USN 1 S I OE38

Siddaganga Institute of Technology, Tumkur – 572 103

(An Autonomous Institution affiliated to VTU, Belagavi, Approved by AICTE, Programmes Accredited by NBA, New Delhi, An ISO9001:2008 Certified Institute)

Odd Semester Bachelor of Engineering Examinations Nov-Dec. 2016

Business Intelligence
Time: 3 Hours Max. Marks: 100
Note : 1. Question No. 1 is Compulsory.
2. Answer any 4 full questions from question No. 2 to Question No. 6

1 a) ______ is a model for storing semi-structured data in the form of graphs. 1

b) In a relational database, unstructured data may be stored in ______. 1
c) Under which category of digital data does an e-mail fall? Give reason. 2
d) What constitutes the leadership traid in Malcomm Baldrige performance excellence
framework? 2
e) Write the BI value chain. 1
f) ______ are the impulses/forces that initiate the need to act. 1
g) What type of query to be used for generating dash boards? 1
h) What is object brokering? 1
i) ______ helps unravel hidden patterns and spot trends in historical data. 1
j) ______ is a virtual database that is the integrated view of heterogeneous, autonomous
databases. 1
k) What is data de-duplication? 1
ℓ) ______ analytics is about predicting the future based on anlysis of current and historical data. 1
m) ______ is the stage of data integration where conditions and rules are applied to make
functional changes to extracted from source. 1
n) What is degenerate dimension? 1
o) What are the components of a properly defined metric? 2
p) ’Gold rate in India is now 3000 per gram compared to 2000 an year back’. Identify quantum. 1
q) ______ perspective addresses the question of how stake holders view the firm. 1

2 a) Explain the common core business functions of a typical organization. 8

b) How to manage the semi-structured data? Explain. 6
c) Compare the characteristics of unstructured data and structured data. 6

3 a) Write the advantages and disadvantages of MOLAP and ROLAP. 6

b) Explain the OLAP operations performed on multi dimensional data. 6
c) Write any four OLTP and OLAP queries for a bank database. 8

4 a) Illustrate when would a company/organization prompt to go for the data warehouse? Explain. 4
b) Explain the four dimensions of data quality. 4
c) Identify the poor quality of data in a shopping website. 4
d) When and how to conduct data profiling? Explain. 8

5 a) Compare additive, semi-additive and non additive facts with suitable example. 6
b) Explain the various types of dimension tables with an example. 5
c) With an example, explain star schema, snowflake schema and fact constellation schema. 9

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6 a) Explain the various perspectives of the balanced scorecard. How the balanced scorecard can
be used as a strategy map? 6
b) Write the steps involved in creating the balanced scorecard and dashboards. 8
c) Discuss funnel, distribution channel and performance analysis with suitable examples. 6
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