Musikmesse and Prolight + Sound

Business Press Conference

Detlef Braun,
Member of the Board of
Management,
Messe Frankfurt GmbH

Cordelia von Gymnich

Vice President,
Entertainment,
Media & Creation

Frankfurt, 5 April 2011

Musikmesse and Prolight + Sound 2011: da capo furioso
with more exhibitors and new events
More exhibitors from all over the world
– Record number of exhibitors and countries in 2011
– 2,384 exhibitors at Musikmesse and Prolight + Sound:
62 exhibitors more (+ 2.7 %) and a record 55 exhibitor nations
– Musikmesse clears the 1,500 exhibitor hurdle again
– Prolight + Sound: all-time record with a 6 % increase

The leading fairs present the live-entertainment value chain

NEW – national event highlights want to be associated with the fairs:

– PRG LEA – Live Entertainment Award
– German Pianist Award
– Unique complementary programme with 1,000 events

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011

2
International market 2010/11: the economic recovery
continues despite adverse circumstances in the market

– Worldwide sales of musical German exports to the USA

instruments are beginning to pick up (in € million)
again after bottoming out last year
– Japanese manufacturers present in 60
52
46 45

the market and at the fair thanks to 40

international strategies and to boost

20
their own country
– German export on the upswing again 0
2008 2009 2010

Source: Amt für Statistik, U.S. Census Bureau 2011

2011 begins with a slight increase in consumer demand

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 3

The domestic market recovers:
exports and domestic demand climb in 2010

– The domestic market volume rose to € 949 million

– The German export share climbed to 67 % in 2010 and made up for the
decline in 2009.

– Perspective for 2011: concurrent upturn in several segments –

harmonicas / accordions, electronic instruments, percussion, sheet music
and, back again, big instruments

Musical instrument sales:

resistant during the 2009 crisis – fast-growing in 2010 – and, in 2011,
with a broad-based upswing in many segments of the market

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 4

Musical-instrument dealers the driving force of sales in
Germany
– Music dealers are the most important channel of distribution in Germany
and account for 66 % of total sales
– Increased market shares for e-commerce and direct sales
– Only string, plucked and wind instruments suffered a decline in sales in
2010
– Chances in 2011:
– Increasing demand in several different product groups
– Worthwhile offering specialised products and services
– ‘Latent’ musician potential – around six percent of Germans play as
amateurs in ensembles. However, the proportion that could play an
instrument is higher – at 16.5 percent

Music dealers remain the main sales cornerstone – as local partner for
musicians and a source of impulses for potential musicians.
Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 5
Our starting position in 2011

Musikmesse and Prolight + Sound

are the biggest specialist meeting
place for initiatives, product
recommendations and solutions in
the fields of development, sales
and marketing.

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 6

Musikmesse 2011 – facts and figures

Exhibitor number clears the 1,500 hurdle

– 1,511 exhibitors (2010: 1,496) Exhibitor numbers by regions
– High level of internationality: 62 %
Germany
161
– Growth in numbers from Germany
277 577
– Top ten nations headed by Europe (ex. Ger.)

Germany, China and the USA

Asia
– Japan: twelfth biggest nation
496
represented by no less exhibitors N/S America
that in 2010

Musikmesse is the world’s biggest trade fair

for musical instruments.

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 7

Musikmesse attracts 1,000 music events and two national
competitions to Frankfurt

– Musikmesse events: 6 to 9 April

Europe’s biggest music events with
1,000 concerts and workshops
www.musikmesse-events.com

– New: PRG LEA Live Entertainment Award:

artists present awards to the people behind the
scenes of the event sector
5 April, 19.30 hrs, Festhalle Frankfurt

– Premiere: German Pianist Award:

First German Piano Competition
Alte Oper Frankfurt, 20.00 hrs, 8 April

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 8

Musikbiz – links the musical-instrument business with the
music and creative side at the fair

– The Musikbiz business and culture platform

rounds off the various branches of musical-
instrument manufacturing with the music
industry

– The value chain is portrayed in full – from

instruments, via production, to music
marketing

– Culture and education with universities

– Exhibitors, lounges, lecture areas and

stages in Hall 4.1

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 9

Musikmesse awards

– 29th Frankfurt Music Prize

goes to the Swedish mezzo soprano
Anne Sofie von Otter
during the PRG LEA in the
Festhalle Frankfurt at 19.30 hrs on 5 April

– 21st German Music Instrument Award in the

categories e-guitar (archtop) and bass
trumpet in C
Café Classic, Hall 1.2, at 18.30 hrs on 7 April

– 12th Musikmesse International Press Awards

(mipa)
Anne Sofie von Otter
Saal Europa, Hall 4.0, 18.30 hrs on 7 April

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 10

Watch out – the young talents are coming!

– 9th SchoolJam School band Festival:

Finale: Agora Stage,18.30 hrs, 8 April

– Music4kids: participatory music exhibition

for children of pre-school and school age,
Hall 6.0

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 11

Hall plan, 2011

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 12

Prolight + Sound 2011 – facts and figures

‘Discovering New Dimensions’

6 % more exhibitors Number of exhibitors by regions

– Record number of 873 exhibitors
(2010: 825)
Germany
60
137
– Growth primarily from Germany – Europe (ex. Ger.)
363
58 % come from outside Germany
Asia

– Germany, China, Hong Kong and 313 N /S America

Great Britain head the top ten
exhibitor nations

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 13

Prolight + Sound 2011 offers:

Live demonstrations of technologies and

services for events and entertainment

– Stages on the outdoor area:

mobile stages and tent systems
Portable Sound Arena:
Demonstrations of small to
medium sized PA systems
Concert Sound Arena:
Demonstrations of large PA systems

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 14

Hall plan, 2011

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 15

Media Systems – the media technology and systems
integration product segments at Prolight + Sound

– Displays, video, audio, production,

broadcasting, systems integration and media
technology
– Prolight + Sound Quickfinder with details of
approx. 300 companies
– Media Systems Congress – the biggest
information event during Prolight + Sound

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 16

Area of expertise – knowledge transfer

– Prolight + Sound Forum

VPLT
– EVVC Annual General Meeting and
Conference
– Manufacturers’ Forum with presentations of
innovative products and services
– ALMA - International Loudspeaker
Association: 3rd Symposium during the
Congress
– VDT workshops and seminars
(Association of German Sound Engineers –
VDT)

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 17

Awards Ceremonies at Prolight + Sound 2011

Opus – German Stage Award

– Creative use of lighting, sound, video and
stage technology for productions
2011 in the Video category
– Award winner: director Katie Mitchell

Sinus – Systems Integration Award

– Innovative solutions in the fields of media
technology and systems integration
2011 in the Education category
– Award winner: Goethe University, Frankfurt,
and its media-technology service provider

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 18

Online information

www.facebook.com/musikmesse
www.facebook.com/prolightsoundfrankfurt
www.twitter.com/musikmesse
www.twitter.com/pls_frankfurt
http://saemesseblog.de/
http://www.mediasystems-blog.de/
www.youtube.com/musikmesseonline
www.myspace.com/musikmesse_frankfurt
Musikmesse Navigator / Mobile App (www.musikmesse.com)
Prolight + Sound Navigator / Mobile App (www.prolight-sound.com)

As usual, yu will find press releases, photographs, etc., in the

‘For Journalists‘ sections of the two websites.

Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 19

Musikmesse and Prolight + Sound – basic facts, 2011

– Opening event on 5 April with the presentation

of PRG LEA and the Frankfurt Music Prize
– 4 day events: trade days from 6 to 8 April
Public day on 9 April
Hours of opening from 09.00 to 18.00 hrs
– Trends from instrument making, digital
music generation, electronic music, music
literature and music marketing
– Prolight + Sound: think-tank with innovations,
live demonstrations of entertainment tech-
nology, congress knowledge ad networking
– Events, awards ceremonies and workshops
– Saturday, 9 April 2011: the whole world of
musical instruments for music lovers
Business Press Conference Musikmesse, Prolight + Sound 2011 5 April 2011 20
Thank you very much for your attention!