Study of consumer buying

behaviour in Supermarket
1. How often does our store have what you want in stock?
a) Always
b) Most of the time
c) About half of the time
d) Once in a while
e) Never

2. How satisfied are you with the selection of products available at our store?
a) Extremely satisfied
b) Very satisfied
c) Somewhat satisfied
d) Not so satisfied
e) Not at all satisfied

3. How polite are our employees?

Not at all polite Extremely polite

0 1 2 3 4 5 6 7 8

4. How friendly are our employees?

Not at all friendly Extremely friendl

0 1 2 3 4 5 6 7 8

5. How helpful are our employees?

Not at all helpful Extremely helpfu

0 1 2 3 4 5 6 7 8
Not at all helpful Extremely helpfu
0 1 2 3 4 5 6 7 8

6. How clean is our store?

Not at all clean Extremely clean

0 1 2 3 4 5 6 7 8

7. How easy is it to find parking at our store?

Not at all easy Extremely easy
0 1 2 3 4 5 6 7 8

8. Do you think our store's prices are too high, too low, or about right?
a) Much too high
b) Too high
c) About right
d) Too low
e) Much too low

9. Compared to our competitors, are our prices higher, lower, or about the
same?
a) Much higher
b) Somewhat higher
c) About the same
d) Somewhat lower
e) Much lower

10. How often do you use coupons at our store?

a) Extremely often
b) Very often
c) Somewhat satisfied
d) Not so satisfied
e) Not at all often
11. How much do you typically save using our store's special offers?
a) A great deal
b) A lot
c) A moderate amount
d) A little
e) None at all

12. How fair is the return policy of our store?

a) Extremely fair
b) Very fair
c) Somewhat fair
d) Not so fair
e) Not at all fair

13. How effective is our store at resolving customer concerns?

a) Extremely effective
b) Very effective
c) Somewhat effective
d) Not so effective
e) Not at all effective

14. Overall, are you satisfied or dissatisfied with our store?

a) Very satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
e) Very dissatisfied

15. How likely is it that you would recommend this store to a friend or

colleague?

Not at all likely Extremely

likely
0 1 2 3 4 5 6 7 8

16. Do you have any other comments, questions, or concerns?

Survey conducted by-

Ankit Sardana
B.Com (H) Sec – A
Roll No. - 540