Professional Documents
Culture Documents
Presented To: Kenya National Examination Council
Presented To: Kenya National Examination Council
1
DECLARATION
I hereby declare that this business plan is my original task to the best of my knowledge and diligence
2
DEDICATION
I dedicate this business plan to my parents who gave me the financial support, motivation and moral
support
3
ACKNOWLEDGEMENT
I acknowledge the highest God, who provided the strength which kept me going throughout the
business planning period .also appreciate my parents for the support, my friends for giving me right
advice during the business planning.
4
TABLE OF CONTENTS
DECLARATION..............................................................................................................................................2
DEDICATION................................................................................................................................................3
ACKNOWLEDGEMENT.................................................................................................................................4
CHAPTER ONE..............................................................................................................................................7
BUSINESS DESCRIPTION...........................................................................................................................7
1.0THE SPONSER..................................................................................................................................7
1.1BUSINESS NAME.............................................................................................................................7
1.2LOCATION.......................................................................................................................................7
1.3SOURCE OF CAPITAL.......................................................................................................................7
1.4FORM OF OWNERSHIP....................................................................................................................7
1.5PRODUCTS AND SERVICES..............................................................................................................7
1.6JUSTIFICATION................................................................................................................................7
1.7INDUSTRY.......................................................................................................................................7
1.8BUSINESS GOALS AND OBJECTIVES.................................................................................................7
1.9ENTRY AND GROWTH STRATEGY....................................................................................................7
2.0SWOT ANALYSIS..............................................................................................................................8
CHAPTER TWO.............................................................................................................................................9
2.0MARKETING PLAN...........................................................................................................................9
2.5PRICE STRATEGIES........................................................................................................................10
2.6 ADVERTISEMENT AND PROMOTION............................................................................................10
2.7DISTRIBUTION STRATEGY.............................................................................................................10
2.8 SALE TACTICS...............................................................................................................................10
2.9 CUSTOMER SERVICES...................................................................................................................10
CHAPTER THREE........................................................................................................................................11
3.1ORGANISATION STRUCTURE.........................................................................................................11
3.2QUALIFICATIONS AND RESPONSIBILITIES OF A MANAGER...........................................................11
3.2.3PRODUCTION MANAGER...........................................................................................................12
3.3OTHER PERSONELL........................................................................................................................12
3.4RECRITMENT AND TRAINING........................................................................................................12
5
3.5RECRUITMENT AND AGENCIES.....................................................................................................13
3.6LEGAL RECRUITMENT...................................................................................................................13
3.7SUPPORT SERVICES.......................................................................................................................13
CHAPTER FOUR..........................................................................................................................................14
4.1 PRODUCTION FACILITIES AND CAPACITIES......................................................................................14
4.2PRODUCTION OPERATION \STRATEGY.........................................................................................14
4.4REGULATION PRODUCTION AFFECTING OPERATIONS..................................................................14
CHAPTER FIVE............................................................................................................................................15
5.1PRE-OPERATINAL COST.....................................................................................................................15
5.2WORKING CAPITAL.......................................................................................................................15
5.3TAMTAN GLOCERY SUPPLY...........................................................................................................16
5.4PROFORM INCOME FOR THE EXPED.31st DEC 2021......................................................................17
6.5PROFORMA BALANCE SHEET........................................................................................................18
5.6PROFITABILITY RATIOS..................................................................................................................19
CHAPTER SIX..............................................................................................................................................20
APPENDIX..............................................................................................................................................20
6
CHAPTER ONE
BUSINESS DESCRIPTION
1.0THE SPONSER
The owner of the business is Susan Wangeci Muigai and is 19yrs of age from Gatundu in Kiambu County.
I am a student at Kiambu Institute of Science and technology studying supply in chain management.
1.1BUSINESS NAME
The name of the business will be TAMTAM GLOCERY SUPPLY. The name means sweet things and the
business will include fruits and vegetables.
1.2LOCATION
The business will be located along Gatundu town near Gatundu hospital where it is easy and the
purpose I chose the location is because many patients and residents travel far to fetch fruits.
1.3SOURCE OF CAPITAL
The owner will start the business in August 2020 and the capital to start the business will be 100,000ksh
and contributed by the owner Susan Wangeci and amount borrowed from family and friends.
1.4FORM OF OWNERSHIP
The business is a sole proprietorship, the business will be owned by a sole that benefits of sole
proprietorship: the owner will benefit alone and when there is loss there will be no misunderstanding
from others.
1.6JUSTIFICATION
The business looks to save time for people who walk for long distances to access the groceries.
1.7INDUSTRY
The business is under Agricultural industry since its dealing with selling and buying of products and
services of fruits and vegetables.
7
2.0SWOT ANALYSIS
STRENGTH
The location will help the people in the area to reduce time wastage while travelling to search for fruits
and vegetables
WEAKNESSES
The business requires large capital to start due to high demand by the customers.
OPPORTUNITY
The business will produce more fruits which is better since its advice to consume more fruits which
enriches the body with vitamins. The job can also create employment to others in a few years.
THREATS
There is a lot of theft and insecurity of products to be stolen in the business and it will be a loss.
8
CHAPTER TWO
2.0MARKETING PLAN
This chapter describes how the business firm attends to sell its products or offer its services. It identifies
and competitors. Also outlines prices of selling products.
2.1CUSTOMERS IDENTIFICATION
The potential customers are of various classes namely general public.
General public includes individual. These are people who came to buy products and services of the
highest quality.
2.2COMPETITION
Due to existence of the competitors, the business will offer products and services of the highest quality.
Tamtam Grocery the business has many customers products offered are of
Medium standard
2.4MARKET SHARE
This describe the number of competitors and some of the derived strategies formulated to put down
this competitions over the firms
The business is expecting about 50 people to buy the goods per day. This is represented in a pie chart.
The percentage expectation is 64%,18% and 18% representing Tamtam glocery,Shantel, Matunda
grocery.
9
tamtam glocer shantel glocery matuda glocery
2.5PRICE STRATEGIES
The price strategies for the business be of good price plus a discount on top of it. 2 vegetables , a
discount of 2 carrier bags and one fruit to attract more customers .
Posters 50 30 1500
2.7DISTRIBUTION STRATEGY
The enterprise will be using roads as a mean of transport. This will be done in and outside the market.
10
CHAPTER THREE
3.1ORGANISATION STRUCTURE
CEO
3.2.1C.E.O
Qualifications;
Diploma in business
2 years of working
26 years of age
RESPONSIBILITIES
3.2.2FINANCE MANAGER
QUALIFICATIONS
Diploma in accounts
2 years of experience
25 years of age
11
RESPONSIBIBLITIES
3.2.3PRODUCTION MANAGER
QUALIFICATION
Diploma in business
25 years of age
2 years of experience
RESPONSIBILITIES
3.3OTHER PERSONELL
CLEANER
25 years of age
DRIVER
2years of experience
WATCHMAN
1 year of experience
TRAINING
PROMOTION
12
3.5RECRUITMENT AND AGENCIES
Position salary (ksh) no. of staff allowance
TOTAL 105,000
3.6LEGAL RECRUITMENT
The Tamtam grocery will be registered with county government of Kiambu. Acquire a permit and a
personnel pin number from the Kenya Revenue Authority.
3.7SUPPORT SERVICES
Banking services
The service will be offered by the Equity bank for easy running of the business
Power service
13
CHAPTER FOUR
4.1 PRODUCTION FACILITIES AND CAPACITIES
The business will have different facilities to facilitate its work
Manager C.E.O
stock officer
Entrance
Accounts
office Store
Government policy
The government may bring changes in the goods prices, high taxes that can affect business operations.
14
CHAPTER FIVE
5.1PRE-OPERATINAL COST
Table 1
5.2WORKING CAPITAL
Table 2
15
5.3TAMTAN GLOCERY SUPPLY
Table 3
particulars JAN FEB MAR APR JUN JLY AUG SEPT OTC NOV DEC TOTA
CH L E L
Beginning 200 150 1600 200 160 250 2600 400 500 300 400 5200
cash 00 00 0 00 00 00 00 00 00 00 00 00
sales 500 400 5000 600 400 500 5000 500 500 100 200 4000
0 0 0 0 0 0 00 00 00
Total flow 250 190 2100 260 200 300 3100 450 550 400 600 5500
00 00 0 00 00 00 0 00 00 00 00 00
Preparatio 400 300 4000 400 400 600 800 600 400 600 600 9000
n expenses 0 0 0
Cash 100 100 1000 500 500 600 600 700 600 800 400 1400
purchase 0 0
Rent(mont 100 400 3000 400 400 800 400 500 600 400 700 4000
hly) 0 0 0
wages 500 500 400 300 600 600 400 800 800 800 600 7000
electricity 500 400 500 400 800 800 500 400 200 100 150 7000
water 500 300 400 200 600 100 400 400 600 800 400 8000
transport 100 100 1000 500 500 500 1000 500 500 500 500 1000
0 0 0 0
Loan 100 200 3000 400 500 300 4000 600 600 400 400 1000
payment 00 00 0 0 0 0 0 0 0
Interest 100 500 4000 400 400 400 5000 400 400 600 600 1000
loan 00 0 0 0 0
Total cash 150 150 1900 140 600 600 600 150 200 100 480 1000
flow 00 00 0 00 0 0 00 0 0 0 0
Net cash 300 400 3000 220 140 240 2400 300 350 200 200 1100
flow 00 0 0 00 00 00 00 00 00 00 0
16
5.4PROFORM INCOME FOR THE EXPED.31st DEC 2021
Table 5
Particula JAN FEB MARC APRL MAY JUNE JLY AUG SEP OCT NOV DEC
r H
Sales 1000 1000 20000 4000 5000 6000 4000 5000 6000 5000 5000 600
0 0 0 0 0 0 0 0 0
Cost 5000 4000 10000 1000 3000 4000 1000 1000 1000 4000 1000 200
0 0 0 0 0 0 0 0
Gross 5000 6000 10000 3000 2000 2000 6000 4000 5000 1000 4000 100
profit 0 0 0 0 0 0 0 0 0
Transpo 5000 4000 4000 1000 3000 2000 1000 1000 1000 500 500 400
rt 0
Rent 4000 3000 5000 4000 1000 1500 6000 2000 500 400 400 500
Wages 6000 2000 3000 4000 2000 400 1000 1000 1000 600 1000 400
Water 4000 500 400 900 400 400 600 400 400 400 400 400
bill
Electricit 500 500 600 4000 800 600 400 400 600 600 600 600
y
Total 9000 8000 7500 9000 6000 1500 2000 900 1000 1500 1600 500
expense
s
Net 4900 2000 4000 2000 400 4000 400 400 600 800 800 800
profit 0
tax 5000 4000 600 400 500 400 600 600 800 900 900 900
Net 4000 6000 400 700 1000 1000 400 800 900 100 700 800
profit
17
6.5PROFORMA BALANCE SHEET
Table 6
18
5.6PROFITABILITY RATIOS
Gross profit
5000-40000/50000*100=20
Net profit
30000/6000*100=50
30000/90000*100=30
95000+100000_60000=135000
19
CHAPTER SIX
APPENDIX
GATUNDU ROAD
TAMTAM GLOCERY
GATUNDUHOSPITAL
20