Professional Documents
Culture Documents
Secretary's Group Abm 12
Secretary's Group Abm 12
Secretary's Group Abm 12
GABRIEL ACADEMY
Messenger of Quality Catholic Education
Araneta Ave. cor. Caimito Road, Caloocan City
Members :
Carmelo, Janamae H.
Corrales, Elisha M.
Rosel, Jaymmie A.
Dungan, Jaybee D.
Tayer, Gerald M.
SUBMITTED TO THE FACULTY OF THE SENIOR HIGH SCHOOL DEPARTMENT
OF SAINT GABRIEL ACADEMY, CALOOCAN CITY. IN PARTIAL
FULFILLMENT OF THE REQUIREMENTS IN ENTREPRENEURSHIP AND
BUSINESS ENTERPRISE SIMULATION.
Entrepreneurship Adviser
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TCRDC PAYNAPPLE FRUIT INDUSTRY
Business Plan
2
EXECUTIVE SUMMARY
1.1 BUSINESS CONCEPT
TCRDC means Tayer, Carmelo, Rosel, Dungan and Corrales, the surnames of the
foundations of the Fruit Industry Company in which Papaya and Pineapple Fruits are
innovated through taste and it is called Paynapple Chips. It is located at Bagong Barrio
West, Caloocan, Metro Manila, Beside the Kemp Mart – Republic of the Philippines.
The name of the two fruits are combined that makes the product unique upon its
taste, Paynapple Chips aims to spread delicious and healthy food that will help to
maintain a healthy living for all. Aside from this, our chips will also offer affordable prices
and will give variety of options for choosing between pineapple chips only, papaya chips
only or paynapple chips or the combination of papaya and pineapple chips. We’ve had a
segmentation through the two fruits in the reason of, not all of the customers are able to
Manila beside the Kemp Mart and along the way of the market. It can also be found
beside the milktea shop and in front of the thrift shop and a rice store.
The location is a perfect place for the business because of the main proponents
which are the whole community, and it is set in the middle of a market. It can patronize
different types of people and this location can easily reach by those who wants to resell
the chips.
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VICINITY MAP
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1.4 OWNERSHIP AND MANAGEMENT
To be known as a competitive company which stand for the growth of the economy
and provide best quality of products and be the first choice for natural remedies.
To satisfy people. To inspire moments of optimism and happiness through our brand
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1.7 BUSINESS OBJECTIVES
company for accomplishing work and to result positive results. The marketing goals
includes :
Company Recognition
them to be a well-known industry that provides new twists of food using the fruits
papaya and pineapple in which contains different proteins and nutrients for the benefit
of the people.
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Reputation
will facilitate growth in your most valuable relationships and will have a ripple effect
Engagement Rates
Company’s engagement rate gives a far more accurate picture of what is happening
on a business. This shows how many people are connecting and helping with the brand.
A high engagement rate means that the potential reach of your brand is much greater,
advantage to achieve market penetration such as the affordable price and for the
Initial capitalization for the business is Php 138,238 good for a one month expense.
Expected Revenue for year 1 is Php 2,772,000 while total cost of goods sold amounted
to Php 1,330,056.
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1.10 MARKETING STRATEGY
Marketing Strategies
The Company’s aim for a marketing campaign is to have broad popularity of our
product which is the papaya and pineapple chips which is through social media and
other paid advertisements. In this, it will increase the visibility of our company and it may
attract investors. This is also a campaign to promote and choose healthy quality
products.
Social Media
Twitter, and Instagram. There will be an open customer service hotline number and e-
mail to assist customers with their concerns about the company and to our product.
Advertisements
The company may distribute flyers and have its posters that will increase the
Paid Advertisements
The Company may have its TV and online ads (like on YouTube).
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Sales Strategies
The sales strategy must be convenient and friendly to the customers such as “at
the stall” process and a quick delivery service. The “at the stall” process includes the
good preparation and presentation of the product, the stall also must be attracted to the
1.11 PRODUCTS
Our Paynapple chips have a number of competitive features that will be used to its
Innovated Taste – some of the consumers does not eat pure ripe papaya and
pineapple fruit, so our company decided to innovate it through taste that will fit for
all.
Affordability of the chips – this chips can be eaten anywhere and for everyone.
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1. 12 SUMMARY OF FINANCIAL PROJECTIONS
YR 1 YR 2 YR 3 YR 4 YR 5
QTY.
CHOICES PRICE PER
UNIT QTY. PESO QTY. PESO QTY. PESO QTY. PESO QTY. PESO
UNITS UNITS UNITS UNITS UNITS
Papaya 600 7,200 288,000 7,560 302,400 7,938 317,520 8,334 333,396 8,751 350,065
Chips
40 (25%)
Only
Pineapple 600 7,200 324,000 7,560 340,200 7,938 357,210 8,334 375,070 8,751 393,824
Chips
45 (25%)
Only
Paynapple 3,600 43,200 2,160, 45,360 2, 268, 47, 628 2,381, 50,009 2,500, 52,509 2, 625,
Chips
50 (50%) 000 000 400 470 493
TOTAL 4,800 57,600 2,772, 60,480 2, 910, 63,504 3,056, 66,679 3,208, 70,013 3,369,
(100%) 000 600 130 936 383
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1.12 START UP SUMMARY
COST/
EXPENSES PC OR KILO 4,800 YEAR 1
UNITS/MONTH
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INDUSTRY ANALYSIS
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1.1 COMPANY NAME
The company’s name is TCRDC Paynapple Fruit Industry where :
TCRDC – came from the surnames initials of the foundations of the business
Paynapple – the mix combination name of our product which are the papaya and
pineapple fruit.
- Entry requirements
Competitors Analysis
- Market share
- Modes of delivery
Employability
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- Potential career outcomes which may attract students and those who wants to
- Potential difficulties
- Marketing tools
a whole community. It includes men, women, young, teen, old, etc. All of them can
maintain a healthy living if they will become our consumers or resellers. We will help
1.3.1 ENTERPRISE
Social enterprise of the company will be using fee for service in where
beneficiaries will pay directly for the goods and services provided by the social
enterprise. The company will also use market connector that will facilitates trade
relationships between beneficiaries and new markets and last will be the employment
and skills training to the core purpose and to provide living wages, skills development,
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1.3.2 VALUE PROPOSITION TO THE CUSTOMER
The benefits that the customer will expect to our product is the innovated taste
that will fit for the trend and for everyone, the consumers must choose our product
because of its protein and nutrients inclusion in which not all of our competitors have.
Our product will also help financially through employing others legally and to save
money that spends to buy medicines for complications. Through our product, it will help
the people to maintain a healthy living and avoid difficulties in human health.
food that will help and give a big change for everyone’s lives. Most of the chips
competitors offers a single type of fruit chips unlike the papaya and pineapple where
they are mixed together and results to a well-innovated taste. They are often make an
advertisement to present and to spread their products but their objective is to gain
market shares. The competitors are also open for the reselling in which paynapple fruit
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1.4.1 MARKET FOCUS
The market focus strategy concentrates on a narrow segment and within that
that the needs of the group can be better serviced by focusing entirely on it. A firm using
a focus strategy often enjoys a high degree of customer loyalty, and this entrenched
facing the reality within customers and the competitors. In the field of TCRDC
Paynapple Fruit Industry, the competitive rivalry refers to the extent to which firms within
an industry put pressure on another and limit each others potential. This can also result
when competitors are trying to steal and increase market shares from the other
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1.4.3 PRICING POWER
Our chips will adopt different price based on the combinations or purity of the
choice of the customers. As such, below is the pricing scheme that will be adopted :
responsiveness and responsibilities. The reliability of our service is to fulfill the service
and in timely manner and lastly the fulfillment of responsibilities, our company will follow
and respect the customer’s needs and wants to create a loyalty between the company
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1.5 STRATEGY AND IMPLEMENTATION
Our Pineapple and Papaya Fruit Industry will initially operate at a rental place at
Bagong Barrio West, Caloocan City, Metro Manila Philippines and exactly beside the
Kemp mart store and also operate through the use of social media to showcase the
packaging, the actual product, and to spread the nutrients that the paynapple chips
contain. Any customer will have their option or choices to choose what combination
they want to buy, if they only want papaya chips inside the zip lock, the customer should
say so or mixed papaya and pineapple chips can also be their option. Hence, they will
have the option to pick-up their merchandise in our physical store or wanted it to be
1.5.1 BUYERS
The chips will be offered and open for all, so that the buyers of the company will
be everyone and everybody. The product fits for all such as men and women, young,
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1.5.2 SUPPLIERS
MATERIALS SOURCE
Papaya Fruit Balintawak Market, Q.C
Pineapple Fruit Balintawak Market, Q.C
Oil Balintawak Market, Q.C
Cornstarch Balintawak Market, Q.C
Brown Sugar Balintawak Market, Q.C
Ziplock Bag SM Hypermarket, Monumento
will able to determine the price of the product without the fear of competition from other
SMART goals. Specific for its target market and products to get a large market share,
Measurable for its achievement or progress to spread worldwide, Achievable for those
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who are responsible to run and grow the business, Realistic to possibly attain and face
the world of business with competitors and timely to achieve a well- developed
1.7 COMPETITORS
The above table shows that there is an increasing demand for fruit chips among the
particular community of the competitor at Bagong Barrio West, Caloocan City Metro
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Manila. However, the existing three big competitors are not able to meet such demand
resulting to a big gap. This means that there is a big unmet demand of the market for
MARKETING ASPECT
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2.1 FACTORS AFFECTING THE MARKET
a). Population growth – when the population increases, it can affect the market
situation because more customers there is the possibility to buy and sold our products
b). Income changes- If the revenues of the consumers decreases, there is a chance
that they cannot buy the products of our business, because they need to maximize their
expenses. However, if the revenues of consumer increases, there has possibility that
c). Many competitors- if there has many competitors ,it can affect the business
because the demand may fall due to the fulfillment of the supply by the company and its
competitors soon.
d). Mass Communication Media – it can affect the market because it is the way to
promote our products to the buyers and the consumers gets information about to our
products, faster and more effectively before the products come to the market.
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2.2 FACTORS AFFECTING SUPPLY
A.) Weather - Climatic conditions affects the agricultural products especially to our
product, there are made in pineapple and papaya and when the climate began to
B.) Lower taxes - It can affect the supply because lower income tax rates increase the
spending power of consumers and can increase aggregate demand, leading to higher
economic growth.
C.) Number of producers - It can affect the supply because when the number of
producers increases, there are more suppliers in the market and the supply increases.
D.) Technology - It can affect the supply because when there is a technological
progress in the production methods, producers become more productive and can
produce more under the same quantity of factors, as a result the supply increases.
E.) Inflation - Is the increasing of price on its supply. It can affect our products when
the ingredients itself increase its price, there will be also changes in the price of the
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2.3 IDENTIFYING AND ATTRACTING CUSTOMERS
The following questions are the statements that the company utilized as a guide in order
10. What are the specifications of the product that would affect the attention of the
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customers?
Paynapple chips are a unique dessert that suits to your taste and it helps to maintain
the human health. The business will also create different social media accounts to share
the business or to promote our product but the business will not settle for that only. The
business will create and share business contents across the social media accounts
relating to our product and what is trending. Our packaging will also be as clean as
depends on the acceptance of the product on a particular price level. Market demands
increase if consumers accept, and decrease if they reject any new product in the
market. In order for us to satisfy our consumers, we should provide good customer
service and provide special offers to our consumers. We should treat every customers
like VIP’s and thus, we should treat them equally. All customers should all be treated
with dignity, respect and the attention any human deserves. They should all be treated
in a way that is consistent with your brand promise and the reputation you wish to be
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known for. Always be grateful to your customer and assist them in as much as you can.
Give the consumers the same treatment, respond to their needs and wants, and resolve
their queries as soon as possible, to maintain the loyalty of the customers to the
business.
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respondents
According to the table on the percentage, survey show that 9 or 0.45% came from the
respondents of age 17 years old, while 11 or 0.55% came from the age of the
The result of the survey shows that 13 were female which give 0.65, while 7 were males
which bring out the remaining 0.35%. The conducted survey shows that both men and
women were opted for survey.
All of the 20 respondents who are subjected to survey are all in the same marital status
– single.
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Grade12 20 100%
Total number of 20 100%
Respondents
From table above all are respondents came from Grade 12 students 20 which in 100%
population.
based on the questionnaire conducted. The survey has 10 questions which are given to
20 respondents.
2.11.1 Do you think fruit chips can contribute good deeds to us people?
Among all the respondents, 16 or 0.8% answered agree, 4 or 0.2% answered Neutral,
2.11.2 Do you think that chips made of fruits are still healthy?
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Disagree 1 5%
Total number of 20 100%
Respondents
Among the respondents 14 or 70% are answered the Agree, while 5 or 25% answered
2.11.3 Have you ever tried pineapple chips? Do you think that it is helpful to our
body?
Among all the respondents 10 or 50% answered agree, while 9 or 45% answered
2.11.4 Have you ever tried papaya chips? Do you think that is helpful to our
body?
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Disagree 1 5%
Total number of 20 100%
Respondents
Among all the respondents 11 or 55% answered agree, while 8 or 40% answered
Among all the respondents 9 or 45% answered agree, while 8 or 40% is answered
neutral and 3 or 15% is answered disagree and the total of frequency is 20.
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Total number of 20 100%
Respondents
Among all respondents, 15 or 75% answered agree, 5 or 25% are answered neutral, 0
2.11.7 Do you think papaya and pineapple chips will patronize each and every
one?
2.11.8 Do you think that fried fruit chips are better than baked chips to make its
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Agree 10 50%
Neutral 6 30%
Disagree 4 20%
Total number of 20 100%
Respondents
2.11.9 Do you think that our fruit chips will help to maintain a healthy living?
2.11.10 Do you think that pineapple and papaya chips are to be sold in affordable
cost?
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Agree 15 75%
Neutral 4 20%%
Disagree 1 5%
Total number of 20 100%
Respondents
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MANAGEMENT ASPECT
pondering the business plan purchasing and testing the product and its
ingredients.
Revenue
Business permit
Books of Accounts
Barangay Clearance/Permit
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TIN REGISTRATION FORM
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SSS FORM
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PAG-IBIG FUND FORM
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BUSINESS PERMIT
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BARANGAY CLEARANCE
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3.3 PROJECT TIMETABLE
TASK
YEAR 2019 YEAR 2020
Nov Dec Jan Fe Mar Apr May Jun
b
Planning of Business Plan /
Finding of Location / /
Completion of Document / /
Site Production /
Site Restoration /
Canvassing of furniture and /
Equipment
Acquiring necessary equipment /
Hiring and training of personnel /
Contracting of supplies /
Grand opening /
and Exchange Commission or SEC. Also, we are compliant to the provisions of the
Partnership and Corporation Code of the Philippines. The company, TCRDC, offer good
quality products of papaya and pineapple chips which are accredited by the Department
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3.5 MISSION STATEMENT
“To satisfy people. To inspire moments of optimism and happiness through our
The primacy of a business is to provide goods and services which are resulting in
satisfying the needs of others, the business and corporations are the economic force
and partners of our country and of the government. The market is the medium of all
business activities and it varies depending on the segmentation process. The business
own and compete with other rivals to have a fruitful and benefitable competition, gain
economic force and status, and to achieve the goal of capitalism. The company also
envisioned itself to contribute to the field of alternative medicine because some of the
patients are prohibited to take synthetic drugs or medications to have their cure for their
illness.
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3.6 VISION STATEMENT
“To be known as a competitive company which stand for the growth of the
economy and provide best quality of products and be the first choice for natural
remedies.”
The company will strive for its goal to become well known or one of the well-
known company in terms of producing healthy snacks and in the contributing to the
alternative medicine. Also, to contribute to the economy to meet the demands of the
The hired employees will work from eight (8) in the morning till nine (5) in the
afternoon although the business will operate from nine (9) in the morning up to (6) in the
evening, so that the employees can settle the things needed for the day, clean the place
and at least an hour is required before operating hours and also an hour needed after
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3.7.1 JOB DESCRIPTION AND SPECIFICATION
Chief Executive Officer
Qualifications
Administration
Must have the Essential Skills like communication, management, and time
management
The Chief Executive must establish the organization’s goal and strategy to
achieve them
Executive Secretary
Qualifications
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Marketing VP
Qualifications
Outstanding communication
Production VP
Qualifications
Bachelor’s Degree
Flexibility
Ability to communicate
Sales VP
Qualifications
Fluency in communicating
Reliable
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Manager
Qualifications
Bachelor’s Degree
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3.10 COMPANIES POLICIES
Equal opportunity laws are rules that promote fair treatment in the workplace. Most
action policies, for example – to encourage unprejudiced behavior within the workplace.
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Attendance policies set rules and guidelines surrounding employee adherence to work
schedules. Attendance policies define how employees may schedule time off or notify
superiors of an absence or late arrival. This policy also sets forth the consequences for
Many companies have substance abuse policies that prohibit the use of drugs, alcohol
and tobacco products during work hours, on company property or during company
functions. These policies often outline smoking procedures employees must follow if
allowed to smoke on business premises. Substance abuse policies also discuss the
Policies on security are in place to protect not only the people in an organization, but the
physical and intellectual property as well. Policies may cover entrance to a facility, such
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as the use of ID cards and the procedures for signing in a guest. Equipment such as a
Computer security is a high priority for firms these days. Policies cover a variety of
topics, such as the frequency for changing passwords, reporting phishing attempts and
log-on procedures. Use of personal devices, such as a USB drive you bring from home,
may also be restricted to prevent to unintended spread of computer viruses and other
malware.
Department of Labor and Employment which is 8 hours a day, over time works or duties
shall be paid accordingly. During weekdays the store will be open at 8am up to 5pm and
when weekends, the store is open from 7am up to 4pm The lunch time for both
weekdays and weekends will be at 12:00 to 1:00 pm. All employees are adviced to
arrived atleast 15 minutes before their working time. Day off must be given to all
All employees are expected to follow rules and regulations of the company especially
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DRESS CODE
The employee must wear the prescribed uniform by the company every
On non-uniform days, the employee must wear proper attire inside the workplace
premises such as collared top and pants for the male and for female, it can be
skirts should remain at knee length or nicely fitted tops and blouses.
The Labor Code of the Philippines states the provisions of employees leave and holiday
pays.
Every worker shall be paid his regular daily wage during regular holidays, except in
retail and service establishments regularly employing less than ten (10) workers;
The employer may require an employee to work on any holiday but such employee shall
As used in this Article, “holiday” includes: New Year’s Day, Maundy Thursday, Good
Friday, the ninth of April, the first of May, the twelfth of June, the fourth of July, the
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thirtieth of November, the twenty-fifth and thirtieth of December and the day designated
The Labor code states that a worker shall receive such compensation as follows:
Every employee who has rendered at least one year of service shall be entitled to a
This provision shall not apply to those who are already enjoying the benefit herein
provided, those enjoying vacation leave with pay of at least five days and those
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establishments exempted from granting this benefit by the Secretary of Labor and
The grant of benefit in excess of that provided herein shall not be made a subject of
PhilHealth
Philippine government to cover all income earners or workers in the private sector. The
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monthly contribution is based on the compensation of the employee. The current SSS
contribution rate is 11% of the monthly salary credited not exceeding P16,000 and this
is shared between the employer (7.37%) and the employee (3.63%). The benefits under
the Social Security Program are sickness benefit, maternity benefit, disability benefit,
retirement benefit, death benefit and funeral benefit. In sickness and maternity benefits,
a daily cash is paid for the number of days a member is unable to work due to sickness
miscarriage. While disability, retirement and death benefits, a cash benefit is granted –
permanently disabled, either partially or totally, to a member who can no longer work
Funeral benefit is where a funeral grant of P20,000 will be given to whomever paid for
PAG-IBIG FUND
As per RA 9679, the Home Development Mutual Fund, otherwise known as the
is a mutual provident savings system for private and government employees and other
Pag-IBIG entitles you to avail of housing loans, calamity loans, and multi-purpose loans,
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where the repayment is covered by both you and your employer, with your share duly
deducted from your salary and processed in addition to your employer’s portion of the
payment. Similar to SSS, you, by way of your employer, will have had to have made at
least 24 of your required monthly contributions before being able to avail of a housing
PHILHEALTH
administrator of what was formerly known as the Medicare program, but is now the
National Health Insurance Program (NHIP). Under the National Health Insurance Act of
1995, or RA 7875, the NHIP is defined as “a health insurance program for SSS
members and their dependents whereby the healthy subsidize the sick who may find
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TECHNICAL ASPECT
4.1 PRODUCTS
Paynapple chips has unique features. The first unique feature is the high quality of the
fruits which are ripe and healthy, because papaya chips has been regarded as one of
most valuable tropical fruit that contains protein and vitamin E while pineapple chips can
be used as a supplementary nutritional fruit for good personal health and it has soluble
carbohydrates. The second unique feature is, this product is very unique because it has
new innovated taste for the people and still maintain the nutritional value it has.
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4.2 PRODUCTION AND PROCESS AND TECHNOLOGY
Product Logo
(Sticker Paper)
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PROCEDURES
Step 1 : Go to the market and find the
ingredients needed.
Step 2 : Fill and cut the fruit.
Step 3 : Sprinkle brown sugar in to
Papaya and massage it gently.
Step 4 : Soak the Papaya in the starch
slurry and let it rest for 15-20 minutes.
Step 5 : Deep Fry. Wait until it turns
golden brown.
Step 6 : Prepare the plate/bowl and the
strainer and get the Papaya chips in the
pan, strain it and put it in the
parchment paper.
PAPAYA CHIPS
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INGREDIENTS
Ripe Papaya
PROCEDURES Cornstarch
Step 1 : Go to the market and find the Brown Sugar
ingredients needed. Oil
Step 2 : Peel the Pineapple and remove Parchment Paper
the center bone.
Step 3 : Cut it into cubes or thin pieces.
Step 4 : Sprinkle brown sugar in to
Papaya and massage it gently.
Step 5 : Soak the Papaya in the starch
slurry and let it rest for 15-20 minutes.
Step 6 :Deep Fry. Wait until it turns
golden brown.
Step 7 : Prepare the plate/bowl and the
strainer and get the Papaya chips in the
pan, strain it and put it in the
parchment paper.
PINEAPPLE CHIPS
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INGREDIENTS
Ripe Pineapple
Cornstarch
Brown Sugar
Oil
Parchment Paper
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Step 3 : Sprinkle the brown sugar inside the zip lock bag.
Step 4 : Close and esnsure the zip lock to prevent the spilling of
the chips.
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FINANCIAL ASPECT
Other
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Operational
expenses
Permits 42,000 42,000 42,000 42,000 42,000
Utilities 9,600 10,560 11,616 12,778 14,055
Income before 2,772,000 2,910,600 3,056,130 3,208,936 3,369,383
interest and
taxes
Tax 554,400 554,400 554,400 554,400 554,000
Net income 2,217,600 2,356,200 2,501,730 2,654,536 2,814,983
The table above shows the PROFIT STATEMENT of the Fruit Industry, in which
it increases 5% every year.
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Utilities 9,600 10,560 11,616 12,778 14,055
Subtotal 231,600 241,560 252,066 263,150 274,846
Other Cash Outflows
Loan Principal
Owner’s Draw 50,000 75,000 80,000 90,000 93,000
Subtotal 50,000 75,000 80,000 90,000 93,000
Total Cash Outflows 281,600 316,560 332,066 353,150 367,846
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