Deepika Padukone to be the face of Kingfisher Airlines

 
Mumbai, October 30, 2007—Kingfisher Airlines, India’s favourite airline today announced that
it has signed on talented Bollywood debutante Deepika Padukone. Billed as the most promising
newcomer ever in tinsel town, Deepika Padukone will now become the face of Kingfisher
Airlines. Thanks to her huge fan following and the connect that Deepika enjoys with the youth,
she will quite naturally mirror the hopes, aspirations and lifestyle needs of the new and young
generation of Indians who are now literally taking to the skies.
 
Not merely a passive brand ambassador, the move to sign on Deepika is conceived as an
initiative that aims to serve guests better and to pro-actively offer them the best experience in the
world, Kingfisher Airlines has carved out a very specific persona for the Kingfisher Airlines
Brand Ambassador. The Kingfisher Airlines Brand Ambassador is a young, dedicated and
extremely committed individual who aspires to be the best and typically personifies excellence in
the chosen field in terms of high standards of work and who has demonstrated unmatched
potential to emerge a leader in the chosen field. Consequently, the individual would enjoy a huge
following and would appeal to a range of wide audiences and niche audiences.
 
Sharing the motivation behind the introduction of this initiative and giving insights into how
Deepika is a perfect fit for the brand, Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines
Limited, said “Kingfisher Airlines in the short span of 29 months, has firmly established itself as
a market leader while setting new service benchmarks. Deepika Padukone, the Kingfisher
Airlines Brand Ambassador, personifies the brand values of Kingfisher Airlines and what it
stands for.”
 
Ever since its launch in May 2005, Kingfisher Airlines has blazed a trail of innovations and
introduced a range of market-firsts that have completely redefined the whole experience of
flying. The appointment of Deepika Padukone as the Kingfisher Airlines Brand Ambassador
is yet another step in the direction of Kingfisher Airlines strengthening and deepening the unique
understanding and insights that it has about the needs and aspirations of consumers in India. By
elevating its customers to a level of being ‘guests’ and not just passengers, Kingfisher Airlines
has endeared itself to consumers.

About Kingfisher Airlines

Kingfisher Airlines is India’s favorite airline and the only one to offer a premium first class
service on domestic routes. Besides being the first and the only airline to offer in-flight
entertainment on every seat in the domestic skies, Kingfisher Airlines is the only one to offer
LIVE TV with 16 channels of live & exciting content. Kingfisher Airlines has received 27
awards for innovation, customer responsiveness and was voted the “Best New Airline of the
Year” within months of its launch.

Kingfisher Airlines is part of The UB Group which is one of India’s largest conglomerates with
diverse interests and a global presence. The UB Group is also the largest Indian manufacturer of
beverage alcohol (beer & spirits) and the second largest drinks Group in the world. Kingfisher
Airlines flies to 34 cities and offers over 208 flights daily with a fleet of 34 brand new aircraft.