RUBEN F.M 99.

9
KUZA 254.
BACKGROUND INFORMATION

Ruben F.M is a community Radio station located at Mukuru Kwa Ruben, Embakasi south
Constituency Nairobi County. The Station was launched on 19th November 2016 with an aim of
improving the empowering and bringing different people with different tribes together as its
slogan suggests “UNGANISHA JAMII”

The station has got 6 programs, Devotion program “Mawimbi ya Baraka” 4:00a.m-
6.00a.m,Governance/Daybreak Program “Changamka Show” 6:00a.m-10:00a.m, Women
empowerment/Social issues program “Mishemishe” 10:00a.m-1:00p.m, Youth
empowerment/entertainment program “Kuza 254” 1:00p.m-4:00p.m, Reggae program
“Champion Show” 4:00p.m-7:00p.m and lastly Rhumba show “Jahazi la Alamsiki” 8.00pm-
00:00a.m.

ABOUT KUZA 254

Kuza 254 is among the six programs at Ruben F.M which aims at improving the lives of Youths,
their Businesses; educate them through talk shows and Nurturing their Talents.

In terms of Empowering Businesses, every year as from 1st Dec to the following year 7th of
January i.e. 1st Dec 2020 to 7th of January 2021, Ruben F.M via Kuza 254 Gives opportunities to
Businesses around Embakasi south to partner with the program in order to advertise their
businesses within that duration of Christmas holiday.

Since it’s an offer, the businesses interested are required to pay some little amount of Money
for the 1 and half Months which is paid according to type of Business being advertised.
OBJECTIVES AND WHAT WE DO DURING
ADVERTISEMENTS
After the agreement about the partnership with Business people/companies, we offer the
following during advertisement:

1. We create an advertisement promo about the business whereby we make the promo
according instruction from the partner on what he/she wants to be insisted during the
advertisement. The promos run 12 times in a day in each program.
2. We do mention at least twice in each hour whereby the mentioning is about the
business: The location, benefits and also achievements.
3. We give at least 1 talk show to the client in order to come to the Radio station and
explain More about the business and at least talk to the listeners direct.

N/B: If the business is big and need more attention, we may offer an OUTSIDE BROADCAST
whereby we come and do the program in the business Centre. This may happen in businesses
like Supermarkets especially when they have some offers and give away to their customers.
{THIS MAY REQUIRE LITTLE AMOUNT FOR THE TRANSPORT OF STUDIO EQUIPMENTS FOR THE
PROGRAM}.

We welcome you to the partnership and promise you we will do our best to improve your
business during this covid-19 pandemic/Christmas holiday.

For more information call: Station Manager 0701 061 016

Email address: stationmanager.rubenfm@rubencentre.org.

Or Joseph Musango Kuza 254 Presenter: 0704500113/josephmusango52@gmail.com