1) Automobiles-

Functional Reduce effort- This is primary functional value of an automobile; it makes

travelling easier.
Saves time- Automobile helps us save time by enabling us to cover longer distance
in shorter spans of time.

Emotional Badge value- The badge value plays an important role of enhancing social status
specially while buying a luxurious goods.
Design- The design of the automobile greatly influences the purchasing decision,
finely designed vehicles are always preferred over other options.
Nostalgia- While buying a vintage car decision to buy or not is entirely based on
the nostalgic feeling associated with the product.

Life Changing Self-Actualization- Buying a car or upgrading to a better model is associated with
a sense of accomplishment
Affiliation & Belonging- This trait is particularly visible while buying top of the line
cars. It gives a sense of affiliation with the very much limited premier customers

2) Education-
Functional Information- Education provides access to a wide variety of knowledge in various
domains.
Connects- Education help us to network better with individuals sharing similar area
of expertise.
Makes Money- The prime reason to pursue any educational course is to enhance
knowledge and convert that knowledge into an income source.

Emotional Rewards- One gets rewarded by pursuing education in the form of knowledge and
money
Provides Access- Enrolling for various educational programs provide access to
various new ideas and concepts.

Life Changing Motivation- The association of better life with education provides us with the
motivation to pursue it.

Functional Saves time- Online food delivery saves a lot of time compared to dine in or take
away
Reduces Efforts- The food gets home delivered and thus the effort of going to the
restaurant is eliminated
Simplifies- Food delivery platforms categorize restaurant and food on various
parameters that simplify the process of buying.
Variety- With most restaurants going online, the variety has increased significantly
as well.

Emotional Wellness- The food delivered plays a key role in maintaining physical wellness.
Rewards Me- Food delivery services often offer discounts to their regular
customers.

3) Online Food Delivery-

4) Clothing-

Functional Variety- The variety of choices available plays a key role in influencing consumers
decision to buy or not
Quality- For a given price point the quality of the various brands available matter
Saves Time- Time is an important factor and the time scarcity determines
whether to buy online or offline

Emotional Design- The design is one of the most important factors considered while making
a purchase
Badge Value- For a large section badge value/ brand value matters as an element
of trust is associated with the brand
Rewards- Various rewards like sale or credit points influences a customer’s
decision

Life Changing Affiliation & Belonging- There is an sense of affiliation involved while purchasing
various high end brands as those brands targets only a small segment of high
income customers

5) Entertainment-
Functional Quality- The quality of entertainment plays a vital role whether consumer will
consume it or not
Connects- Able to connect with the entertainment definitely has a positive
impact for the company
Sensory Appeal- Various entertainment forms such as movies or songs directly
depends on sensory appeal
Variety- Among various means of entertainment the variety available plays a key
role. Example- For a gaming company the wide variety of games it offers to its
consumers plays a key role in developing brand loyalty

Emotional Reduces anxiety- It act as a refreshment and helps to cope up anxiety

Wellness- Entertainment plays an important role in coping up with mental stress
and improves mental state