Digital Marketing Fundamental

Summaries

• Why Digital Marketing?

• How it works?
• Google Display Advertising
• Google Search Advertising
• Google Apps Advertising
• Google Video Advertising
• Digital Marketing Funnels
Why Digital Marketing?

Measurable

Optimizable

Targeted
 How it works?

• Objective
Process • Potential users
• Target Audience • Script/Tag • Database/Customer
Preparation
• Implementation

Initiation Output
Google Display Network
Have you guys seen this?
Or this?
Or this
Google Display Advertising

Google Display
Network

Smart Display Dynamic

Regular
Campaign Remarketing
Smart Display Campaign

Regular GDN Campaign

Dynamic Remarketing

More than 80% of publisher in Indonesia have been using Google Adsense
Smart Display Campaign How does it works?

• Auto Recommendation from Google

Machine Learning
• Required Tech Team to develop Product
Feed Center
• Efficient Implementation Effort
• Auto Targeting

Regular GDN Campaign

How does it works?

• Manual Targeting
• Manual Bid & Auto Bid
• Required Designers Effort
• Static/Animated Images

How does it works?

Dynamic Remarketing • Auto Recommendation from Google

Machine Learning
• Required Tech Team to develop Product
Feed Center
• Efficient Implementation Effort
• High Impact Display Marketing
GDN Targeting Concept

Remarketing

Contextual
Potential

Interest

Topic

Coverage
 GDN Additional Targeting
Demographic
Location

Languages
Placement
Search Engine Marketing
Google Search Advertising

SEM

Dynamic Search Product Listing

Regular
Ads Ads
Regular SEM
How does it works?

• Keyword Matching
• Keyword Match Type Strategy
• Manual Set Landing Page
• Manual Ads Creation

Product Listing Ads

How does it works?

• Product Feed
• Auto Bid
• Better Position
• Lower Competition, cheaper CPC
Google Apps Advertising
Google Apps Advertising

UAC V1

UAC V2 UAC Action Google Apps DR

Universal App Campaign

How does it works?

• Auto Creative Development

• Machine Learning Bid
• Simple Implementations
• Strong Performances
Google Video Advertising
 Google Video Advertising

YouTube In- YouTube

Stream Premium

Un-skipable YouTube
YouTube TruView YouTube Bumper First Watch
TruView Masthead

Cost Per View Cost Per Day

 Digital Marketing Funnels

Cost
Cost per 1,000 Impression (CPM)

Cost Per Click (CPC) Impression

Click Through Rate (CTR)

Click
Conversion Rate (CR)

Conversion
Quiz
Thank you