Communication Makes The World Go Around

WORKSHOP ON
WRITTEN COMMUNICATION SKILLS
28 & 29 Jan 2011
9:00am to 5:00pm

Business English Department

Center for Executive Education, IBA

www.iba.edu.pk
 WORKSHOP ON WRITTEN COMMUNICATION SKILLS
28 & 29 Jan 2011 I 9:00am to 5:00pm

Trainer’s Profile

Salma Nazar is associated with IBA Business English Department for the past
twelve years. She conducts the Written Skills portion of the Business English
Program. She holds a M.A degree in English Literature. She has also conducted
Business Communication workshops at Pakistan Oil Refinery and Hino Pak. She has
also been teaching Business Communication at Institute of Business Management
Science, Asian Pacific Institute of Information Technology, Iqra University and
Newport’s Institute of Commerce and Economics.

Course Overview Topics

Written communication is a very important aspect of the Importance of verbal / non verbal communication
business world. It facilitates in fixing accountability and
Spot the barriers to communication and how to
responsibility of people in the functioning of the organization.
Written communication helps the organization in doing overcome them
business and building good relationship with other Decipher solicited and un-solicited letters / create
organizations. Everything should be communicated in a written readers’ profile
form by the manager to the personnel of the organization. In Know the basic principles of business writing
business houses messages can be saved for future references Plan basic principle of business writing
and proofs. Good written communication contributes to the
Plan, compose and edit business letters and memos.
success of an organization. It helps in building goodwill and
promotes smooth functioning. Learn the format and strategy of writing routine, good
news and bad news letters and memos.
Short and long reports
Mastering this basic management skill enables you to write well CV’s and covering letters writing
and make you more useful for your organization and improves Make agendas and minutes of the meeting.
your chances of advancement. ‘Writing badly can be costly.’ It
can lead to confusion and irreparable damage, wrong decision
and a bad reputation for your company and you. Writing in
business is important because it covers a large range of
activities with different purposes and aims. Whatever the task,
“Persuade, Advice,
your goal is to produce the desired understanding or action.
Therefore, it is important to recognize and use the strategies Inform & Convey the
that will help achieve right results, for example to persuade,
advice, inform, most of all to influence the reader and convey right message”
the right message.

www.iba.edu.pk
 WORKSHOP ON WRITTEN COMMUNICATION SKILLS
28 & 29 Jan 2011 I 9:00am to 5:00pm
WORKSHOP ON WRITTEN COMMUNICATION SKILLS
28 & 29is Jan
Written communication 2011 Iessential
an absolutely 9:00am to 5:00pm
aspect of the business world. It covers a large range
of activities with different purposes and aims. The CEE aims to give organizations their
correct use of strategies helps in achieving the right competitive edge by developing their most
important resource- PEOPLE. It is the hub for
results. Managers with good written communication enhancing organizational efficiencies through
skills contribute to the success and advancement of training professionals in a wide range of
disciplines. The program offered aim to
their organization whereas bad written
enhance productivity, develop strategic
communication can be very costly. thinking and personal development. CEE
specializes in executive education and
management development activities through
open- enrollment courses, client specific
Who Should Attend? customized programs.

Managers working in organizations and MNCs List of Clients includes:

desirous to enhancing their written communication
Askari bank, EOBI, FBR,Government of
skills for career advancement. Sindh, Pakistan Armed Forces,
Pakistan Customs, PIA, SECP, TDAP
Registration Note
Atlas Group,
Participants will be confirmed subject to receipt of payment.
For any substitute please notify us in writing at least 3 days prior to the event. All Sanofi Aventis,
cancellation must send in written 5 days prior to the workshop (or no refund), and 10% Abbott Lab
cancellation fee will be charged.
Workshop fees must be paid in Full. If you have paid the fees in full and wish to attend any
other workshop from CEE within 6 months of the initial registration, you will be invoiced for
10% of that workshop fee. In the event of unforeseen circumstance, CEE@IBA reserve the
right to cancel or postponed the event.

Workshop Fees, Per Participant

Rs. 15,000/-
*10% Discount for 2 or more than 2 participants
**15% Discount for 5 or more than 5 participants
Includes Course material, IBA Workshop Certificate, Lunch, Refreshments &
Business networking

Send your cheque in favor of “Institute of Business Administration, For Registration Contact Sumera Muhammad
Karachi” to Sumera Muhammad, Center for Executive Education, UAN (021) 111-677-677 Ext 1231
Institute of Business Administration, City Campus: Garden/ Kayani Direct: (021) 99215535 Fax: (021) 99215528
Shaheed Road, Karachi – 74400. Email: smuhammad@iba.edu.pk
UAN (021) 111-677-677 Ext 1231 Direct: (021) 99215535 ceeinfo@iba.edu.pk

www.iba.edu.pk