Syed Abbas Haider Gardezi 21P00002

Assignment: 2

Q1. Discuss the value of a like? Is it worth spending billions on social media presence?

In the modern world, companies spend billions of dollars to establish and maintain social media
presence. They found it worth spending billions on social media presence as it is the most
effective way for a person to gain likeness to the product. This stretches from the likes of friends
to the trending fashion people are updated by it and have a desire to keep up with the trend. If a
person like a brand on social media it is very likely that they will purchase from that brand.
However, this is not always the case as sometimes they just like a brand on social media just to
keep track of the trend and but from the brands that actually satisfy them. The content is to be
designed in such a way that they must develop a connection with the consumer. The
recommendation by some person even might work at some times as the other is usually the one
who have tried the product or the bond is strong that the person trusts the other person.

Q2. How can marketers convert likes into meaningful behavior?

They use advertising to lure more customers. The companies don’t always rely on social media
for those other forms of advertising like digital advertising proves to be more helpful in such
situation. Likes can be used to make people aware of the product but and how it can satisfy the
needs and wants of the people. They need to offer promotions and be responsive to the customers
which will be the key contributor in converting likes to meaningful behavior.

Q3. What are Push Marketing and Pull Marketing? Give Examples.

Push Marketing involves pushing your brand in front of audiences which involves advertisement
and promotion. For example:

Nurpur Sales man in a supermarket

Pull Marketing is designed to pull the customer towards the brand through search engine
optimization and other intrusive methods. For Example:

Advertising toys in a children’s television

Q4. Pick a local brand. Assign a social media budget and prove ROI of SM investment for that
brand.
ROI stands for Return on Investment which is the ratio between net income and investment.
Supposedly, Nestle Fruita Vitals earns Rs. 1000000 from sales and spent 500000 on social media
marketing. By this ROI can be calculated

ROI= (Return-Investment)/Investment

= (1000000-500000)/500000

=500000/500000

=1 or 100%