  Textbook Solutions Expert Q&A Practice Study Pack 

Chapter 11, Problem Find

6DQ solutions for your homework
Bookmark Show all steps: ON Search
home / study / business / business statistics / business statistics solutions manuals / business research methods / 12th edition / chapter 11 / problem 6dq

Business Research Methods

(12th Edition)
Post a question
Answers from our experts for your tough
homework questions
See this solution in the app
Enter question

Problem Continue to post

10 questions remaining

Below are listed some objects of varying degrees of abstraction. Suggest properties of
each of these objects that can be measured by each of the four basic types of scales.

a. Store customers Snap a photo from your

phone to post a question
b. Voter attitudes We'll send you a one-time
c. Hardness of steel alloys download link

d. Preforence for a particular common stock

e. Profitability of various divisions in a company

888-888-8888 Text me

By providing your phone number, you agree to receive

a one-time automated text message with a link to get
the app. Standard messaging rates may apply.

Step-by-step solution

Step 1 of 6
My Textbook Solutions

Measurement scale is used to categorize the values assigned to the variables. The four scales of
measurements are as follows:

• The nominal scale information can be grouped into two or more categories, which is mutually
exclusive and collectively exhaustive. Business Precalculus Loose Leaf
Research... 13th Edition for...
• The ordinal scale includes the characteristics of nominal scale along with indication of the order. 12th Edition 16th Edition

It provides the ranking of the data. View all solutions

• The interval scale includes the characteristics of nominal and ordinal along with concept of
equality of interval (i.e. distance).

• The ratio scale includes the characteristics of all nominal, ordinal and interval scale along with
absolute zero or origin. This scale represents the actual amounts of variable.

Comment

Step 2 of 6

a)

The properties of the store customers can be gender and age. The nominal scale can be used to
categorize gender into 2 groups i.e. male and female. The property age can be measured using
both nominal and interval. While using nominal scale, age can be categorized into 4 group’s i.e.
young, teenager, mid aged and senior. While using interval scale, age is measured using the
interval such as < 10 years; >10 and <20; >20 and<30 etc. if ‘0’ is considered like 0-10; 10-20;
20-30, then ratio scale also can be used.

Comment

Step 3 of 6

b)

Voter’s attitude can be based on the properties of gender, age, place, education. As discussed in
the above case, gender can be measured using nominal scale and age can be measured using
nominal, interval and ratio scale. Further place and education can be categorized using nominal
scale i.e. place name and education – literate and illiterate. If literate, this can be further
classified as primary education, secondary education, bachelor degree, post graduation, masters
etc.

Comment

Step 4 of 6

c)

The hardness of the alloy wheel can be measured using nominal scale and also ratio scale.
While using ratio scale, the hardness is using distance i.e 0 – 0.01mm etc. While using nominal
scale, hardness is categorized into low, medium and hard.

Comment

Step 5 of 6

d)

The properties of stocks are “market cap”, which can be measured using ordinal scale. The
company with the highest market cap is considered 1st rank. Similarly, all companies are ranked
based on market cap using ordinal scale to determine the highest and lowest stock value.

Comment

Step 6 of 6

e)

The properties of profitability of various divisions in a company are division wise revenue and
cost. While using nominal scale, revenue can be categorized based on division i.e. HR, finance,
IT, admin etc. While using ordinal scale, revenue can be measured using ranking i.e. division with
highest revenue as first rank and similarly rank the other divisions as well. Further ratio scale can
be used to categorize the number of divisions, which has profit percentage between 0 – 5; 5 - 10
from last year.

Comment

Was this solution helpful? 0 1

Recommended solutions for you in Chapter 11

Chapter 11, Problem 5DQ Chapter 11, Problem 4DQ

You have data from a corporation on the annual Do you agree or disagree with the following
salary of each of its zoo employees.a)     Illustrate statements? Explain.a) Validity is more critical to
how the data can be... measurement than...

See solution See solution

See more problems in subjects you study

   Textbook Solutions Expert Q&A Practice Study Pack 

Chapter 11, Problem 6DQ

COMPANY
Bookmark
LEGAL & POLICIES Show all steps: ON
CHEGG PRODUCTS AND SERVICES CHEGG NETWORK CUSTOMER SERVICE
About Chegg Advertising Choices Cheap Textbooks Mobile Apps EasyBib Customer Service
Chegg For Good Cookie Notice Chegg Coupon Sell Textbooks Internships.com Give Us Feedback
College Marketing General Policies Chegg Play Solutions Manual Thinkful Help with eTextbooks
Corporate Development Intellectual Property Rights Chegg Study Help Study 101 Help to use EasyBib Plus
Investor Relations Terms of Use College Textbooks Textbook Rental Manage Chegg Study
Jobs Global Privacy Policy eTextbooks Used Textbooks Subscription
Join Our Affiliate Program DO NOT SELL MY INFO Flashcards Digital Access Codes Return Your Books
Media Center Honor Code Learn Chegg Money Textbook Return Policy
Site Map Honor Shield Chegg Math Solver

© 2003-2021 Chegg Inc. All rights reserved.