BUSINESS CONCEPT

To build a successful business, we ensure that employees are effective and at the same time
efficient. We built this business to show the people that we can complete to other related business. We
can assure that we can provide the needs and wants of our valued customers. The business focus on
making sweets products.

In addition, our company called “Don Choco” which stands, sweet and unforgettable taste for
every customer to avail. We make sure that our product won`t dismay instead they will implement to
their mind and heart product and company.

Our product called “Don Choco” composed of cookies, different toppings (milted chocolate,
marshmallow, sprinkles, nips, vanilla syrup and strawberry syrup), different flavor and lollipop stick. We
make sure that when we cook our unfinish product into finished goods, we consider the timing, the
taste, and the perfect result of Don Choco, which we offer to our customer.

We build this company and a product throughout the city so that sooner or later it will be dust
because in our team we don`t just dream but instead we work on it.

This company and to the people who works in this company would not surrender unless we can
get a high profit the good of the company, to make sure to get a high profit or without losing our capital,
we did a strategy that include the business concept, the price and the environment that will surely give
customer satisfaction, in doing this our managers did a teambuilding to orient what are the possible
things to do in the actual day in selling, and so that our company can`t encountered any business crisis
and losses.

To make sure to know our number of customers, we conduct a research the includes their age,
taste, preference and all, that will ultimately intact in our production. And so that we can picture out or
to have an idea on how many percent will change in every year in the customer rating through the
business.

This business is manipulated by our managers, and employees and we make sure that in
choosing our managers it must had an experience how to be a manager in different fields in the
business, and so that the business would run negatively instead it will gain a profit in the outcoming year
by year.

This will assure that the return on equity, return in asset, and return in sale will definitely
changing in the upcoming years. So that the business will also be growing and to have a productive and
prosperous business. Because we know that, our business will implement to the mind of our customer
because of the taste, the look and the result. Especially it will give a good time to every customer who
will avail to this product and we promise this production won`t give the customer a negative thought but
a positive time and mind.
 Key Result Areas 2019 2020 2023
(Now) (One Year Later) (3 Years Later)
1a. Amount of net
profits realized for the 100,000 200,000 400,000
next 3 years.

1b. Return on Equity 20% 25% 35%

(ROE)

1c. Return on Asset 10% 15% 25%

(ROA) or return on
investment (ROI)

1d. Return on Sales 10% 12% 15%

(ROS)

2a. Growth in Sales 20% 20% 20%

2b. Percentage of 20% 30% 60%

repeat customers

2c. Number of 4 out of 20 5 out of 20 10 out of 20

Customer , , ,
complainants. 1 out of 20 1 out of 40 1 out of 60

2d. Customer survey 3 4 5

rating to ascertain (on a scale 1 to 5) (on a scale 1 to 5) (on a scale 1 to 5)
customers degree of
delight.

PERFORMANCE INDICATOR
BUSINESS OFFERINGS AND JUSTIFICATION

We “Don Choco” offer and providers good quality of products that will satisfy the needs of the
customer. Every member of the group cooperates to make a different and unique product which is
sweets. That will surely capture the customers. Our Don Choco products consist the following: Choco
popsicle, cookies, sprinkles, etc. This business don`t offer only one but variety of sweets the your going
to love.

OBJECTIVES KEY RESULT AREAS

1. To build and established a strong and a. Sales volume attained
completive market area in Valencia city. b. The availability of product sells towards
buyers
c. Number of food outlets in Valencia City
d. Market share in Valencia City.

2. To earn more profit with in a specific
period of time.
3. To delight customer with a good quality
of product and services.
4. To make Double Happiness a happy and
rewarding place to work in.
a. Amount of net profit calculate after 3
years.
b. The return of owner’s equity must be
monitored and realized for the next 3
years.
c. Return on assets or Return on
investment
a. Growth in sale per outlet
b. Percentage of repeat customers
c. Number of customer commendation or
complaints.
d. Customer survey rating to ascertain
customers degree of delight.
a. Compensation and benefits of managers
and workers.
b. Management and employee turnover
c. Number of applicants compared to other
similar establishments.

5. To commit trust and teamwork as our a. Productivity of position in the business.

collective strength and to build a good b. Increase confidence level in daily
relation to every employees and stuff. operation.
c. To be an effective and efficient one in
organizing the business.
OBJECTIVES

As an entrepreneur and a business person we make sure that we locate and establish our
business that has strong capacity where it is nearly to buy every consumer and we make sure that every
consumer can get benefits true buying our products. Also, as a team and effective and efficient and
productive company we make sure that every employee are aggressive and attainable and if that will
happen our company will be dust in the place of Valencia city because we know that the result of the
hardship is a good outcome. Through our sales and market share we make sure that we wont loss
instead gaining more profit.

MISSION

Our mission is to offer the best product of all time, to serve our precious customer with all our
best and to provide them the most cozy and unique chocolates and other products in this business that
will to promote our product innovation us to serve our customer.

BUSINESS VISION

Our vision is to be the leading chocolate producer in the country, to serve chocolates in an
extraordinary way and to share the chocolates sweet and joy to our customer.

BUSINESS PROPONENT

NAME POSITION ADDRESS

KRISSEL CONGSON GOVERNANCE AND TOP PUROK-13 POBLACIO VALENCIA

MANAGEMENT CITY

JOSHUA LIM GABULE PUROK-4 POBLACION VALENCIA

& TECHNOLOGY & PROVIDERS CITY
GINO CAGALITAN APPLICATORS PUROK-4 BATANGAN VALENCIA
CITY
ALYN JOY PATORIO PUROK-4 BANLAG. VAL. CITY
& RESOURCE MOBILIZERS &
ARIENLYN MAMALIAS FINANCIAL BACKER PUROK-6B, PANADTALAN,
& MARAMAG
FRITZ FUENTES BAROBO
JUNE ANN APARICIO PUROK-11A, BAGONTAAS VAL.
& CITY
ANNY GIE ASOMBRADO OPERATION & SUPPORT TEAM PUROK-4, LILOAN LUMBO
&
FERLYN GRACE SEDLAO PUROK-17 HINDANGON VAL.CITY

“DOC CHOCO BUSINESS, DON’T JUST DREAM, WE WORK ON IT”

MAIN VALUE PREPOSITION

Product Positioning

Slogan: Don Choco “ a choco that makes you happier”.

About the Product:

Don Choco chocolate products are made with pure and unique chocolate with a world-class
quality.

Target Market

In “Don Choco” business company we targeted about more that 1000 costumer`s a day either
male or female, young, adults, student, children, for family and friends in the whole place of Valencia
City.

The business also plans to widen its market in the coming year once market sustainability is
achieved. Gradually it will cover the whole city and in the nearby barangay`s.

Out of 192,993 number of populations in the city were about to target 52% of the total
population.

Number of availability

Consumer
Passenger
Passenger
48% Consumer
52%
 1. INDUSTRY DYNAMICS

Competitors Strength Weaknesses

 Jocel`s Bakeshop  They are well known  Their foods are not
here in Valencia affordable.
 Their location is  The store is near to its
favorable to the competitors.
customers.
 Dunkin Donut  Offers good quality  Their food is expensive.
products.
 They have a lot of
branches in the
Philippines.
 Café  They offer variety of  Only rich people can
products. afford.
 Red Ribbon  They are able to pay  Minimum wage earners
famous endorsers. can`t afford their
 They are continuously products.
expanding.

Business Model or Strategies

All of our competitors are established in Valencia City where it is the same location to our
business. Most of the competitors has the same market place Strategies to ours. The locations of their
business are near to market place where there are a lot of people.

In addition, their weaknesses serve as an opportunity for us. Their strengths help us to create
strategies and plans to innovate our products.

2. SUPPLIERS- NYM, GAISANO

We chose this supplier because we all know that their product and equipment are very
durable. They can provide anytime if we need the things, we will be going to use in our
business.

In addition, if we continue to buy to our suppliers our company can have a beneficial
through our suppliers.

3. DISTRIBUTION CHANNEL (MARKET INTERMEDIARES)

The company`s business channel of distribution is through distribution of flyers to our
target markets. The business also looking forward on posting our product offerings and
services online. The business is also capable of promoting our product through
advertisement, billboards and other kinds of promoting/advertisement activity. The
company also doing wholesaling, and retailing in which we drop our products to
different store with offered discount.
MARKET SEGMENTATION

The business will capture the take of Valencia City. The business aims to answer the demand in
the market and to deliver a quality service that would answer the needs of our target customers. The
demand of chocolates in the area of Valencia City, Bukidnon increase but the number of chocolate
stores in the area is not enough to sustain the needs of the customers. The business aims to answer the
problem and to offer the customers a unique chocolate experience by establishing the business in the
area, as the first ever chocolate store in the area, we are confident that business will attract a lot of
customers.
 MARKET DEMAND

Don Choco launches with an exciting new variety of chocolates. Filipinos are known as chocolate
lovers and despite of economic problems in the recent years the chocolate business has been a bright
spot. While literally hundreds of business in many categories are facing poor sales, negative balance
sheets and even bankruptcy, food industry continues to show strong growth. It is clear that the Filipinos
love of food specially sweets continue during good times and bad.

A. Demand Analysis
The population of Valencia City seemed to be increasing for the past years, causing the city`s
demand for food to be increasing also.

Table 1. Total number of household and total demand.

Name of Place Number of Average demand per X No. of months per Total number
Household month year of demand (g)
Valencia City 192,993 20 grams 12 46,318,320
Source: https://psa.gov.ph/

Based on the computation conducted, households around the city of Valencia can consume an
average of 20 grams per month of chocolate products.

Price of chocolate
Market Demand
60

5050

40

30 30

20 20

10

0 Quantity of Chocolate
2 4 6 8 10 12 14 16 18 20
SOCIOLOGICAL ENVIRONMENT FACTOR

The factors that effect the sociological aspect of the business are the customers lifestyle, safety,
health consciousness, and attitudes toward imported products and services. The growing popularity of
social media sites also affects the business.

Lifestyle- Customers with a healthy lifestyle can affect our business since we are offering chocolates or
sweet foods other customers are not interested to buy our product since they are worried that it can
affect their health.

Safety- There are customers who are concerned with their safety in term of food, especially on its
preparation.

Health Consciousness- Customers who are health conscious will affect our business, since we will be
offering sweets other customers will not buy our product since it will affect their health.

Attitudes towards imported product- Customers who are a big fan or has a good attitude towards
imported products can also affect the business. People imported products as high quality especially on
chocolates and other sweet products.

POLITICAL ENVIRONMENT FACTOR

In term of legalizations, we have all the business permits and legal requirements to promote
certain business. We can assure that our business is not illegal, it submits all the documents needed for
running a business.

According to the consumer act of the Philippines, RA. 7394 declaration of basic policy states to
protect the interest of a consumer, promotes a general welfare and to establish standards of conducts
for the business and industry. It means that the business must protect the consumers against hazards, to
health and safety, and involvement of consumers representative in the formulation of social and
economic policies.

ECONOMIC ENVIRONMENT

The increasing of sales on product that may affect the customers mind. In other words, inflation
rate may give us disadvantage to our business operation. The business may decrease the sales because
of the increasing of materials resources under in the economy. It may less the rate of demand on
consumer. In short, our business cannot be comprehensive and aggressive and all the staff and
employees can never be efficient and effective.

ECOLOGICAL ENVIRONMENT
 The business should protect the environment which has acquired great importance all over the
world. Business can discharge the responsibility of protecting environment in a following way:

1. Solid waste management- the business is responsible for segregating their waste properly so
that no living things and organism would be affected during the making, distributing and
operating the product of the business.
2. Sanitary Practices- The business should always be responsible in maintaining the cleanliness of
the area. When they are doing and making their product. The staffs who perform the operation
should be vigilant enough to monitor the business facilitates if it taking care of and if it is away
from viruses.

TECHNOLOGICAL ENVIRONMENT

Through technology it enhances. The operation of the business or it give us advantage in our
productivity. In these cases, we can sell our product through the online selling. Technology give us a big
impact in our business operation that deals with communication, productive and so that under in this
company, the employees, the staff can be more and effective and efficient one.

PRODUCT AND SERVICE OFFERINGS

Our products are mainly sweets which includes choco balls and choco pops this is made up of
milted chocolates, crushes biscuit, whole biscuit, sprinkles and milk. Our product is very affordable and
delicious.

In our business, we offer free delivery, free wifi and we accept making customize design for the
product which is suggested by the customers. Our store is very convenient to our valued customers
since it is located at the city.

DEMOGRAPHIC

Statistical data about the characteristics of a population, such as the age, gender, employment
status, religion, occupation and income of the people within the population.
PSYCHOGRAPHIC

Is the analysis of an individual or teams behavior and psychological characteristic, used

especially to identify and explain the makeup of that person or the team in question.

 Attitude- a settled way of thinking or feeling about someone or something, typically one that is
reflected in a person`s behavior.
 Personality- the set of emotional qualities or the way of behaving that make a person unique
and different from others.
 Values- The usefulness or importance of something.
 Lifestyle- The way a person lives
 Activities- Something that is done as work or for particular purpose.

BEHAVIOR GRAPHICS

Divide a population based on their behavior, the way the population respond to, use or know of
a product.

 Purchase behavior- is the sum total of a consumer`s attitudes, preferences, intentions, and
decisions regarding the consumer`s behavior in the marketplace when purchasing a product or
service.
 Perception- the way you think about or understand someone or something.
 Usage- the act of using something
 Benefit sought- are manifestations of both consumer requirements (needs and/or wants) and
the value that consumers are willing to pay in return for the sacrifices that they are willing to
make.
 Readiness to purchase- the state of preparedness or willingness in which an individual consumer
may be in regard to the purchase of a particular product, the stages are commonly listed as
awareness; knowledge; liking; preference; conviction and purchase.
 Loyalty Status- refers to the degree of a loyalty a consumer displays towards a particular brand.

Geographic

When a business divides its market on the basis of geography

 Customers location ,Religion ,Urban or Rural

MARKKETING MAPPING

5-10 11-20 21-35 36-55

MOTIVATION
 Color 45% 25% 20% 10%
 Packaging 45% 25% 20% 10%
 Price 15% 20% 30% 35%
 Capacity 10% 15% 30% 45%
 AGE

Age and motivation to buy

Single Married Widow

Occupation
Regular Employee 50% 25% 25%
Unemployed 45% 30% 25%
Contractual 50% 35% 15%
STATUS

Occupation and Status

SUPPLY ANALYSIS

The variables affecting the business are the different competitors considering their prices
provided the data which is stated below for every year in order to get the historical for the years.

Competitors Number of Unit sell per Number of Price Total

 Products(seller day day operation
) in a year
Dunkin Donut 3 1,000 packs 365 300 109,500,000
Red Ribbon 1 200 packs 365 500 36,500,000
Café 1 300 packs 365 150 16,426,000
Jocel`s 1 600 packs 365 200 43,800,000
bakeshops
Don Choco 1 100 packs 365 150 5,475,000

Current Supply Situation

dunkin donut
20% red ribbon
café
3% don choco
jocels bakeshops
8% 52%

17%

Projected Customers

Specific product Students Households Travelers Children

Popsicle Stick 25% 15% 10% 50%
Choco Balls 30% 20% 20% 30%
Choco Rolls 30% 20% 15% 35%
Identify type of Customer

Don Choco Supply Analysis

Materials Number of days Consume within a year Percent

operation in a year (packs)

Biscuit 365 100 packs 40%

Utensils 365 Whole set 20%
 Chocolate 365 50 pack 20%
Others 365 30 pack 20%

Supply Analysis

20% Biscuit
Utensils
40% Chocolate
Other

20%

20%

CORPORATE STRATEGY

Vertical Integration

It is one of our enterprise strategies where we create innovation by establishing and expanding
our business in different areas of Valencia City which we aspire to become one of the most innovative
entity in the country. We will be having our own benefactor or producers of different types of sweets

THROUGH PUT

-Packaging
and chocolates that we manage to sell. In order for us to be more productive so that we can generate
more profit and the expansion of the business.

INPUT

Manpower

-Labor

Material

-Energy
OUTPUT
-Water
-Cookie pops
-Chocolate Ingredients
-Chocolate pops
Machine

-Equipment

-Building

Final Delivery to Customers

1. Product
Design, Quality, Packaging, Accessories
2. People
Employees management, customer service orientation
3. Positioning
Perception by customers, Perception by general public
4. Promotion
Special offers, advertisements, endorsements
5. Place
Internet, Retail, Direct Sales
6. Price
Skimming, Value based, Cost plus
7. Packaging
Package, Design, Brochures, Product name

Outcome

- We aim to offer finest chocolates to our valued customer

- We aim to offer our product in an affordable price
- We expect to increase our market shares by 20% annually
- We aim to increase our profit by up to 20% annually
The Capital Structure and Financial offering: Returns and Benefits to investors, Financing and Business
Partners.

The business will be invested by the owners of the business. Each of us will have or contribute P
200. The contribution for the business is a fair share contribution. All of the revenue of the business will
be equally divided. If ever the investor will have an additional investment on the business, the bigger the
investment, the bigger the revenues share.

QUESTIONNAIRE

Number of respondents: 30

Respondents: From Valencia, Bukidnon

Name:

Sex:

Age:

1. Do you like chocolates?

Yes No
2. Which flavor do you like?
White chocolate Pure chocolate
Dark chocolate Others: _________________
3. Why you prefer eating chocolates
Time pass for energy
Snacks Others: ______________________
When hungry
4. Which brand chocolate you like to eat?
Dairy temptations
Snickers others: ______________________
Cadbury
5. How many times a day you eat chocolates?
Once Trice
Twice More than 3 times
6. Who all from your family eat chocolates?
All Mother
Father Brother/Sister
7. Where you will buy chocolates?
Food courts Bakeries
Super Markets Others: _____________________
8. Which type of chocolates you like?
Fruity Water
Crunchy Creamy
Nuts Other: _________________
9. Do chocolate packaging influences you to buy a chocolate?
Yes No
10. Do you prefer eating chocolates than other sweet products?
Yes No

ENVIRONMENTAL COMPLIANCE OF DON CHOCO BUSINESS ARE THE FOLLOWING:

 Implements regarding the health and safety policies and procedures.

 Orient every personnel about the health safety and security system of the business or company.
 To provide eco-friendly environment.
  The Don Choco business assures to follow the rules regarding the safe and proper disposal of
waste of the company.

REGULATORY COMPLIANCE

 The Don Choco business will not operate unless it is not yet permitted.
 The Don Choco will comply all regulatory compliance such as business license, BIR, and other
compliance needed by the business to operate.