AN AMERICAN TRAGEDY CHOOL oft if pas \ coLteGsbRn s UNIYERSIZHE ARA MALAYSIA dustrial AmericaEDY Satea machine-tool maker a m was founded in 19 vocation, and a h machines. There a a jolland have found tt im in accompanying [Binded in 1944 by Czechoslofl By Fred Burg, a Czechoslovak [partment store salesman byl th internal and external factors tha Hie company’s early days’ exci i BBmpany's deciine. = Itwas important during} IS. industrial economy. The dl 5 inds-on decision making. In short, manufacturad™ eis ftmanship involved here, When the com a ted cking for expandin, pe sec ann diag udaille Industries | Svea a nagel Ferfibleohange of management (hui the management level changes drasti the business and thus oy 7 management, falls into ui parts) then . was in turn putq 2 ‘Speculations replaces knowledge (human resource) % Burgmaster's faces failure when they have speculated a bad market demand and hence the product does not meet ‘wants and needs. Besides that, the nation took the decision to bounce the| I be the consequen They made a terrible $4 Dr Lack of customer orient Heavy interest charges, f firm to maintain cash flow, at all costs, so hal s consumers. Once-loyal consumers were not i 4 fen]ebcountants began withholding payments Alienation of skilled bi Bully (human resource} iin Which laborers at the turn of the century wore blue shirts, which could hold a little dirt around the collar without standing out were not Gependent isn [there were lack of huthan touch and the products, id the product will be! 100% correct, as no prt asters demise. The Burgs’ detailed knowles to Houtailé’s technical ignorance and in America they do not understand on Japanese enter the “Ti they lower cost. DY Ma Ma USS. trade policy (legal envifonment) tectionism eventually cost the conglom$1.5 million in lawyers’ fees, and to little avail. A 1986 voluntary restraint agreement, which for 3 ve years limited Japanese machine tool imports to 1981 levels, was more the result of lobb by the National Machi Association. Thisgaille the petition in which Presider ~ Reagan rejected. e ll e 1