Case Study Analysis

HDFC Banking on Business Intelligence and

Analytics Technology
Q1. What are the benefit of integrated sas analytics with
HDFC bank?
Ans. SAS, combined with the bank's CRM solution, helps HDFC Bank model its
customer data and assign propensity to buy, spend and (for credit and debit cards)
activate. SAS helped the bank target sales communications to its customers thereby
reducing the number of calls each customer receives.
Q2. How dose SAS analytics ensure that HDFC Bank is complaint with Anti
Money Laundering (AML) regulations?
Ans, SAS tool enable the bank to identify suspicious activities in banking
transactions.
Bank is also doing KYC complaint. The SAS software clean customer data and
classifies suspicious and non-suspicious profiles.
Q3, Discuss the use of SAS analytics in loan processing a HDFC Bank?
Ans.
 Customer can track the status of their loan application online
 When a customer applies for loan online, SAS analytics tool verifies the
customer eligibility.
 Customer can also determine loan amount and tenure of repayment that they
are eligible for based on their income.
Q4. What do you understand by debt exposure and role of analysis in
determining it?
Ans. Using SAS application, HDFC can identify the debt exposure of each customer.
Each month HDFC rejects up to 2% of the loan application because of applicants
previous record of defaulting repayment.