SCHOOL OF

GROUP ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Do Nguyen Thien Truc Student ID number: PSO21009995

Student name: Pham Xuan Chieu Student ID number: PSO21000112

Student name: Le Thi Dieu Linh Student ID number: PSO21000048

Student name: Nguyen Le Huyen My Student ID number: PSO21000046

Student name: Tran Vi Student ID number: PSO21000041

UNIT AND TUTORIAL DETAILS
STRATEGIC MARKETING
Unit name: MANAGEMENT Unit number:
Tutorial/Lecture: Class day and time:
Lecturer or Tutor name: Lecturer Phat Tang
ASSIGNMENT DETAILS

Title: Online Simulation – Presentation

Length: 20 pages Due date: Jul 11 Date submitted: Jul 10
Home campus (where you are enrolled):

DECLARATION
I hold a copy of this assignment if the original is lost or damaged.
x
I hereby certify that no part of this assignment or product has been copied from any other student’s work
x or from any other source except where due acknowledgement is made in the assignment.
I hereby certify that no part of this assignment or product has been submitted by me in another
x (previous or current) assessment, except where appropriately referenced, and with prior permission
from the Lecturer / Tutor / Unit Coordinator for this unit.
No part of the assignment/product has been written/produced for me by any other person except
x where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
I am aware that this work will be reproduced and submitted to plagiarism detection software programs for
x the purpose of detecting possible plagiarism (which may retain a copy on its database for future
plagiarism checking).
Student’s
signature: Do Nguyen Thien Truc
Student’s
signature: Pham Xuan Chieu
Student’s
signature: Nguyen Le Huyen My
Student’s
signature: Le Thi Dieu Linh
Student’s
signature: Tran Vi
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has
not been signed.
ARO 00398 09/15
SIMULATION
REPORT
(Group 2)
Kent’s Camera Castle
I. Overall
01 Ranking overall 02 Strategy
2.1 Product
2.2 Keywords
2.3 Ads Campaign
2.4 Landing page
2.5 Email marketing

03 Result 04 Conclusion
01. Ranking
overall
Ranking

Your Text

Get a modern
PowerPoint
Presentation
that is
beautifully
designed.
02.
STRATEGY

Maximize ROI Efficient Budget

Allocation

Maximize Profit High Margin Product

 2.1 STRATEGY > PRODUCT

How Social Media

Influences Purchase
Decisions

- Low-price camera: gopro hero 7, gopro hero 6, gopro hero

5, gopro brands, …

- Mid-price camera, high margin: samsung galaxy nx, sony

a7r, nikon D5500, FujiFilm X-Pro 2, Canon 5D,…
2.2 STRATEGY > KEYWORDS
High monthly searches

Extremely relevant to products or products brand

Remove Inefficient keywords

Set reasonable bid price

SOCIAL MEDIA
 2.3 STRATEGY > ADS CAMPAIGN

Optimize Pause
Design Ads Review insight
Landing page inefficient ads
contain search Content fit with
keywords , clear heading and
& creative meta description
content
2.3 STRATEGY > SHOPPING CAMPAIGN

3 ADS GROUP

100%
Suitable Max CPC
2.4 STRATEGY > LANDING PAGE

To optimize our landing page, we

edited landing pages to ensure the
wording on the meta description and
H1 title was similar to the ads.

Another strategy we tried was

creating ad groups for brand pages
(i.e Nikon, GoPro) and advertised for
product lines. Further, when adding
additional products we decided to
focus on a few brands and sell more
of their models.
2.5 STRATEGY > EMAIL MARKETING
Email template

Content Mailing list Product

The content in email

marketing should fit with add 11,492 recipients 1 column High product
margin
link product.
3. RESULT > REVENUE
3. RESULT > PROFIT
3. RESULT > ROI
3. RESULT > REACH
3. RESULT > EMAIL PROFITS
 4. CONCLUSION
1. Always analysis the results and update ads.
2. Always create new attractive ads contents.
ADS 3. Add new potential products if old ads campaign
becomes weak.
4. Add high margin product for every round.

1. It is important to have relevant and consistent

keywords, ads, and landing pages.
2. Email marketing should fit with content in landing
LANDING PAGE
pages. EMAIL MKT
3. Link with high-margin product or best seller product.
Thank You