. Ibrahim Shaker company at the ribbon
LG Air conditioners
in US Marine Corps
Expressing their immense satisfaction and
happiness about LG Air Conditioner, US
Marine Corps Contracting officer based in
Kuwait said in his recommendation letter to
US Army officials concerned that "LG is
customer service oriented and has met the
needs of US Marine Corps. Thus far the US
Marine Corps has not had problems with their
air conditioners, which are quality products. I
would recommend LG as a viable military
source" LG Air Conditioners served
remarkably in Kuwait withstanding its tough
ambient conditions of high temperature over
50C and heavy dust. Also supported by
regular visits of servicemen, all this has drawn
handful of acclaims. "Once again LG proved
their world class technology and great concern
about customer care, thus keeping harmony
with their users."
LG AIR CONDITIONERS NEWS
cutting ceremony. and with very low noise. He also said that “LG
This new showroom carries the "nature air conditoners have features like jet cooling,
theme" lighted with soft color lights and pastel 3-way air distribution, plasma healthcare filter
color wall paintings with LG air conditioners systems, gold fin anti-corrosion protection and
on display ranging from 18,000 btu window high quality linear motors”.
type to central A/C package systems of 30-ton
H.Y.Nho compressed his confidence in Shaker
capacity. The product line includes innovative
company and pledged full support in realizing
and high tech panel A/C, high wall mount,
all business objectives.
cassette, free standing, floor and ceiling
models, concealed and split duct range of
products.
Standing on covered space of 700 square
meters for the display of products and
extensive sales office in
the back with most modern decor and look,
this showroom offers the most natural set up
which allows the customers to choose most
befitting product for their usage.
Hussein Shaker said LG offers A/C products
that are energy saving, environmentally safe
Opening of LG Air Conditioning Academy in Dubai, UAE
LG Electronics, Inc. established training conditioners Market” said LG Electronics AC
facility in Dubai. LG’s first training academy and Compressors overseas sales Vice
in Dubai will train 1000 technicians, dealers, President K.S. Hwang.
contractors and public work officials from the In the Middle East LG has “implemented
Middle East and Africa every year. The 600 customer oriented marketing, including
sq. m LG AC academy in Al Twar is LG’s enhancing focus on its distribution network.”
fourth such center in the world after similar “we have organized the dealers convention
facility in Italy, Korea and China. and participated in regional trade exhibition to
“LG is committed regionally to ensure clients ensure we are instantly recognized in the
get the best of training after the sales service” market” said Mr. Shin.
said LG Electronics Middle East and Africa
President M.B. Shin.
“The investment is a clear indication of our
intention to grow this market, to be a key
sector player and raise the benchmark for the
customer service” he said at the press
conference held to mark the facilities launch.
Courses lasting three to five days will be
undertaken at the academy, which will also act
as the information resource center for LG air
conditioner’s business. “The focus of
academy's education lies in generating experts
in Commercial air-conditioning products” said
Mr.Shin. “The course is designed for entire
spectrum of professional involved in selling,
specifying, installing, commissioning, and
maintenance of air conditioners.”
“LG now has 14.3% of the global room air
Opening of LG's Digital Center in Vietnam
On 13 June 2003 LG opened a DIGITAL 2nd floor. This center will add on a persistent
CENTRE in HoChiMinh City in Vietnam. growth of LG in Vietnam not only in air
Government officials of Vietnam and N.K. conditioners but other digital appliances too.
Sung, M.D. of LGE Vietnam were present in
opening ceremony of the center. Along with
them there were 100 people witnessed the
ceremony and more than 300 visited the center
on that day. The DIGITAL CENTRE consists
of showroom for all range of air conditioners,
web cafe, conference hall Hall on 1st floor and
showroom for other digital appliance along
with home networking system display on the
Great Company Great People
Product Information
LG Low Profile Room Air Conditioner succesfully
Launched in the US
LG's new room air conditioner - low profile design launched off in June 2003 in NY
and NJ. It was specially designed for preservation of customers' window view and also
has slim, sleek and sophisticated design that complements surroundings in customers'
rooms due to it's modern and elegant styling.
The model LP6000ER attained Energy Star for 10.7 EER and both two models
(LP6000ER & LP7000R) have electronic touch controls and LCD remote control.
This is going to be good news for customers who have hesitated to purchase window
air conditioner and have been eager for wider window view.

LG Unveils New Air Conditioner in Saudi Arabia

LG electronics has introduced in Saudi Arabia recently the new LG airconditioners. In
a dealer convention held at a hotel in Riyadh, Hassan Ghazi Ibrahim Shaker, Chief
Executive Officer of H.G.Ibrahim Shaker company - the sole distributor of LG air
conditioners in Saudi Arabia - and the visiting President of LG electronics H.Y. Nho,
announced in a joint press conference, the new types of LG air conditioners.
Mr. Nho said in ceiling suspended A/C category LG will now introduce new design
for the high capacity models of 36k btu and above during the second half of 2003.
New model of cassette type with 4-way air flow control is also being introduced in
Saudi market. Mr. Shin also unveiled the window-type air conditioner with top
discharge capability and regular auto swing. LG is also introducing 28k btu window
type air conditioner.
“It has always been our effort to provide full and complete product line to our
customers and it should be backed by first class after sales service” Hassan Shaker
said. Recently launched free service campaign proved to be highly successful in which
Shaker offered free service to all its customers.

Series

Published by LG Airconditioning Division

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Tel : +82-55-269-3506 Fax : +82-55-262-3840
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