Video Ad Script

Marketing

Identification

Members  Francisco, José, Leonardo e Luiz

of the group

School Centro Educacional Leonardo da Vinci

Teacher John Davies

1. The Essentials

Our product is the Moonglasses, which are night-

What is your product? vision sunglasses.

We intend to focus on style-seeking teenagers, who

What is your audience and 
can be mostly found in social media.
where is the best place to find them?

We plan on solving the impaired eyesight caused

What is the problem you are solving? while wearing sunglasses in the dark

2. The Video

 The video would be filmed near the beach, likely at

a. Describe the location of your video. a sidewalk or walkway.

One 16-year-old male actor and a narrator.

b. Actors or narration

Two different pair of sunglasses (one representing a

c. Describe any props that are needed for
regular pair and the other the Moonglasses).
the ad.

d. Insert your script here.   Narrator:  Sunglasses are a wonder of modernity,

Remember: The script consists of all words
spoken during the commercial.
protecting your eyes from sunlight and making you
attractive like a light in the dark.  
(The boy walks in the each happily)
However, at nighttime, you may still want to be
stylish, however, you will not be seeing things well
at all.
(Actor walks at night, but bumps head into

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 Video Ad Script
Marketing

something)
(Actor throws sunglass in the trash)
Narrator: That’s why we created the Moonglasses,
with a technology that will protect you from the sun
at day and give you night vision at dark. You will be
able to have swag the entire day, while seeing
everything properly
(Actor puts on the Moonglasses, walks at night and
avoid the obstacle)
Actor: These Moonglasses are great!
Narrator: Buy one now!

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All rights reserved