Professional Documents
Culture Documents
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on
Internship
at
Chethan Rahul K
of Prof. Prakash N
1
CERTIFICATE
CERTIFICATE
This is to certify that the Internship Report, titled “MURAS TECHNO CASTS.,”
submitted to CHRIST (Deemed to be University), in partial fulfillment of the
requirements for the award of the Degree of Bachelor of Business Administration, is a
record of original study undertaken by Chethan Rahul K, during the period 2021 –
2022 in the School of Business and Management at CHRIST (Deemed to be
University), Bangalore, under my supervision and guidance. The Internship report
has not formed the basis for award of any Degree / Diploma / Associate ship /
Fellowship or other similar title of recognition to any other University.
Dr Amalanathan. S
I, Chethan Rahul K, hereby declare that the Internship report, titled “MURAS
TECHNO CASTS.,” submitted to CHRIST (Deemed to be University), in partial
fulfilment of the requirements for the award of the Degree of Bachelor of Business
Administration is a record of original and independent study undertaken by me
during 2021–2022 under the supervision and guidance of Prof. Prakash N, School of
Business and Management and it has not formed the basis for award of any Degree/
Diploma / Associate ship / Fellowship or other similar title of recognition to any other
University.
Place:Bengaluru
I, Chethan Rahul K would like to express my profound gratitude to all those who
have been instrumental in the preparation of this research Project Report. I wish to
place on records, our deep gratitude to my project guide, Prof. Prakash N, for guiding
me through this project with valuable and timely advice. I would like to thank Dr.
(Fr). Abraham V M, Vice Chancellor, Dr. Jain Mathew, Dean and Dr. Amalanathan S,
HOD, School of Business and Management for their encouragement.
Last but not the least; I would like to thank my parents and friends for their constant
help and support.
1 Introduction 8-9
1.1 Industry Profile 9
1.2 Company Profile 9
1.3 Vision, Mission and Value 9
7 Conclusion 41-42
8 Reference 43
Chapter 1:
INTRODUCTION
1.1 Industry Profile
MISSION
The company’s mission is to use the best machinery , on par with global standards , in
order to produce castings that are durable and long lasting .
VISION
The vision of Muras is to capture the global market through a spotless reputation
among our clients , and in the industry .
Chapter 2: Organizational
Structure
ORGANISATIONAL STRUCTURE
FUNCTIONS OF CEO
To draft the company’s income and expenditure budget at least 2 months before the beginning of the
To monitor the Company's daily operations, as well as to supervise the undertakings of each of its
operational units and organizational sectors, as well as the discharge of duties of the Company's
employees in all areas.
If the relationship of the Chief Executive with the Company is terminated on any grounds, the
board decides upon filling-in the position until a replacement is selected.
To prepare the budget: It is duty of the finance department of the company to make the budget
before providing money to any department.
Financial mngt: In this function finance department gets money from capital market at very low risk
and cost. Finance department analyzes all the resources of funds and create a good financial structure
of company.
Managing of investments: Finance department invests debenture holders and shareholders money
in best projects for getting highest return on investment. For this finance department has to take
investment decision.
Management of taxes: Management of taxes is also the function of finance or finance department.
Taxes may be direct or indirect. Finance department continue watches the amendments and updates
in tax laws and also create good corporate relation with government by paying return of corporate tax
on the time.
Management of financial risks: Finance department takes many measures for managing the
financial risks of company. For reducing loss of fund due to happening liquidity, solvency
or financial disaster, finance department makes a good plan and also takes the help of debt collectors,
insurance companies and other rating agencies for reducing financial risk.
Merger or acquisition Decision: Main aim of merger or acquisition is to reduce competition and
spread on brand in the market. Finance department provides the money for takeover any other firm
for estimating its long run return.
The production department manufactures goods for the business which are then sold in order to bring
revenue for the business.
The production department is also responsible for the designing of the goods or products of the
business which are sold to other businesses or to the general public.
The department improves on the products of the business by bringing changes and innovations.
The production department makes sure that it produces goods or products at very low costs in order to
maximize profit.
The production department works in collaboration with the purchasing department of the company in
order to make sure that materials needed for production are always available.
The department also makes sure that the machines and equipments used in production are serviced
and properly maintained all the time.
Chapter 3
DEFINITION: Human Resource Management (HRM) is the term used to describe formal systems
devised for the management of people within an organization. The responsibilities of a human resource
manager fall into three major areas: staffing, employee compensation and benefits, and defining/designing
work.
HEADHUNTING
Headhunting is a form of recruitment and selection where the recruiter finds the contact details of a specific
candidate that has some specific skills and contacts him/her in order to convince him/her to participate in the
recruitment process. Headhunting doesn’t mean that the recruiter is calling you to make an offer. Just to
convince you to participate in the process.
Headhunting means that the recruiter has done some research concerning you and that they are interested in
your knowledge and experience. So, is them calling you a good thing? Of course… if they are interested, it
means you are able to have higher demands.
OUTSOURCING
The HR processes are being outsourced from more than a decade now.
The outsourcing firms helps the organization by the initial screening of the candidates according to the needs
of the organization and creating a suitable pool of talent for the final selection by the organization.
ADVANTAGES
Value creation
Company need not plan for HR much in advance
Turning the management focus to strategic level process of HRM
Saves lots of resources and time
DISADVANTAGES
Loss of managerial control
Hidden costs
Threat to security and confidentiality
Quality problems
Tied to financial well-being of another company
Bad publicity and ill-will
EMPLOYEES PROVIDENT FUND ORGANISATION
Code number BG/MRD/57776 is allotted to their establishment for the purpose of making
compliance with various provisions of EPF and miscellaneous Provision Act 1952. This code
number should be invariably be quoted in all correspondence with the office.
The contribution payable by the employer shall be at the rate of 12 % of the basic wages, dearness
allowance (including cash value of any food concessions and retaining allowance. Each contribution
shall be calculated to the nearest rupee ie; 50 paise or more.
Before paying the member’s wages, they shall deduct the contribution from his wages which
together with their own contribution and administration charges shall be paid within 15 days.
OBJECTIVES OF HR PLANNING
Workforce analysis judges the future trends of specific jobs in the company and how will they
change, such as technological trends, expected surpluses or layoffs, and needed skill sets.
Internal scans are used to identify key movements and patterns within the organization which may
affect HR operations.
Gap analysis is used to plot where the HR policies currently are, where they will need to be meet
future goals, and how a company can move ahead in its HR strategy.
SOFTWARE EXAMPLES OF HR
People Trak has a wide variety of HR software, including personnel, compensation, safety,
applicant and position management.
Apex Business Software offers HR programs to meet company objectives and manage many facts
of the HR process.
Ascentis offers payroll and HRM programs for small to mid level organizations, software that
tracks many traditional employee benefits and several non traditional such as paid parking and club
memberships.
Recruitment can be defined as searching for and obtaining a pool of potential candidates with the desired
knowledge, skills and experience to allow an organisation to select the most appropriate people to fill job
vacancies against defined position descriptions and specifications.
STRATEGY
Having an effective recruitment strategy is paramount to the success of any organization. The recruitment
and selection function can become a costly and inefficient process if not approached in a systematic and
proactive manner. A recruitment and selection strategy:
Ensures the organization has the necessary skills, knowledge and attributes to meet current and
future strategic and operational requirements
Ensures supply meets demand requirements
Increases the pool of potential applicants
Improves the selection process by ensuring that only those applicants that meet the requirements of
the position are selected for further investigation.
3.2 MARKETING
CLOUD MARKETING
Cloud marketing is the process of an organizations efforts to market their goods and services online
through integrated digital experiences, by which they are specialized for every single end user. The aim is to
use advertising methods to target customers via online applications through social media websites such
as Facebook, Twitter and various online portals to target consumers. Cloud marketing platforms are
supported with third parties which maintain the platform.
ADVANTAGES OF CLOUD MARKETING
Cost effectiveness
Customization
Time
MAJOR LEARNING
This company has 4 major key elements-------
Development:
The development stage is where the marketing team create the graphics and media material. The web
development team find a method to post the material onto the world
the overall efficiency of the cloud marketing method. wide web or online source. The marketing add would
need to meet its main objective and purpose, the development team will need to develop and plan to make
the material visually appealing.
Maintenance:
The maintenance step will require updating whilst the material is online. it will require continuous upkeep.
Cloud marketing techniques include regular updating to ensure they are reaching their end user and have a
valid subject. Marketing members are responsible for moderating any discussion boards and keeping content
updated increasing the validity.
Evaluation:
Throughout the duration of the marketing material, the message would need to be evaluated to determine
how successful it has been to the end user. The outcome should be established in the strategy allowing the
marketer to adapt and increase
DATABASE MARKETING
"Database Marketing is an interactive approach to marketing, which uses the individually
addressable marketing media and channels (such as mail, telephone and the sales force): to extend
help to a company's target audience; to stimulate their demand; and to stay close to them by
recording and keeping an electronic database memory of the customer, prospect and all commercial
contacts, to help improve all future contacts and to ensure more realistic of all marketing."
The growth of database marketing is driven by a number of environmental issues. As per my view , the
MURAS Company classified these issues into four main categories:
4 P’s OF MARKETING
The Four P’s of Marketing (also known as “The Marketing Mix”) for all industries, including Broadway, are as
follows:
1.Product
2.Price
3.Place
4. Promotion
1. Product – The product aspects of marketing deal with the specifications of the actual goods or services,
plus how it relates to the end users needs and wants. The range of a product normally includes supporting
elements such as warranties, guarantees, and support.
2. Pricing -This refers to the process of setting a price for a product, together with discounts. The price need
not be monetary; it can plainly be what is exchanged for the product or services, e.g. time, energy, or
attention. Methods of setting prices optimally are in the domain of pricing art
3. Placement – (or distribution ): refers to how the product gets to the buyer; for instance, point-of-sale
assignment or retailing. This third P has furthermore at times been called Place, referring to the channel by
which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which
division (young adults, families, business citizens), etc. also referring to how the surroundings in which the
product is sold in can influence sales.
4. Promotion – This includes advertising, sales promotion, including promotional education, publicity, and
individual selling. Branding refers to the assorted strategies of promoting the product, brand, or company.
PRODUCTS USED
High - quality, aircraft engine, industrial gas turbine, airframe, and other applications, including the world's
largest diameter investment cast components. The world's largest diameter nickel-based super alloy,
titanium, and stainless steel components, as well as a wide range of medium and small castings; stationary
vanes and rotating blades for high-performance turbine engines; and aluminum castings for aerospace and
other applications.
PRICING STRATEGY
Due to the costs and labor with the molds, investment castings generally have higher costs than forged parts
or sand and permanent mold casting methods. However, they make up for the higher cost through the
reduction of machining achieved through as-cast near-net-shape tolerances. One example of this is
innovations in automotive rocker arms, which can be cast with virtually no machining necessary. Many parts
that require milling, turning, drilling and grinding to finish can be investment cast with only 0.020-0.030
finish stock.
PLACEMENTS
UK
France
USA
Germany
Italy
Portugal
Belgium
Japan
Mexico
Job Description
Required Skills:
Must have a knowledge of products and procedure of Investment Casting Industry or Forging industry.
Job Description:
liasoning with external parties on matters relating to the company’s quos quality system
Good communication skill
Technical Knowledge
Sound knowledge of ISO certification and documentations
Developing a prioritized action plan for continuous improvement in processes that have demonstrated
stability, acceptable capability and performance.
Ensuring that process needed for the quality management system are established, implemented and
maintained.
Salary: Not Disclosed by Recruiter
Industry: Recruitment / Staffing
Functional Area: Production, Manufacturing , Maintenance
Role Category: Production/Manufacturing/Maintenance
Role: Quality Assurance/Quality Control Executive
Job Placement is a fast growing Placement & Staffing Solution based at Pune ( Maharashtra) & Branch
office at Rajkot ( Gujarat). Their core Focus area is Middle, Senior and Top Management Recruitments and
handle large volumes of Executive Placements pan India level. They believe that each clients requirements
are unique and require efficient and personalized efforts in synergy with the organization\'s climate and
needs. They provide quality services for both, clients and candidates with the strong co-operation by
attending the most transparent professional practices. They maintain strict confidentiality in their work.
They have extensive and proven records in sustained search and selection process. They carry out
customized search procedure as per mutually agreed specifications.
PROMOTION STRATEGY
The answer is that promotions can be promoted much like any other product or service. In-store signage,
employee word-of-mouth, social media, your business’ website, email contact, flyers, paper mailers, articles
in local publications, press releases, commercials and telephone contact may all be effective in letting your
customers and prospective customers know about your sales promotion. Visibility is key, but be sure to
account for the marketing cost of promoting your promotion (otherwise, you might end up spending more
money on advertising than you’ll make back through increased sales). For this reason, it may be most
beneficial to focus your promotional strategies on less-expensive—though still tightly focused—channels.
For example, emails to interested parties have a very high rate of return.
Today's Customer Relationship Management (CRM) systems use the stored data not only for direct
marketing purposes but to manage the complete relationship with individual customer contacts and to
develop more customized product and service offerings. However, a combination of CRM, content
management and business intelligence tools are making delivery of personalized information a reality.
Marketers trained in the use of these tools are able to carry out customer nurturing, which is a tactic that
attempts to communicate with each individual in an organization at the right time, using the right
information to meet that client's need to progress through the process of identifying a problem, learning
options available to resolve it, selecting the right solution, and making the purchasing decision.
DIRECT MARKETING
Direct marketing is a form of advertising which allows businesses and nonprofit organizations to
communicate directly to customers through a variety of media including cell phone text messaging, email,
websites, online adverts, database marketing fliers, catalog distribution, promotional letters and targeted
television, newspaper and magazine advertisements as well as outdoor advertising. Among practitioners, it is
also known as direct response.
Direct marketing focuses on the customer, data ,and testing. Hence, besides the actual communication, a
direct marketing campaign will incorporate actionable segments and use pre- and post-campaign analytics to
measure results.
3.3 FINANCE
MEANING
Finance is the science that describes the management, creation and study of money, banking, credit,
investments, assets and liabilities. Finance consists of financial systems, which include the public, private
and government spaces, and the study of finance and financial instruments, which can relate to countless
assets and liabilities.
FEATURES OF FINANCE
Channelizing Funds: It is well established fact that financial system is a critical element of any economy.
Financial sector and financial markets perform the essential function of channeling funds from people who have
saved surplus funds by spending less than their income to people who have a shortage of investible funds
because their plans to spend exceed their income.
Acquisition, Allocation & Utilization of Funds: Finance as a function deals with acquisition, allocation and
utilization of funds. A business must ensure that adequate funds are available from the right sources at the right
cost at the right time. It needs to decide the mode of raising fund, whether it is to be through the issue of
securities or lending from the bank. Once funds are acquired the funds have to be allocated to various projects
and services and finally the objective of the business is to earn profits which on a very large extent depend upon
how effectively and efficiently allocated funds are utilized. Proper utilization of funds is based on sound
investment decisions, proper control and asset management policies and efficient management of working
capital.
Maximization of Shareholder’s Wealth: The objective of any business is to maximize and create wealth for the
investors, which is measured by the price of the share of the company. The price of the share of any company is
a function of its present and expected future earnings. Finance helps in defining policies and ways to maximize
the earnings.
Financial Management: Maximization of economic welfare of its owners is the accepted financial objective of the
firm. Hence, the objectives of finance are to ensure adequate and regular supply of funds to the business and
provide a fair rate of return to the suppliers of capital. Finance helps by ensuring efficient utilization of capital and
available resources according to the principles of profitability, liquidity and safety. It provides a definite system
for internal investment, financing and internal controls. And finally attempts to minimize cost of capital by
developing a sound and economical combination of corporate securities.
NATURE OF FINANCE
The finance function is the process of acquiring and utilizing funds of a business. Finance functions are
related to overall management of an organization.
Finance function is concerned with the policy decisions such as like of business, size of firm, type of
equipment used, use of debt, liquidity position. These policy decisions determine the size of the profitability
and riskiness of the business of the firm. Prof. K.M. Upadhyay has outlined the nature of finance function as
follows:
i) In most of the organizations, financial operations are centralized. This results in economies
ii) Finance functions are performed in all business firms, irrespective of their sizes / legal forms of
organization.
iii) They contribute to the survival and growth of the firm.
iv) Finance function is primarily involved with the data analysis for use in decision making.
v) Finance functions are concerned with the basic business activities of a firm, in addition to external
environmental factors which affect basic business activities, namely, production and marketing.
vi) Finance functions comprise control functions also.
vii) The central focus of finance function is valuation of the firm.
FINANCIAL STATEMENTS
ALLOYS HANDLED
Produce master pattern : In this step, the mould maker creates an original pattern from
Mould making : Mould is also known as a master die is made of the master pattern may be of the low
melting point metal , steel , or wood .
Injection(produce wax pattern) : Wax patterns may be produced in of the two ways :
Process 1- Wax is poured into mould until even coating usually about 3 mm.
Process 2- Filling entire mould with molten wax and let it cool until thickness.
Assemble wax pattern : Then the wax is removed from the mould. Multiple wax pattern may be created
and then assembled into one complex pattern.
Shelling process / Investment : Ceramic mould , also known as investment is produced by 3 repeating steps
: Coating , Stuccoing , Hardening
Coating- Dipping the cluster into re-factory material and letting any excess drain off .
Stuccoing- This is nothing but the plaster made from Portland cement and sand. The cluster is stuccoed with
coarse ceramic particle by dipping it into a fluidisied bed.
Hardening- Then the coating is allowed to harden.
De-wax: The investment is then allowed to completely dry, which can take 16 to 48 hours, and can be dried
applying a vacuum or minimizing the environmental humidity.
Burnout & pre-heating: The mould is subjected to burn out, which heat the mould between 870 degree
Celsius and 1095 degree Celsius to remove any moisture and residual wax.
Pouring: The investment mould is placed upwards into a tub filled with sand.
Fettlings : The shell is hammered, media blasted, vibrated, water-jected, or chemically dissolved
( sometimes with liquid nitrogen to release the casting).
PROCESS CAPABILITY
a. Castings in the weight range of 10gms to 150kgs
b. Thin walled casting….as low as 2mm ie; less than 50 pcs.
c. Near net shaped castings, eliminating or substantially reducing the need for expensive machining
operations.
d. Close dimensional tolerances.
e. Very good surface finishing.
f. Castings totally free from blow holes.
g. Castings of radiographic quality, meeting the demand of aerospace and nuclear power industries.
TESTING PROCEDURES
Here the testing is known as “IN-HOUSE TESTING.
There are 3 processes namely------
Chemical Testing Laboratory
Physical Testing Laboratory
Non-Destructive Testing
Our chemical testing lab is equipped with Bruker spectrometers, of German make. They work with all major
metals bases, including Ni and Co. With the help of their dual optics and clear sensor technology, we are
able to scrutinize chemical composition with utmost precision, which is indispensable to the process.
PHYSICAL TESTING LABORATORY:
Universal Testing Machine (UTM)
Harness Testing Machine (HTM)
Immersion Pyrometer
Metallurgical Microscope.
NON-DESTRUCTIVE TESTING:
Non-Destructive Testing (NDT), radiography, and ultrasonic tests will be outsourced by external agents in
Bangalore. We also undertake liquid penetrant and magnetic particle examination in our chemical
laboratories.
MACHINERY
Muras Techno Casts makes use of Indian made machinery that integrates the renowned standards and
quality of German technology. Their array of machines include:
Machine Manufacturer
ENG(AHMEDABAD)
(AHMEDABAD)
COMPRESSOR CHICAGO
PNEUMATIC(PUNE)
WEAKNESS:
PCC also exhibits decrease in market share.
Due to economic recession all over the world, acquisitions become more expensive and also
increase in risk involved in it.
PCC depends on limited number of available customers for its revenues.
Due to world-wide economic downfall, company also has to face reduction in number of
orders from industries.
OPPORTUNITIES:
Due to increase in prices of fuel, demand for industrial parts for alternative transportation also
increases.
PCC can explore more opportunities with emerging market such as India and China.
With increase in defense budget in US, more orders are available for company for defense
industry.
THREATS:
Reduced growth in markets of Europe and US also influence the company revenues
The unstable prices of raw materials also effect the production of PCC.
Chapter 6\:
Suggestions /
Recommendations
As this is the Investment Casting Company, I observed and found only about the
“DEFORMATION“ during production process.
Investment castings are easy to be deformed during production process. We can divide the deformation into
self micro-deformation, flaring deformation and warping deformation.
*Self micro-deformation: gray iron investment castings are most easy to trace the deformation in alloy
materials. Grey iron castings shake out after cleaning, existing residual stress is mainly residual thermal
stress. In addition to make castings cold cracked, the residual stress is also the main reason causing self
micro-deformation. Even if no more than yield strength of material, but in the role of residual stress, gray
iron castings will slowly produce micro-plastic deformation by time flies.
*Flaring deformation: Forming reason is that sand core or sand mould in the opening size hinders the
contraction of investment castings, thus free structural part of castings produce plastic deformation, resulting
in a flaring deformation defect.
*Warping deformation: Investment castings after sand removal occurred warping deformation at one end,
both ends and even outer edges. Therefore the middle of investment castings was dent, leading to uneven
castings. We call such deformation as warping deformation. Its forming reason is because when the casting
is cooling, the wall thickness of investment castings is uneven and for temperature difference, so each part
of the casting cooling speed is different, producing uneven plastic deformation. Then warping deformation is
formed.
1. Before inject wax into mould, put the mould in wax injection room to keep the mould temperature is the
same as that of wax injection room. After that we start to do wax injection.
2. Test the wax pattern ourselves after wax patterns are finished to check whether there is any problem. Wax
pattern should be unified laid and avoid overlapping and dangling.
Chapter 7:
Conclusion
CONCLUSION
Internship was started with the company’s vision, mission. Internship was successfully completed
with the observation and the learning activities of human resources, marketing, and finance.
This internship program was very useful to know about the company and thanks for my guides
who have supported me to do this internship successfully.
REFERENCES
https://murasgroup.com/