Name: Date:

Pre-Test- Multiple Choice

Encircle the letter of the best answer from among the given choices.

1. This type of literacy identifies what the information is for, where to find it, and
how to evaluate it.
A. Media Literacy B. Technology Literacy
C. Information Literacy D. All of the Above

2. The medium of communication that requires face to face interaction using one’s voice as the
tool to deliver the message.
A. Conversation B. Digital/ Interactive Communication
C. Public Speaking D. Digital Art

3. The following are possible sources of information, EXCEPT:

A. Newspaper B. Television
C. Smartphones D. Printer

4. Which of the following is an example of technology used as a medium of communication?

A. Newspaper B. Television
C. Laptop computers D. Smartphones

5. An information literate person should first understand the situation or problem to figure out the
what specific type of information he or she needed.
A. False B. True
C. Maybe D. Neither True or False

6. It is defined as the as the imparting and exchanging of information or news.

A. Media B. Public Speaking
C. Communication D. Information Sources

7. Physical things such as tarpaulin billboards, posters, in-package information contained in

product packaging are example of what medium of communication?
A. Digital/ Interactive B. Documents/ Letters
C. Visual Art D. Physical Medium

8. This refers to various channels of communication between a person or persons and their
intended audience.

A. Communication B. Information Sources

C. Public Speaking D. Media

9. This is considered the oldest form of Media

A. Digital/ Interactive B. Visual Art
C. Physical Medium D. Print

10. It is the ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools.

A. Media Literacy B. Information Literacy

C. Technology Literacy D. All of the Above
LESSON
1:
Introduc
tion to INTRDUCTION
In this fast-paced, technology-driven time, we are bombarded with various
information here and there, in the convenience of a click, right in the comforts of our very
Media own homes. Being Senior High School students, you are expected to be literate, not just in
terms of numbers and letters, but to be able to fully grasp up to what extent information may

and be used and distributed.

But first, we need to take a close look at the ways by which we use, and eventually distribute
information. Hence, we will look into communication and its medium. Take a look at the picture
Informat
below.

ion
Literacy

Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

The picture above depicts how each individual communicate at different levels, at different forms.
Each one of us has a personal concept of communication.
In order to communicate, we use different medium of communication to carry out the message
we want to convey. There are various outlets that we can use in order to deliver our message. Few of the
examples are listed below.

Table 1. Examples of Communication Medium

Medium of Communication How it Works

Person to person interaction using one’s voice as
Conversation the tool to deliver the message.

One to many interaction using one’s voice as

the tool to deliver the message to a large
Public Speaking
 number of people, at any given time.

Written messages in whatever form, usually on

Documents/ Letters/ Mails paper and print.

Messages rendered in the form of paintings,

drawings, photography, videos, images, and the
Visual Art
like, that conveys specific emotion, idea or
thought.

Physical things such as tarpaulin billboards,

posters, in- package information contained in
Physical Medium
product packaging, and the like.

Digital and electronic means to convey messages

such a website or computer application, primarily
Digital/ Interactive by the use of internet.

How about you, can you add more to the list?

With the concept of communication defined above, how then can media affect communication? But,
before we discuss further on that, we will contextualize media, as it is used in your daily lives and routine as
students.

What Is It?

Media refers to various channels of communication between a person or persons

and their intended audience. Television, radio, newspapers and the internet are different
types of Media. One of the oldest forms of media is print. Thanks to the ever changing
technology, our exposure to media is almost nonstop. Media shapes our perceptions of what
is real. It surrounds us in the forms of billboards, signage, and even the clothes you wear.
We have radio, television, computers, and smartphones. We have the internet, online video
channels, and all sorts of social media. So stop and look around, media is everywhere, and
it’s not going away anytime soon. Learn about it, understand it, so that you may be media-
smart.

Simply put, media are the things or gadgets that we use in

order to convey the details of the information that we want to impart or communicate
to people, and the society in general. Example, if you want to notify your classmate
of a meeting organized by a club you joined, how will you go about communicating
the information?

Will you send text messages through your cellular phone? Or maybe send a private message
through social media? Or write it down on a paper, and hang it on visible places around the campus?
Whichever way, you must use a medium to communicate the information. Hence, communication and
media are directly interrelated, such that media serves as a platform by which one can meaningfully
express and communicate oneself.
Furthermore, a specific media (thing/ gadget) can either be a Source of Information, a Medium of
Communication, or both. A media is considered a source of information if the use of the media provides
knowledge and information about something, while a media used as a channel to convey information is
considered a medium of communication. A media can also be simultaneously used both as a source and a
medium of information. To give you more of this concept, you may answer the activity below.

WHAT IS IT?

From the example done for you, a Cellular Mobile Phone with simple call and
text features is an example of a medium of communication, because it allows you to
communicate and reach out to others. However, Smart Phones which are types of
mobile phones having the multi-purpose features of communication, multimedia
functionality, wireless communication like Bluetooth and wi-fi, is an example of both a
source of information and a medium of communication. Needless to say, a smart
phone can be used as a medium to communicate to other people from across the
globe, and if loaded with cellular data, can surf the internet hence, a potential source
of information.

DEFINITION OF TERMS:
A. Literacy- The ability to identify, understand, interpret, create,
communicate and compute, sing printed and written materials associated with
varying contexts. Literacy involves a continuum of learning, herein individuals are
able to achieve their goals, develop their knowledge and potential, and participate fully in
their community and wider society.
B. Media- The physical objects used to communicate with or the mass
communication through physical objects such as radio, television, computers, film, etc. It
also refers to any physical object used to communicate messages.
C. Media Literacy- The ability to access, analyze, evaluate, and create media in a variety of forms. It aims
to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage
with traditional media and new technologies.
D. Information- A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.
E. Information Literacy- The ability to recognize when information is needed, and to locate, evaluate, and
effectively communicate information in its various formats.
F. Technology (Digital) Literacy- The ability of an individual, either working independently or with
others, to responsibly, appropriately, and effectively use technological tools. Using these tools
an individual can access, manage, integrate, evaluate, create and communicate information.
G. Media and Information Literacy- The essential skills and competencies that allow individuals to
engage with media and other information providers effectively, as well as develop critical thinking and life-
long learning skills to socialize and become active citizens.
 Figure 1. The interrelationship of the
different concepts of Media and Information Literacy

Reference:https://znnhs.zdnorte.net/wp-content/uploads/2020/10/Signed-off_Media-and-Information-Literacy1-_q1_m1-_Introduction-to-
Media- and-Information- Literacy_v3.pdf

What’s New

Activity 1: Different kinds of media

With communicating, we make use of different channels so as to convey and/or
exchange information. Imagine a typical day in your life as a Senior High School
Student. Identify and list down ten (10) different kinds of media that you use in
order to communicate information. The first one is done for you.

Media Used
1. Cellular Mobile Phones
2.
3.
4.
5.
6.
7.
8.
9.
10.

W HAT’ S MO RE?

Activity 2: Identification of the Uses of Media

From the list that you have identified from Activity 1, identify the use of the specific
media listed if it is (A) Source of Information, (B) Medium of Communication, or
(C) Both. Just choose among ABC. The first one is done for you.
 Media Used Use of Media
1. Cellular Mobile Phones (B) Medium of Communication
2.

3.
4.
5.
6.
7.
8.

9.
10.

Activity 3: Case Analysis

With the concept given above, let us now test your comprehension. Answer
the activity that follows.

Given below are situations that depict a specific literacy that an individual exhibits.
Identify if it is Media Literacy, Information Literacy, Technology (Digital)
Literacy, or Media and Information Literacy. Just Choose among the choices
above. The first one is done for you.
 Situation Literacy
Ashley, a Grade 11 student of Gintong Tubig Senior High
Number of hours in a week
School isMedia
proficient
or in using her i7 Provider
Information processor laptop with so
(168 Technology
hours/ week)(Digital)
much ease and comfort. In fact, she is accustomed to use it to
Youtube Literacy
3 hours
create powerful PowerPoint presentations during graded class
reporting. Facebook 12 hours
Television,
In order to add related Radio
literature to his Practical Research 20 hours
project, Donnie accesses Books
Google Scholar, and reads through 10 hours
Others:
various journals andpep.ph, google.com
studies that may help him in his research. 10 hours
TOTAL NUMBER OF HOURS/ WEEKof the Grade
One of the Performance Task for the Midterms 55 hours
11 Jenner class of Mabuhay Senior High School is to create
a short film highlighting their advocacy on Human Trafficking.
The class used the Quik ™ app to edit their video.
The Grade 12- Patience class of Ms. Apolonio have registered
themselves to an online portal called Edmodo, in order to
connect themselves periodically, share assignments, and even
collaboratively work on a project, without meeting face to face.
Sybil constantly purchases load credits for her mobile
phone in order to send emails and messages to her
teacher in Media and Information Literacy.
As part of the various social media activities of David, a
Grade 12 HUMSS student, he periodically shares news
bits from credible online sources, then tag his friends who
may be interested with the information.
Mr. Dingal requires his Grade 11 students to prepare
PowerPoint Presentation or other presentation tools when
doing graded class reporting.
In order to convey his stand on various social issues
involving his peers, Marla uses her Twitter and Facebook
accounts to air her sentiments and opinions.
Reference:https://znnhs.zdnorte.net/wp-content/uploads/2020/10/Signed-off_Media-and-Information-Literacy1-_q1_m1-_Introduction-to-
Media- and-Information- Literacy_v3.pdf

From the example given above, Ashley exemplified literacy in the use of technology, specifically
the use of her i7 processor laptop. The i7 processor laptop is a form of technology, so the answer is
Technology (Digital) Technology.
Now that you have concretely conceptualized the similarities and differences of the literacies
 enumerated above, we will now integrate the value of being literate in media and information to your life
as a Senior High School student.
Part of integrating values to your learning towards becoming a literate in media and information is
an inventory of your media habit, lifestyle and preferences. This means that you will assess your personal
schedule and list down your common online activities and quantify it as to the number of hours you have
spent engaged for the specific activity. The table below shows an example of a common response.
Example of a Weekly Inventory of Media Habit, Lifestyle and Preferences

Activity 4: Inventory of Media Habit, Lifestyle and Preferences

Now, do your own personal inventory. Write it down in the table below, with
reference to the example from the table given above

Weekly Online Activities Log

Number of hours in a week
Media or Information Provider
(168 hours/ week)

TOTAL NUMBER OF HOURS/ WEEK

Reference’https://znnhs.zdnorte.net/wp-content/uploads/2020/10/Signed-off_Media- and-Information- Literacy1-_q1_m1- _Introduction-to-

Media- and-Information- Literacy_v3.pdf