BATANGAS STATE UNIVERSITY AUGUST 24,2021

Lesson 2
Fundamentals and Principles of
Ethical Communication

MR. NIKKO DEN S. MIRO

 Understand the concept of Ethics in
1 Communication

Learning 2 Identify the Seven (7) functions

of Language

Competencies Explore the different principles of

3 Communication Ethics

Assess the different fundamentals

4 of Communication Ethics
 COMMUNICATION ETHICS

COMMUNICATION the act or process of communicating; fact

of being communicated. The imparting or interchange of
thoughts, opinions, or information by speech, writing, or signs.

Communication Ethics

The principle governing communication, the right and wrong

aspects of it, the moral-immoral dimensions relevant to
Interpersonal communication are called the ethics of
Interpersonal communication.
 COMMUNICATION ETHICS

Maintaining the correct balance between the

speaking and listening

The legitimacy of fear and emotional appeal

Degree of criticism and praise

 FUNDAMENTALS OF ETHICAL COMMUNICATION

Responsible thinking

Decision making

Development of relationships and communities.

 PRINCIPLES OF ETHICAL COMMUNICATION

Advocate truthfulness, accuracy, honesty, and reason as

essential to the integrity of communication.
Endorse freedom of expression, diversity of perspective,
and tolerance of dissent to achieve the informed and
responsible decision making fundamental to a civil
society.
Strive to understand and respect other communicators
before evaluating and responding to their messages.
 PRINCIPLES OF ETHICAL COMMUNICATION

Promote access to communication resources and

opportunities as necessary to fulfill human potential and
contribute to the well-being of families, communities, and
society.

Promote communication climates of caring and mutual

understanding that respect the unique needs and
characteristics of individual communicators.
 PRINCIPLES OF ETHICAL COMMUNICATION

Condemn communication that degrades individuals and

humanity through distortion, intimidation, coercion, and
violence, and through the expression of intolerance and
hatred.

Being committed to the courageous expression of

personal convictions in pursuit of fairness and justice
 PRINCIPLES OF ETHICAL COMMUNICATION

Advocate sharing information, opinions, and feelings when

facing significant choices while also respecting privacy and
confidentiality.

Accept responsibility for the short- and longterm

consequences for our own communication and expect the
same of others.
UNETHICAL COMMUNICATION IN THE WORKPLACE
 JACOBSON'S FUNCTIONS OF LANGUAGE

Emotive function: when the primary purpose of a message is

to communicate the emotions and attitudes of a sender

Conative function: if a receiver is directly addressed to do

something specific

Referential or descriptive function: happens when a

message primarily describes a situation
 JACOBSON'S FUNCTIONS OF LANGUAGE

Phatic function: when the primary purpose of the

communication is to keep the lines open

Poetic function: the message is an end in itself

Metalingual function: when we use communication to

explain the codes that we use
 REFERENCES :
Greenwood(2015)Intro.to.Communication.Science:UniversityofAmsterdam.Retrievedfro
m.https://d396qusza40orc.cloudfront.net/commscience/transcripts/20150422_transcript
_ondemand_Coursera.pdf

https://www.coursera.org/learn/communicationscience/supplement/Qx4mb/transcripts

https://www.coursera.org/learn/communication/lecture/HeOHp/a-short-history-of-
communication-science

https://www.youtube.com/watch?v=73ytDoJy5-4